Brand Book

Page 1


B BRAND O OK

CHAPTER ONE ABOUT THE AUSTIN COMPANY

CHAPTER TWO SERVICES AND MARKETS

CHAPTER THREE LOGOS

CHAPTER FOUR COLORS

CHAPTER FIVE FONT

CHAPTER SIX IDENTITY STANDARDS

CHAPTER SEVEN PHOTOGRAPHY

CHAPTER EIGHT WRITTEN COMMUNICATIONS

CHAPTER NINE SOCIAL MEDIA

CHAPTER TEN EMPLOYEE RESOURCES

CHAPTER ELEVEN JOBSITE AND SAFETY

ANY RECOMMENDED REVISIONS SHOULD BE SENT TO BRITTANY SCHECKELHOFF, CREATIVE MARKETING MANAGER.

REVISION DATE SECTIONS MODIFIED

FROM HUMBLE BEGINNINGS

The Austin Company was founded in Cleveland, Ohio, in 1878 by Samuel Austin. Austin, a carpenter from England, had earned such a reputation for excellence in craftsmanship that he was soon able to set out on his own as an estimator and builder. Two years after establishing his own business, Samuel founded his first shop in Cleveland. Residential construction soon led to commercial work and in 1889, Samuel won the contract to construct a building for the Broadway Savings Bank.

Among the bank’s clientele were industrial executives who saw the quality of Samuel’s work and who soon called on him to undertake their factory projects. In 1895, the Western Mineral Wool Company of Cleveland constructed a factory in Chicago, asking Samuel to undertake the project. This marked the beginning of Austin’s work beyond Cleveland.

In 1904, Samuel’s son, Wilbert joined his father’s company and conceived the groundbreaking idea of combining engineering and construction to offer a complete facility service. This concept, which became known as The Austin Method® broadened the traditional approach to construction by offering contracts that started with architecture and engineering and ended with the finished building. The Austin Method would carry the company’s name throughout the United States and later around the world.

CHAPTER # TITLE

CHAPTER 1 ABOUT THE AUSTIN COMPANY

“Honest work, well done.” -Samuel

Austin

Quote. -Name

COMPANY DESCRIPTION

SHORT VERSION

250 WORDS OR LESS

The Austin Company is a design-build firm providing site selection, design, engineering, construction, and facility maintenance services. From its founding in 1878 in Cleveland, Ohio, Austin continues to add value to its client’s facility needs.

Austin would go from supporting the burgeoning aviation industry in the 1920s to manufacturing plants for the space age and from some of the first automotive manufacturing facilities to computerautomated plants. Austin provides design-build services to eight major industrial market segments, including Aerospace and Defense, Food and Beverage, Pharmaceutical and Biotech, Automotive, Industrial Manufacturing, Process Industries, Utility Plant Support, and Commercial.

In 2005, The Austin Company became part of the Kajima USA group of companies. Kajima USA is a subsidiary of Kajima Corporation of Japan. In 2021 Austin acquired The Austin Company of the UK, Limited. Austin UK, once part of Austin until it was sold to local managers in 2005, was welcomed back as part of a strategic acquisition. Also in 2021 Austin acquired Gala & Associates, an architectural engineering, design, and project management services for automotive assembly and heavy industrial facilities.

CONTACT BRITTANY SCHECKELHOFF, MARKETING MANAGER WITH QUESTIONS.

LONG VERSION

550 WORDS OR LESS

Samuel Austin, a young carpenter, came to the United States from England in 1872 to find work rebuilding Chicago, Illinois, after the great fire of 1871. Samuel never made it to Chicago. Instead, he stayed in Cleveland, Ohio, to work with a contractor building mid-Victorian residences.

By 1878, Samuel Austin had earned a reputation for excellent workmanship and set out on his own as an estimator and builder. Two years later he established his own business.

His residential construction led to commercial work, and in 1889, he won the contract to construct a building for the Broadway Savings Bank. Among the bank’s clientele were industrial executives who saw the quality of Samuel’s work and called on him to undertake their factory projects.

In 1895, the Western Mineral Wool Company of Cleveland decided to construct a factory in Chicago. The company asked Samuel to undertake the project. This marked the beginning of Samuel’s work beyond the Cleveland market. Also, in 1895, Samuel received a contract for Cleveland’s first electric lamp factory, followed by a succession of contracts from the National Electric Lamp Association (NELA, predecessor of General Electric).

In 1904, Samuel’s son, Wilbert J. Austin, graduated from the Case School of Applied Sciences (now part of Case Western Reserve University). Wilbert joined his father’s company and conceived the idea of combining engineering and construction in one firm.

This concept, which became known as The Austin Method®, broadened the traditional approach to construction by offering contracts that started with architecture and engineering and ended with construction of the finished building.

Before the end of that year, The Samuel Austin & Son Company was incorporated. The Austin Method® would carry the company’s name throughout the United States and worldwide.

Austin would go from supporting the burgeoning aviation industry in the 1920s to manufacturing plants for the space age and from some of the first automotive manufacturing facilities to computerautomated plants. Today, Austin is a key provider of design-build services to eight major market segments, including Aerospace and Defense, Food and Beverage, Pharmaceutical and Biotech, Automotive, Industrial Manufacturing, Process Industries, Utility Plant Support, and Commercial.

In 2005, Austin became part of the Kajima USA group of companies. Kajima USA is a subsidiary of Kajima Corporation of Japan. This marked the beginning of an exciting new chapter in Austin’s long history.

In 2021 Austin acquired The Austin Company of the UK (Austin UK). Austin UK was once part of Austin but was sold to local managers in 2005. Austin welcomed them back as part of a strategic acquisition to expand opportunities in the pharmaceutical and food and beverage industries both in North America and abroad. Also in 2021 Austin acquired Gala & Associates, a provider of architectural engineering, design, and project management services for automotive assembly and heavy industrial facilities.

Austin continues its tradition of providing design-build services from site selection, design, and engineering through construction management and facility maintenance. With the resources of Kajima USA and the worldwide Kajima organization, Austin has expanded the breadth and depth of its solutions to a global market.

COMPANY DESCRIPTION

Austin uses EOS, a proven set of simple, practical tools that synchronizes how people in an organization meet, solve problems, plan, prioritize, follow processes, communicate, measure, structure, clarify roles, lead, and manage. It is comprised of three components—vision, traction and health.

VISION (V)

Is to get everyone in the organization on the same page with where we are going and how we plan to get there.

TRACTION (T)

Instills focus, discipline, and accountability throughout Austin so that everyone executes on that vision every day.

ORGANIZER (O)

V/TO is the tool used to share the vision and traction of the organization. The V/TO helps our leaders become a more cohesive, functional, and healthy leadership team.

EOS

THE AUSTIN COMPANY V/TO

CORE VALUES

CORE FOCUS

1. Team Builders 2. Own It

Passion

PASSION

We Build the Future Together

OUR NICHE

To be the most trusted partner for complex and challenging projects

10-YEAR TARGET $1 Billion by 2030 (Revenue)

TARGET MARKET / “THE LIST”

DEMOGRAPHICS: Consistent Spenders in Food, Beverage, Aerospace, Pharma, Automotive, Complex Manufacturing, and Process Industries

GEOGRAPHY: US, UK and Mexico

PSYCHOGRAPHICS: Not a commodity buyer, value trusted partner, expertise, cannot fail projects, often schedule driven, fear change orders and cost overruns, value quality, need the A-Team

DATE: 1/1/2023 VISION

3-YEAR PICTURE (FUTURE DATE: 12/31/26)

MEASURABLE DOLLARS (THOUSANDS)

Sales: CON Sales: ENG Revenue: CON Revenue ENG Accountability Score Employees >80% 550

WHAT DOES IT LOOK LIKE?

1. Core Values and Core Focus driven culture.

2. Strong talent pipeline and professional development program.

3. The best talent in the industry wants to work at Austin.

4. Customers in our focused markets want to work with Austin.

5. Innovation is promoted and recognized internally and in the industry.

6. Successful at identifying and implementing technology that makes us better.

7. Sustainable business operating in Mexico.

MARKETING STRATEGY

THREE UNIQUES

1. Expertise

2. Certainty (We do what we say)

3. Trust

PROVEN PROCESS

The Austin Method ®

GUARANTEE

We will earn your business every day by delivering Results, not Excuses!®

8. Profitably increased our process capacity.

9. All businesses sharing resources and know how for the benefit of all.

10. EOS Organizational check up at 90%.

11. Sold $50MM in automotive construction.

12. Improved the financial management of our projects.

13. Successfully launched the Florida office and one additional one.

14. Scalable Organizational Structure in place to support ongoing growth.

Core values are all about who Austin is as a company and about our culture. Core values are essential to define who fits our organization and who doesn’t. We hire, fire, review, and reward based on our core values. Austin has six core values.

PASSION

Our employees care about their roles in Austin’s success and build passion by being engaged and results oriented. We take pride in our work and care about our mission. Our passion drives us.

COMMITTED TO SERVICE

Every Austin employee is a leader in some capacity, committed to serving our clients and our coworkers to achieve excellence. But we don’t stop there. We extend that commitment to the very communities in which we live and build.

INNOVATION

From the day we were founded, we have been changing our industry, always finding unique solutions to challenges. Never complacent, we adapt and find new ways to improve. Innovation is in our DNA.

GET IT DONE

We are committed to the needs of our clients, our projects, and our teams. We thrive on the most challenging projects. We persist. We are steadfast. We do what it takes to make sure everyone succeeds. We believe in Results, not Excuses®.

TEAM BUILDERS

Our teams lay the foundation for everything we do. Team members collaborate with trust and respect and hold one another accountable. They fuel our mission.

OWN IT

Austin culture is built on accountability. Ownership of everything from our method to single-source project responsibility ensures an outcome that meets Austin standards of excellence. We own our results.

CORE VALUES

CORE FOCUS

PASSION | WE BUILD THE FUTURE TOGETHER

WE

Austin exists to design and build great projects for great clients. Our entire organization is structured solely for that purpose. As part of the we, you share that purpose. Regardless of your role, you are a builder because your role is necessary to enable the company to fulfill its purpose.

BUILD

Building is not just centered around structures. It is also about building careers for our team members and building opportunities for the communities in which we live and work. Think about the livelihoods that are created which builds a future for our clients and their communities.

THE FUTURE

What we build is long-term. We believe the work we do now will stand the test of time because we do great work, quality work. And, by providing opportunities for our employees through multiple career paths and continued prosperity, we also build the future for our people, their families, and the communities in which we work.

TOGETHER

The Austin “Pretzel” is often recognized as a stylized Alpha and Omega—from the beginning to the end. The Pretzel invites all stakeholders to join us in sharing our passion. When you think about who we are, all that we build, and the futures created doing our noble work, you realize we can only accomplish all of this together.

OUR NICHE | TO

BE THE MOST TRUSTED PARTNER FOR COMPLEX AND CHALLENGING PROJECTS.

TRUSTED PARTNER

We seek long-term relationships with our clients. To do that, we must earn the trust of each client. Clients need to trust that we will be honest and fair, stand behind our work, and be with the project from start to finish. They need to know that we take total responsibility for our projects and stand by Results, not Excuses.

As the most trusted partner, we seek to get their most complex and challenging projects. We earn this trust by demonstrating our Core Values every day. We are Team Builders who Get It Done. We Own It when it comes to projects. We provide Innovative Solutions. We have a Commitment to Service and a Passion for our work. See Chapter 1: page 16 for more information.

COMPLEX AND CHALLENGING PROJECTS

The factors that make a project complex and challenging are many. It might be the size (large or small), a new process, a tight schedule, unrealistic budgets, or a program going into a building that isn’t ideal for the building. Often, we build in or around an existing manufacturing operations, challenging us to accomplish our work with little or no interruption to the ongoing operations.

Serving critical industries since 1878, we have played an essential role in civilization’s advancement— from electric lighting to automobiles, commercial air travel, and television broadcasting. We continue in this high endeavor by applying our industry knowledge to develop solutions for each project, being creative and innovative in those solutions, and being a trusted partner to our clients, our legacy of delivering complex and challenging projects continues.

The marketing strategy identifies how we sell our services and involves four steps:

1. Identifying the target market: Austin’s ideal list of customers.

2. Defining the most attractive message: Austin’s three unique offerings.

3. Capturing our proven process: the way we provide service to our clients.

4. Coming up with a guarantee: pinpoint an industry-wide problem and solving for it.

TARGET MARKET

Consistent spenders in Food, Beverage, Aerospace, Pharmaceutical, Automotive, Complex Manufacturing, and Process Industries.

GEOGRAPHY

United States

Mexico

United Kingdom

PSYCHOGRAPHICS

Not a commodity buyer. These clients value trusted partnerships, our expertise, and have projects that cannot fail. These projects are often schedule driven. Our clients fear change orders and cost overruns. They value quality and need the A-Team.

THREE UNIQUES

1. Expertise.

2. Certainty (We do what we say).

3. Trust.

PROVEN PROCESS

The Austin Method® See Chapter 1: page 12.

GUARANTEE

We will earn your business every day by delivering Results, not Excuses!

THE MARKETING STRATEGY

AUSTIN ABSOLUTES

Absolutes are different from values in that absolutes are the company’s base-line expectations that every employee will respect, adhere to, and demonstrate.

Act with Integrity: It is expected that all employees take personal responsibility for their standard of behavior and for the decisions they make every day. Integrity must always be at the core of those decisions and is held in the highest regard at Austin. Acting with integrity will always guide us to do the right thing.

