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All Photos Courtesy: Apple Inc.
Apple Announces New iPhone Lineup Tayler Vest Guest Reporter On Sept. 10, Apple took the stage once again to revolutionize the mobile phone market. For the 7th year in a row, Apple has announced a new iPhone product after months of silence. Despite the hoards of online rumors, Apple still had some unexpected features up their sleeves. For the first time since the introduction of the original iPhone itself, Apple announced a new iPhone product: the iPhone 5C – C for colorful. The new iPhone 5C, which will be available Sept. 20, offers a range of colors including pink, blue, green, white and yellow. It does not stop with just the vibrant color palate to choose from, though. Underneath the seamless polycarbonate shell, the 5C has a rigid stainless steel backbone which doubles as an antenna. This gives the phone the extra power it needs to maintain LTE coverage and provides structural strength to be more resilient to the inevitable drops, bumps, and jars. While the 5C may
look to be worlds apart from the previous generation, Apple has retained much of the hardware that was found in the iPhone 5. Utilizing the same camera technology and identical A6 chip in order to keep costs low, the iPhone 5C will perform much like the old iPhone 5. One location Apple has not skipped on; however, is battery life. Despite much of the same technology going into the 5C as the original iPhone 5, Apple has increased the battery life of the 5C by a noticeable 25% compared to its predecessor. The iPhone 5C is currently available for preorder and will be releasing Sept. 20 at a $99 price point. Despite the monolithic shift Apple appeared to be taking with a cheap, colorful, plastic device, Tim Cook was far from making his way off-stage. The air of the event quickly turned to the highly anticipated flagship iPhone model: the iPhone 5S. A oneeighty from the 5C, the 5S is emblazoned in almost identical externals to its predecessor, the iPhone 5, but features entirely reimagined internal hard-
ware. Boasting Apple’s brand new A7 chip, the world’s first 64-bit processor in a phone, and aided by a completely new chip, Apple’s custom developed M7 motion sensing chip, the iPhone 5S sports power like never before. At over 40 times the original processor capability and over 56 times the graphical capability of the original iPhone, Apple never fails to satisfy Moore’s law year after year. Though already impressive, the iPhone 5S show had just started. In addition to the one billion-transistor A7 chip, Apple integrated a miniature fingerprint scanner into the home button, a feature known as Touch ID. No longer must you remember a passcode or type it in each time you access your device as your finger acts as an everready, ever-safe method of protecting your personal data. Within a fraction of
a second, Apple’s Touch ID system can verify your identity, just by the press of a button. Following in the footsteps of Touch ID, Apple then shifted to the new camera technology. Touted as the world’s most popular camera, Apple has invested massive amounts of research and design into the sensor, optics and software involved in the device. Though remaining at 8 megapixels – something that may come as a shock to some consumers – Apple has made countless improvements to its camera capabilities. Featuring a 5-element, f/2.2 lens, a 15% larger sensor and a dual color temperature flash, not only is the camera capable of taking better pictures, but coupled with the A7 processor it also is capable of taking faster, more accurate pictures. The new camera system supports 10 frames
per second burst shooting, 120 frames per second slow motion videography and auto-image stabilization. The iPhone 5S is not currently available for preorder, but it will be released alongside its counterpart, the iPhone 5C on Sept. 20 at a $199 price point. Paired with Apple’s next generation mobile operating system, iOS 7, which was announced earlier this year, the new iPhone family is sure to shake up the mobile market considerably. Releasing just 2 days prior to its hardware counterparts, iOS 7 will be available for the iPhone 4 and newer, 5th Generation iPod, iPad 2 and newer along with the iPad mini. Designed by Jony Ive, the mastermind behind the physical design of the iPhone since its introduction in 2007, iOS 7 has taken on an entirely different style. Updated to reflect more modern, “flat” user interfaces, iOS 7 is entirely unrecognizable compared to previous iterations of the mobile operating system. In addition to the
graphical shift, the new operating system features over 200 major changes. Some of the new iOS features include a new way to use the camera application, advanced multitasking and the inclusion of Control Center. The new camera application includes many uses of photo filters and the new photo app organizes photos based on the date, location and type of each picture. iOS 7 introduces an even easier way to multitask by having your phone recognize which apps are most used and keeps them up to date in the background. While multitasking includes new gestures, a brand new feature called Control Center allows the user quick access to settings like screen brightness, sound, Wi-Fi connectivity, Bluetooth and a built-in flashlight setting. iOS 7 also features automatic application updates while the device is connected to Wi-Fi. For a full list of iOS7 features and further information about the iPhone 5C and 5S, please visit www. apple.com.
This should brighten everyone’s day.