TheatreWorld ::: March - May 2022

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MINDSHARE

THEATREWORLD EDITORIAL

Issue # 91 March-May 2022

Let’s say the cinema exhibition industry has been on the chopping block ever since the pandemic has knocked our doors! For all the time gap from the previous issue we so had, I do feel a greater sense of excitement today to see the industry picking itself back to business. The cinema exhibition industry; a world in itself has fought bigger battles for it was the only industry drastically affected by the lockdowns and mere shutdowns of cinemas globally. From global box office declines, giant cinema house mergers, great movie houses pulling its shutters down forever to the hopeful restrictions for the cinema business on and off, the cinema exhibition world has seen it all. Is it really the OTT Era??? Screens here are getting larger than life!!! On the contrary, the world-renowned – IMAX brings to you the World’s tallest and the World’s Largest IMAX screens respectively! The world’s tallest IMAX screen delivered to Royal Cinemas in Georgia stands at 76 feet and 2 inches tall. The screen will be used in a custom-built 363-seat auditorium with ground-breaking 4k projection system that adds a new optical engine. The other being the largest IMAX screen in the world situated at the Traumpalast Multiplex in Leonberg, Germany. Measuring 21.03 metres high and 38.16 metres wide, the record-breaking screen is said to be wider than the Boeing 737 airliner!! Now that’s a record move! Nevertheless, the restrictions are all let down and we are all set to bring the world back to the big screens again! Speaking off which, we do have films packed and lined up until the year-end and beyond too… Megamovies such as ‘Morbius’, ‘Top Gun: Maverick’, ‘Jurassic World Dominion’, ‘RRR’ and ‘KGF- Chapter 2’ have positively predicted mega openings at the box office. PVR & INOX Announce Merger! Though the patrons could be dumbfounded by surprise, the two Indian mega movie houses are here for the bigger perspective. The combined entity shall be named as PVR INOX Limited with the branding of existing screens to continue as PVR and INOX respectively. New cinemas opened post the merger will be branded as PVR INOX. Having said this, the fraternity did lose too many gems. Robert Downey Sr., Dilip Kumar, Lata Mangeshkar, S. P. Balasubrahmanyam, Bappi Lahiri, Director K V Anand, Puneeth Rajkumar, Comedian Vivekh , Nedumudi Venu and many other notable faces have left a huge void with umpteen hopes to fill. The absence of these stars is still felt in the film industry and needless to say, their exceptional work will be remembered by generations to come. TheatreWorld is once again the media partner at CinemaCon, Las Vegas, USA to be held from 25-28 April 2022. Also bringing to you is the fifth edition of Big Cine Expo held 16-17 August 2022 at the Chennai Trade Centre, India; poised to be Asia’s biggest tradeshow and convention for the cinema exhibition industry. Get ready to grab your business opportunities as the dates aren’t that far away... See you all soon! #MoviesOnBigScreenAlwaysGiveThebestExperience Raghavendra T Editor-Publisher DISCLAIMER - TheatreWorld Magazine does not warrant or assume any legal liability or responsibility for the quality, accuracy, completeness, legality, reliability or usefulness of any information, product or service represented within our magazine or web site. The information provided is for knowledge or entertainment purposes only. TheatreWorld Magazine does not endorse or recommend any article, product, service or information found within said articles or advertisements. The views and opinions of the authors who have submitted articles to TheatreWorld Magazine belong to them alone and do not necessarily reflect the views of TheatreWorld Magazine or its staff.

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Raghavendra T Editor-Publisher +91 9980 208 208 raghav@network208.com Contributing Author

Parth Parikh Asha Ranjith Business Development +91 9902 208 208 asha@network208.com

Himanshu Peshwani Business Development +91 9148 208 208 himanshu@network208.com

Shireen Mariam Deputy Editor shireen@network208.com

Varsha Naidu Subscription & Circulation +91 9108 208 208 info@network208.com

Jagadeesh M Online & Social Media Printing Ramya Reprographic, Bengaluru Published by Raghavendra T on behalf of NETWORK208 11/1, 7th Main, Indiranagar 2nd Stage, Bangalore 560 038, India Tel: +91 80 2529 0208 Email: info@network208.com www.network208.com

Sandeep Mittal Founder Editor-Publisher RNI # KARENG02795/10/1/2002-TC TheatreWorld is a quarterly publication, on the motion picture exhibition industry, for private circulation. It reaches out to subscribers, mainly theatre owners and trade professionals around the world. Additional copies are being promoted at major international industry tradeshows. TheatreWorld seeks the healthy promotion of the theatre industry through dissemination of useful information. Some of the information is compiled from industry sources, trade journals, company brochures for the benefit of readers, especially, theatre owners. TheatreWorld acknowledges with thanks the authors and publishers of these printed materials. Views expressed in the articles are those of the authors and not necessarily of TheatreWorld. TheatreWorld is a trademark under registration. The contents of TheatreWorld are under copyright registration. All rights reserved. Reproduction by any means in whole or part without written permission is prohibited. Unsolicited printed material is welcome but no responsibility is undertaken for the same and will not be returned. TheatreWorld does not take responsibility for the absolute accuracy of information published.



contents

This issue of TW has two sets of page numbers - International pages TW-1 to TW-36 for TW, and India pages TM-1 to TM-38 for TM. TM is inserted between pages TW-31 and TW-32 of TW..