Focus on Safety and Quality: Safety is paramount to our company. Ensuring a safe work environment for our employees, clients, and partners is the expectation. We believe that a focus on safety contributes to overall quality. All Austin employees will work toward producing the highest quality work, both in the field and within our offices.

Promote a Team Environment: Collaboration with all team members associated with a project—including clients, partners, subcontractors, subconsultants, vendors, regulatory authorities, and employees—will allow Austin to make informed and efficient resolutions to even the most complex issues.

Provide Technical Excellence: Providing technical excellence to our clients is at the root of what we do. Continually improving our employees’ skills will allow us to deliver professional services. By constantly providing technical excellence to our clients and continually improving our abilities, we create the opportunity for our employees to grow and advance with the company.

Respect All: Treating others with respect allows us to demonstrate the professionalism that is expected by coworkers and clients. Respect helps to facilitate and encourage the cooperative team environment and the collaboration that is necessary to provide excellent service to our clients.

Cultivate Long-term Relationships: We believe that every project is an opportunity to develop a long-term relationship with our clients. By constantly delivering what we sell and adhering to our core values, we will forge long-term relationships that will provide ongoing work throughout time.

HISTORY OF THE AUSTIN METHOD®

The Samuel Austin & Son Company’s first publication on the subject—a handsome hardbound book entitled The Austin Method, was released in 1913. It states that “The Austin Method has been in operation since 1901.” Although this early date is difficult to prove or to disprove, several reasons suggest why it may very well be accurate. It is almost certain that Wilbert Austin, a bright young man, gifted with a talent for organization and an eagerness to employ his engineering knowhow, was directly responsible for formalizing the notion of a system that combined architectural and engineering service with construction. That this may have been his plan as early as 1901, the very year he joined his father’s firm, is entirely possible.

A search of the Austin archives reveals that the Austin Method was advertised in Cleveland newspapers as early as 1907.

“The Austin Method,” one announcement read, “is a square deal way of planning, erecting, equipping and maintaining buildings. It makes you in effect your own architect, engineer and builder, plus our specialized knowledge, experience and facilities.”

MODERN APPROACH TO THE AUSTIN METHOD

The Austin Method is the proprietary design-build method developed in 1901 to provide clients a single-source for the design, engineering, and construction of a project. Austin can provide services from start to finish—or any step in between—to meet the client’s objectives for a project, on time and within budget.

Austin offers multiple approaches in implementing a project. These generally can be classified into either a design-bid-construct or design-build project approach. In addition, Austin offers The Austin Method, which applies stringent project controls and combines the advantages of “design-bidconstruct” and “design-build” approaches into a competitivebid, cost-effective, and accelerated-schedule project implementation.

The following describes how Austin implements projects using The Austin Method.

THE AUSTIN METHOD

THE AUSTIN METHOD

STEP 1 | PRELIMINARY DESIGN AND ENGINEERING

PROGRAMMING AND CONCEPTUAL DESIGN

Austin works closely with clients to review their project needs and assist with establishing the facility’s Program of Requirements. This program generally addresses:

• Project Goals and Objectives.

• Background Information.

• Product and Production Projections.

• Future Growth of Space and Personnel.

• Workflow and Adjacencies.

• Equipment Requirements – Present and Future.

• Future Expansion.

• Evaluations of Existing Facilities.

Following program confirmation, Austin’s professionals develop conceptual solutions. The conceptual solutions that provide the best alternatives are compared based on factors including cost, advantages, and shortcomings, as well as alignment with long-range facilities plans. This comparison forms the basis for establishing a master plan for the operations and facilities.

PRELIMINARY DESIGN AND ENGINEERING

Austin develops preliminary design documents consisting of site plans, floor plans, elevations, equipment general arrangement drawings, and building sections that further define the solution. In addition, Austin defines the building structural, mechanical, and electrical systems.

Outline specifications are prepared that describe the project, including architectural, civil, structural, mechanical, electrical, plumbing and fire protection systems, interior design, and site development.

Using the drawings and outline specifications, Austin develops a detailed primarily cost estimate. Throughout the preliminary design and engineering phase, Austin’s fully integrated team of design and construction professionals provide ongoing value engineering input. This interaction ensures that the materials and systems chosen are the most cost-effective. It is important to note that the optimum time to exercise value engineering or cost containment is during the preliminary design and engineering phase.

Concurrent with the development of the detailed cost estimate, Austin prepares a complete project schedule. This baseline schedule includes defining milestones and key activities during the engineering, procurement, construction, and start-up phases of the project. Austin ensures that the materials and systems selected are available in the market to meet schedule and that work activities are scheduled in the proper sequence to assure orderly and timely completion of the project.

Austin’s designers and constructors regularly interact on issues of constructability, site development, seasonal delivery, installation problems, construction sequencing, overtime premiums, etc. All critical items that may affect the schedule and completion date are identified. Procedures are initiated to track these items carefully.

STEP 1 REPORT

Upon completion of the preliminary design and engineering phase, Austin presents the results, complete with a bound report, for review and approval.

The completed report serves as the decision and control document for all further work on the project as approved and authorized by the client.

STEP 3 | DETAILED DESIGN AND ENGINEERING, PROCUREMENT AND CONSTRUCTION

Upon approval of the Step 1 Report, Austin integrates all design, procurement, and construction activities to assure total control of the project under a single responsibility agreement.

CONSTRUCTION DOCUMENTS

Austin prepares final detailed construction documents and specifications for the following elements of the project:

• Architectural.

• Civil.

• Structural.

• Mechanical and Plumbing.

• Process.

• Fire Protection.

• Electrical.

• Interior Design.

• Procurement Expediting and Subcontracting.

As the project requirements dictate, the award of the subcontracts, materials, and equipment for the project proceeds simultaneously with the detailed engineering work. Austin’s primary objective is to procure the project in the most economical manner and to manage and direct the specialty subcontractors to achieve common goals, including adherence to schedules and quality workmanship. The procurement services that Austin provides include:

Bidder Prequalification and Bidding All bidders on the project are prequalified for financial stability, ability to perform work, technical expertise, past quality of work and material, and on-time completion of past projects. The prequalified bidders’ list is developed by Austin and submitted to the client for review. All subcontracts, materials, and equipment for the project are bid on a competitive basis.

THE AUSTIN METHOD

THE AUSTIN METHOD

Bid Evaluation As each part of the project is competitively bid, thorough bid review meetings are conducted with the apparent low bidders to assure that both parties understand the scope and schedule of work.

CONSTRUCTION

Supervision All construction activities are performed under the direction of an experienced Austin project construction manager, who is assigned to the project through the duration of the work. Austin’s construction manager is supported by superintendents, field engineers, a competent safety person, and a project accountant on an as-required basis. Field staff is responsible for the direction, coordination, scheduling, safety, and quality assurance of all subcontractors engaged in the project.

Quality Assurance and Quality Control In addition to Austin’s construction management team, Austin’s architects and engineers make regular field inspections to assure that the construction and workmanship conform to the construction documents.

Daily Construction Reports are prepared by the field management personnel. These reports summarize the progress, workforce levels, and construction activity daily.

Start-Up Austin supervises and coordinates the start-up of all electrical, mechanical, and equipment systems. Ample time is allowed in the project construction schedule for this often overlooked and underestimated activity.

PROJECT CONTROL SYSTEMS

Upon the commencement of the implementation phase, Austin prepares control documents and procedures to plan and control the reporting, scheduling, and cost control aspects of the project. These documents and activities include:

Project Construction Schedule Projects are typically scheduled using Microsoft Project or Primavera to generate the Critical Path Method (CPM) schedules. The project construction schedule integrates the engineering, purchasing, construction, equipment delivery, and start-up activities for the project. This schedule is updated monthly and more frequently when necessary.

Construction Control Schedule A construction control schedule is prepared based on the project construction schedule. This document tracks the progress and status of engineering bid packages, bid package releases, bid due dates, subcontract awards, material, and equipment purchases, shop drawings, fabrication, and delivery of materials and equipment for the project.

Project Status Meetings Austin’s project manager schedules and conducts project status meetings through the duration of the project. The objective of these meetings is to ensure clear communication among the project team.

Cost Control Monthly cash flow projections and a recapitulation of the project’s financial statements are submitted to the client monthly for review. This cost report provides the project team with the necessary information to control the current and projected final costs of the project.

Monthly Status Reports Monthly status reports are prepared by Austin and submitted to the client. These reports summarize the status of engineering, purchasing, estimating, construction, scheduling, projected cash flow, and cost forecasts.

Quality Assurance and Quality Control (QA/QC) Austin’s QA/QC program is designed to assure that the design, engineering, equipment, materials, and labor comply with the intent of the contract documents and that the quality of work meets or exceeds the required standards. Each member of the project team, including all Austin personnel, is responsible for implementing the QA/QC program in the areas of their expertise, consistent with their job description.

Austin has a proven system of controls to assure the quality of work. The requirements are reviewed with each subcontractor and supplier before work starts to ensure that it is performed to the specified standards of quality.

The QA/QC program includes the following activities and procedures:

• General Inspection and Testing.

• Configuration Control of Construction Documents.

• Shipping and Handling of Materials.

• In-Plant Inspections.

• Calibration of Instruments and Equipment.

• In-Progress Inspection and Tests.

SUMMARY

• Installation Inspection.

• Final Inspection and Testing.

• Non-Conforming Materials Procedures.

• Corrective Action.

• Documentation and Record Keeping.

• Final Client Acceptance and Approval.

Austin has a long list of satisfied clients that have benefited from The Austin Method and its application of project controls, from preliminary design through detailed design, competitive procurement, construction, and start-up.

Austin delivers successfully completed projects in the shortest possible time, while maintaining quality and cost controls at the expected levels.

THE AUSTIN METHOD

TRUSTED PARTNER

IS TRUSTED PARTNER A CLICHÉ?

Many organizations claim it as an ideal, but what does it mean? Being a trusted partner is embedded in Austin’s culture. Exemplified through our core values, it defines how we work, collaborate, and communicate. Through our individual actions, we earn our place as the first design-builder to be called when a need arises.

1. Earns client’s business every day.

2. Understands and respects client’s business and approach.

3. Treats client’s business like their own.

4. Adds value to business relationships.

5. Meets client needs without compromising austin’s exacting standards.

6. Applies proven processes delivering predictable outcomes.

7. Deals with issues and challenges head-on.

8. Never misleads clients regarding costs or schedules.

9. Accepts accountability ensuring project and relationship success,

10. Responds promptly to client requests.

11. Embraces lessons learned, applying those lessons to future projects.

12. Accepts ownership of austin’s mistakes.

13. Uses imagination and innovative approach to solve problems.

14. Offers detailed alternative solutions so clients make informed decisions.

15. Is vulnerable and transparent.

16. Owns assignments and delivers results.

17. Does what they say they will do.

18. Trusts, empowers, and works collaboratively with project stakeholders.

19. Is fair, honest, and ethical.

20. Delivers difficult news professionally, swiftly, and without excuses. THROUGH INDIVIDUAL ACTIONS, AUSTIN EARNS THE RIGHT TO BE CONSIDERED A TRUSTED PARTNER.

TOP–NOTCH® PARTNER PROGRAM

We believe that “honest work, well done” is largely dependent on the relationships that develop before, during, and after a project. Subcontractors who share these values and promote the safety of their employees, as well as the quality of their work, are considered for the Top-Notch Parnter Program.

The Top-Notch Partner program provides association services, namely, promoting the interests of bidders, vendors, suppliers and subcontractors in the building and construction trades, whose core values align with those of The Austin Company.

Top-Notch Partners have proven to be reliable sources for designing or building mutually successful projects. Once your company has earned the Top-Notch status, the benefits will include, but are not limited to:

• Priority to bid and team with Austin on private projects.

• Exclusive invitations to participate in educational programs and seminars with Austin.

• Use of an exclusive Top-Notch logo that can be posted on their website and added to proposals with Austin to signify them as a Top-Notch Partner.

BLUE RIBBON

A contender for refrigeration, fire protection, mechanical, plumbing and electrical.

GREEN RIBBON

A contender for concrete, sitework, structural steel and any other misc. trade.

GOLD RIBBON

A contender at the supplier status and direct purchase.

TOP-NOTCH PARTNER

ORGANIZATIONAL CHARTS AVAILABLE

1. Austin Consulting.

2. Cleveland Operations.

3. Finance.

4. Gala & Associates.

5. Human Resources.

6. Management.

WHERE CAN YOU FIND THEM?

You can find them in two different places.

7. MarCom.

8. Mexico Operations.

9. Operations.

10. Austin UK Operations.

11. Western Michigan Operations.

12. Irvine Operations.

1. Austin Connect (SharePoint) > Main Nav: Human Resources > Left Column: The Austin Company Org Charts

2. Austin All Microsoft Team Channel under Files > Organizational Charts

HOW OFTEN ARE THEY UPDATED?

Updated on a monthly basis. Please contact Human Resources if you have any questions.

TIER COLOR CODES FOR ORGANIZATIONAL CHARTS IN POWERPOINT

LEVEL ONE | 100% AUSTIN BLUE | PANTONE 541

R = 0 B = 60 B = 113

LEVEL TWO | 70% AUSTIN BLUE | PANTONE 541

R = 59 G = 113 B = 153

LEVEL THREE | 100% SECONDARY BLUE | PANTONE 284

R = 106 G = 170 B = 228

LEVEL FOUR | 70% SECONDARY BLUE | PANTONE 284

R = 146 G = 196 B = 236

LEVEL FIVE | 100% | PANTONE COOL GREY 4

R = 187 G = 187 B = 187

EXEC ADMIN ASSISTANT AND SPECIAL POSITIONS | 50% AUSTIN BLUE | PANTONE 541

R = 119 G = 151 B = 182

SAFETY | AUSTIN SAFETY | PANTONE 716

R = 234 G = 118 B = 0

SUBSIDIARY COMPANIES | 100% | PANTONE COOL GREY 8

R = 136 G = 139 B = 149

SERVICES

As a design-build company, Austin provides clients with a full range of design and construction services. From site selection, design, and engineering to construction and maintenance, we serve as our client’s trusted partner for all their building needs.

