Mexico's Cinemas WTC Installs Christie Cinema Projectors for New 14-Screen Multiplex

Christie, a world leader in digital cinema technologies, is pleased to announce that Cinemas WTC (Cinemas World Theatre Concepts) a new multiplex in Mexico City with 14 cinemas, has installed its cinema projectors ranging from 8000 to 22000 lumens. Christie integrator T&T Cinema carried out the installation. Cinemas WTC is equipped with 5.1 surround sound and 14 screens measuring 26x10 metres wide (85 x 32 feet), which are among the largest in Mexico. Five of the theatres are VIP, and the remaining nine are standard. Totalling more than 2,000 reclining seats in a stadium-style, the multiplex features visibility from every seat.

This multiplex is the first opened by Cinemas World Theatre Concepts, a new company led by Miguel Ángel Dávila, who in 1995 founded the movie theatre chain that revolutionised the moviegoing experience in Mexico. Cinemas WTC is an independent site, and its opening signals the recovery of the cinema industry in Mexico. Its approach invites people to see movies as they should be seen, in accordance with the company's mission. The Cinemas WTC team has focused on designing a service-based approach.

"Taking care of the most basic things, but at the same time the most difficult and important: quality in projection and clear and bright audio, comfort and cleanliness, fresh food and drinks, and always being greeted with a smile, to live a great experience that could not be replicated at home," explains Miguel Angel Davila, president and founding partner of Cinemas WTC.

For the projection systems, the new complex has relied on Christie as its main supplier "because their projectors are the most reliable and state-of-the-art in the industry," explains Miguel Ángel Dávila. "Christie cinema projectors provide stunningly realistic colours, excellent image sharpness and quality, and unmatched brightness that allows us to deliver the best possible viewing experience to our audiences."

"We were impressed with how userfriendly and easy to set up and maintain these projectors are," continues Miguel Ángel Dávila. "Christie has provided us with outstanding service and support. Without a doubt, they have proven to be a very important business partner and we look forward to continuing to use their solutions for the rest of our venues." "Both companies [Christie and T&T Cinema], as well as our team, have ensured at all times that our audience experiences an extremely satisfying cinematic experience," adds Miguel Ángel Dávila. Ernesto Armus, general manager, Christie Mexico, says: "It gives us great satisfaction that Miguel Ángel Dávila, who revolutionized the cinema industry in our country, relied on Christie to launch this new project that focuses on quality and cutting-edge technology. We hope to work with him on many more cinemas and help him to elevate the experience of going to the movies. We also want to thank our partner T&T Cinema for its excellence in the integration of this project."

Emagine Chooses

Christie 4K RGB

Pure Laser Projectors for its New Cinema, Batavia

Lit by dual Christie CP4455-RGB projectors the Super EMX theatre with a 94-foot screen is the largest CinemaScope screen in the State of Illinois. Christie, a leader in audiovisual technology solutions for the cinema industry, is pleased to announce that Emagine Entertainment has chosen Christie Real|Laser illuminated projectors for its new theatre opening in Batavia, Illinois, in June. Integrity Cinema Systems, the integrator on the project, will install Christie CP4415-RGBs, CP4425-RGBs and dual CP4455-RGBs, plus Mystique Cinema for seamless blending and alignment, for the 94-foot wide Super EMX screen. Emagine's predecessor organisation acquired its first cinema in Clarkston, Michigan, 34 years ago and has since expanded its footprint across the mid-west United States with leading-edge technology and its Super EMX concept. With the opening of its Batavia location, Emagine will operate 28 cinemas in five states.

Paul Glantz, co-founder and chairman, of Emagine Entertainment, stated, "Enthusiasm is high for watching movies on the big screen again. We've seen a resurgence in patronage over the last year, and our goal is to ensure that every one of our guests enjoys the best moviegoing experience possible. Of course, that means delivering exemplary picture and sound quality." "Christie has been a valuable technology partner to Emagine for over 20 years, and its RGB pure laser projectors continue to offer our moviegoers an exceptional cinematic experience," added Anthony LaVerde, Emagine's CEO. "In our 20+ years of doing business with Christie, they have proven to be an extraordinarily reliable partner to Emagine."

Christie cinema projectors feature CineLife+ electronics, Christie Real|Laser illumination technology, and an all-in-one design with integrated cooling and sealed optical path. They provide incredibly colorful and detailed, true-to-life 4K images while benefiting from a platform designed to support the content and formats of the future. "We are proud of our long-time collaborative relationship with the Emagine team. As one of the early pioneers in digital cinema standardizing on our solidperforming Solaria projector series, today they continue to lead by offering audiences a premium experience on every screen by choosing Christie Real|Laser Series 4 projectors - the most energy efficient projection solution available on the market," said Brian Claypool, executive vice president, Cinema, at Christie.

The dual projector set up with the Christie CP4455-RGB pure laser projector delivers a combined brightness of up to 114,000 lumens for a spectacular large-screen experience. Visuals from the two projectors have been perfectly aligned to display a completely seamless image using Christie Mystique Cinema, an auto-calibrating image alignment software and camera kit that simplifies the calibration process for dual-projection setups. Christie Professional Services will support the installation onsite and remotely with Cinergy software, an advanced remote monitoring and management platform that will help keep systems working flawlessly, day in and day out.