TW-8

TW-17 Future of Movies? TW-20

Megabox COEX:

Seoul's All-New Movie House

INSTALLS TW-24

Regal Cinemas:

Going the Ceylon Way TW-26

SPECIAL STORY

BUSINESS TREND

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Ambassador Theatres:

The Most Iconic Cinema in Taiwan

Cinestar Cinemas:

Raising the Bars Higher in Kosovo TW-27

Humax Cinema:

Japan's Premium Movie Destination Galaxy Cinema:

Delivering Unmatched Experiences

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F

U T U R E R E L E A S E S

Presenting Cinematic Luxury

I N S TA L L S

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Big World Cineplex:

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TM-12

INOX:

Diversifying its Wings TM-18

PVR Jio Drive-In:

India's First Permanent Rooftop Drive-in Theatre TM-21

PVR:

Going Down the Retrospective Lane

INDIA PLEXING TM-28

Carnival Cinemas:

Expanding Footprints in Indore TM-29

Green Cinemas:

The Iconic Legacy Redefined

TECHNICAL TM-36 Cinema Design Guide

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INDIA PLEXING

SPECIAL FEATURE

TM-32

Miraj Cinemas:

The Silent Pandemic Expansion

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AMC to Acquire and Re-open Evanston 12, Chicago

The popular theatre, previously operated by Cinemark, will reopen as AMC Evanston 12. AMC Evanston 12 is the latest major market addition to the AMC circuit, joining six other theatres in the Los Angeles, San Diego, Washington D.C. and Chicago markets, all of which have already reopened or will reopen in 2022 LEAWOOD, AMC Theatres, the largest theatrical exhibitor in the United States, in Europe & the Middle East, and in the world, announced it has reached a lease agreement with Chicago-based, GW Properties to acquire and open AMC Evanston 12, located in the Chicago area. The theatre is expected to open later this year. AMC remains in active discussions with other property owners regarding additional currently closed locations. Upon reopening, guests at AMC Evanston 12 can expect many of AMC's most popular amenities, including AMC Stubs, a world-class loyalty and subscription service that includes AMC Stubs A-List, as well as a MacGuffins bar. Formerly Evanston 18, six of the screens and restaurant space are being closed by GW Properties and renovated for non-theatre use.

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Adam Aron, Chairman and CEO of AMC, commented: "This constitutes our third announcement of a major market acquisition in the last two months, including the second acquisition announcement for a theatre in the Chicago metropolitan area, which remains a strong moviegoing market for AMC. We look forward to bringing the AMC experience to even more guests in and around Chicagoland, at this previously high-traffic, well-known location. We continue to seek out these strategic acquisition opportunities to strengthen our company. Our initial recent results encourage us to keep going, given that our mid-2021 acquisitions of AMC The Grove 14 and AMC Americana at Brand 18, both in the Los Angeles market, continue to rank among the 30 highest-grossing movie theatres in the entire United States since joining up with AMC." Mitch Goltz, Principal and CoFounder of GW Properties, commented: "We are excited to welcome AMC Theatres into this important project in the heart of Evanston and bring patrons back to the theatres who have eagerly been awaiting its return to the community."

Majid Al Futtaim Opens Mall of Oman Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa and Central Asia has opened the doors of the eagerly awaited Mall of Oman in Muscat. The opening of the mall marks an important milestone for Majid Al Futtaim as it continues to play a significant role in supporting local communities by enhancing the Sultanate's retail and entertainment offerings for both residents and tourists. A recipient of the LEED Platinum certificate for its commitment to sustainability, resource efficiency, health and well-being, the new super-regional mall combines a selection of curated stores that bring the very best in retail, leisure, entertainment, and dining, as well as experiential offerings for all ages. Those visiting the mall can now experience Oman's largest VOX Cinemas - complete with 15 screens - as well as the only IMAX experience in Oman, the first GOLD experience in Oman, and the largest Magic Planet in the country, which features award-winning rides, games and attractions. Plus, those looking for dining options can indulge at Kitchen 35, the VIP Lounge (GOLD) and Nutella. Alongside this offering, customers can also enjoy a host of brands


including a 9,000 square metre Carrefour Hypermarket as part of Majid Al Futtaim and several brands from the Landmark and Apparel groups. In addition, Mall of Oman offers famous outlets such as DKNY, Nespresso, G-SHOCK, Homes R Us, Tavola and Al Khalili Buildex, ensuring there is something for everyone. Husam Al Mandhari, Director of Shopping malls in Oman at Majid Al Futtaim Properties said: "We are pleased to welcome residents and tourists to the brand-new Mall of Oman - Sultanate's flagship destination for retail, leisure and entertainment. This is another achievement for us as we continue to position ourselves as a retail pioneer that offers unique experiences and unmatched value, whilst contributing to the local economy. Providing 3,500 new jobs in the region, Mall of Oman offers multiple first-of-its-kind experiences in the Sultanate, which allows us to continue to create memorable moments for our customers that they can cherish with their family. At Majid Al Futtaim, we are committed to place the people and communities we serve at the heart of everything we do, and the new opening demonstrates this." Families at Mall of Oman can also embark on the ultimate adventure with Dino World, an interactive dinosaur experience. In collaboration with EventBox, the new family offering will have visitors travelling back in time for an exciting and educational journey showcasing the history and evolution of dinosaurs, life size dinosaur installations, a "roaming dino" interactive experience and augmented reality. Plus, with 80% of Mall of Oman's gross leasable area leased, the mall is set to welcome over 300 additional retail outlets in the coming months. And for those looking to go on a culinary journey, Mall of Oman has unveiled a 1,000 plus seater food court which will offer a selection of global chains. Meanwhile, those

looking for more indulgent cuisine options from across the globe, will soon be able to visit various cafés and restaurants at the mall including over 50 dining options. Mall of Oman is also pleased to announce that it will launch the largest indoor snow park in the Sultanate next year, spanning over 14,000 square meters. Mall of Oman complements Majid Al Futtaim's strong regional presence that includes 29 existing malls across the GCC.