EXPLORE AUSTIN IN EACH MARKET

Austin is a provider of design-build services to eight major industrial market segments, including Aerospace and Defense, Food and Beverage, Pharmaceutical and Biotech, Automotive, Industrial Manufacturing, Process Industries, Utility Plant Support, and Commercial.

CHAPTER # TITLE

CHAPTER 2 SERVICES AND MARKETS

“A customer is the most important visitor in our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”

Quote. -Name

-Mahafuma Gandhi

SERVICES

PLAN

Austin is your planning partner for balancing capital and operating costs. We recognize that an operation’s efficiency depends on how the building functions for the people and the processing equipment. Therefore, we plan from the inside out, with a comprehensive understanding of the equipment, process, and personnel requirements.

Our team approaches every project, no matter how complex or challenging, with the end goal in mind. Each step—from initial discussions about requirements, equipment, processes, concepts, layouts, and materials— contributes to the delivery of the facility you envisioned. Our preliminary estimates are typically within 10% of the final costs, allowing decisions to be made and project budgets to be set with confidence.

SITE LOCATION CONSULTING

Austin Consulting’s team of professional business location specialists can guide you through the entire site selection process from start to finish. We provide businesses with the expertise and information needed to make intelligent facility location decisions. Austin Consulting services include:

• Due Diligence.

• Incentives Negotiations.

• Location Strategy.

• Site Readiness.

• Site Selection.

We have extensive experience supporting manufacturing and industrial clients from around the globe with site selection and incentives negotiations. Whether you’re adding a new plant to increase capacity, replacing a dated facility, or looking to optimize your production and distribution footprint, Austin Consulting can help you make the right decision.

DESIGN AND ENGINEER

Austin’s architecture and engineering team members have the industry knowledge and experience to tackle the most challenging projects. Our integrated, multidiscipline organization provides complete, highly technical and fully coordinated project documents.

Our in-house architects and engineers offer:

• Site planning and conceptual design.

• Architectural design and Structural engineering.

• Civil engineering.

• Fire Protection engineering.

• Mechanical and Plumbing engineering.

• Electrical engineering.

• Process engineering.

• Process Piping design.

• Process equipment design.

• Process instrumentation and controls (I&C).

Austin has been integrating design and construction services for well over a century. Today, we utilize virtual design and construction (VDC) technology, including Building Information Modeling (BIM) to:

• Reduce risk.

• Streamline data workflows.

• Clash detection.

• Leverage model information.

• Increase efficiency.

• Improve decision-making.

• Increase collaboration and coordination.

Austin applies Lean methods to our design, engineering, and construction to maximize value and project outcomes, including:

• Improving productivity.

• Reducing safety hazards.

• Cost savings.

• Better coordination among all project team members.

• Optimizing budgets, including life-cycle costs.

PRECONSTRUCTION AND CONSTRUCTION

• Increasing the potential for earlier project completion by minimizing inefficiencies.

• Pull planning.

Austin’s construction solutions include general contracting and construction management services. Our team is dedicated to safety, quality, efficiency, and the overall success of the project.

By breaking down projects into smaller bid packages and coordinating with local contractors, Austin secures competitive bids and supports the local economy.

As a schedule-driven company, Austin seeks efficiencies during the preconstruction and construction phases, saving our clients time and money. Our construction services include the following:

• Bid packaging.

• Budgeting and estimating.

• Constructability reviews.

MAINTENANCE

• Preconstruction services.

• Project administration, control, and supervision.

• Scheduling.

• Value engineering.

Boilers, air conditioning, ventilation systems, electrical systems, and landscaping. These are just a handful of routine maintenance items that can sideline the productivity of a facility.

Proper building maintenance is essential to overall operations. Austin brings the knowledge and expertise needed to decrease wrench time, enhance quality and operating conditions, and improve shut-down planning. This includes:

• Preventive maintenance, including evaluations of systems critical to business.

• Training of custodial staff.

DEVELOPMENT AND FINANCING

• Renegotiation of emergency maintenance contracts, including plumbing and HVAC.

• Shut-down planning and maintenance.

Working with Austin and our third-party financing partners can provide clients with access to offbalance sheet financing, construction completion guarantees, and possibly tax incentives and grants.

SERVICES

MARKET SPECIFIC

AEROSPACE AND DEFENSE

150 WORDS OR LESS

The Austin Company is a global leader in the design, engineering, and construction of facilities and infrastructure for the world’s foremost commercial and military aviation, aerospace, and defense organizations. As a single-responsibility provider, Austin has planned, designed, engineered, and constructed more square footage of commercial and military aviation and aerospace facilities than any other company of its kind in the United States. Austin applies the most effective methodologies to any situation and delivers facilities designed for long-term service. Our expertise includes Defense Security ICD-705 compliance, wide-span, high-bay structures with environmentally controlled conditions, advanced additive manufacturing and material handling systems, flexible aircraft-rated utility infrastructure, and fire life safety systems with supporting program offices and research centers, including final assembly and delivery centers.

AUTOMOTIVE MANUFACTURING

150 WORDS OR LESS

The Austin Company has been a part of the design and building of automotive plant facilities since the 1920s. Austin’s specialized expertise includes plant design and construction, plant expansion and consolidation; network optimization; and proving grounds, research centers, and other support operations.

PHARMACEUTICAL AND BIOTECH

150 WORDS OR LESS

The pharmaceutical industry is a fiercely competitive market. As companies race to get their products to market, expanding existing sites and building new facilities often require the fast-track, design-build model The Austin Company specializes in.

Pharmaceutical facilities are made up of complex and highly regulated areas requiring unique expertise. Austin has the experience necessary to design-build research and development centers; clinical trial and quality control buildings; laboratories; clean rooms; vivarium, parasitology, and related animal facilities; pilot plant and intermediate-scale manufacturing facilities; potent compounding facilities, bulk, and intermediate process and packaging facilities for capsules, tablets, powders, injectables, creams, ointments, and liquids; large scale production, purification, inactivation, and aseptic fill; finishing and packaging plants; and distribution centers.

INDUSTRIAL MANUFACTURING

150

WORDS OR LESS

The Austin Company has spent its entire history as a leader in the design and construction of industrial manufacturing facilities. That’s more than 140 years of experience and expertise in complex projects.

Austin understands the critical importance of developing cost-effective, flexible, and sustainable facilities. We appreciate our clients’ need for speed to market and a quick return on their facility investment.

“Honest work, well done,” is the phrase our founder Samuel Austin promised to our earliest clients. And that tradition continues today. It represents the dedication our fully integrated team has to our core values of integrity, safety, and doing the job right.

Following this model has allowed Austin to complete thousands of industrial manufacturing facilities during our long history.

UTILITY PLANT SUPPORT

150

WORDS OR LESS

Since 2007, The Austin Company has completed maintenance buildings, operations centers, support facilities, and administrative buildings for utility companies across the United States. Austin understands the design and construction demands of a utility plant support facility. We approach each project with these goals in mind, fast delivery, adherence to high standards for safety and quality, and cost control.

PROCESS INDUSTRIES

150

WORDS OR LESS

The Austin Company has engineered and constructed millions of feet of piping, including high pressure and temperature systems.

Our in-house team’s expertise and specializations include research and development bench scale; pilot plants; complete production plants (brownfield and greenfield); PHA facilitation; process piping; utility piping; air separation and hydrogen plants; pipe stress analysis; liquids handling, loading, and unloading; 3D design; structural analysis and design; modularization; and equipment and process integration.

These areas of specialization are incorporated into our full-service engineering, procurement, and construction (EPC) project delivery approach, providing you with a single source of accountability and responsibility.

MARKET SPECIFIC

MARKET SPECIFIC

FOOD AND BEVERAGE OVERVIEW

150

WORDS OR LESS

Food and beverage companies turn to The Austin Company to help them launch new product lines, incorporate the latest automation technology, execute vertical expansions, and design-build commissary facilities.

FOOD PROCESSING AND PRODUCTION

150 WORDS OR LESS

Food processing facilities and distribution centers have transformed in response to industry and consumer demands. What hasn’t changed is the industry’s steadfast requirement for safe, clean, reliable, and flexible facilities.

Trends and challenges in the food processing industry require innovative facility solutions and a design, engineering, and construction partner who’s responsive, experienced, and efficient. Our subject matter experts (SME) have worked in the food production industry and bring their invaluable expertise to our team and our client’s project.

BAKING AND SNACK PRODUCTION

150 WORDS OR LESS

Shifting regulations, changing consumer preferences, increasing ingredient costs, a shrinking pool of skilled and unskilled labor interested in bakery employment, and rising wages are challenges bakers face every day. To compete, bakers must produce safe products of high quality at the lowest unit cost in facilities that attract and retain the needed workforce.

We understand this industry’s unique complexity. Austin’s team of design, engineering, and construction professionals has a depth of knowledge rarely found under one roof. Austin understands baking and snack production, process, equipment, and technology. We design-build facilities that meet the industry’s highest standards and incorporate trends, including mezzanine levels for packaging, ingredient delivery automation, and vertical proofing systems.

MEAT AND POULTRY PROCESSING

150 WORDS OR LESS

Decade after decade, The Austin Company has been a leader in the design-build industry for developing solution-based plants for meat and poultry processing.

Team members are up to date on USDA, FSMA, Food Safety, FDA and GMP standards. Quality, hygiene design and safety are among Austin’s absolutes and are incorporated into every project.

We understand how technology continually transforms the industry, aiming to reduce strenuous tasks through robotics and automation. We integrate and install processing equipment that can help lower costs and reduce employee injuries.

CONFECTIONERY PRODUCTION

150 WORDS OR LESS

From starch moguls and the circulation of liquid chocolate to cooling tunnels and high-speed custom packaging machines, The Austin Company knows confectionery processing and equipment. We stay abreast and incorporate the latest industry trends into our design-build process, including automation systems and brighter work areas that help recruit and retain employees. And at the forefront of our designs is adherence to food safety.

BEVERAGE PROCESSING

MARKET SPECIFIC

150 WORDS OR LESS

Competition is fierce, and margins are thin in the beverage industry. Innovation is key to success. Once a new product is approved for production, it must get to market quickly. That means fasttracking required capital projects at your facilities and incorporating innovative design solutions.

The Austin Company’s design-build experience includes production and packaging plants, automated distribution and bulk storage warehouses, research laboratories, and distribution centers.

Reliability, flexibility, and food safety are engineered and built into every beverage manufacturing plant Austin design-builds. Our areas of expertise include process piping, equipment, controls, refrigeration, packaging, and wastewater treatment.

MARKET SPECIFIC

EDUCATION 150 WORDS OR LESS

Whether K-12 or a community college, today’s educational campus design and construction are collaborative exercises. The Austin Company works closely with the client’s organization to ensure the facilities will meet the needs of all users today and in the future. We use our client’s personnel’s intimate understanding of the campus to find efficiencies that fast-track project and reduce costs.

We can help design-build the campus our clients imagined for their students or breathe new life into an existing building they already call home.

MEDIA AND ENTERTAINMENT

150 WORDS OR LESS

The Austin Company’s integrated approach to design, engineering, and construction has earned us the role of a trusted partner to the media and entertainment industry for over 70 years. We have served nearly all major U.S. broadcast networks and group owners, having completed hundreds of projects nationally and globally.

Austin recognizes the demands for flexibility and responsiveness in the designs of today’s broadcast facilities. We understand that traditional newsroom planning is being reinvented to accommodate changes in assignment-desk flow, electronic journalism, newsgathering methods, and newspaper-TV integration.

To achieve a successful studio design, our team collaborates with you to carefully plan and construct space that meets your exacting requirements, including integrating technical equipment and systems with the building’s mechanical, electrical, and structural components.

CONTACT BRITTANY SCHECKELHOFF, MARKETING MANAGER WITH QUESTIONS.
CLICK TO EMAIL NOW.

WHAT IS A LOGO?

Logos are symbols made up of text and images that help identify brands. A good logo is the cornerstone of a brand. It helps clients understand what we do, who we are, and what we value. With this visual element comes a lot of responsibility.

WHAT DOES A LOGO DO?

HEADER

A logo makes us stand out from the competition. Perhaps the most fundamental function of our logo is giving The Austin Company a unique mark that differentiates us from other businesses. A logo identifies key information about us. The logo provides our client with some crucial information: it communicates the industry we exist in, the service we provide, and our values.

A logo builds brand recognition. Logos leave a visual impact that reminds our clients that we exist. In other words, logos can create strong visual associations with a business. This association helps our clients keep our brand in mind.

Tur, imus incienecto voluptis et eiusam vel evel et fugiti dem facestiis sin nobitatur restiunt assinia dent qui nemperati doluptati destio. Milique omnienis maximodion consed quae modis et volorectis iducil id ut volorehenis denissum, cusa volo vellam et facerum rem re niminum as eos inciendi dit offictatem. Entium que corepuditate soluptatur? Nam acestemqui quidigni dolor soloriam, officti doluptas eum hit, net fuga. Nam unda porroribusa quibus eum exerchitas eumendi orrovit eicit a volorrum fuga. Equis soluptius non pa sum, acerit et quos alia aut a entium illabore re nosaperchil iur?

