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16-18 May 2013 www.typotalks.com/berlin/

Discover the long living & the constant in design!

typo international design talks berlin 2013


Welcome | Willkommen

welcome! For decades, design has been looking for something new, for something different – often at the expense of resources and global justice. Many companies have already had to learn things the hard way, because they ignored contemporary social values. Others have learned from the crisis and take social and ecological matters into consideration in their business strategies. Discover at TYPO Berlin 2013 sustain the longliving and the constant in design!

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Welcome | Willkommen

you You are the future. The designer that can change the way the world sees sustainability. The designer that changes the way the world deals with ecological issues.

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Sustain | Berlin 2013

schedule & speakers


Thursday Schedule | Tagesordnung für Donnerstag

1:00 pm

Morag Myerscough

typo hall

Me to you, you to me (ad infinitum) Nina Strussinger

typo show

The importance of being Ernestine Bernd Kolb

typo stage

Opportunities resulting from consequent thinking & acting

2:00 pm

Daniel van der Velden

typo hall

Memes, Jokes, & Jesters Political Design In An Age of Turmoil Carima El-Behalry

typo show

When is good looks not enough? Maurice Goldner

typo stage

The forgotten typographic culture of the “Bruder Butter”

3:00 pm

Coffee

all locations

4:00 pm

Kirsten Dietz

typo hall

The future belongs to the brave. Sustainably successful design Hanif Kureshi

typo show

Painter Kureshi - Last Street Painters of India Yves Peters

typo stage

From Metal Scripts to Digital Writing

5:00 pm

Andreas Uebele

typo hall

the ***ability (typography, a play) Christoffer Leka

typo show

They lied! You CAN do only fun things! Petr van Blokland RoboFont: the missing UFO editor

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typo stage


Sustain | Berlin 2013

Morag Myerscough Studied at St Martin’s and the Royal College of Art. Starting Studio Myerscough in 1993. LECTURE DETAILS Thursday Typo Hall, 1:00 pm

ABOUT Over the years Morag has concentrated on working way beyond the restrictions of 2-D and creates and curates many different types of work including a train as a cafĂŠ, numerous exhibitions, interpreting buildings plus running her own gallery. Myerscough believes that wayfinding is not purely about a series of signs but as much about bringing out the narrative in the built environment, enhancing the physical experience, it is very important how people feel when they move through a space, if they can move easily almost unconsciously and if you can make them smile and feel happy that is one of the best outcomes. LECTURE: ME TO YOU, YOU TO ME Listening, talking, socialising, trusting, collaborating, processing, making, laughing, crying, dreaming, dancing, jumping, thinking, singing, sharing, looking, touching, colouring, showing, growing, eating, drinking, enjoying, loving, hating, doing, working, sleeping, walking, barking, playing, being and belonging. Website: www.supergrouplondon.co.uk

Bernd Kolb

ABOUT Bernd Kolb, former CEO with Deutsche Telekom, is a leading consultant and change agent today.

The founder of the Club of Marrakesh, a global, think tank to connect those who develop new and sustainable perspectives for society.

Kolb inspires. He offers impulses for a new spirit of economic and social entrepreneurship, a creative, value-oriented, and innovative corporate culture, which implies the active collaboration of organizations and the positive power of imagination that each of us has.

LECTURE DETAILS Thursday Typo Stage, 1:00 pm

His speeches give hope and are an encouragement to understand the crisis as a chance, and to turn it successfully into new and sustainable worlds of living and working. LECTURE: OPPORTUNITIES RESULTING FROM CONSEQUENT THINKING AND ACTING The global society faces fundamental challenges, since it must prevent our ecological, economic and social systems from collapsing. Responsible entrepreneurship will drive the necessary change; innovative solutions imply comprehensive sustainability and new business opportunities. Website: www.berndkolb.de


Thursday Speakers | Gastredner am Donnerstag

Nina Strössinger Since 2008, she has been running her own studio in Basel. LECTURE DETAILS Thursday Typo Show, 1:00 pm

ABOUT Nina Stössinger (*1978) is a graphic designer who focuses on type and typography. With a background in text and web design she began to love type when she studied at Burg Giebichenstein HKD Halle, and in her postgraduate course on type design at the ZHdK Zurich. She works on typographic projects at night and on the side. She published her first font family FF Ernestine in 2011. LECTURE: THE IMPORTANCE OF BEING ERNESTINE A perhaps partly amusing account of Nina Stössinger’s very serious journey into the jungle that is typeface design: A tale of joys and challenges on the path to completing her first publicly released font family, and a musing on learning to draw, and learning to see; on the responsibility that lies in designing letters; on collaboration and self-sufficiency, substance and seriousness, passion and perseverance – on being earnest, and making FF Ernestine.