Showplace Selects GDC SR-1000 to Power Projection Systems

Showplace Entertainment upgrades 39 screens at three locations using advanced media servers with the builtin cinema audio processor to enhance the moviegoing experience. GDC Technology Limited ('GDC'), a leading global provider of digital cinema solutions, announced that Showplace Entertainment deployed the ultrareliable SR-1000 Standalone Integrated Media Block with the builtin cinema audio processor to playback movie and surround sound at three locations in Indiana. The SR-1000's built-in cinema audio processor option is designed to reduce the cost associated with booth operations and offer the capability to provide superior sound designed for 5.1 and 7.1 PCM uncompressed surround sound functionality - the purest digital sound not "contaminated" by compression. The SR-1000 with built-in cinema audio processor is the only solution currently available that supports series 1, 2, 3 and 4 DLP Cinema

projectors, making it the best possible solution for exhibitors replacing both their legacy media servers and cinema audio processors. Showplace Cinemas North and Showplace Cinemas East are in Evansville, Indiana, and feature nine and 20 screens respectively. Showplace Cinemas Newburgh in Newburgh, Indiana features 10 screens for moviegoers to enjoy the latest blockbusters from Hollywood. All three cinemas were recently remodelled, including the installation by Strong Technical Services of the latest all-RGB laser projection powered by GDC SR-1000 with the built-in cinema audio processor to playback content in 7.1 surround sound. "Showplace is committed to always installing the most innovative technologies. We have been GDC customers for many years and have always been satisfied with their products and response time from their customer service," said Mick Stieler, president, North Park Cinema, Inc. Showplace Cinemas. "We needed to purchase sound processors for these remodelling projects and were excited that GDC offered a new audio option with their media servers." "SR-1000 were developed from our over 20-year knowledge of digital cinema and constantly working with our industry partners, such as Showplace Entertainment," said Annie Wang, president for GDC Technology USA LLC. "The installation of our newest products at their three locations provides them with the latest technology, reducing costs and delivering the best possible sight and sound designed for today's and tomorrow's digital cinema world." GDC offers an optional Audio IO (Input-Output) Box AIB-2000 for the SR-1000, with a built-in 8-channel premium quality digital-to-analog converter (DAC), to interface with external audio equipment such as analog amplifiers, booth monitor, microphone, and media player. March-May 2022

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Midland Square Join Hands with Christie for its Flagship Auditorium Christie is pleased to announce that Midland Square Cinema, a major multiplex operated by Midland Square Cinema Joint Venture, has chosen its leading edge 4K RGB pure laser projection system featuring Christie Real|Laser illumination technology for its flagship auditorium. Located in the heart of Nagoya city, the cinema complex consists of 14 wellappointed auditoriums, including Midland Square Cinema 2, with varying screen sizes catered to a diverse clientele. The cinema's interiors are richly decorated with elegant colour schemes and each auditorium is furnished with faux leather seats from Kotobuki that exude a luxurious and soothing ambience. In particular, its "Screen 1" flagship auditorium, boasting a large screen measuring 15.2 meters wide and 6.4 meters high (49.8 feet by 20.9 feet) and a capacity of 319 seats, has been equipped with the Christie CP4440-RGB large-format projector that delivers a brightness of up to 45,000 lumens for a highly engaging cinematic visual experience. Midland Square Cinema is the first exhibitor in Japan's Tokai region to operate this projector model. The CP4440-RGB is a DCIcompliant, direct-coupled RGB pure laser cinema projector that excels in image quality, operational lifetime, and onscreen brightness, making it the ideal projection system for Premium Large Format theatres. Equipped with dual-laser optical systems (LOS) and high-speed CineLife+ electronics capable of 4K @ 120Hz HFR playback, it is one of the most advanced RGB pure laser cinema projectors on the market. The CP4440-RGB benefits from Christie's Real|Laser illumination technology, which provides exhibitors with over 50,000 hours of optimal performance. Featuring a patented

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sealed optical path, Christie Real|Laser provides unmatched longterm stability and reliability. The CP4440-RGB also delivers more than 95 percent of Rec. 2020 spec without filtering or colour correction, as well as superior contrast ratio. The rich, deep and intense colours and contrast create astounding visuals for audiences to enjoy, while delivering significant operational efficiencies to cinema owners.

Severtson Features Popular Options for Folded Screens at CinemaCon Including Standard, Microperf, & New Digi-Perf Configurations, the Industry-Acclaimed Severtson S Vision 3D GX & Ultra Wide 3D Screens Can Now Be Shipped Folded in Smaller Packaging with No Loss in Structural Integrity or Performance; Int'l Shipping Costs Reduced by Up to 70%. Severtson

Screens (severtsonscreens.com), a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theatre markets, is proud to announce that it will feature its most popular options for its acclaimed folded S Vision 3D GX line of cinema projection screens during CinemaCon 2022, held in Las Vegas, Nev. from April 25-28 at Caesars Palace, booth #2420A. Both microperf and digi-perf provide approximately seven percent open space against the traditional 4.5 percent open space. Severtson's new digi-perf screens, like microperf, are also engineered for the optimum audio and visual experience available in the marketplace today. Digi-perf screens are available with all coatings and gains, are foldable as with all Severtson cinema screens (excluding electric screens), and it reduces more over traditional standard perf screens. According to Severtson, both microperf and digi-perf offer multiple benefits versus standard perforation screens. "Either one is the answer for current ultra-high-performance cinema screens, depending on one's specific needs, and are the perfect solutions for 4k, 8k, 12k and even higher projection resolutions as these technologies become available in the future," he added. "Microperf and now Digi-perf are quickly becoming industry standards as projection resolutions increase and is what has put the 'folded' line over the


