3 minute read

Strong/MDI Extends Agreement with Lemmens; Adds New Services for Europe and

the Middle East

Strong Global Entertainment recently announced that its subsidiary STRONG/MDI Screen Systems, a leader in manufacturing state-of-theart cinema screens, has extended and expanded its cooperative agreement with Lemmens S.A., located in Sprimont, Belgium, to facilitate expedited screen shipments for cinema industry customers in Europe and the Middle East. The new agreement expands STRONG/MDI and Lemmens previous relationship to now include ex-works services in addition to the continued utilisation of Lemmens' modern high-tech plant to facilitate quick-ship screen deliveries to cinema operators requiring urgent screen deliveries. With the STRONG/ MDI-Lemmens' quick ship program, customers can receive shipments in in less than ten days. "We are delighted with the success of this ongoing collaboration, which is greatly reducing waiting and delivery times for urgent screen orders," said François Barrette, Senior Vice President & General Manager for STRONG/MDI. "We will now be offering new transit services to streamline and expedite the customs and import process for our European customers. We are indeed very happy to see more consolidated orders coming in and are confident that our first container which did arrive last month in our partner's warehouse will be followed by many others. We see this expanded agreement as highly beneficial for our valued customers inside the EU territories." "We have made great progress developing a local solution in the heart of Europe to provide our exhibitors in Europe and the Middle East with STRONG/MDI screens through an expedited quickship program and look forward to strengthening our offering by establishing ex-works services through our extended partnership with Lemmens in Belgium," said Ray Boegner, President of STRONG/ MDI. "We're happy to be working with STRONG/MDI in this arrangement that will allow us to diversify our activities and apply our years of experience in logistics, delivering quality products throughout the regions we serve, and beyond," stated Francy Lemmens, Managing Director of Lemmens S.A. "Our entire team is ready to expand our relationship with STRONG/MDI to provide more valuable services to customers in the EMEA market."

Advertisement

Qube Wire & Auwe Digital Surpass 100 Theatre Installs; Brazil

Qube Wire is proud to announce that its partnership with Auwe Digital in Brazil continues to grow. The content delivery network that the two companies are building together has now grown to 100 theatres. The network has enabled the seamless delivery of films that represent the tastes of most of the Brazilian audience. Theatres in Brazil are particularly pleased with Qube's new Virtual WireTAP solution. This solution allows theatres to utilise existing hardware to facilitate their connection to Qube Wire. "This month we surpassed 100 cinema installs. The change to a device like Qube's Virtual WireTAP which does not require specific hardware, has boosted acceptance. The flexibility and speed of deliveries have encouraged adoption by exhibitors and distributors. This year we plan to expand the network to an additional 100 theatres." says José

Eduardo Ferrão CEO of Auwe Digital. Qube Wire's cloud delivery platform is known around the world for its ease of installation and operation. The platform enables content delivery directly to theatres equipped with one of the WireTAP solutions. Qube Wire also eliminates many of the logistical challenges of delivering hard drives. Additionally, cloud based broadband delivery has many operational advantages over satellite delivery. There is a significant reduction in the time and manual labor involved in delivering cinema content across the network. "For us, Qube Wire is like switching from water to wine," said Milton Durski, CEO of the Cineplus cinema chain. "With Auwe-Qube Wire, I no longer need dedicated staff to manage HD logistics, no more missed sessions with corrupted files and HDD return costs. There is much more flexibility to switch schedules, almost to the day of the movie opening."

Qube Wire is a market-leading electronic content delivery platform that is unsurpassed in its security features. It helps both distributors and theatres streamline their operations. Qube Wire's simple but comprehensive user interface helps distributors manage their digital cinema assets, assign territorial rights for their content, and deliver their Digital Cinema Packages (DCPs) to movie theatres. Additionally, theatres can manage their own digital cinema device details, download KDMs, and access details about all of the movies they are showing via their individualised web portal, all for free. Commenting on the significance of the Brazil rollout Mark Waterston, SVP, Qube Wire, said "We are so happy to see more theatres join the Qube Wire network in Brazil. Distributors across South America are looking for better ways to deliver their movies, and we are happy to be able to provide this solution. We hope to expand across the rest of the continent soon."