Website: www.ninastoessinger.com

Daniel van der Velden Designer, co-founder of Metahaven, studio for design and research based in Amsterdam. LECTURE DETAILS Thursday Typo Hall, 2:00 pm

ABOUT Teaches design at Yale University, New Haven and the Sandberg Institute, Amsterdam. Metahaven published »Uncorporate Identity«, a design anthology for our dystopian age. LECTURE: MEMES, JOKES, AND JESTERS – POLITICAL DESIGN IN AN AGE OF TURMOIL A new kind of minimalism rears its head – the minimalism of the joke. As political weapons and design objects, jokes have the capacity to severely affect or even defeat opponents. Supercharged by social media, they can spread like wildfire. This presentation is an excerpt from Metahaven’s forthcoming book, »Black Transparency«. It goes into the studio’s most recent works, and draws on interviews and research carried out in 2011 and 2012.

Website: www.metahaven.net

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Sustain | Berlin 2013

Carima El-Behalry

ABOUT El-Behairy is involved with museum and foundation licensing as well as contract negotiations.

The co-founder of P22 type foundry, an independent font design company created in 1994.

In her spare time she has helped create several non-profits: a public secondary school – Oracle Charter School; a working print museum – WNY Book Arts; an association – WNY Charter School Coalition; and sits on the boards of a women’s health organization, a school and theater, in addition to raising two children. She is an expert in finding the right solution.

LECTURE DETAILS Thursday Typo Show, 2:00 pm

LECTURE: WHEN IS GOOD LOOKS NOT ENOUGH? P22 Cézanne: Introduced in 1996, this font is one of the most recognizable and popular fonts in the world. Why? Carima El-Behairy will highlight past and present projects in a way to explain Cézanne’s continued popularity and unique position among the many fonts available in the market today.

Website: www.p22.com

Kirsten Dietz A designer, typographer, photographer & author.

ABOUT With her agency Strichpunkt she has been one of the most successful creative people in Germany for years.

LECTURE DETAILS Thursday Typo Hall, 4:00 pm

She studied at the Stuttgart State Academy of Art and Design, is a member of the Type Directors Club New York, of the ADC Germany and of D&AD London. She has collaborated on many books about design and communication, including the most recent »Good design is a tough job«. Strichpunkt has collected more than 500 international awards in the last ten years. LECTURE: THE FUTURE BELONGS TO THE BRAVE How do you stay successful – sustainably? How important are stumbling blocks and errors on your way to the top? What is hard work? What is luck? And how does one influence the other? Kirsten Dietz describes the attitude of Strichpunkt when dealing with projects, and shows works which are sustainable in their own way. Website: www.strichpunkt-design.de


Thursday Speakers | Gastredner am Donnerstag

Maurice Göldner An independent type and graphic designer.

LECTURE DETAILS Thursday Typo Stage, 2:00 pm

ABOUT Maurice lives and works in Leipzig. Göldner studied type design at the Hochschule für Kunst und Design Halle (Saale) and at the Hochschule für Grafik und Buchkunst in Leipzig, where he is currently a master student. In addition to his own research projects, he teaches »Type and Signs« at the Kunsthochschule Berlin Weißensee. LECTURE: THE FORGOTTEN TYPOGRAPHIC CULTURE OF THE »BRÜDER BUTTER« There are type designs that people begin to forget, although they should not. One reason is technical progress in production, in the course of which fonts are not transferred to the next medium, and, thus, become lost. Revitalizing a forgotten typographic concept could be the field that a typographer of today could dedicate his time to. Göldner’s presentation focuses on the former Dresden type foundry of the »Brüder Butter«, and discusses how valuable typographic ideas can be saved and transformed in present times. Website: www.kurs26.de

Hanif Kureshi Graphic designer/ art director from the Faculty of Fine Arts, M.S. University of Baroda. LECTURE DETAILS Thursday Typo Show, 4:00 pm

ABOUT Hanif Kureshi has worked at Ogilvy & Mather’s offices in Delhi and Mumbai and is currently working for Wieden+Kennedy, Delhi. He loves Typography and is currently working on an ongoing project to preserve and digitize the different styles of street painters in India. LECTURE: PAINTER KURESHI – STREET PAINTERS OF INDIA Handpainted Type is a project that is dedicated to preserving the typographic practice of street painters around India. These painters, with the advent of local DTP (Desktop Publishers) shops, are rapidly going out of business with many of them switching to the quicker, cheaper but uglier vinyls. Many painters have given up their practice altogether. Hanif Kureshi’s project involves documenting the typefaces of road side painters across India and digitizing it so that it serves as a resource for present and future generations.

Website: www.handpaintedtype.com

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Sustain | Berlin 2013

Yves Peters A little over seven years ago graphic designer Yves Peters started reviewing type in his Bald Condensed column on Typographer.org.

LECTURE DETAILS Thursday Typo Stage, 4:00 pm

ABOUT In August 2008 he put his graphic design career on the back burner, freeing him to concentrate on his writing and related activities in the digital type business. Yves currently edits The FontFeed, a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world; and Unzipped, his blog on the FontShop BeNeLux home page. Yves’ talent for being able to identify most typefaces on sight is utterly useless in daily life. LECTURE: FROM MEDAL SCRIPTS TO DIGITAL WRITING Scripts have always fascinated font users. Designers of early scripts in metal type were mostly concerned with creating the perfect letter connections. Nowadays digital type designers try to make scripts look as if they were written by professional letterers, by programming intelligent features into OpenType fonts.

