Timewaying Breaks Record with Launch of World's Largest LED PLF

Recently in May, Timewaying Technology made history by unveiling the world's largest LED cinema screen at Wushang Dream Plaza in Wuhan, China. It has a dimension of 20-metre width and 10.5-metre height and drew over 300 attendees from the theatre industry to the ceremony. This 4K HeyLED digital cinema screen is DCl-certified and offers a new generation of Premier Large Format (PLF) experience. The high-profile attendees, including the press reporters, theatre owners, integrators, and leading exhibitors such as Wanda, Bona, Omnijoi Media, and Poly Culture, endorsed that the potential of HeyLED's technology will transform the cinema industry.

The product introduction was conducted with PowerPoint presentation at an impressive brightness of 150 nit on the HeyLED screen while the house lights remained on. It highlighted HeyLED's commercial value for multi-scenario applications such as conferences, academic lectures, and live performances with bright, natural atmospheres that enhance the overall visual experience. The event started with a creative and humorous opening film which is a virtual reality stage for product launch, demonstrating the new application's visual capabilities and symbolising the brand's journey to exploration. Unlike the 10m HeyLED Tech Tour in Los Angeles, the Wuhan event showcased images that appeared within reach due to the extensive size and deep spatial impression of the screen, providing an immersive PLF experience with largerthan-life visuals and pulse-pounding sound.

As the investor of the location, Ruan Yong-Zhao, VP of Hubei Changjiang Film Group praised the new generation of LED technology, stating that the must-see attraction had become the highest box office grossing in Wuhan within a month of opening while underlining the breathtaking clarity and overwhelming sense of awe and wonder. Andrew Chen, CEO of Timewaying, highlighted that HeyLED is solution to the three main pain points currently affecting the cinema industry: limited content diversity, lack of immersion in cinematic experience, and a lack of social connection. Andrew also noted that Al's creative ability and iterative updates in restoration technology, could provide new opportunities for the industry, with Timewaying at the forefront of technological upgrades to provide added-value to cinemas. The

HeyLED next-generation PLF addresses some of the issues with the traditional projection and reflection screening method by delivering high contrast, high brightness, immersive size and high dynamic range (HDR). It also eliminates the need for a projection room, creating new opportunity for building extra VIP private boxes to drive income. To support cinema technology adoption, Timewaying has launched an exclusive HeyLED financing plan for Chinese clients. Afterward, Kenny Chow, Chief Technology Officer of Timewaying, introduced the product's technical features, advantages and application effects compared to ordinary projection with a video demonstration. He highlights the features like impressive dimensions, strong spatial feeling enhanced by 3D imaging, facilitating naked-eye 3D viewing which may increase advertising revenue. Celebrated as a must-have for future cinema transformation, LED hardware provides the foundation for HDR movie formats and will help to develop the entertainment offerings within the cinematic environment. This PLF auditorium is equipped with an EMX immersion WSAI surround audio system. This is specially designed for the HeyLED to deliver a superior sound quality. Xiang Jue, the VP of EMX, stated that the WSAI sound system has made substantial breakthroughs in solving the problem of sound-image perception caused by non-perforated screens. Meanwhile, the 13cm ultra-narrow width of the powerful speaker arrays fit right into the rims of the HeyLED screen to enable wall-to-wall, ceiling-to-ground fitting of the LED screen to the auditorium. With state-of-the-art exhibition technology and a custom financing plan, the next generation HeyLED PLF solution is set to play an essential role in revolutionising the audience experience and developing the global cinema market.

Lotte Selects GDC SR-1000 Media Server for Cinema World Tower, Korea

GDC Technology Limited (GDC), a leading global provider of digital cinema solutions, announced today that Lotte Cinema selected GDC's SR-1000 Standalone Integrated Media Block for Lotte Cinema World Tower, which is upgrading the projection booth technology as part of a renovation project. The renovation started last year with plans to complete all 21 halls by this year. Lotte Cinema will replace their legacy media servers with the industry's leading SR-1000 media servers.

Lotte Cinema selected GDC because of the media servers' proven reliability, powerful features, and outstanding technical services provided by the GDC Korea office. The GDC Korea service team and GDC's integration partners will install the SR-1000 IMB's and continually provide technical service to ensure the best possible cinemagoing experience. Lotte World Tower, the tallest building in Korea is the flagship site of Lotte Cinema World Tower and is the largest multiplex theatre in Korea with 21 halls and a total of 4,276 seats. It is located in Gangnam, Seoul, at 300 Olympic-ro, Songpa-gu, and opened on October 2014. The multiplex is known for its Superplex, a super-large and flagship cinema format. To date, GDC media servers have the largest market share in the entire Asia Pacific region, including top market share in China, Japan, and Korea. GDC media servers are also the leading choice for the replacement market in North America. Additionally, the SR-1000 media server is the only solution currently available that supports all the series 1, 2, 3, and 4 DLP Cinema projectors.

AMC to Bring Cinionic Laser to All Prime at AMC Locations

AMC Theatres, the largest theatrical exhibitor in the United States and the world, announced plans to bring Laser Projection by Cinionic to its premium large format (PLF) brand, PRIME at AMC. The initiative, which is set to begin later this year, brings next-generation laser technology from the leader in laser cinema, Cinionic, to all PRIME at AMC locations throughout the United States. PRIME at AMC is AMC's native PLF brand and combines immersive sound, luxury seating, and large format presentation. Laser Projection by Cinionic elevates the premium cinema experience for audiences. Upon completion of installation of Laser Projection by Cinionic, the PRIME at AMC auditoriums will feature high contrast Barco 4K laser projection, delivering brighter and more vivid onscreen images that stay consistent over time.

"As we continue to install Laser at AMC, powered by Cinionic, in our theatres around the United States, we're pleased to now include our native PLF, PRIME at AMC, under our partnership with Cinionic," said Cynthia Pierce, AMC Theatres Senior Vice President, Design & Construction, Facilities, Sight and Sound. "The addition of Laser Projection by Cinionic to PRIME at

AMC is another guest benefit to an already popular Premium Large Format experience." The introduction of laser in PRIME at AMC auditoriums continues the company's dedication to Make Movies Better and commitment to the future of cinema. Laser projection offers a more environmentally friendly way to present movies with less waste, including the elimination of replacing xenon bulbs, and a significant reduction in energy usage.

"Whenever you see Laser Projection by Cinionic, you can expect brighter, sharper, and more vivid colors every time," said Wim Buyens, CEO of Cinionic. "We are excited to bring the power of laser cinema to the PRIME at AMC brand and add an extra 'wow' factor to the premium experience. Together with AMC, we are raising the bar for moviegoing." The PRIME at AMC upgrade project is the latest development in AMC's partnership with Cinionic which began in 2022 with Laser at AMC. Since first introducing laser cinema technology nearly 10 years ago, Cinionic is the industry leader today, powering over 35,000 screens around the world with Laser Projection by Cinionic.