top," added Dan Maxwell, Severtson Corp. V.P. & Chief Operating Officer. "These two options are now the screens of choice for high-end, premier theatres and cinema chains. The Severtson microperf and digi-perf viewing surfaces practically eliminate moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen." Severtson explained that they have been shipping these screens both domestically and internationally to very pleased customers who previously could not afford them because of the enormous international shipping fees. Additionally, now there is a solution for complex installations where a long tube housing the cinema screen is impractical or not feasible to transport through the building. "Our folded screen technology has proven again and again to drastically reduce international shipping costs and makes these screens available to every customer worldwide, especially in these trying times," Severtson continued. "And to top that off, our cinema screen price estimator enables our dealers with even quicker cinema screen price quotes and delivery estimates of both our folded and nonfolded options." The cinema screen price estimator is now live and has been available for Severtson's dealer base via its website as well as a mobile app for Apple iOS and Android Smartphones. The most recent update of the mobile app now features support for Spanish and Portuguese integrators. Once the dealer is registered with an account and granted access at www.severtsonscreens.com/register, the tool provides product and packaging price estimates for Severtson cinema screens as soon as a dealer inputs the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging

portion of the price estimate is then calculated based on the selected product's weight and container dimensions, which the tool also provides. For each estimate requested, dealers will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees. Shipping costs associated with such large packages as these were out-ofreach for so many customers up until recently. Now, Severtson Screens' S Vision 3D GX screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. "Severtson's new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theatres and is more convenient for installers as folded screens are much easier to get into buildings and uncreate than standard long-tube roll packaging…especially when a theatre is in a unique structure, such as a highrise or multi-story theatre complex," added Maxwell.

Arts Alliance Media - CIELO Agree Partnership Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has agreed a strategic software partnership with CIELO, a global leader in cloud-based monitoring and analytics software. Drawing upon each other's technical and industry expertise, the newly formed alliance will enable the

deployment of a new and improved, cloud-based Network Operations Centre (NOC) solution, helping exhibitors to centralise asset management and put an end to potential showstoppers. While delivering an all-inclusive asset management tool to market, the collaboratively developed Lifeguard software will present new and existing customers with an enriched user experience. "We are excited to bring together two of the industry's leading software companies to deliver even more value to exhibitor partners", said Guillermo Younger, Founder and CEO of CIELO. "With this partnership, Arts Alliance Media customers will now have access to state-of-the-art monitoring and analytics for their cinema operations to reduce preventable issues and save them money." Offering over 30 operational reports to help identify the issues that matter and manage theatres more efficiently, the reinvigorated Lifeguard presents a one-click remote for every digital device within an organisation, enabling comprehensive visibility and meticulous monitoring. As a cloud-based solution, exhibitors can enjoy easy installation with no hardware required. To allow potential suitors to experience the revitalised functionality and interface for themselves, AAM customers who do yet own Lifeguard can trial the new software for free. Dale Miller, Chief Commercial Officer at Arts Alliance Media added, "providing exhibitors with a flawless solution that maximises hardware performance and reduces missed shows and lost revenue is our foremost priority, and our partnership with CIELO facilitates that. Together, we're confident this revitalised Lifeguard package offers exhibitors the tools required to operate without compromise." Arts Alliance Media and CIELO will continue to explore other areas of co-operation to further enhance the exhibitor experience.

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CGV - AAM to Create Post-Epidemic Model of Screening Management Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced a cooperation agreement with CGV, the largest multiplex cinema chain in South Korea. The cooperation focuses on the CGV cinemas in China, including all cinema companies and their branches and subsidiaries directly or indirectly invested by South Korea's CJ CGV Co., Ltd. in mainland China. With the help of Screenwriter, AAM's Theatre Management System (TMS), and NOC, CGV will gain visibility and control over all automated content in their cinemas in China. CGV can also fully improve their management efficiency while offering their customers a high-quality viewing experience. Responsible for scheduling features, trailers, and adverts, monitoring screens, and controlling playbacks for over 45,000 screens worldwide, AAM's Screenwriter remains the most powerful, widely employed TMS in the world. AAM's NOC only needs a central hub, and theatre managers can complete all the work for centralised theatre management. The tailor-made pioneering automation functions can simplify repetitive work processes, improve efficiency, and allow on-site staff to concentrate on providing the audience with a high-quality viewing experience. As a professional and international chain and cinema brand, CGV currently has 420 high-end cinemas and 3,239 high-quality screens around the world, including those of the CGV Mars Cinema Group who already employ AAM's

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industry-leading theatre management services. CGV and AAM will upgrade the viewing experience for Chinese audiences and redefine the cinema's projection management, with CGV's brand concept "moving beyond movies" vividly providing customers with an unforgettable cinematic movie.

Qube Introduces WireTAP Air to Theatres Via 5G & 4G Networks This new theatre appliance facilitates the fast, electronic delivery of trailers and pre-show content to theatres. Qube Cinema has made a major leap in increasing the footprint of electronic content delivery with the all-new WireTAP Air theatre appliance. This small-form factor device connects theatres to Qube Wire's global cloud delivery platform via 5G or 4G mobile networks and allows for the seamless delivery of trailers and advertising DCPs. Its ease of operation and future proof connectivity options provide an ideal way to connect exhibitors at a significantly lower cost than was previously possible. Qube has deployed the WireTAP Air across the nearly 2,000 locations that make up the Qube advertising network in India. The use of 4G connectivity instead of satellite has given Qube an 85% operating cost reduction while greatly increasing flexibility. Mark Waterston, Senior VP of Qube Wire had this to say about the WireTAP Air's unique features, "I'm excited for more advertising networks and studio marketing groups to experience the benefits of delivering content via Qube Wire. This new solution is significantly faster, easy to deploy, and costs far less to operate when compared to traditional satellite