Website: www.fontfeed.com

Christoffer Leka Founder of his own publishing company, Absolute Truth Press. LECTURE DETAILS Thursday Typo Show, 5:00 pm

ABOUT 1972 Is born in Helsinki, Finland. // 1982 Is told by art teacher to forget about a career in art. //1988 Starts publishing underground comic books with friends. // 1992 Becomes vegetarian while performing the military service. // 1993 Joins the Hare Krishnas, and spends all free time washing pots at the temple. // 1994 Is sent to study graphic design by dismayed mother. // 1996 Founds own publishing company, Absolute Truth Press. // 1998 Meets Kaisa. // 2003 Marries Kaisa. // 2007 Cycles with Kaisa to the Arctic Ocean. LECTURE: THEY LIED, YOU CAN DO ONLY FUN THINGS! Our talk will concentrate on how to lose tons of money and have fun while doing so. And as if that isn’t enough we will also speak about two of our books and the reasoning behind their design. The first being our latest publication Expedition no 3 the second one is a book called Audarya-Lila, one of our most ambitious (& financially devastating) projects. It’s a Japanese-style hand-bound book about our friend Tuomas who turned from a punk into a monk. Website: www.yogaofcycling.com


Thursday Speakers | Gastredner am Donnerstag

Andreas Uebele A professor for Communications Design at D端sseldorf University of Applied Sciences. LECTURE DETAILS Thursday Typo Hall, 5:00 pm

ABOUT Andreas Uebele was born in 1960, studied Architecture and Urban Planning at the University of Stuttgart, and Art at the Stuttgart State Academy of Art and Design. In 1996, he founded his own visual communications agency in stuttgart. Andreas Uebele has been a member of the Type Directors Club of New York and of the Art Directors Club of New York since 2002. Since 2007 he has been a member of AGI, Alliance Graphique Internationale. LECTURE: THE ***ABILITY (TYPOGRAPHY, A PLAY) The cautiousness of the lower case. The casualness of caps. The bite of bright yellow. The lightness of matt white. The diligence of detail. The subtlety of the adjective sustainable. The nastiness of avant garde. The lack of humour in design. The permeability of fine lettering. The timelessness of violated rules. The relevance of order. The persistence of insecurity. Website: www.uebele.com

Petr van Blokland A designer and partner in Buro Petr van Blokland + Claudia Mens in Delft which specialized in the design of corporate identities, typography, & interiors. LECTURE DETAILS Thursday Typo Stage, 5:00 pm

ABOUT Petr van Blokland (1956) studied at the Graphic and Typographic Design Department of the Royal Academy of Visual Arts in The Hague. In 1979 he graduated with distiction and worked as an intern at Total Design in Amsterdam and Studio Dumbar in The Hague. From 1984 until 1989 he taught at the Academy for Visual Arts in Arnhem. Recently he continued his study at the Technical University in Delft on Industrial Design and Artificial Intelligence to apply for a Master Degree. Since 1988 he is a teacher at the Graphic and Typographic Design Department and the post-graduate course Type & Media of the Royal Academy of Visual Arts in The Hague. \ LECTURE: ROBOFONT: THE MISSING UFO EDITOR RoboFont is an interactive drawing board for fonts and glyphs. Entirely written in Python, the editor allows full scripting access to objects and interface. The application is made for dynamic interaction with existing UFO applications. Website: www.pert.com

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speak A lecture should not just be a sharing of information, but a sharing of yourself. At sustain berlin, our speakers will do just that.

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Sustain | Berlin 2013

schedule & speakers


Friday Schedule | Tagesordnung für Freitag

1:00 pm

Michael Schirner

typo hall

Michael Schirner: I don’t even exist Sibylle Schlaich

typo show

BER Signage

Joachim Kobuss

typo stage

Sustainability what? The art of sustainable design

2:00 pm

Nat Hunter

typo hall

How did that happen?

Oliver Reichenstein

typo show

Getting into Typography

Blurb Eva-Lotta Lamm

typo stage

Self publishing with Blurb.

3:00 pm

Coffee

all locations

4:00 pm

Petz Scholtus

typo hall

About good design and what it has to say Béa Beste

typo show

The future of learning, learning for the future Lokay

typo stage

Lokay – Plant an idea! Speaker Thomas Fleckenstein

5:00 pm

Andy Altmann

typo hall

Dinner for One?