CHAPTER 3

LOGOS AND SIZING

CHAPTER # TITLE

Quote. -Name

“Make every mark count.”
-Dennis Kuronen

HISTORY OF THE LOGO

Designed in 1907, the Austin mark made its first appearance in a brochure that same year. Records indicate it was in use in 1909 on company letterhead. Two stylized initials combine to represent the A and M of The Austin Method and are often referred to as the Austin Pretzel.

Richard Cartwright Austin states in his book, East of Cleveland, “The symbol over the doorway stood for creative design and engineering, for skilled management and for unusual moral integrity.”

In a narrative to expand upon Austin’s Passion—We Build the Future Together— President Mike Pierce wrote, “It [the Austin mark] is also recognized as a stylized Alpha and Omega—from the beginning to the end. The Pretzel invites all stakeholders to join us in sharing our Passion. When you think about who we are, all that we build, and the futures created doing our noble work, you realize we can only accomplish all of this together.”

HISTORY OF THE LOGO

LOGO

WHERE TO FIND THE LOGO

EPS and PNG files of the logos can be found in:

AUSTIN CONNECT

https://kajimausa.sharepoint.com/sites/Austin/SitePages/AustinHome.aspx

1. Locate “Helpful Links” Column

2. Click on Corporate Branding Materials

3. Click on Logos Folder

MICROSOFT TEAMS

Austin All Team Channel

1. General Tab

2. Click on Files

3. Folder called Logos

PARTS THAT MAKE A LOGO

Austin’s logo is made of two parts: 1. the mark 2. the company name.

1. THE MARK (THE PRETZEL)

A brand mark is a symbol, mark, or image representing a brand that helps instantly identify a company. Brand marks visually convey The feeling, message, and meaning to clients by stripping away letters, words, and all text from a logo. The brand mark is vital for creating and sustaining our brand’s image. It is not to be confused with a logo.

2. THE COMPANY NAME

Our company name is displayed in the font COPPERPLATE

The logo is the same for the US, MX, and UK. Austin Consulting and Gala & Associates, Inc., have unique logos. Safety has a separate logo for safety gear. Please see Chapter 3 | pages 9, 10 and 12 for additional information.

The mark, along with the company name come together to form the logo.

2 COLOR SPOT (PANTONE)

PMS 541

BLACK

LOGO | PRIMARY

1 COLOR REVERSE

WHITE

1 COLOR REVERSE BLACK

THIS PRIMARY LOGO IS USED IN THE UNITED STATES, MEXICO AND UNITED KINGDOM

RESTRICTED USE

THE HORIZONTAL LOGO IS A RESTRICTED USE LOGO. CORPORATE MARCOM APPROVAL IS NEEDED PRIOR TO USE OR BEFORE SHARING WITH VENDORS, CLEINTS, ETC.

CONTACT THE MARKETING MANAGER, BRITTANY SCHECKELHOFF, BEFORE USE OF THE HORIZONTAL LOGO ON ANY ITEM CREATED FOR THE AUSTIN COMPANY.

CLICK TO SEND A REQUEST FOR USE OF THE HORIZONTAL LOGO.

2

COLOR SPOT (PANTONE)

PMS 541 Black

1 COLOR REVERSE WHITE

1 COLOR REVERSE BLACK

2 COLOR SPOT (PANTONE)

PMS 541

Black

1 COLOR REVERSE

WHITE

1 COLOR REVERSE BLACK

| CONSULTING

SIZE AND SPACING | AUSTIN

MINIMUM LOGO SIZE

PRIMARY LOGO

0.75” (wide) x 0.4332” (high)

HORIZONTAL LOGO (RESTRICTED)

1.5” (wide) x 0.2775” (high)

SPACING

Space in graphic design is the distance around the area between different design elements of The Austin Company logo.

Minimum distance between logo and another element, such as a frame, is the width of a W (Copperplate) same size as Austin Company in the logo.

Size and spacing requirments apply to Austin Consulting and Austin UK logos as well.

3 COLOR SPOT (PANTONE)

PMS 541

PMS 284

Cool Grey 4

1 COLOR REVERSE

WHITE

1 COLOR REVERSE BLACK

SIZE AND SPACING | GALA

MINIMUM

1” (wide) x 0.5596” (high)

SIZE

SPACING

Space in graphic design is the distance around the area between different design elements of the Gala logo.

Minimum distance between logo and another element, such as a frame, is the width of a W in Copperplate Regular, size 30 pt.

CLEARSPACE

MINIMUM LOGO SIZE

SAFETY LOGO

1.3491” (wide) x 1.02” (high)

3 COLOR SPOT (PANTONE)

PMS 541

PMS 716

Black

1 COLOR REVERSE BLACK

SAFETY LOGO IS ONLY TO BE USED FOR SAFETY APPAREL AND MATERIALS.

CONTACT THE MARKETING MANAGER, BRITTANY SCHECKELHOFF TO SEND A REQUEST TO USE THE SAFETY LOGO.

LOGO | SAFETY

BACKGROUND MISUSES

NO GRADIENT BACKGROUND

DO NOT USE FULL COLOR BACKGROUND WHERE LEGIBILITY OF THE SYMBOL MAY BE COMPROMISED

NO OUTLINED LOGO

NO DROP SHADOWS

NO LOGO COLOR CHANGE

THE AUSTIN COMPANY

USED APPROVED ARTWORK PROVIDED BY MARCOM

DO NOT HORIZONTALLY OR VERTICALLY DISTORT THE LOGO. HOLD THE SHIFT KEY DOWN WHILE INCREASING/DECREASING THE LOGO.

WHITE BACKGROUND

WHITE OR LIGHT BACKGROUND

2 COLOR MAXIMUM

DARK COLORED BACKGROUND

LIGHT PATTERNED BACKGROUND

APPROVED BACKGROUNDS

LIGHT BACKGROUND

DARK PATTERNED BACKGROUND LOGO MUST BE LEGIBLE

*RULES APPLY TO AUSTIN CONSULTING AND GALA.

HEADER

WHY COLOR PALETTE BRANDING MATTERS

Color palette branding is important because it’s a tangible component of the brand that people notice first. Color increases brand recognition up to 80 percent. The Austin Company play a large role in how our brand’s personality is perceived.

Tur, imus incienecto voluptis et eiusam vel evel et fugiti dem facestiis sin nobitatur restiunt assinia dent qui nemperati doluptati destio. Milique omnienis maximodion consed quae modis et volorectis iducil id ut volorehenis denissum, cusa volo vellam et facerum rem re niminum as eos inciendi dit offictatem. Entium que corepuditate soluptatur? Nam acestemqui quidigni dolor soloriam, officti doluptas eum hit, net fuga. Nam unda porroribusa quibus eum exerchitas eumendi orrovit eicit a volorrum fuga. Equis soluptius non pa sum, acerit et quos alia aut a entium illabore re nosaperchil iur?

CHAPTER 4

COLORS

“Color does not add a pleasant quality to design – it reinforces it.”

Quote. -Name

-Pierre Bonnard

PRIMARY

AUSTIN BLUE | PANTONE 541

LOGO | BLACK

SECONDARY COLORS TO COMPLIMENT PRIMARY COLOR SCHEME SECONDARY BLUE | PANTONE 284

AUSTIN SAFETY | PANTONE 716

4D5B32

| PANTONE

R=181 G=129 B=88 C=10 M=43 Y=65 K=18

ADDITIONAL COLORS

PANTONE 129

R=243 G=209 B=72 C=0 M=10 Y=80 K=0

PANTONE 155

R=239 G=210 B=171 C=0 M=13 Y=35 K=0

PANTONE 713

R=253 G=190 B=144 C=0 M=25 Y=49 K=0 HTML FDBE90

PANTONE 7613 R=188 G=138 B=133 C=15 M=44 Y=37 K=8

PANTONE 5015

R=204 G=162 B=176 C=13 M=36 Y=17 K=1

PANTONE 525 R=87 G=44 B=95 C=69 M=100 Y=4 K=45

666 R=161 G=146 B=187 C=35 M=39 Y=4 K=2

PANTONE 5295

R=179 G=177 B=208 C=28 M=24 Y=4 K=0

PANTONE 552

ADDITIONAL COLORS TO COMPLIMENT PRIMARY AND SECONDARY COLOR SCHEME(S)

R=185 G=212 B=236 C=25 M=4 Y=1 K=0

5523

PANTONE

R=182 G=207 B=221 C=27 M=5 Y=8 K=0 HTML B6CFDD

PANTONE 602

PANTONE 7500

R=224 G=211 B=180 C=7 M=10 Y=31 K=0 HTML E0D3B4

R=187 G=189 B=199 C=24 M=17 Y=15 K=0 HTML BBBDC7

PANTONE 473

COOL GREY 6 R=167 G=169 B=180 C=33 M=24 Y=20 K=2 HTML A7A9B4

R=241 G=192 B=168 C=0 M=24 Y=33 K=0 HTML F1C0A8

PANTONE 458

R=241 G=234 B=133 C=2 M=0 Y=59 K=0 HTML F1EA85 PANTONE COOL GREY 2 R=208 G=209 B=219 C=14 M=10 Y=8 K=0 HTML D0D1DB

PANTONE COOL GREY 4 PANTONE COOL GREY 8

R=136 G=139 B=149 C=44 M=34 Y=29 K=10 HTML 888B95

R=218 G=201 B=97 C=10 M=9 Y=71 K=2 HTML DAC961

ADDITIONAL COLORS

PANTONE COOL GREY 11 R=84 G=88 B=96 C=44 M=34 Y22 K=77 HTML 545860

ADDITIONAL COLORS

PANTONE 129

R=243 G=209 B=72 C=0 M=10 Y=80 K=0

PANTONE 155

R=239 G=210 B=171 C=0 M=13 Y=35 K=0

PANTONE 713

R=253 G=190 B=144 C=0 M=25 Y=49 K=0 HTML FDBE90

PANTONE 7613 R=188 G=138 B=133 C=15 M=44 Y=37 K=8

PANTONE 5015

R=204 G=162 B=176 C=13 M=36 Y=17 K=1

PANTONE 525 R=87 G=44 B=95 C=69 M=100 Y=4 K=45

666 R=161 G=146 B=187 C=35 M=39 Y=4 K=2

PANTONE 5295

R=179 G=177 B=208 C=28 M=24 Y=4 K=0

PANTONE 552

ADDITIONAL COLORS TO COMPLIMENT PRIMARY AND SECONDARY COLOR SCHEME(S)

R=185 G=212 B=236 C=25 M=4 Y=1 K=0

5523

PANTONE

R=182 G=207 B=221 C=27 M=5 Y=8 K=0 HTML B6CFDD

PANTONE 602

PANTONE 7500

R=224 G=211 B=180 C=7 M=10 Y=31 K=0 HTML E0D3B4

R=187 G=189 B=199 C=24 M=17 Y=15 K=0 HTML BBBDC7

PANTONE 473

COOL GREY 6 R=167 G=169 B=180 C=33 M=24 Y=20 K=2 HTML A7A9B4

R=241 G=192 B=168 C=0 M=24 Y=33 K=0 HTML F1C0A8

PANTONE 458

R=241 G=234 B=133 C=2 M=0 Y=59 K=0 HTML F1EA85 PANTONE COOL GREY 2 R=208 G=209 B=219 C=14 M=10 Y=8 K=0 HTML D0D1DB

PANTONE COOL GREY 4 PANTONE COOL GREY 8

R=136 G=139 B=149 C=44 M=34 Y=29 K=10 HTML 888B95

R=218 G=201 B=97 C=10 M=9 Y=71 K=2 HTML DAC961

ADDITIONAL COLORS

PANTONE COOL GREY 11 R=84 G=88 B=96 C=44 M=34 Y22 K=77 HTML 545860

ADDITIONAL COLORS

PANTONE 129

R=243 G=209 B=72 C=0 M=10 Y=80 K=0

PANTONE 155

R=239 G=210 B=171 C=0 M=13 Y=35 K=0

PANTONE 713

R=253 G=190 B=144 C=0 M=25 Y=49 K=0 HTML FDBE90

PANTONE 7613 R=188 G=138 B=133 C=15 M=44 Y=37 K=8

PANTONE 5015

R=204 G=162 B=176 C=13 M=36 Y=17 K=1

PANTONE 525 R=87 G=44 B=95 C=69 M=100 Y=4 K=45

666 R=161 G=146 B=187 C=35 M=39 Y=4 K=2

PANTONE 5295

R=179 G=177 B=208 C=28 M=24 Y=4 K=0

PANTONE 552

ADDITIONAL COLORS TO COMPLIMENT PRIMARY AND SECONDARY COLOR SCHEME(S)

R=185 G=212 B=236 C=25 M=4 Y=1 K=0

5523

PANTONE

R=182 G=207 B=221 C=27 M=5 Y=8 K=0 HTML B6CFDD

PANTONE 602

PANTONE 7500

R=224 G=211 B=180 C=7 M=10 Y=31 K=0 HTML E0D3B4

R=187 G=189 B=199 C=24 M=17 Y=15 K=0 HTML BBBDC7

PANTONE 473

COOL GREY 6 R=167 G=169 B=180 C=33 M=24 Y=20 K=2 HTML A7A9B4

R=241 G=192 B=168 C=0 M=24 Y=33 K=0 HTML F1C0A8

PANTONE 458

R=241 G=234 B=133 C=2 M=0 Y=59 K=0 HTML F1EA85 PANTONE COOL GREY 2 R=208 G=209 B=219 C=14 M=10 Y=8 K=0 HTML D0D1DB

PANTONE COOL GREY 4 PANTONE COOL GREY 8

R=136 G=139 B=149 C=44 M=34 Y=29 K=10 HTML 888B95

R=218 G=201 B=97 C=10 M=9 Y=71 K=2 HTML DAC961

ADDITIONAL COLORS

PANTONE COOL GREY 11 R=84 G=88 B=96 C=44 M=34 Y22 K=77 HTML 545860

BRAND TYPOGRAPHY

Typography is the style and way to present text. A consistent type of font(s) should be used, each with a particular reason. Typography enables you to create a particular context and have a certain personality.