models and existing theatre devices." The WireTAP Air's compact design for a device of this nature is unprecedented. Measuring just 4" x 4" x 16", this hardy small-footprint theatre appliance includes storage of 128 GB (expandable to 2TB), a builtin firewall, and a Gigabit Ethernet port to connect to the theatre network. It connects to Qube Wire with an internal 4G modem (upgradeable to 5G based on regional availability) or a standard broadband connection. "Our experience in the industry helped us identify a very specific need that exhibitors have during the pandemic one that we were keen to address by crafting a cost-effective, future-proofed device that is also incredibly easy to deploy." said Rajesh Ramachandran, CTO of Qube Cinema. The WireTAP Air includes many of the features that current WireTAP equipped theatres enjoy. These include fully automated storage management, intelligent KDM routing and delivery, real-time delivery status monitoring via the Qube Wire portal and fail-safe automatic firmware updates. Content and key management is integrated across most TMS and server combinations. Installation is simple; just plug and play. The original Qube WireTAP is installed at over 700 locations across Brazil, the Middle East, Australia and New Zealand, Malaysia, Singapore, India, Canada and the United States. More than 1,500 movies have been delivered using Qube Wire across these regions. Speaking about the rollout of the Qube WireTAP Air in India, Harsh Rohatgi, CEO of Qube Cinema said "Those involved in the business of movie exhibition in the country are on the constant lookout for solutions that enable robust digital delivery at scale. With the planned rollout of the WireTAP Air, Qube is addressing this need through technological innovation".


United Cinemas- JBL Deliver Visceral Cinematic Experiences United Cinemas selects JBL Professional cinema loudspeakers and Crown amplifiers to ensure immersive sound quality and balanced coverage. United Cinemas recently upgraded their flagship facility at Warriewood with advanced JBL Professional cinema audio solutions. Located just north of Sydney in Warriewood, United Cinemas is a premier seven-screen multiplex cinema that offers a premium movie-watching experience including leather recliners with built-in wireless phone chargers, as well as world-class food and beverage service. In order to provide an immersive cinematic experience for moviegoers, United Cinemas required state-of-the-art audio systems capable of delivering clear, intelligible sound and balanced coverage in every seat of its main theatre space, the Grand Theatre. To achieve this, the facility acquired a selection of cutting-edge JBL Professional and Crown cinema audio solutions. "We wanted to enhance the listening experience of the 650-plus capacity Grand Cinema theatre," said Roy Mustaca, Chairman, United Cinemas. "We selected JBL and Crown solutions for their simple-yet-effective configuration and routing capabilities. Crown's built-in speaker presets played a significant role in ensuring proper frequency response, crossover points and limiter settings." The Grand Theatre's audio system is designed around JBL cinema loudspeakers. The installation team deployed JBL 5732 three-way speakers behind the screen

for maximum output and minimum distortion in the main left, left-center, center, right-center and right channels. JBL 9310 and 9300 surround speakers, AM5215 front ceiling surround speakers and AM7215 loudspeakers were chosen for the wide left and right surround channels. Additionally, the team installed JBL 4642 A and ASB6125 subwoofers to deliver spine-tingling low frequencies in the stage and surround LFE channels. The entire system is powered and routed by Crown DriveCore Series networked amplifiers to create a truly immersive listening environment for standard 7.1 channel and Dolby Atmos soundtracks. "Our technical team worked closely with HARMAN application engineers to design a custom JBL audio solution that successfully delivers crystal-clear sound quality and balanced coverage," said Sam Mustaca, CEO, United Cinemas. "We are delighted with the remarkable job and would like to extend our gratitude to everyone involved in the project. Continuing our partnership with HARMAN, we plan to convert the Grand Theatre into a live performance venue in the near future, using BSS signal processors." "As a venue that seeks to pioneer novel movie-going experiences, United Cinemas required a reliable, state-ofthe-art cinema audio solution," said G. Amar Subash, VP & GM, HARMAN Professional Solutions, APAC. "We would like to thank United Cinemas for letting us help them provide a premium audio experience to their audience."

Harkness Issues New Simplified Pricing for Cinema Customers Harkness Screens the world's leading screen technology company and thought leaders in presentation quality has launched a new simplified pricing structure for its global cinema customers. "Over the past two years we have seen our raw material prices and packaging costs increase significantly due to the pandemic and global supply chain issues explains Mark Ashcroft, CEO, Harkness Screens Group. "We have supported the cinema industry throughout the pandemic by completely shielding our customers from these pricing pressures however, as we emerge from the pandemic, we do inevitably need to pass on some of these increases to our customers." Harkness' new simplified global pricing structure introduces product family pricing for all screen products whilst standardising the cost of perforation choices. "Our new pricing structure reflects feedback from our customers around the world. At our last major pricing structure review, our product portfolio consisted of just five screen surfaces. Since then, our business has changed dramatically and as the needs of our customers have changed, so has our portfolio. Today we have fifteen surfaces in our portfolio with more new products in our development pipeline for 2022," Ashcroft explains. "With the backdrop of increased raw material costs along with future plans, we felt it was the right time to carry out a review of our pricing structure removing many of the previous pricing complexities (including foreign exchange fluctuations) and perceived product barriers (such as differential pricing based on gain) to provide our customers with a simpler more accessible pricing structure going March-May 2022

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forward," he adds. Harkness' new pricing structure will be communicated to customers over the coming days with prices effective immediately. "We remain committed to supporting our customers by providing them with the best value for the world's leading cinema screen technologies. We continue to seek methods for reducing the impact of raw material cost increases and where we are able to identify future cost savings, we aim to pass these on to our customers as quickly as possible. To that end, we have committed to carrying our quarterly reviews of our pricing structure going forward," Ashcroft concludes.