Frithjof Bergmann

typo show

Joie de vivre through New Work Matthew Butterick Reversing the Tide of Declining Expectations

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typo stage


Sustain | Berlin 2013

Michael Schirner Managing director of the Schirner Zang Institute of Art and Media GmbH Berlin LECTURE DETAILS Friday Typo Hall, 1:00 pm

ABOUT Michael Schirner is creative director, artist, curator, author and professor for communication design at the University of the Arts in Bremen, the Design Academy at the Centre for Art and Media Technology (ZKM) in Karlsruhe and the Central Academy of Fine Arts Beijing, China. The creative head of the legendary GGK advertising agency in Düsseldorf, his advertising and project agency and the Institute for Art and Media is one of the most inventive and successful creative figures around today. His campaigns have become a highly esteemed art from and have received awards worldwide and influenced the style of generations. LECTURE: I DON’T EVEN EXIST The lecture takes a look at the equal status afforded advertising and art in Schirner’s works, his principles of reducing image and text, making the invisible visible, the work of self-deconstructing the artist as an author, expert and specialist, about which Schirner says: »My art is not my work. You are the creator of the image in your head. I don’t even exist.« Website: www.michael-schirner-bye-bye.de

Joachim Kobuss A coach and scout for designers and entrepreneurs. LECTURE DETAILS Friday Typo Stage, 1:00 pm

ABOUT DesignersBusiness® is his office for design economy and development. Together with his partners, Kobuss runs the Institute for Design Policy and Development. Both organizations are based in Berlin. LECTURE: SUSTAINABILITY WHAT? ON THE ART OF SUSTAINABLE DESIGN We are living in a time of nice-sounding but empty clichés. In an attempt to make the trivial seem exceptional, the advertising industry exaggerates and invents ever new concepts, or abuses existing ones. Often enough, they cross the line between truth and lies. One of its most recent victims has been the concept of sustainability. The worst case is a combination of two concepts that do not correspond to what is meant, as in “sustainable design”. But it gets even worse, when a whole professional group goes and praises the wrong concept as a new field of activity. Should we not first define the terminology, before we pretend that we are offering a new branch or service? Website: www.designersbusiness.de


Friday Speakers | Gastredner am Freitag

Sibylle Schlaich Founding partner of Moniteurs graphic design firm LECTURE DETAILS Friday Typo Show, 1:00 pm

ABOUT Think visually, create identity, design logically and develop design further – Moniteurs started out in 1994 with the aim of identifying the essential in every project and translating this adequately into graphic form. After initially concentrating on corporate design, the Moniteurs are now increasingly moving towards information design. LECTURE: BER SIGNAGE Sibylle Schlaich and Heike Nehl will talk about their latest project: the wayfinding system for the new airport Berlin-Brandenburg BER, whose opening is just around the corner. A higher amount of aircraft movement and a strong competition among international airports mean that besides high functionality, the spatial identity is becoming increasingly important. Sibylle Schlaich and Heike Nehl will present the concept and the implementation process of the new wayfinding system. Website: www. moniteurs.de

Nat Hunter A Design Director at the RSA in London LECTURE DETAILS Friday Typo Hall, 2:00 pm

ABOUT Nat is using design to close the gap between our every day behaviour and the future to which we aspire. She is also working on various other digital and art projects. She was one of the founders of Airside and of Three Trees Don’t Make a Forest and is currently on the executive committee of D&AD. LECTURE: HOW DID THAT HAPPEN? Nat Hunter started her career designing record sleeves and is now working on a highly ambitious project redesigning design, waste recovery and the manufacturing industry in order to create a circular economy. How did that happen? She is going to talk about how the role of a designer has changed and how she has changed her relationship to design over the years.

Website: www.airside.co.uk

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Sustain | Berlin 2013

Oliver Reichenstein Founder of design agency, Information Architects (iA) LECTURE DETAILS Friday Typo Show, 2:00 pm

ABOUT Oliver Reichenstein studied Philosophy in Basel and Paris. He worked as brand consultant for Interbrand Zintzmeyer & Lux for four years. In 2003, he moved to Tokyo where he founded his design agency, Information Architects (iA). Today, iA has offices in Tokyo, Zurich and Berlin. iA’s client list includes, among others, Zeit Online, Süddeutsche Zeitung, Krone, Internazionale, Freitag, Tages-Anzeiger, Pro7Sat1, and SBS. LECTURE: GETTING INTO TYPOGRAPHY Designers must solve problems and shape societies. Designers bear a major responsibility. The presentation of Oliver Reichenstien will focus on the question of why it is important to really understand and explore the typography of your work to create a true masterpiece.

Website: www.informationarchitects.net

Petz Scholtus An eco-designer working from Barcelona LECTURE DETAILS Friday Typo Hall, 4:00 pm

ABOUT Petz is an eco-designer working from Barcelona. Equipped with iPhone and solar bag she fits into the category of »eco-urbanista«, and believes that living sustainable is fun, sexy and possible through good design. Petz delights in designing products but believes that the world has enough chairs and so has set out to designing services and experiences. She also writes for TreeHugger, lectures and organises creative events. LECTURE: WHAT GOOD DESIGN HAS TO SAY Petz Scholtus will briefly give her own definition of what good design is and then show why it is needed and how we can achieve it (though Life Cycle Thinking, Cradle to Cradle, ecological footprint, etc.). She will mostly flip through examples of other people’s work to illustrate what designs work (and don’t work). The designs that work are for People, Planet & Profit. It should be inspirational, awareness raising and positively critical.