WHY TYPOGRAPHY IS IMPORTANT IN BRANDING

Typography represents the tone and values of our brand just like color represents a feeling or visually represents a message for our customers. Every category of a font has a different meaning and thus will portray a different representation of our brand and what our business stands for.

HEADER

IT SETS THE MOOD

A font can create a feeling, improve theme, create interest, associate personality, and deliver trust.

CONCLUSION

Never underestimate or overlook the correct use for typography in branding as it can make or break a brand by giving off the wrong message to our clients.

Tur, imus incienecto voluptis et eiusam vel evel et fugiti dem facestiis sin nobitatur restiunt assinia dent qui nemperati doluptati destio. Milique omnienis maximodion consed quae modis et volorectis iducil id ut volorehenis denissum, cusa volo vellam et facerum rem re niminum as eos inciendi dit offictatem. Entium que corepuditate soluptatur? Nam acestemqui quidigni dolor soloriam, officti doluptas eum hit, net fuga. Nam unda porroribusa quibus eum exerchitas eumendi orrovit eicit a volorrum fuga. Equis soluptius non pa sum, acerit et quos alia aut a entium illabore re nosaperchil iur?

CHAPTER # TITLE

CHAPTER 5 FONT AND SIZING

“Type is branding. More designers should understand what an opportunity that is.”

Quote. -Name

CENTURY GOTHIC REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

CENTURY GOTHIC ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

CENTURY GOTHIC BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

CENTURY GOTHIC BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

CENTURY GOTHIC IS THE AUSTIN COMPANY PRIMARY FONT TO BE USED FOR CORRESPONDENCE.

COPPERPLATE BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

COPPERPLATE REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

COPPERPLATE IS USED FOR THE COMPANY NAME IN THE LOGO (SHOWN ABOVE) AND FOR RESULTS, NOT EXCUSES. IT CAN BE USED FOR HEADINGS IN DOCUMENTS SUCH AS QUALIFICATIONS, PROPOSALS, REPORTS, ETC.

HEADER

SETTING THE STANDARD

Everything that originates from The Austin Company, from email and letterhead to PowerPoint presentations and collateral, speaks to our commitment to quality and professionalism. A disciplined approach to our brand strengthens our image in the marketplace.

Tur, imus incienecto voluptis et eiusam vel evel et fugiti dem facestiis sin nobitatur restiunt assinia dent qui nemperati doluptati destio. Milique omnienis maximodion consed quae modis et volorectis iducil id ut volorehenis denissum, cusa volo vellam et facerum rem re niminum as eos inciendi dit offictatem. Entium que corepuditate soluptatur? Nam acestemqui quidigni dolor soloriam, officti doluptas eum hit, net fuga. Nam unda porroribusa quibus eum exerchitas eumendi orrovit eicit a volorrum fuga. Equis soluptius non pa sum, acerit et quos alia aut a entium illabore re nosaperchil iur?

CHAPTER # TITLE

CHAPTER 6 IDENTITY STANDARDS

Quote. -Name

“Without standards there can be no improvement.” -Taiichi Ohno

OFFICE APPLICATIONS | CUSTOMIZE

CHANGING THE DEFAULT TYPEFACE AND SIZE IN MICROSOFT WORD:

1. Open any Word document.

2. Right-click somewhere in the document and choose “Font.”

In the Font dialog box, select Century Gothic typeface and set the font size to 10 pt.

3. Click the “Set As Default” button.

In the dialog box that appears, choose the “All documents based on the Normal template” option.

4. Click “OK” to save the changes and close the Font dialog box.

The default font will now be changed in the open document and any future blank documents you create.

Note: Cannot change the default font if you are using Word online. Although you will be able to change the typeface in the current document, the next time you create a new blank document, the font will automatically be set to Calibri.

CHANGING THE DEFAULT FONT AND SIZE IN MICROSOFT EXCEL

1. Open Excel.

To begin, open the Excel application on your desktop. Select a new spreadsheet by hitting the “File” button in the top right corner and choosing the “New” option.

2. Open the “Options” dialog box.

Open the proper dialog box to choose Century Gothic font. To do this, select the “Options” button from the menu on the left of your screen. This opens the “Options” dialog box, which provides you with the font options. When doing so, be sure to select the “General” category option, which provides you with an overview of all fonts. You can find this option on the left sidebar of the dialog box.

3. Select Century Gothic font style and 10 pt font size.

In the dialog box, there is a section with the title, “When creating new workbooks” which allows you to choose your desired font from a drop-down menu. Select Century Gothic font. Then, select the button, “Use this as the default font.” You can also change the size of your new default font by selecting a number from the menu that says, “Font size.” Set to 10 pt.

4. Check your settings

Before saving, review the information in the dialog box to ensure it matches the requirements. When you are ready to set your new default font, press the “OK” button in the bottom left corner of the box. After doing so, try typing in your spreadsheet to review your font’s new style and size.

5. Save the changes

To save the changes, close the Excel page and save the document. To do so, click “File,” then press “Save as.” Save the document and close out of the window. It may be useful to ensure that your default font works properly by typing in a new spreadsheet.

AUSTIN CONNECT

The latest Powerpoint templates can be found on Austin Connect (SharePoint). Everyone should have a link to Austin Connect on their desktop. If not, you can also access through Austin’s website, theaustin.com and scroll to the bottom footer and click Employee Resources.

To find templates for PPT, reports and letterhead: Click Here https://kajimausa.sharepoint.com/sites/Austin/SitePages/AustinHome.aspx

TEMPLATES|WHERE TO FIND

TEMPLATES | EMAIL SIGNATURES

STANDARD EMAIL SIGNATURES

To get to signatures in Microsoft Outlook, follow the below steps:

1. Click “File” on the top of Microsoft Outlook.

2. Click “Options” in the left column.

3. Click “Mail.”

4. Click “Signatures” button.

Creative Marketing Manager

The Austin Company 6095 Parkland Blvd. Cleveland, Ohio 44124

P: 440.544.2263 | C: 419.231.0661

www.theaustin.com

Font: Century Gothic Regular Size: 10

Color: Highlight name »

Click Font Color » More Colors » Color Model: RGB » Type in values: Red: 0 | Green: 59 | Blue: 113

P: = Phone

1. Main office number OR

2. Your direct line

xxx.xxx.xxxx

Always use periods (.) No dashes (-)

First, Last Name

Title

The Austin Company Address City, ST Zip P: xxx.xxx.xxxx | C: xxx.xxx.xxxx www.theaustin.com

Directions to hyperlink website

Highlight the entire website » Click on the hyperlink button in the tool bar (last button to the right) » Type in the web address above in the “Address:” box » Click OK.

You will create two new signatures:

• Standard Signature

• Forward/Replies Signature

Font: Century Gothic Regular Size: 8

Color: Highlight Text »

Click Font Color » More Colors » Color Model: RGB » Type in Values: Red: 90 | Green: 90 | Blue: 90

If you are including your cell number please use the divider (|) between the numbers.

Directions: Click and hold Shift Key and hit the Backslash (\) Button on keyboard.

C: = Cell This is optional xxx.xxx.xxxx

Always use periods (.) No dashes (-)

The Austin Company P: 440.544.2263 | C: 419.231.0661

Font: Century Gothic Regular Size: 10

Color: Highlight name »

Click Font Color » More Colors »

Color Model: RGB » Type in values: Red: 0 | Green: 59 | Blue: 113

Font: Century Gothic Regular Size: 8

Color: Highlight Text »

Click Font Color » More Colors »

Color Model: RGB » Type in Values: Red: 90 | Green: 90 | Blue: 90

P: = Phone

1. Main office number OR

2. Your direct line

xxx.xxx.xxxx

Always use periods (.) No dashes (-)

First, Last Name

Title

The Austin Company P: xxx.xxx.xxxx | C: xxx.xxx.xxxx

If you are including your cell number please use the divider (|) between the numbers.

Directions: Click and hold Shift Key and hit the Backslash (\) Button on keyboard.

C: = Cell

This is optional xxx.xxx.xxxx

Always use periods (.) No dashes (-)

TEMPLATES|EMAIL SIGNATURES

ANSWERING CALLS TO OFFICE NUMBERS OR AUSTIN-ISSUED CELL PHONES

While “Hello” is the standard greeting from a personal phone, it does not work well when answering a business call. No one should ever have to ask if they've reached such and such a business. Utilize the following tips when answering business calls for Austin.

1. If possible, answer the call within three rings.

2. Immediately stating The Austin Company and your first name.

3. Speak clearly.

4. Only use speakerphone when necessary.

5. Actively listen and take notes.

6. Use proper and appropriate language.

7. Remain cheerful.

8. Ask before putting someone on hold or transferring a call.

VOICEMAIL GREETING

A customized voicemail greeting should be recorded for both office extensions and company-issued cell phones. Please use the following script to guide you.

SCRIPT

“You have reached the voicemail of [name], [position] with The Austin Company. I am currently unavailable to take this call. Please leave a detailed message after the tone and I will call you back as soon as I can. If this is an emergency, please call [name], [position] at [number]. Thank you for calling.”

REPORT TEMPLATES SIZE OPTIONS

8.5” x 11” Portrait (shown below)

8.5” x 11” Landscape (shown below)

11” x 17” Portrait

11” x 17” Landscape

WHERE TO FIND AUSTIN CONNECT (SHAREPOINT)

https://kajimausa.sharepoint.com/sites/Austin/SitePages/AustinHome.aspx

1. Locate “Helpful Links” Column

2. Click on Corporate Branding Materials

3. Click on Report Templates TITLE GOES HERE

TITLE GOES HERE

MARGINS

Top: 2”

Bottom: 1.2”

Left: 1”

Right: 1”

FONT AND SIZE

Font: Century Gothic Size: 11pt

(8.25” X 11.75” / 20.955 CM X 29.845 CM)

MARGINS

Top: 2” / 5.08 cm

Bottom: 1.2” / 3.048 cm

Left: 1” / 2.54 cm

Right: 1” / 2.54 cm

FONT AND SIZE

Font: Century Gothic Size: 11pt

Cardinal Point, Park Road

Rickmansworth, Hertfordshire, WD3 1RE austin.co.uk

P 440.544.2600

MARGINS

Top: 0.63”

Bottom: 0.63”

Left: 1.5”

Right: 0.81”

FONT AND SIZE

Font: Century Gothic Size: 11pt

TEMPLATES

https://austin.automatedprintandpromo.com/

BUSINESS COLLATERAL

Click here to order business cards, envelopes and other stationery.

HEADER

A PICTURE IS WORTH 1,000 WORDS

With research suggesting that people are more likely to remember content they’ve seen in images, rather than text, it’s crucial that the photography representing our organization perfectly reflects our brand.

Tur, imus incienecto voluptis et eiusam vel evel et fugiti dem facestiis sin nobitatur restiunt assinia dent qui nemperati doluptati destio. Milique omnienis maximodion consed quae modis et volorectis iducil id ut volorehenis denissum, cusa volo vellam et facerum rem re niminum as eos inciendi dit offictatem. Entium que corepuditate soluptatur? Nam acestemqui quidigni dolor soloriam, officti doluptas eum hit, net fuga. Nam unda porroribusa quibus eum exerchitas eumendi orrovit eicit a volorrum fuga. Equis soluptius non pa sum, acerit et quos alia aut a entium illabore re nosaperchil iur?

CHAPTER #

CHAPTER 7 PHOTOGRAPHY

TITLE

Quote. -Name

You don’t take a photograph, you make it. -Ansel Adams

OVERVIEW

Photography is an essential vehicle for communicating The Austin Company’s capabilities. There’s no question that one of the best ways to market the Company’s expertise is through high-quality, wellcomposed photography.

The right image can communicate the creativity, imagination and determination a team invests to bring a project to completion.

As we become more active in marketing initiatives, such as direct-mail campaigns, publicity opportunities with outside media, and collateral designed to communicate a wide range of projects and services—not to mention our culture and talented employees—we have a greater demand for photography that depicts the story we are trying to tell.

Not only are we experiencing a demand for more images, we require better-quality images that meet the technical requirements of off-set, commercially printed pieces and material printed by third parties, such as trade publications.

From time to time we receive professional quality photos, most of which are finished projects that can be scanned and used with little manipulation. However, many times the photography we receive from the field has limited application—images may be too low resolution, may contain safety violations, may depict messy job sites, or may possess characteristics that limit or disqualify their use. The purpose of this section is to:

• Give those who procure photography services a basic overview of what to look for when hiring a photographer.

• Understand why digital photography has its advantages and limitations.

• Raise awareness of safety issues that can make or break a shot.

• Generate high-quality images that demonstrate Austin’s commitment to clients and their projects.

HELPFUL TIPS

• Change your perspective. Try shooting from a higher or lower vantage point. Get closeups when you want to accentuate details or high-end finishes. Photograph each scene from different angles.