Cinionic Debuts New Cinionic Service Center in Texas Cinionic, the Barco, CGS and ALPD cinema joint venture, announces the opening of its new Cinionic Service Centre in north Dallas. The facility will house the Cinionic Academy, the company's popular technology training program, and serve as a regional service centre. Cinionic Academy hosts regular hands-on training courses on the company's leading projection portfolio, ensuring theatre operators and installation professionals get the most out of their cinema solutions. Cinionic's

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certification programs further the industry through skill and knowledge building, developing experienced field teams and support reps for the company's customers and network of installers. Situated in Texas, one of the most populated cinema regions in the U.S., the Cinionic Service Centre is within driving distance for a large number of cinema professionals. With this announcement, Cinionic builds on its dedication to supporting exhibition by expanding its service solution capabilities and makes ongoing education opportunities more accessible than ever before. "The new Cinionic Service Centre is part of our ongoing commitment to our customers, ensuring they have the support, resources, and tools they need to meet the future with confidence," says Tim Rust, Vice President of Sales & Service Operations, Cinionic. "Delivering exceptional cinema experiences is the core of our business. Cinionic's suite of service solutions, including the Cinionic Academy, around the clock equipment monitoring, factory level support, and extended warranties deliver peace-of-mind to theatres." The Texas facility also offers engine cleaning and repair for Cinionic's Barco cinema projectors. The services help theatres increase longevity of legacy equipment and dramatically improve light levels. Cinionic's service portfolio is designed to support exhibition in delighting audiences

through high-quality cinema presentation and sustainable business solutions. Cinionic Academy certification programs require 3-4 days of extensive training, so global availability and accessibility is important. The Dallas site is the third training centre site for Cinionic, other locations include: Kortrijk, Belgium and Mexico City, Mexico. The company also offers e-learning options for those unable to travel. The new Cinionic Service Centre is located at Lindbergh Drive, Addison, Texas.

Largest IMAX in the World Set to Open in Germany

IMAX Corporation and Lochmann Filmtheaterbetriebe recently announced that the largest IMAX screen in the world is scheduled to opened to the public on September last year at the Traumpalast Multiplex in Leonberg, Germany. Measuring 21.03 meters high and 38.16 meters wide - wider than a Boeing 737 airliner - the record-breaking screen will fittingly kick off with the premier of the latest James Bond entry, "No Time to Die", featuring select sequences shot with IMAX film cameras. The theatre will feature ground-breaking IMAX with Laser technology as well as IMAX's 12-channel sound technology with new side and overhead channels that deliver greater dynamic range and precision for the ultimate in audio immersion. The screen for the 574-seat IMAX at Traumpalast also


weighed in at an over 500 pounds, another IMAX record, and had to be painted by a specially designed robotic arm. "The IMAX at Traumpalast redefines the 'big screen'," said Rich Gelfond, CEO of IMAX. "With Lochmann Filmtheaterbetriebe, we've created an unforgettable moviegoing experience where fans can truly immersive themselves in the world's biggest blockbusters on the world's largest screen. As we continue to grow in Germany and open new iconic locations around the world, the IMAX at Traumpalast will become an exciting flagship location at a critical time for fans seeking premium, differentiated experiences." "Audiences in Germany and beyond will travel far and wide to see the IMAX at Traumpalast, from its enormous screen and incredible audio to the luxurious seating and other exciting amenities the theatre has to offer. We're proud to partner with IMAX on this new, record-breaking location and can't wait to start letting fans in the door," said Marius and Heinz Lochmann. Shot with IMAX's iconic 15/70mm film cameras by visionary director Cary Fukunaga, and specially formatted for IMAX theatres, "No Time to Die" features 40 minutes of IMAX exclusive expanded aspect ratio. The film is the first Bond entry ever to have been shot with IMAX film cameras, considered the highest quality cameras in the world. For audiences immersing themselves in IMAX at Traumpalast, the film will also showcase the IMAX-exclusive 1.90:1 aspect ratio, enabling moviegoers to experience up to 26% more picture for the film for those selected sequences. The addition of IMAX at Traumpalast marks the eighth theatre for IMAX in Germany. IMAX has steadily grown its box office in the market over the last several years, with its highest box office year so far coming in 2019.

Dolby Appoints Tony Prophet to its Board of Directors

Dolby Laboratories, Inc. announced the appointment of Tony Prophet to its Board of Directors. Over the course of many years, Tony has established himself as a technology industry leader who has helped guide companies across multiple disciplines. Most recently, Tony served as the Chief Equality and Recruiting Officer at Salesforce, co-chairing the Salesforce Racial Equality and Justice Task Force, created to help drive systemic change in the workplace and community. He was also a co-founder of the company's Ethical and Humane Use of technology initiative. During his time with Microsoft, Tony served as Corporate Vice President, Education Marketing, Corporate Vice President of Windows and Search Marketing, and Corporate Vice President of Windows Marketing. Prior to Microsoft, he held leadership roles at HP, including leading worldwide PC and printing operations, and previously served in positions of increasing responsibility at multiple organisations, including leading worldwide operations for the Carrier Business unit of United Technologies and rising to Partner at Booz Allen Hamilton.

and inclusion, and passion for Dolby will bring tremendous value to the Dolby Board." "I'm incredibly impressed with Dolby's leadership team," said Tony Prophet. "Dolby technologies transform how developers and content creators deliver high-quality, interactive and media-centric applications, and how billions of people worldwide experience their entertainment. I look forward to working with the Dolby team to help drive the company's future growth and support the communities in which they do business." Additional details regarding the appointment can be found in a Current Report on Form 8-K filed by Dolby today with the Securities and Exchange Commission.

