The Aviator Africa 3rd Issue

Page 37

Innovation

Flight future innovations By Harriet James

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ach decade brings a new innovation in the aviation industry as more and more players strive to ensure that the travelers are comfy. Here are some of the future innovations that will revolutionize the air travel. No airline company The rise of the digital space will result in product offerings that cover the entire travel ecosystem. Some airlines like Air Asia are changing from just being a travel company to a tech company that owns an airline to become a digital fast clients. Other airlines like

the Scandinavian Airlines have designed an AI travel assistant in everything from packing to booking. 2. Flying taxis The Airbus is busy with its own version of flying taxis but Uber too has announced plans to launch Uber Elevate which is a flying car and a more familiar ride sharing version called Uber Air by 2023. 3 Experience seeking clients Instead of being loyal to airline brands, passengers will shift their loyalty to those wth better experiences. Airlines must endeavor to create compelling value propositions with improved products and services if they

desire to attract clients. 4. Rise of innovation labs This is one trend that is unsurprisingly on the rise in the aviation industry. The labs are relevant in ensuring that they are constantly researching on the relevant programs that disrupt their competitors. 5. Revitalize inflight retailing Currently, there are less people who buy anything inflight. With this figure declining yearly its high time airlines find another way of enticing their clients to purchase stuff. While some airlines have pulled off the duty free products, others are reinventing The Aviator - April 2020

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