Website: www. pokodesign.com


Friday Speakers | Gastredner am Freitag

Eva-Lotta Lamm She currently works as an interaction designer at Google LECTURE DETAILS Friday Typo Stage, 2:00 pm

ABOUT Eva-Lotta is a UX Designer and Illustrator based in London in the UK. Previously, she headed the business design team at Skype, worked as interaction designer for Yahoo! and as lead designer for Kahn + Associates in Paris. Besides her daytime mission of making the web a more understandable, usable and delightful place, she regularly takes sketchnotes at all sorts of talks and conferences and recently self-published her second book. She has also recently published the TYPO Sketchnotes book with sketchnotes from the last three TYPOs. LECTURE: SELF PUBLISHING WITH BLURB Self-publishing has existed for centuries but with the increasing quality of digital printing self-publishing is becoming more and more popular, especially among creative professionals who seek complete creative control and independence in creating their own book, client portfolio, catalogue, or any type of book – and ebook. Website: www.evalotta.net/sketchnotes/

Bea Beste Established the bilingual schools of Phorms Education in Berlin in 2005. LECTURE DETAILS Friday Typo Show, 4:00 pm

ABOUT After studying business engineering and social and economic communication she joined SAT1 Television, moved on to Boston Consulting Group and subsequently established the bilingual schools of Phorms Education in Berlin in 2005. Béas concept focuses on learning in a community with global education in local schools where each individual respects the other. After CEOing her school for six years, Béa embarked on an educational expedition to India, Australia, Indonesia, and the USA in 2011. Inspired by the diversity of educational methodologies on an international scale, she began to develop PlayDUcation, a system to combine the worlds of learning and playing. LECTURE: THE FUTURE OF LEARNING, LEARNING FOR THE FUTURE How will we learn tomorrow? What do our children need today in order to be well equipped for the future? Ideas and impressions from an educational expedition on three continents: PlayDucation. Your brain runs on fun. Website: www.playducation.org

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Sustain | Berlin 2013

Lokay One of the leading environmentally friendly printing plants in Germany LECTURE DETAILS Friday Typo Stage, 4:00 pm

ABOUT Everything here works a little differently to conventional printing plants – it is a place where sustainability is lived. Whether in the form of the first fleet of leased company bikes for employees in Germany, the first zero carbon printing plant or its own resource-saving paper collection – Lokay is paving the way for an entire branch. Thomas Fleckenstein, as authorised representative and head of environmental management, is part of Lokay’s management team and has been producing environmentally friendly print products since 2006. LECTURE: PLANT AN IDEA! (THOMAS FLECKENSTEIN) Plant an idea! Your message printed on seed paper: 100% ecology & 100% awareness. In this workshop, you can learn about the paper and its range of applications. Together, we will be planting our first wild herbs out of paper. Wellington boots and gardening gloves can be left at home!

Website: www.lokay.de

Frithjof Bergmann Founded the Center for New Work LECTURE DETAILS Friday Typo Show, 5:00 pm

ABOUT Since 1958 he has been Professor of Philosophy, and later Professor of Anthropology at the University of Michigan, Ann Arbor. In 1984, Bergmann founded an organisation called the Center for New Work in Flint, Michigan, to help the many unemployed people after General Motors closed several plants there. He is also the author of publications on economic, political and cultural issues and advises governments, companies, unions and communities, young people and street people in the future of work and innovation. LECTURE: JOIE DE VIVRE THROUGH NEW WORK »New Work« is a ladder that we have now up to System of Work and Culture that will be more humane, more intelligent, and more cheerful! »New Work« says No to the absolute, dead-certain conviction that there is no alternative to the creation of more businesses and the stimulating of the economy.

Website: www.newworknewculture.com


Friday Speakers | Gastredner am Freitag

Andy Altman Formed the multi disciplinary design group Why Not Associates LECTURE DETAILS Friday Typo Hall, 5:00 pm

ABOUT In over 20 years of experience Andy has worked on projects ranging from exhibition design to postage stamps via advertising, publishing, television titles, commercials, corporate identity and public art. Why Not Associates clients include the Royal Academy of Arts, Malcolm Mcclaren, Pompidou Centre, Royal Mail, Nike, Paul Smith, Virgin Records, Antony Gormley, BBC, Channel 4 and the Tate Modern. LECTURE: DINNER FOR ONE Created by artist Gordon Young, and designed in collaboration with Why Not Associates, the Comedy Carpet is a celebration of British comedy on an extraordinary scale. Sited in front of Blackpool Tower, the 2,200m² work of art contains over 160,000 granite letters embedded into concrete, pushing the boundaries of public art and typography to their limits. Why Not Associates co-founder Andy Altmann will present the sometimes not so funny story of the five year journey that led to it’s creation. Website: www.supergrouplondon.co.uk

Matthew Butterick A typographer, lawyer, and writer in Los Angeles. LECTURE DETAILS Friday Typo Stage, 5:00 pm

ABOUT Being pretty is not enough. Design has arrived in the middle of our society an it has to serve humanitarian purposes. Matthew Butterick has been making demands on design and designers since his first appearance at the Fuse 95 conference. After graduating from Harvard, he worked as type designer for David Berlow and Matthew Carter. He started a web-design studio, Atomic Vision, that was acquired by open-source developer Red Hat. Butterick then got a law degree from UCLA. He is the author of »Typography for Lawyers«. His most recent fonts are FB Alix and Equity. LECTURE: REVERSING THE TIDE OF DECLINING EXPECTATIONS Matthew Butterick will examine why the historically friendly relationship between typography and the technology industry has crumbled. He will also explain how writers, designers, and readers must take a greater role in preventing typography from being washed away by the tide of declining expectations.