STRONG/MDI and IMAX Produce the Tallest IMAX Screen in the World STRONG/MDI Screen Systems, Inc. a wholly owned subsidiary of Ballantyne Strong, Inc. and a leader in manufacturing of state-of-the-art cinema screens announced that it has produced and delivered the world's tallest IMAX screen to Royal Cinemas in Pooler, Georgia. At 76 feet and 2 inches tall, the screen will be used in a custom-built 363-seat auditorium and feature IMAX with Laser technology, a ground-breaking 4k laser projection system that adds a new optical engine, custom designed lenses, and a suite of proprietary technology that delivers brighter

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images with increased resolution, deeper contrast, and the widest range of colours exclusively to IMAX screens in addition to IMAX precision audio. "Royal Cinemas and IMAX are committed to giving their customers the best movie-going experience possible, and we are thrilled to be able to provide them with this highprecision giant screen," said Ray Boegner, President of STRONG/ MDI. "STRONG/MDI's highperformance screens are considered the standard-bearer to IMAX and among major exhibitors in the industry who demand superior presentations.'' "We're happy to be working with STRONG/MDI to provide a recordsetting IMAX screen to Royal Cinemas. This will be the tallest IMAX screen in the world, featuring immersive-by-design IMAX with Laser technology, increased resolution, sharpened and brightened images, and deeper contrasts to deliver the most powerful lifelike visuals available today," said Mark Welton, President, IMAX Theatres.

Meyer - Dolby Anchored at ARCADIA Stezzano Cinemas Two premium large format auditoriums at Italy's new ARCADIA Stezzano Cinemas are the first global deployments of Meyer Sound LINA line array loudspeakers as screen channels for the Dolby Atmos immersive audio format. The five screen channels are each comprised of six element LINA arrays which anchor sonic imagery across the front end. An additional 60 Meyer Sound self-powered loudspeakers envelop audiences in the ultimate experience of powerful, dynamic, and richly detailed cinema sound. The two Meyer Soundequipped Dolby Atmos "Energia"

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auditoriums are the premier attractions at the new seven-screen multiplex, located in the new Le Due Torri retail complex just outside the northern Italian city of Bergamo. ARCADIA Stezzano is the latest investment in cutting-edge cinema technology by Piero Fumagalli, a pioneer in the development of technologically advanced multiplex cinemas in southern Europe. "The new ARCADIA Stezzano continues our commitment to excellence by offering the finest cinema projection and sound technology available," says Fumagalli. "Based on our experience of more than 40 years in the exhibition industry, we believe that Meyer Sound is the absolute best choice for audio systems. The clarity, accuracy and absolute precision of the Meyer Sound systems have no comparison with any others on the market." In addition to the 30 LINA very compact linear line array loudspeakers, the Meyer Sound systems in the two Energia premium rooms also integrate two 750 LFC low-frequency control elements per screen channel array, 10 1100 LFC elements, four X800-C cinema subwoofers for LFE and bass management, plus immersive lateral and overhead systems with 32 HMS 12 and eight HMS 15 surround loudspeakers. A smaller auditorium features three Acheron screen channel loudspeakers and two X 800C cinema subwoofers. The audio systems were provided by Meyer Sound's Italian distributor MAC Sound with installation by

Brusaporto-based Sangalli Tecnologie S.r.l. under the supervision of Giancarlo Terzi. "Our Energia Premium Large Format auditoriums build on our continuing collaboration with leading companies recognised worldwide, such as Meyer Sound, Dolby, and Christie," continues Fumagalli. "The state-ofthe-art image and sound guarantee that ARCADIA Stezzano audiences will enjoy a definitive big-screen experience that conveys all the emotions and unforgettable images as created by the world's greatest filmmakers." All seven auditoriums at ARCADIA Stezzano feature Christie 4K laser projectors, Harkness screens, and Italian-made custom Cinearredo recliner seats. The content programming appeals to a wide variety of tastes, with Italian and international film premieres balanced with the great cinema classics of the past. The Fumagalli family has been a leader in Italian independent cinema exhibition, beginning with Cinema Centrale in 1979 and continuing in 1997 with the celebrated ARCADIA Melzo in suburban Milan. A 2016 renovation of Arcadia Melzo's 630-seat "Sala Energia" featured the first installation of Meyer Sound LEOPARD line array loudspeakers for the screen channels, making it the most powerful Meyer Sound cinema system in the world. "Sala Energia" received the Best Screen in Europe Award at the ICTA CineEurope conference in 2017. ARCADIA Cinemas now operate at four locations around Northern Italy.


• BUSINESS TREND •

Future of Movies? What after pandemic for movies? Will movies be released in theatres or on OTT?

Parth Parikh Financial Risk Manager FinShiksha

These are some of the commonly asked questions. So here, through this article with data, let's try and find some answers. (The data used in this article is of the USA market - some similarities exist when we compare the Indian market, will see to it) Will box-office revenue increase? No. But not because of covid. The inflation-adjusted box-office revenue has been constant for the last 25 years.

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• BUSINESS TREND • And at the same time, the number of theatres in the USA has increased by 50% in the same time frame.

1995 : 27,000+ screens 2020 : 40,000+ screens

The probable reason behind stagnated box-office returns: 1. Increase in screens, so can't increase the ticket prices 2. DVDs and OTTs are available. So, for an average movie, the people may not spend too much At some stage, point 1 will happen in India too. Point 2 is already happening (due to pandemic) So, does this affect movie releases? Yes. Movies by big studios have dropped considerably.

So basically, studios are cautious. It's not that movies are not made, but they are not released via screens now. Of course, many films are now finding OTTs a better platform to release. (And that's happening the world over) In that case, what will happen to smaller studios/distributors? They have to shut shop or sell to a more significant entity. Consolidation will happen. 75% of the market share is with the top 6 distributors. With Netflix and Prime coming in - the smaller distributors will find it extremely difficult to be profitable

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• BUSINESS TREND •

Where is this moving then? Safe heaven. Only movies that have a higher probability of success will get a theatrical release. Rest all will on OTTs. Why do I say this? Check the data of what kind of movies are getting produced - Adventure and Action. Likely that Marvel Universe Movies will get a release just for the experience vs, say, any Drama movie. Also, movies with superstars are more likely to get a release than a new entrant actors movie.