• Check the background. Too busy or distracting? Then try framing the shot differently or remove clutter for a cleaner look. Make sure no safety violations are viable (cords are on the ground).

• Keep the view in focus. Follow your smartphone or tablet maker’s instructions for taking sharp, not fuzzy photos.

• Stay steady. Stabilize your stance as much as possible to deter motion blur. You can also try shooting while sitting down or leaning against a firm support.

• Skip the zoom. Using a digital zoom will reduce the quality of your photos. So, move closer to get the shot you want.

• Include Austin. Try and capture individuals wearing Austin safety gear.

SAFETY CONSIDERATIONS

• Are workers wearing hardhats, high visibility clothing, and safety glasses?

• Are workers wearing appropriate safety harnesses and are they tied off?

• Is the job site free of clutter and debris?

• Pay particular attention to safety when photographing excavations, rebar, trenching, structural steel, scaffolding, open holes in the floor, etc.

• Does it appear as if a person is standing under equipment or machinery? Even if they are not?

• Does anything appear as if it is not in compliance with OSHA and The Austin Company’s safety standards?

• Are all workers wearing the appropriate protective gear?

Photo from Pfizer MAPs job site

FINAL PHOTOGRAPHY

PHOTO SHOOT CHECKLIST

TO SELECT A PHOTOGRAPHER, CALL CORPORATE MARCOM.

Photographers come in all shapes and sizes. Selecting a photographer that’s just right for the project is important, especially when there are limited dollars and limited client time to go back and re-shoot. When a project is ready for final photography, please reach out to MarCom for assistance in selecting a photographer.

COORDINATE THE SHOOT THROUGH THE PROJECT MANAGER OR SUPERINTENDENT.

The PM or superintendent can provide valuable insight into the nuances of the project. They can also tell you if a milestone event, such as structural steel signing, is approaching so that the photo shoot can be timed appropriately.

OBTAIN CLIENT APPROVAL.

The PM or superintendent may wish to handle this step or may ask MarCom to work directly with the client to obtain approval for the shoot. The project site needs to be neat and clean. Ask if there is an upcoming event that should be captured at the shoot (i.e., executives in town.)

After the shoot, send proofs to the client for approval.

Before using the photography for any purpose, all proofs planned for use must be approved by the client.

SEND HIGH-RESOLUTION IMAGES TO CORPORATE MARCOM.

Corporate MarCom maintains a master database (Open Asset) of project photos. Send high-res images to MarCom. Include photo credit information (name of photographer, address and phone number).

SAFETY CONSIDERATIONS

• Are workers wearing hardhats, high visibility clothing, and safety glasses?

• Are workers wearing appropriate safety harnesses and are they tied off?

• Is the job site free of clutter and debris?

• Pay particular attention to safety when photographing excavations, rebar, trenching, structural steel, scaffolding, open holes in the floor, etc.

• Does it appear as if a person is standing under equipment or machinery? Even if they are not?

• Does anything appear as if it is not in compliance with OSHA and The Austin Company’s safety standards?

• Are all workers wearing the appropriate protective gear?

HEADER

WORDS MATTER

Just as a master builder shows mastery of the craft through the fine details and finished product, so does the writer by using the correct use of grammar, capitalization, and punctuation. Austin uses AP Style as the foundation for all written communication.

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CHAPTER # TITLE

CHAPTER 8 WRITTEN COMMUNICATIONS

“A great many people think that polysyllables are a sign of intelligence.”
-Barbara Walters

Quote. -Name

WRITING RESOURCE GUIDE

This section covers writing styles to help you craft professional internal and external communications.

AMPERSAND

• Use the ampersand when it is part of a company’s formal name or publication title.

• For the most part, the ampersand should not be used to replace the word “and.” The exception to this rule is in collateral, ads, or website content where an ampersand prevents copy from jumping to another line of text.

APOSTROPHES

Don’t use apostrophes with decades of time (1920s)

BULLETS

• Circles should be used for bullets.

• Color bullets may be used. Refer to Chapter 4: Colors for correct codes.

CAPITALIZATION

EMPHASIS

• Do not capitalize for emphasis.

• Do not use all caps.

• If you wish to call out text, bold the font and follow standard grammar rules.

HEADLINES

• Major words are capitalized in headlines and minor words are lowercase.

• Major words are any word with four letters or more. Minor words are conjunctions that are three letters or less, short prepositions, and all articles.

• Do not capitalize for emphasis. Do not use all caps. If you wish to call out text, bold the font and follow standard grammar rules.

JOB TITLES

• Capitalize a person’s title when it precedes the name.

• Do not capitalize when the title is acting as a description following the name.

e.g., President and CEO, Mike Pierce

e.g., Mr. Pierce, the president and chief executive officer of The Austin Company, will address us at noon.

• Capitalize the person’s title when it follows the name on the address or signature line.

e.g., Mr. Pierce, President, and CEO.

STEP REPORTS (1, 1A, 1B, AND 2)

Capitalize “Report” if included.

DASHES

A dash is longer than a hyphen and is commonly used to indicate a range or a pause. The most common types of dashes are the en dash (–) and the em dash (—).

• Em Dash. The em dash saves the day when other punctuation would be awkward. For instance, em dashes can replace parentheses at the end of a sentence or when multiple commas appear in a parenthetical phrase.

• En Dash is often used to indicate spans of time or ranges of numbers. In this context, the dash should be interpreted as meaning either “to” or “through.”

DIRECTIONS

Only capitalize north, south, east, west when they are part of a specific geographical region or part of a proper name.

DOCUMENT FORMATTING

• Font: Century Gothic; 10–11 point size.

• Paragraph Spacing: Half space; 6–10 point is acceptable.

• Margins: 1” on all sides.

• Paragraph Justification: Left Justified.

• Sentence Lengths: Avg. 10–22 words.

• Paragraph Lengths: Avg. 8–10 lines or 150 words.

E.G. VS I.E.

• e.g., (example)

• i.e., (in other words)

EMAIL ADDRESSES

• Email addresses include first name . last name @theaustin .com

• Email addresses are always lower case. e.g., leslie.panfil@theaustin.com

ET AL. VS ETC.

• et al., (and others)

• etc. (and the rest)

HYPHEN

• Hypen (-) is a punctuation mark that’s used to join words or parts of words, e.g., design-build.

• It’s not interchangeable with other types of dashes.

• Please see section on dashes for more information.

LEADERSHIP

Use “senior leaders” or “leadership, not “executives” or “management.”

LESS AND FEWER

Use fewer when there are countable items and less when not countable.

LIKE AND SUCH AS

Use “like” to compare things and “such as” interchangeably with “for example.”

WRITING RESOURCE GUIDE

WRITING RESOURCE GUIDE

NUMBERS

• 1-9: Spell out numbers less than 10.

• Ages: Hyphenate if used as an adjective or noun.

• Ranges: No apostrophe with age range or year. e.g., 20s or 1950s

• Phone Numbers: Use periods not dashes or parenthesis. 222.444.5555

• Beginning of Sentence: If you must start a sentence with a number, spell the number out.

OXFORD COMMA

• Because of the complexities of the services we offer, use of the Oxford comma helps clarify. Please make it a common practice to use the Oxford comma consistently in all correspondence.

• Place comma before the word 'and' at the end of a list. e.g., We sell books, videos, and magazines.

PERCENTAGES

• Percent is one word.

• Always spell out unless the text is a technical percentage in an equation, figure, or table.

• For amounts less than one percent, use the numeral zero before the decimal point: 0.03%.

• For zero percent, use the word zero and not the numeral.

• For a range: 5 to 10 percent.

PARAGRAPH STYLE

FULL JUSTIFICATION

Paragraphs should be left justified not full justified.

INDENT OF PARAGRAPH

Double-space between paragraphs rather than indent.

PERIOD

Use a single space after a period, not two.

REGISTERED TRADEMARKS

• In the US, the registered trademark signifies that a trademark or service mark has been federally registered with the United States Patent and Trademark Office (USPTO). It’s regularly used by owners of registered trademarks to put the world on actual notice of their federal trademark rights and to deter others who may be considering adopting an identical or confusingly similar mark.

• Registered trademarks are available for other countries but must be applied for on a country-bycountry basis.

• Common-law trademarks are designated with a superscript TM or SM next to the mark. TM is used when selling goods; SM is used when providing services such as design, engineering, and construction.

• Once a mark is registered with the USPTO, the ® is used in place of the TM or SM .

UNITED STATES

• The Austin Company (US) has six registered trademarks.

• In any document, a superscript registered trademark symbol (®) should be added after the first use.

• The Austin Company mark (aka The Pretzel), if used separately from the logo.

• In any document, a superscript registered trademark symbol (®) should be added after the first use of the following:

• The Austin Company.

• Austin.

• The Austin Method.

• Results, not Excuses.

• Top-Notch.

• A trademark symbol is not needed for apparel, office wall graphics and decor. Artwork without trademark is available upon request.

UNITED KINGDOM

• The Austin Company (UK) has two registered trademarks.

• In any document, a superscript registered trademark symbol (®) should be added after every use.

• The Austin Company mark (aka The Pretzel), if used separately from the logo.

• In any document, a superscript registered trademark symbol (®) should be added after the first use of the following:

• The Austin Method.

• In any document, a superscript service mark designation (SM) should be added after the first use of the following:

• The Austin Company.

MEXICO

• The Austin Company (MX) has three registered trademarks.

• In any document, a superscript registered trademark symbol (®) should be added after the first use.

• The Austin Company mark (aka The Pretzel), if used separately from the logo.

• In any document, a superscript registered trademark symbol (®) should be added after the first use of the following:

• The Austin Company

• The Austin Method

WRITING RESOURCE GUIDE

LOGO ARTWORK WITHOUT TRADEMARK SYMBOL IS AVAILABLE UPON REQUEST.

CONTACT BRITTANY SCHECKELHOFF, MARKETING MANAGER.

CLICK TO EMAIL NOW.

WRITING RESOURCE GUIDE

RESULTS, NOT EXCUSES®

• Use a registered trademark for the first reference in the document.

• No trademark is needed for any reference thereafter.

TOP NOTCH®

• Use a registered trademark for the first reference in the document.

• No trademark is needed for any reference thereafter.

S

No “s” in toward, upward, downward, sideward, backward, or forward.

SUBJECT MATTER EXPERTS

Spell out the first occurrence, followed by the abbreviation in parentheses.

• Subject Matter Expert (SME), Ed Wright

• Ed Wright, subject matter expert (SME)

• Abbreviation: SME

• Plural: SMEs

THE AUSTIN COMPANY®

• Do not line break between “The” and “Austin Company” or between “The Austin” and “Company.”

• Do not use “Austin Company” without the “The.”

• After the first reference of The Austin Company, shorten to “Austin” in all text that follows.

• Do not abbreviate The Austin Company as TAC.

• Use the word “company” instead of “firm” in reference to Austin.

• Use a registered trademark for the first reference in the document. No trademark is needed for any reference thereafter.

THE AUSTIN METHOD®

• Use a registered trademark for the first reference in the document.

• No trademark is needed for any reference thereafter.

TIME

Lowercase and periods 9 a.m. and 4 p.m.

IF YOU HAVE ANY WRITING RESOURCE QUESTIONS,

TOP-NOTCH®

• Top-Notch is a registered term for our subcontractor partner program.

• Use a registered trademark for the first reference in the document. No trademark is needed for any reference thereafter.

WORDING FOR GENERAL USAGE

RIGHT WORDING

WRONG WORDING

3D 3-D or 3d

and or add/or

COMMENT

Avoid use of forward slash (/) to indicate and/or. Be specific and use either “and” or “or” in the sentence.

by owner by others Be specific as to who the “others” are.

Design-Build design-build

Design Build Design/Build A hyphen is used, not a slash.

groundbreaking ground breaking One word.

hazardous substance hazardous waste, hazardous material, toxic waste hazardous substance is a defined term in environmental laws.

job site jobsite

Two words. kickoff kick-off

less than perfect errors or omissions

life cycle lifecycle

One word, unhyphenated.

Never agree to call any act of Austin an “error or omission”, as this is a legal term defining legal negligence.

Two words.

life cycle costing life-cycle-costing No hyphens.

on-site onsite

PDF file pdf .pdf file

prebuilt

preconstruction

Preconstruction

pre-built

PreConstruction Pre Construction

pro-active proactive

Merriam-Webster indicates that the correct spelling is with the hyphen (onsite). The Cambridge Dictionary includes both versions (on-site and onsite), while the American Heritage dictionary omits the hyphen (onsite).

prebuild or prebuilt is one word unhyphenated.

One word, no hyphen and the “c” in construction is not capitalized.

According to AP Style Guide, pro-active is hyphenated.

record-keeping record keeping Record-keeping is hyphenated.

subcontractor sub-contractor One can then be a sub-subcontractor.

selected bidder successful bidder shall vs. will

Shall is a promise or command.

Will is a simple statement of fact.

WRITING RESOURCE GUIDE

WRITING RESOURCE GUIDE

RIGHT WORDING WRONG WORDING COMMENT

shutdown shut down

stormwater storm water

task force taskforce

One word as a noun. Two words as a verb.

One word, no hyphen.

According to AP Style Guide, two words. that vs. which vs. who

Use “that” before a restrictive or limiting clause.

Use “which” when adding additional nonessential information to the sentence.

If the subject is a human being, use “who” to introduce the clause.

time frame timeframe

twice monthly bi-monthly

under way underway

Understanding Agreement, Contract

Two words.

There can be confusion as to twice a month or every two months. Use twice monthly for clarity.