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typo night The highlight of the final day of the conference is typo night. This year the typo night is at the club “Asphalt”. More than 1,000 professionals and students from the fields of design, graphic design, art and marketing will gather at Europe’s biggest design party! Meet speakers, moderators and crew and dance! typo night begins at 10:00 pm on Saturday, May 19th, at Asphalt. (Address: Mohrenstr. 30 / 10117 Berlin) Registered TYPO participants get in for free! Please bring along your conference badge! Tickets for guests are available at the conference information desk for 10 € and at the location’s box office for 12 €. DJs: 1st Floor: Zweihorn Disco, Atimo DJ 2nd Floor: Crying Natascha, DJ Flexi

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Sustain | Berlin 2013

schedule & speakers


Saturday Schedule | Tagesordnung für Samstag

1:00 pm

Elliot Jay Stocks

typo hall

Tomorrow’s Web Type Today Martin Grothmaak

typo show

Hunger & Fire

Georg Seifert

typo stage

Glyphs.app – Type design for designers

2:00 pm

John Hudson

typo hall

Responsible Designer: evolving design education Susanne Zippel

typo show

0-45-90-180 Chinese gathers speed Paul van der Laan

typo stage

Hardboiled Typecooker

3:00 pm 4:00 pm

Coffee

Jeff Faulkner

all locations

typo hall

Extraordinary Machines Shoko Mugikura

typo show

Vertical? Horizontal?

Jessica Hische

typo stage

Uniting Nerds through Typography

5:00 pm

Stefan Kiefer

typo hall

In the red frame

Nadine Chahine

typo show

Engaging with the Middle East Martin Lorenz

typo stage

It’s all about the process of how to make a tortilla de patata

10:00 pm

typo night

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asphalt club


Sustain | Berlin 2013

Elliot Jay Stocks An independent designer, illustrator, speaker, and author LECTURE DETAILS Friday Typo Hall, 1:00 pm

ABOUT Elliot Jay Stocks is an independent designer, illustrator, speaker, and author based in Bristol, England. He’s also the founder and editor of »8 Faces«, a bi-annual printed magazine dedicated to typographic design, and one half of »Viewport Industries«, a product-based company bridging the camp between analogue and digital. LECTURE: TOMORROW’S WEB TYPE TODAY Elliot takes a look at the lesser-known features of web typography that are gaining increased browser support, enabling web designers to take greater control of their online typesetting. Learn about ligatures, alternate style sets, proper small caps, kerning, hyphenation, expert subsets, and some of the best tools to bring tomorrow’s typographic possibilities to the browsers of today.

Website: www.elliotjaystocks.com

Georg Seifert Studied at the Bauhaus University in Weimar LECTURE DETAILS Friday Typo Stage, 1:00 pm

ABOUT Georg Seifert is a dazzling figure in the international type design scene. He studied at the Bauhaus University in Weimar, where he began to work on his first font family in 2002. Most recently he developed Glyphs, a font editor which is available in the Mac App Store. LECTURE: GLYPHS.APP – TYPE-DESIGN FOR DESIGNERS Learn all about the importance of design in type. Incredible insights from years of experience! To find out more, attend the lecture!

Website: www.schriftgestaltung.de


Saturday Speakers | Gastredner am Samstag

Martin Grothmaak A designer, creative director, photographer and managing shareholder of the Projekttriangle Design Studio. LECTURE DETAILS Friday Typo Show, 1:00 pm

ABOUT Martin Grothmaak develops individual designs and communication applications in the areas of corporate identity, brand design, editorial design, exhibition space design, interaction design, and store design. He gives lectures and fulfils teaching assignments at established academies and universities. His works have been bestowed with renowned prizes and international awards and have been published worldwide. LECTURE: HUNGER AND FIRE The lecture gives, in a very special way, an insight into the current projects of the Design Studio. He outlines moral concepts concerning how to treat project partners and the constancy in processing and approaching the projects and, at the same time, explaining how to maintain personal characteristics such as hunger and fire. He tells us of important enduring values such as trust, partnership, commitment, challenging one another, expectations of the highest quality in content and aesthetics. Website: www.projekttriangle.com

John Hudson Has spent the last ten years working and studying as a UK based graphic designer and lecturer. LECTURE DETAILS Friday Typo Hall, 2:00 pm

ABOUT John is a Senior Lecturer in Graphic Design, he teaches on both undergraduate and post-graduate courses at Staffordshire and Worcester University. He holds an MA with distinction in Sustainable Graphic Communication and is currently working towards a research PhD that looks at ways to embed responsibility within design curriculum. John’s varied background includes running his own artisan bakery, old house restoration and IT consultant. LECTURE: EVOLVING DESIGN EDUCATION Embedding sustainability into design education will enable the next generation of graphic designers and thinkers to practice more responsibly within their chosen discipline. John Hudson’s presentation will discuss some of the issues and present examples of best practice. It will be showcasing ‘Responsible Designer’ a smartphone/tablet application and studio system, which enables users to take a more responsible approach to decision making withing design. Website: www.considerwhat.wordpress.com

