MINDSHARE
THEATREWORLD EDITORIAL
Issue # 91 March-May 2022
Let’s say the cinema exhibition industry has been on the chopping block ever since the pandemic has knocked our doors! For all the time gap from the previous issue we so had, I do feel a greater sense of excitement today to see the industry picking itself back to business. The cinema exhibition industry; a world in itself has fought bigger battles for it was the only industry drastically affected by the lockdowns and mere shutdowns of cinemas globally. From global box office declines, giant cinema house mergers, great movie houses pulling its shutters down forever to the hopeful restrictions for the cinema business on and off, the cinema exhibition world has seen it all. Is it really the OTT Era??? Screens here are getting larger than life!!! On the contrary, the world-renowned – IMAX brings to you the World’s tallest and the World’s Largest IMAX screens respectively! The world’s tallest IMAX screen delivered to Royal Cinemas in Georgia stands at 76 feet and 2 inches tall. The screen will be used in a custom-built 363-seat auditorium with ground-breaking 4k projection system that adds a new optical engine. The other being the largest IMAX screen in the world situated at the Traumpalast Multiplex in Leonberg, Germany. Measuring 21.03 metres high and 38.16 metres wide, the record-breaking screen is said to be wider than the Boeing 737 airliner!! Now that’s a record move! Nevertheless, the restrictions are all let down and we are all set to bring the world back to the big screens again! Speaking off which, we do have films packed and lined up until the year-end and beyond too… Megamovies such as ‘Morbius’, ‘Top Gun: Maverick’, ‘Jurassic World Dominion’, ‘RRR’ and ‘KGF- Chapter 2’ have positively predicted mega openings at the box office. PVR & INOX Announce Merger! Though the patrons could be dumbfounded by surprise, the two Indian mega movie houses are here for the bigger perspective. The combined entity shall be named as PVR INOX Limited with the branding of existing screens to continue as PVR and INOX respectively. New cinemas opened post the merger will be branded as PVR INOX. Having said this, the fraternity did lose too many gems. Robert Downey Sr., Dilip Kumar, Lata Mangeshkar, S. P. Balasubrahmanyam, Bappi Lahiri, Director K V Anand, Puneeth Rajkumar, Comedian Vivekh , Nedumudi Venu and many other notable faces have left a huge void with umpteen hopes to fill. The absence of these stars is still felt in the film industry and needless to say, their exceptional work will be remembered by generations to come. TheatreWorld is once again the media partner at CinemaCon, Las Vegas, USA to be held from 25-28 April 2022. Also bringing to you is the fifth edition of Big Cine Expo held 16-17 August 2022 at the Chennai Trade Centre, India; poised to be Asia’s biggest tradeshow and convention for the cinema exhibition industry. Get ready to grab your business opportunities as the dates aren’t that far away... See you all soon! #MoviesOnBigScreenAlwaysGiveThebestExperience Raghavendra T Editor-Publisher DISCLAIMER - TheatreWorld Magazine does not warrant or assume any legal liability or responsibility for the quality, accuracy, completeness, legality, reliability or usefulness of any information, product or service represented within our magazine or web site. The information provided is for knowledge or entertainment purposes only. TheatreWorld Magazine does not endorse or recommend any article, product, service or information found within said articles or advertisements. The views and opinions of the authors who have submitted articles to TheatreWorld Magazine belong to them alone and do not necessarily reflect the views of TheatreWorld Magazine or its staff.
TW-4
March-May 2022
Raghavendra T Editor-Publisher +91 9980 208 208 raghav@network208.com Contributing Author
Parth Parikh Asha Ranjith Business Development +91 9902 208 208 asha@network208.com
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Sandeep Mittal Founder Editor-Publisher RNI # KARENG02795/10/1/2002-TC TheatreWorld is a quarterly publication, on the motion picture exhibition industry, for private circulation. It reaches out to subscribers, mainly theatre owners and trade professionals around the world. Additional copies are being promoted at major international industry tradeshows. TheatreWorld seeks the healthy promotion of the theatre industry through dissemination of useful information. Some of the information is compiled from industry sources, trade journals, company brochures for the benefit of readers, especially, theatre owners. TheatreWorld acknowledges with thanks the authors and publishers of these printed materials. Views expressed in the articles are those of the authors and not necessarily of TheatreWorld. TheatreWorld is a trademark under registration. The contents of TheatreWorld are under copyright registration. All rights reserved. Reproduction by any means in whole or part without written permission is prohibited. Unsolicited printed material is welcome but no responsibility is undertaken for the same and will not be returned. TheatreWorld does not take responsibility for the absolute accuracy of information published.