Two words when it functions as an adverb or a predicate adjective (e.g., “The ship voyage is under way.”).

Underway is usually one word when it is an adjective preceding its noun.

These terms are synonymous but one should be selected and used consistently. will would

In reports and letters, almost always use “will.” Would is considered a weaker, less professional term.

workers’ compensation worker’s compensation

Plural possessive so the apostrophe goes after the “s.”

WORDING FOR AUSTIN CONTRACTS OR WORK TO BE DONE BY AUSTIN

The following wording is suggested for contracts, contract specifications, proposals, drawings, and specifications when describing services or work performed by Austin.

all

Just omit “all” from text. Never promise all as this is generally impossible, e.g., studying “all alternatives.” conforms approved

It is better for Austin to say shop drawings “conform” rather than to say they are “approved.”

consisting of including

endeavor, aid, help assure, insure

field observation or administration of construction contract supervision

or approved equal or equal

COMMENT

In describing scope of services or work with a client, be specific, not open-ended. Do not say a “scope of work includes the following,” as that indicates more.

Never be an insurance company in a proposal or contract. Never assure work will have a specific result.

Never say or use “supervision” for design-only projects as one then becomes liable for all acts in the field. Administration involves more than observation – including pay requests, etc.

Use “or approved equal” in engineering-only specifications. Be sure to provide that Austin does the approving if Austin does field observation. or equal or approved equal “or equal” is correct in Austin’s contact specifications with the owner and should be used whenever a product name is used.

proposal quote Austin prepares a specific project proposal.

record drawings as-builts

review check

Never say Austin shall provide “as-builts” as one becomes liable if it is not exactly as-built. The owner can also be liable.

While “review” does not make one as liable as “check,” it is not a serious error to use “check.” However, It is better to “review” shop drawings or other items.

WRITING RESOURCE GUIDE

DEGREE DESIGNATIONS

COMMON ASSOCIATE DEGREE

AA Associate of Arts

AAA Associate of Applied Arts

AAB Associate of Applied Business

AAS Associate of Applied Science

ABA Associate of Business Administration

ABS Associate of Baccalaureate Studies

AEET Associate of Electrical Engineering Technology

AE Associate of Electronics

AE or AEng Associate of Engineering

AES Associate of Engineering Science

AET or AEngT Associate of Engineering Technology

AG Associate of General Studies

AIT Associate of Industrial Technology

AOT Associate of Occupational Technology

APE Associate of Pre-Engineering

AS Associate of Science

AS-CAD Associate of Science in Computer Assisted Design

AT Associate of Technology

COMMON BACHELOR’S DEGREE

BA Bachelor of Arts

BAA Bachelor of Applied Arts

BABA Bach of Arts of Business Administration

BAcy or BAcc Bachelor of Accountancy

BA(Econ) Bachelor of Arts in Economics

BAOM Bachelor of Arts in Organizational Management

BASc Bachelor of Applied Science

BAppSc(IT) Bachelor of Applied Science in Information Technology

BArch Bachelor of Architecture

BBA Bachelor of Business Administration

BBIS

Bachelor of Business Information Systems

BBus Bachelor of Business

BBusSc Bachelor of Business Science

BSChE Bachelor of Chemical Engineering

BComp Bachelor of Computing

BCompSc Bachelor of Computer Science

BCA Bachelor of Computer Applications

BSCE Bachelor of Civil Engineering

BDes Bachelor of Design

BEc or BEcon Bachelor of Economics

BEE Bachelor of Electrical Engineering

BEng Bachelor of Engineering

BESc Bachelor of Engineering Science

BGS or BSGS Bachelor of General Studies

BIBE Bachelor of International Business Economics

BLA or ALB Bachelor of Liberal Arts

BLArch Bachelor of Landscape Architecture

BLS Bachelor of Liberal Studies

BLIS Bachelor of Library and Information Science

BMath Bachelor of Mathematics

BMathSc Bachelor of Mathematical Science

BS or SB Bachelor of Science

BSAE or BAE Bachelor of Science in Aerospace Engineering

BSBA Bachelor of Science in Business Administration

BSCS Bachelor of Science in Computer Science

BSChem Bachelor of Science in Chemistry

BSE or BSEng Bachelor of Science in Engineering

BSET Bachelor of Science of Engineering Technology

BSME Bachelor of Science in Mechanical Engineering

BSc Intercalculated Bachelor of Science

BSc(Econ) Bachelor of Science in Economics

BSc(IT) Bachelor of Science in Information Technology

BTech

BURP or BPlan

DEGREE DESIGNATIONS

Bachelor of Technology

Bachelor of Urban and Regional Planning

DEGREES DESIGNATIONS

MA or AM Master of Arts

MAcc or MAcy Master of Accounting (or Accountancy)

MArch Master of Architecture

MALS or MLS Master of Arts in Liberal Studies

MASc or MAS Master of Applied Science

MBus Master of Business

MBA Master of Business Administration

MChem Master of Chemistry

MCA Master of Computer Applications

MCP Master of City Planning

MCS Master of Computer Science

MCT Master of Creative Technologies

MDes or MDesign Master of Design

ME Master of Engineering

MEcon Master of Economics

MEM Master of Engineering Management

MFin Master of Finance

MFA Master of Fine Arts

MFE Master of Financial Economics

MISM or MSIM Master of Information System Management

MIT Master of Information Technology

MLA Master of Liberal Arts

MLArch Master of Landscape Architecture

MM Master of Management

MMath Master of Mathematics

MMF Master of Mathematical Finance

MPhys Master of Physics

MRED Master of Real Estate Development

MS or MSc Master of Science

MSCS Master of Science in Computer Science

MSChE Master of Science in Chemical Engineering

MSE Master of Science in Engineering

MSFin Master of Science in Finance

MSIT or MScIT Master of Science in Information Technology

MSMIS or MSISM Master of Science in Information Systems Management

MSMet Master of Science in Metallurgical Engineering

MSPM Master of Science in Project Management

MSSCM or SCM Master of Science in Supply Chain Management

MSwE Master of Software Engineering

MUP Master of Urban Planning

COMMON DOCTORAL DEGREE

PHD Doctor of Philosophy

DEGREES DESIGNATIONS

AUSTIN LINGO

Below are some commonly used abbreviations or acronyms used at The Austin Company.

2D 2 Dimensional Element

3D 3 Dimensional Element

A&E Architecture and Engineering

ACC Autodesk Construction Cloud Formerly BIM360

ACT Acoustical Ceiling Tile

ADA Americans with Disabilities Act

AFF Above Finished Floor

ALT Austin Leadership Team SALT, GMs and SBU leaders

AP Accounts Payable

AR Accounts Receivable

ARCH Architectural

ATL Atlanta

AWA Additional Work Authorization

AVO Avoid Verbal Order

AVW At Variance With

BAFO Best And Final Offer

BIM Building Information Modeling

BOD Basis Of Design

BOE Basis Of Estimate

BOM Bill Of Materials

BU Business Unit

Austin Consulting, Eastern, Gala, West Michigan, Western, London and Mexico

BXP BIM Execution Plan

CA Construction Administration

CADD Career Assessment & Development Dialogue

CCO Commitment Change Order

CD Contract Documents

CE Change Event

CES Construction Engineering Sales

CL Center Line

CLE Cleveland

CM Construction Manager

CMU Concrete Masonry Unit

CO Change Order

COA Certificate of Authorization

COB Center Of Bore

COB Close Of Business

COR Change Order Request

CPM Critical Path Method

CR Construction Revenue

CS Construction Sales

CY Cubic Yards

DB Design Build

DBIA Design Build Institute of America

DL Discipline Lead

DOAS Dedicated Outside Air System

DPM Design Project Manager

DPP Director of Project Planning (sales) (E) Existing

EAC Estimate at Complete

EAQ Employee Assessment Questionnaire

EBIT Earnings Before Interest and Taxes

EBW Engineering Budget Workbook

ECA Engineering Change Authorization

EDOE Engineering Department Overhead & Expense

EH&S Environmental Health and Safety

EIT Engineer in Training

ELEC Electrical

ENGR Engineering

EOR Engineer of Record

AUSTIN LINGO

AUSTIN LINGO

EP Engineering Profit

EPCM Engineering, Procurement, Construction, and Management.

ETC Estimate to Complete

ER Engineering Release

FF&E Furniture, Fixtures & Equipment

F/L Field Local

F/T Field Travel

FP Fire Protection

GAC General and Administrative Costs

GC General Conditions

GC General Contractor

GM General Manager

GMP Guaranteed Maximum Price

HM Hollow Metal

HMI Human Machine Interface

HVAC Heating, Ventilation, and Air-Conditioning

IDS Identify, Delegate, State

IFB Issued For Bid

IFC Issue for Construction

IFP Issued For Permit

IFR Issue for Review or Revision

IFPC Issue for Plan Check

IRV Irvine

JCR Job Cost Report

JCS Job Cost Statement

KAL Kalamazoo (same as Portage)

KII Kajima International Inc.

LEED Leadership in Energy & Environmental Design

LEED AP Leadership in Energy & Environmental Design Accredited Professional

LF Linear Feet

LLC Limited Liability Company

LOD Level of Development

LOI Letter Of Instruction (Management)

LOI Letter Of Intent (Contracts)

LOTO Lock Out Tag Out

LS Lump Sum

M&IE Meals and Incidental Expenses

MECH Mechanical

MEP Mechanical, Electrical, Plumbing

MEPP Mechanical, Electrical, Plumbing and Process

MOED Manager Of Engineering and Design

(N) New

NDA Non-Disclosure Agreement

NIC Not in Contract

NIS Not in Scope

OC On Center

OCR Optical Character Recognition

OFCI

OFOI

Owner Furnished, Contractor Installed

Owner Furnished, Owner Installed

OHD Overhead Door

OS Outside

OSB Oriented Strand Board

OSR Outside Rentals

P&ID Piping & Instrumentation Diagram

P6 Primavera Project Planner (Scheduling)

PA Project Accountant

PBT Profit Before Tax

PCCO

PCO

Prime Contract Change Order

Potential Change Order

PE Professional Engineer

PPE

Personal Protective Equipment

AUSTIN LINGO

AUSTIN LINGO

PLC Programmable Logic Controller

PLFS Profit Loss Financial Statement

PLBG Plumbing

PM Project Manager

PO Purchase Order

POC Point of Connection

POD Point of Disconnect

POR Portage (same as Kalamazoo)

PPCO Prime Potential Change Order

PRF Project Requirements Form

QA Quality Assurance

QC Quality Control

(R) Relocated

RA Registered Architect

RBP Role Based Permissions

Rev Revision

RFI Request For Information

RIFPC Re-Issue for Plan Check

RFP Request for Proposal

RFQ Request for Qualifications

SALT Senior Austin Leadership Team

President, Sr. VP Operations, VP Finance, VP Risk Management, VP Human Resources, VP of Administration, Director Marketing & Communications

SBU Strategic Business Unit

SBU 1 – US/MX

SBU 2 – Gala

SBU 3 - UK

SE Structural Engineer

SF Square Feet

SME Subject Matter Expert

SOC State of the Company

SOG Slab On Grade/Ground

SOW Scope of Work

SPM Same Page Meeting

SSO Single Sign-on

sUAS Small Unmanned Aerial System

T&M Time and Materials

TAC The Austin Company

TAM The Austin Method

TBD To Be Determined

Tvl Travel

VB Vapor Barrier

VDC Virtual Design and Construction

VRF Variable Refrigerant Flow

V/TO Vision/Traction Organizer

WDC Work Directive Change

WIP Work in Progress

AUSTIN LINGO

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SOCIAL MEDIA

Social refers to interacting with other people by sharing information with them and receiving information from them.

Media refers to an instrument of communication.

Together social media can be defined as web based communications tools that enable people to interact with each other by sharing and consuming information.

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CHAPTER 9

CHAPTER # TITLE

SOCIAL MEDIA GUIDE

“Don’t use social media to impress people; use it to impact people.”

Quote. -Name

-Dave Willis Org.

LINKEDIN

https://www.linkedin.com/company/TheAustin

FACEBOOK

https://www.facebook.com/TheAustinCompany

LINKEDIN

• Profile Picture

• Landscape

px x 400 px

px x 627 px

• Portrait 627 px x 627 px

• Cover Photo 1128 px x 191px

FACEBOOK

• Profile Picture

• Landscape

• Portrait

• Square

• Stories

• Cover Photo

AUSTIN HASHTAGS

px x 170 px

#TheAustinCompany #MotivationalMonday

#SafetyTuesday #AustinCareers

#Throwback #WhyAustin

#ResultsNotExcuses #AustinTopnotch

IMAGE SIZES & HASHTAGS

SOCIAL MEDIA TIPS

A FEW DOS AND DON’TS

• DO list the company as your employer in your social media bio.

• DO customize your social media header with an Austin banner.

• DO share company social media posts, events, and stories.

• DO be clear that you are not speaking on behalf of the company when you express your own opinion.

• DO report harassment you’ve experienced or noticed.

• DON’T engage with competitors in an inappropriate way.

• DON’T share company secrets or confidential information of your colleagues.

• DON’T comment on legal matters pertaining to the company.

• DON’T engage with trolls, negative coverage or comments.

BE RESPECTFUL

Avoid attacking others, and use your best judgment when posting. Think before you post, and steer clear of profanity. Ask these questions:

• Could this be viewed in a negative manner?

• Would you shout what you’ve just typed in a post?