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Sustain | Berlin 2013

Susanne Zippel Graduated with a diploma in Communication Design from the Academy of the Arts of Berlin-Weißensee LECTURE DETAILS Friday Typo Show, 2:00 pm

ABOUT In 1998, Susanne Zippel graduated with a diploma in Communication Design from the Academy of the Arts of Berlin-Weißensee. She lived and worked in South East Asia for ten years. She is the author of »Fachchinesisch Typographie«, a book recently published by Hermann Schmidt Publishers in Mainz, Germany. LECTURE: 0-45-90-180 CHINESE GATHERS SPEED Susanne Zippel discusses a single Chinese character in order to explain how written Chinese works and what the main differences are between the lolographic lettering system of CJK characters and the alphabet-based systems of the Latin letters we use.

Website: www.mittelpunkt-zhongdian.de

Jeff Faulkner Jeff Faulkner is an award winning brand, web and UX Creative Director/Designer LECTURE DETAILS Friday Typo Hall, 4:00 pm

ABOUT Jeff is currently Creative Director for Xbox, where he guides the brand and UX vision for the Xbox Entertainment Ecosystem. Before Xbox, Jeff’s history includes Executive Creative Director for Blast Radius, and Artist in Residence at Second Story. He was also Communication Design professor at the Northwest College of Art. Clients inlcude MoMA NYC, Nike, Apple, Starbucks, Virgin, BMW, Gravis and Burton. Jeff’s background includes years in the Pacific Northwest music scene, photography, journalism and lots of design. You can get a sense for his personal style and first love, art direction, by visiting his blog http://agiantgirl.tumblr.com. LECTURE: EXTRAORDINARY MACHINES Future-forward design is about opening the mind to fantastic and extraordinary possibilities. It’s not just about inventing the thing, first you have to dream up the universe that thing lives in. Doing so often means abandoning our single-disciple mindsets and setting aside the conventions and crutches that’ve made us who we are. Website: www.agiantgirl.tumblr.com


Saturday Speakers | Gastredner am Samstag

Paul van der Laan

ABOUT Paul van der Laan lives and works in The Hague and is founding partner of Bold Monday.

Founding partner of Bold Monday

He has been a tutor at the KABK Type & Media course since 2002 and enjoys giving workshops and lectures abroad. He has designed a diverse collection of typefaces including Flex, Feisar, Chalet ComprimĂŠ and many custom fonts for worldwide clients such as Audi, Autodesk, NBCUniversal, WDR and VPRO.

LECTURE DETAILS Friday Typo Stage, 2:00 pm

LECTURE: FUTURE OF LEARNING, LEARNING FOR FUTURE TypeCooks Paul van der Laan and Erik van Blokland will critique your typecooker sketches on stage, on the big screen. They will taste, deconstruct and roast your best half baked drawings. Earn prizes! gain valuable insight!

Website: www.boldmonday.com

Shoko Mugikura Runs the type design studio Just Another Foundry LECTURE DETAILS Friday Typo Show, 4:00 pm

ABOUT Shoko Mugikura is a Japanese designer based in Berlin. Alongside working on book design projects, she is running the type design studio Just Another Foundry with Tim Ahrens. Her special interest is the historical development of multi-script (Japanese and European) typography. LECTURE: VERTICAL? HORIZONTAL? When setting a piece of text in Japanese, this is a question a designer constantly has to ask themselves. Using both orientations is something so normal for us Japanese that not many of us even stop to wonder why this is possible or when and how it all started. Shoko Mugikura explains how two orientations are used in contemporary Japan, and the intriguing history behind it: it has an inseparable connection with the introduction of bilingual typography with Latin script.

Website: www.justanotherfoundry.com

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Sustain | Berlin 2013

Jessica Hische A letterer and illustrator LECTURE DETAILS Friday Typo Stage, 4:00 pm

ABOUT Jessica Hische is best known for her personal projects Daily Drop Cap and the Should I Work for Free? flowchart. Just five years out of college, she’s been named one of Print Magazine’s New Visual Artists and an ADC Young Gun, one of Forbes 30 under 30 in Art and Design, and currently serves on the TDC board of Directors. She has been profiled in many publications, has traveled the world speaking about lettering and illustration, and has probably consumed enough coffee to power a small nation. LECTURE: UNITING NERDS THROUGH TYPOGRAPHY Jessica Hische makes a living with something special: she is a letterer. Whereas graphic designers increasingly focus on type, only few understand and appreciate the difference between lettering, calligraphy and type design. In her presentation Jessica Hische will explain, how she accidentally found her way into lettering, and inspire her listeners in the process. Website: www.jessicahische.is

Nadine Chahine Award winning Lebanese type designer LECTURE DETAILS Friday Typo show, 5:00 pm