HAVE A PRESENCE ON LINKEDIN

LinkedIn is an important tool for networking and professional brand building. Profiles should include a professional headshot, what you do, and a nice but not distracting banner. Make sure the content is grammatically correct, spelled correctly, and that all the jobs, titles, and dates are accurate.

BANNER CAN BE DOWLOADED FROM AUSTIN CONNECT (SHAREPOINT)

https://kajimausa.sharepoint.com/sites/Austin/SitePages/AustinHome.aspx

1. Locate “Helpful Links” Column

2. Click on Corporate Branding Materials

3. Click on LinkedIn Banners

Click Here. Click Here.

KEEP SENSITIVE COMPANY INFO UNDER WRAPS

It’s natural to want to brag about your work accomplishments. But remember that what you do at work may be proprietary information, and if you’ve signed any non-disclosure agreements (NDAs), you could be jeopardizing your job by posting. Even if there is no NDA, it may just bug your boss to see you posting work information online. When in doubt, skip it.

CONTRIBUTE TO THE DISCUSSION

Participating in industry-related discussions on social media can elevate your personal brand. You can post interesting or relevant articles, respond to the latest news, and connect with other experts in your field.

That said, pause or think before you post or respond to something super-contentious. We live in an extremely polarized society where many people are quick to react to posts or stories without taking a moment to evaluate whether their opinions are adding any actual value.

CYBER SAFETY

Cyber hacks and threats are no joke. Even if you are vigilant about phishing scams and the like, it never hurts to review cyber-safety basics.

• Choose strong passwords.

• Use a different password for every social account.

• Don’t use the same passwords for your corporate accounts.

• Use two-factor (or multi-factor) authentication to login to social networks.

• Limit the personal and professional information you share.

• Use personal credentials for personal accounts.

• Make sure your Internet connection is secure.

• Do not download or click on suspicious content.

• Only activate geolocation services on apps when necessary.

• Practice safe browsing.

LEGAL CONSIDERATIONS

Respect intellectual property, copyright, trademarks, and other relevant laws. When in doubt, the rule of thumb is simple: if it’s not yours, and you don’t have permission, do not post it.

SOCIAL MEDIA TIPS

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EMPLOYEE RESOURCES

There are numerous tools and files employees must access to help them do their jobs and that provide information related to benefits. Go to theaustin.com and click on Employee Resources in the footer for a list of links to shared resources. Information that all employees need to know—benefits, brand guides, print drivers, and processes and procedures—can be found on Austin Connect.

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CHAPTER # TITLE

RESOURCES

“Utilize all of your resources wisely is key for growth which opens up success.”
-Lincoln Patz

EMPLOYEE RESOURCES

AUSTIN CONNECT (SHAREPOINT)

In the coming year Austin Connect will retire and a new document management and collaboration tool known as MyAustin will be launched. Built from SharePoint, MyAustin will be the platform that helps manage archives, documents, reports, and other content vital to the business process.

AUSTIN SHOUT OUTS

Any employee can give a Shout Out to a colleague who goes above and beyond or shows a great demonstration of an Austin Core Value. When an employee receives a Shout Out, they are congratulated by email and a notification is sent to their supervisor, general manager (GM), president, and senior vice president of operations.

Shout Outs are reviewed quarterly by the GMs. GMs select who will receive an Austin Value Coin. These are awarded as part of the quarterly State of the Company Address.

Sending a Shout Out promotes our Core Values and recognizes those who demonstrate Austin’s values each day.

https://web.powerapps.com/apps/9cc37248-0612-4b9a-bf82-050dfe3f079a

1. Click Link under Resources to the left.

2. Download (top right arrow down button).

3. Open Start – Locate Power Apps.

4. Click ellipsis (…) on Austin Value Shouts line.

5. Click ‘Pin to Home.’

ISSUU

A digital discovery and publishing platform, where you can find our most recent marketing collateral and be able to share and download.

https://issuu.com/theaustincompany

IT HELP DESK (FRESHSERVICE®)

A cloud-based Help Desk and Service Management solution that enables Austin to simplify its IT processes and other departmental operations.

support.theaustin.com

THE AUSTIN COMPANY STORE

Signage, Business Collateral, JobWear. austin.automatedprintandpromo.com/

AUSTIN APPAREL STORE

Austin logo’d apparel for personal purchase. www.companycasuals.com/theaustin/start.jsps

THE AUSTIN COMPANY STORE

STORE OVERVIEW

Whether your need is for a job site, the office or just to show your pride, The Austin Company Store has you covered. Don’t see what you want? Simply request a quote and someone from Marketing will get back to you.

Want to add the client’s logo to a shirt or create a custom graphic? You can do that too by selecting Job Site File Upload.

Want to reorder something you’ve purchased before? Select Order History to view and reorder.

https://austin.automatedprintandpromo.com/

JOB SITE SAFETY AND DIRECTIONAL SIGNAGE

Keep your crew and visitors safe by adding safety signage to the job site. To meet any budget and project duration, signs can be printed on metal substrate, windscreen, vinyl, or corrugated plastic.

Ordering five or more signs? All orders of five or more signs will be reviewed to assure optimal pricing and will be reflected on the invoice.

Click here to view Jobsite Safety Directional Signage.

THE AUSTIN COMPANY STORE

THE AUSTIN COMPANY STORE

BUSINESS COLLATERAL AND SUPPLIES

Out of business cards? Need more envelopes or notepads? Cut out the middleman and order directly from our store.

Don’t see what you are looking for? Contact Tamara Zupancic at tamara.zupancic@theaustin.com and we’ll get your request filled and add the item to the store.

Click here to view Business Collateral and Supplies.

SAFETY CLOTHING FOR THE PROJECT

We know each project is unique. Outfit your crew with garments branded to your project!

Turnaround time for most projects is two weeks from date of approval.

Click here to view Safety Clothing.

THE AUSTIN COMPANY STORE

If you have special requests, go to contact us at the bottom of the screen to fill out a form to get a quote on exactly what you’re looking for. (https://austin.automatedprintandpromo.com/page/contact-us).

AUSTIN APPAREL

WANT TO SHOW YOUR AUSTIN PRIDE?

Visit Austin apparel store to purchase logo’d clothing and gift items. Large orders can be requested through MarCom. For logo requests to embroider on items purchased privately, artwork can be requested. Please request no outline stitching and satin stitch should be used for our logo.

THREAD COLORS:

• Austin Blue (PMS 541): Maderia #1242 (pretzel portion).

• Black (The Austin Company).

• White (entire logo).

• Black (entire logo).

COLOR REQUIREMENTS ON LIGHT SHIRTS

• Use Maderia #1242 thread for the pretzel portion of the color logo when embroidering on a light-colored shirt and black for ‘The Austin Company’

• If doing one-color use black for entire logo

• When in doubt, contact MarCom.

COLOR REQUIREMENTS ON DARK SHIRTS

• White thread for entire logo

• When in doubt, please contact MarCom.

IF YOU HAVE ANY REQUESTS, PLEASE CONTACT BRITTANY SCHECKELHOFF, MARKETING MANAGER FOR APPROVED ARTWORK.

https://www.companycasuals.com/theaustin/start.jsps

The following categories reflect unisex sizing:

• T-shirts.

• Polos/Knits.

• Sweatshirts/Fleece.

Ladies cut clothing found under the Ladies tab on the left navigation.

AUSTIN APPAREL

HEADER

SAFETY FIRST

Safety is paramount to our company. Ensuring a safe work environment for our employees, clients, and partners is the expectation. We know that a focus on safety contributes to overall quality. All Austin employees will work toward producing the highest quality work, both in the field and within our offices.

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CHAPTER 11 SAFETY

CHAPTER # TITLE

“The safety of the people shall be the highest law.”

Quote. -Name

-Marcus Tullius Cicero

SAFETY AT AUSTIN

The safety and health of our employees, partners, subcontractors and visitors to offices or jobsites are of utmost importance to The Austin Company. No person will be required to do a job that he or she considers unsafe.

AUSTIN PLEDGES TO DO THE FOLLOWING:

• Continuous focus on safety to achieve the goal of zero accidents and injuries across all project sites.

• Assign a Competent Safety Person (CSP) to each project to maintain a complete and current compilation of all applicable federal, state, and local safety regulations.

• Conduct routine safety and health inspections to find and eliminate unsafe working conditions, control health hazards, and comply with all applicable safety and health requirements.

• Train all employees in safe work practices and procedures.

• Provide employees with necessary personal protective equipment and train them to use and care for it properly.

• Enforce company safety and health rules and require employees to follow the rules as a condition of employment.

• Investigate any incident to determine the cause and prevent reoccurrences.

The ideas, knowledge, and experience of thousands of Austin employees over the years has helped Austin set a standard for safety in the construction industry.

All employees:

• Shall have documented evidence that they have been properly trained and receive orientation prior to commencing work.

• Shall confirm that they are familiar with and will comply with Austin’s safety policies, the requirements of the Occupational Safety and Health Act (OSHA) for Construction 1926, and Austin’s site-specific EHS Manual.

• Are expected to immediately report hazards, unsafe work practices, and accidents to supervisors,

• Must wear the required personal protective equipment.

It is essential that every Austin employee and anyone working on or visiting an Austin project believe, implement, and enforce safety first

Mike Pierce | President and CEO, The Austin Company

This logo reflects our commitment to all employees and subcontractors that getting home safe from any of our project sites is our highest priority.

WHERE TO FIND THE SAFETY LOGO

AUSTIN CONNECT (SHAREPOINT)

https://kajimausa.sharepoint.com/sites/Austin/SitePages/AustinHome.aspx

1. Locate “Helpful Links” Column

2. Click on Corporate Branding Materials

3. Click on Logos

VEHICLE BRANDING

TRUCK DECALS

• Results, not Excuses® on back hatch or tailgate.

• Austin primary logo on driver and passenger doors and back hatch or tailgate.

• Services listed on side of the truck bed.

• California trucks require to have contractor state license number (CSLB 883469) to be prominently displayed.

VINYL COLORS

• PMS 541 (Austin blue) use sapphire blue premium vinyl.

• Black.

CORPORATE MARCOM IS TO BE CONSULTED BEFORE VEHICLES OR EQUIPMENT ARE BRANDED. CONTACT BRITTANY SCHECKELHOFF, MARKETING MANAGER.

CLICK TO SEND AN EMAIL.

CRANE DECALS

• Results, not Excuses.

• Austin primary logo on two sides.

• The Austin Company on boom.

• Services listed on back.

VINYL COLORS

• PMS 541 (Austin blue) use sapphire blue premium vinyl.

• Black.

FOR OTHER EQUIPMENT OR TRUCK BRANDING NEEDS CONTACT BRITTANY SCHECKELHOFF, MARKETING MANAGER.

EQUIPMENT BRANDING

https://austin.automatedprintandpromo.com/

Click here to view job site and safety signs.

SIGN SUBSTRATE OPTIONS

• Metal Substrate.

• Corrugated Plastic.

• Windscreen.

• Vinyl.

RECOMMENDED GUIDELINES FOR HANGING SIGNS (NON FENCE WRAP)

POST INSTALLATION

• To present the most professional image, if wood posts are used for signs, they should be painted white.

• Signs affixed to wood posts must be printed on ACM substrate.

FENCE INSTALLATION

• Utilize unistrut attachment method when securing ACM signs to fence.

• If using zip ties or tie wire, trim ties after sign installation.

• Ensure all signs are straight and top edges align (if possible).

• Hang signs a minimum of 6” from the top and 6” from the side next to gate opening.

• Gate numbers must be hung inside and outside of each gate.

FENCE WRAPS

Fence wraps are used to separate the job site from operations in adjacent areas. Fence wraps are also opportunities to promote:

• The project.

• The project team.

• The Austin Company brand.

Please contact Brittany Scheckelhoff, Creative Marketing Manager for assistance in creating fence wrap graphics.

SAFETY CLOTHING

https://austin.automatedprintandpromo.com/ Jobsite Signage, Business Collateral, Safety Gear

Click here to view safety clothing.

ORDERING PROCESS

VENDOR

Dean Flores of Safety Services Inc.

CONTACT INFORMATION

Office: 269.226.2015

Cell: 269.491.0831;

Email: df@safetyservicesinc.com

V-GARD HARD CAP WHITE

LOCATION: Front PLACEMENT: Centered

LOGO SIZE:

3.5” Wide x 2” High

LOGO INKS:

PMS 541 (Austin Blue) and 100% Black

RECOMMENDED STEPS TO ORDER

1. Contact Dean for quote.

2. Email basic Purchase Order (PO) for signature and CC appropriate personnel and Accounting.

3. Upon receipt of signed PO, countersign and email a fully executed copy of the PO and CC appropriate personnel and Accounting.

V-GARD HARD CAP CANADIAN BLUE

LOCATION: Front PLACEMENT: Centered

LOGO SIZE:

3.5” Wide x 2” High

LOGO INKS: White

ORDERING PROCESS

VENDOR

Dean Flores of Safety Services Inc.

CONTACT INFORMATION

Office: 269.226.2015

Cell: 269.491.0831;

Email: df@safetyservicesinc.com

RECOMMENDED STEPS TO ORDER

1. Contact Dean for quote.

2. Email basic Purchase Order (PO) for signature and CC appropriate personnel and Accounting.

3. Upon receipt of signed PO, countersign and email a fully executed copy of the PO and CC appropriate personnel and Accounting.

216.386.1898

tamara.zupancic@theaustin.com

brittany.scheckelhoff@theaustin.com

Marketing

770.545.5240

sara.strish@theaustin.com

matt.shank@theaustin.com

mia.zicolello@theaustin.com

zoe.stouffero@theaustin.com

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