ABOUT Nadine Chahine is currently working as an Arabic Specialist for Linotype and Monotype Imaging. She has a BGD in Graphic Design, an MA in Typeface Design from the University of Reading, and is a PhD candidate at Leiden University. She taught Arabic type design at universities in Dubai and Beirut. She has won the Dean’s Award for Creative Achievement from AUB and two Awards for Excellence in Type Design from TDC in 2008 and 2011. LECTURE: ENGAGING WITH THE MIDDLE EAST Brand consistency across different scripts and cultures is a challenge that every brand manager knows. So how does one maintain the same identity in a script that runs in a different direction? Every culture and script bring to the table a new set of expectations. Nadine Chahine’s talk will focus on how to establish dialogue with the Middle East while taking a look at design trends and cultural considerations that need awareness. Website: www.linotype.com


Saturday Speakers | Gastredner am Samstag

Stefan Kiefer Cover designer for SPIEGEL magazine LECTURE DETAILS Friday Typo Hall, 5:00 pm

ABOUT After 13 years of freelancing as an illustrator and graphic designer, Stefan changed over to SPIEGEL in 1996 and has been designing its cover since, becoming head of the department responsible for the title page in 2000. Kiefer lives and works in Hamburg and, like many other designers, is also inspired in his creative work by music: he is the drummer in the SPIEGEL work band THE MIRRORS and plays groove jazz as DJ DisCover. LECTURE: IN THE RED FRAME Week for week the new challenge of making a graphic statement on political and contemporary happenings with the SPIEGEL front page; always with the aim of presenting a not yet visualised idea unusually and provocatively – whether typographically, photographically or illustratively. Stefan Kiefer, in charge of the SPIEGEL title page for 12 years now, provides insights into his work with the red SPIEGEL frame.

Website: www.spiegel.de

Martin Lorenz Founder of TwoPoints. Net with Lupi Asensio LECTURE DETAILS Friday Typo Stage, 5:00 pm

ABOUT He met Lupi in 1999 at the KABK (Royal Academy of Art) of The Hague. At the end of 2005 they moved to Barcelona and in 2007 founded TwoPoints.Net with the aim to do exceptional design work. Work that is tailored to the client’s needs, work that excites the client’s customers, work that hasn’t been done before. Besides commissioned design work they teach regulary since 2005 and direct since 2009 the Postgraduate Degree in »Applied Typography« at the Elisava School of Design in Barcelona. LECTURE: IT’S ALL ABOUT THE PROCESS OR HOW TO MAKE A TORTILLA DE PATATA Design now has a voice, is part of a message. The process in between sender and receiver has become visible. Design is not about visualizing a single message anymore, it is about creating a process, a methodology, a system, a vocabulary. In this talk Lupi Asensio and Martin Lorenz of TwoPoints.net will show some of their recent projects and explain how they cooked them… it’s all about the process! Website: www.twopoints.net

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talk Attendees of typo berlin 2013 can use three ways of interaction: ONE Score the talks (immediately after each lecture) TWO Rate the conference as a whole (with the chance of winning a ticket for TYPO Berlin 2013) THREE Watch the videos of the presentations (online at www.typotalks.com/berlin)

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Sustain | Berlin 2013

Sustainability is not just about “Eco” or “Bio”. Everybody has a few things that resist removal. Things that remain and sustain fashion and progress. Here are some examples of things people submitted as beloved true somethings that persist and sustain.


Sutainable Examples | Nachhaltige Beispiele

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sustainable design The philosophy of designing physical objects, the built environment, and services to comply with the principles of social, economic, and ecological sustainability.

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ght

Sustain | Berlin 2013

Places to go Things to see


Sights of Berlin | Berliner Seehensw端rdigkeiten

eat out

A Cabana (Homestyle)

Ashoka (Indian Resteraunt)

AlpenStueck (Austrian & South German Classics)

Curry 36 (Sausage & Fries)

Anna Blume (Cafe & Florist)

museums

Museum Island

Kulturforum

DDR Museum

Gemaldegalerie

J端disches Museum (jewelery) Bauhaus Museum

shopping

Mauer Park (Flea Market)

B5 Center (Oulet shopping)

Alexanderplatz (Shopping mall)

Wilmersdorfer Strasse (Outdoor Mall)

Potsdamer Platz Arcaden (shopping mall)

night life

Berghain/ Panorama Bar

Kurf端rstendamm (Outdoor Mall)

Altes Europa Zu Mir oder Zu Dir

Salon Zur Wilden Renate

Juction Bar

Yaam Chez Jackie

tourist

Photoautomaten (black & white photobooths)

Kultureforum Potsdamer Platz (Film at dusk)

Bike Rental

Grunewald (Forest)

Philharmonic

Berlin Wall (Checkpoint Charlie)

Zoologischer

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contact typo berlin on facebook typo berlin on twitter (hashtag: #typo13) typo berlin on flickr (hashtag: # typo13) Organization: FontShop AG Bernd Rudolf Chief Operating Officer BergmannstraĂ&#x;e 102 10961 Berlin



Sustain Conference Program