See, the movies based on real-life is likely to get lesser traction. Maybe the audience wants to connect with the event better, and hence a lot of series are coming based on that, and those do well. I feel the screens business in the USA, at least, is in real trouble. And I assume similar case will be in the geographies like Japan, UK, Germany (basically developed economies).

The author Parth Parikh is currently, part of FinShiksha - which is a financial education firm specializes in education and content development in the investment management segment. He had worked in the companies like Fidelity Investments, ICICI Bank, Accenture, NMIMS, etc for around 8 years. Also, conducted various offline/online sessions and workshops related to various topics in Finance for the institutions which include IIM Ahmedabad, Calcutta, Indore, Lucknow, Shillong, Ranchi, Rohtak, Sambalpur, Nagpur, Amritsar, Vizag, Bodhgaya, Sirmaur, NMIMS, SCMHRD, SIBM, IIT Delhi, Madras, Kharagpur, Jodhpur, Delhi School of Economics, Nirma University, JBIMS, Sydenham, KJ Somaiya, NITIE, SP Jain to name a few.

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• SPECIAL STORY •

Megabox COEX:

Seoul's All-New Movie House

Opened in 2000, the iconic cinema chain is currently one of the largest multiplexes in South Korea. Of the total 691 screens that it operates; Megabox has dedicated itself to 'better cinema' for over 21 years. Fifteen of 16 screens in the property use the latest RGB pure laser cinema projectors; earning the title of the first 4K circuit in the Republic of Korea, the cinema chain continues to innovate and deliver unmatched cinemagoing experiences for its patrons.

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Based in Seoul, Republic of Korea, Megabox is a major multiplex chain and operates a total of 691 screens. As part of Joongang Holdings, one of Korea's major media companies, Megabox has dedicated itself to 'better cinema' for over 21 years. In 2009, Megabox became the first 4K circuit in the Republic of Korea and continues to innovate to deliver unforgettable movie experiences. Megabox, the third largest cinema chain in South Korea, has chosen Christie's state-of-the-art RGB pure laser projection systems for the flagship Megabox COEX multiplex located in Seoul's upscale Gangnam district, as well as several multiscreen cinemas in major cities across the country. Megabox has embraced RGB pure laser projection in recent years to

provide movie-goers with the most realistic and lifelike visuals. Fifteen of 16 screens in Megabox COEX use Christie's latest RGB pure laser cinema projectors, featuring Christie Real|Laser illumination technology. The projectors include the Christie CP4440-RGB for premium largeformat (PLF) auditoriums, the CP4430-RGB and CP4420-RGB projectors for mainstream auditoriums, and the CP2309-RGB projectors for smaller auditoriums. Opened in 2000, the iconic cinema is currently one of the largest multiplexes in South Korea. A spokesperson from Megabox said, "We always aspire to captivate moviegoers with the best possible image quality on the market, and RGB pure laser is clearly the future of cinema projection. We have chosen


• SPECIAL STORY • Christie RGB pure laser cinema projectors for our major multiplexes due to their outstanding colour and contrast, high efficiency and a long operational life, as well as their small footprint for flexible deployment even in limited spaces." Han Kim, executive director for APAC, Cinema, Christie, commented, "We are delighted that Megabox has chosen our RGB pure laser projection systems for its new and existing multiplexes across Korea. This is a clear reflection of the value that Christie offers to our longstanding customers such as Megabox-with whom we've enjoyed a longstanding relationship. With these cutting-edge RGB pure laser projection systems, Megabox will deliver an unmatched cinema-going experience for its patrons."

Besides the flagship Megabox COEX, Christie's RGB pure laser cinema projectors have also been installed at the recently opened Megabox Daejeon Shinsegae in Daejeon city, Megabox Masan in the southern city of Changwon, as well as Megabox Gwang-myeong, Megabox Yongin Giheung, Megabox Namyangju Hyundai Outlet Space 1, and Megabox Anseong Starfield in Gyeonggi Province. All RGB pure laser projectors fitted in these venues feature Christie's proprietary all-in-one RGB laser architecture with integrated cooling and sealed optical path. It's the most efficient architecture available and Christie is the only company in the world to offer these innovative options together. Christie's current lineup of CineLife+ Series cinema projectors feature ultra-fast Series 4

processing electronics. CineLife+ expands the horizons of cinema projection technology-initially designed for PLF venues-by bringing advanced format capabilities to mainstream cinemas. Together with Christie Real|Laser illumination technology and a streamlined UXdesigned touch-panel, the CineLife+ Series is at the forefront of modern cinema. These high-performance projectors deliver more than 95 percent of Rec. 2020 spec without filtering or colour correction, superior contrast ratio, and the capability to reproduce 2D and 3D content at 4K resolution and up to 120 frames per second. The rich, deep and intense colours and contrast create astounding visuals for audiences to enjoy while delivering significant operational efficiencies to cinema owners.

Megabox COEX is located within the famous COEX Mall in Seoul's upscale Gangnam district

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• SPECIAL STORY •

Ambassador Theatres:

The Most Iconic Cinema in Taiwan One of the largest leading movie theatre chains in Taiwan, Ambassador Theatres' has its iconic cinema complex in Taipei's bustling Ximending district currently housing three screens, including Taiwan's largest movie auditorium i.e., Grand Ambassador with a capacity of about 800 seats and a screen size of 22 meters by 12 meters. The brand itself has been at the forefront in providing its customers with the best-in-business by investing in its people and new cutting-edge audio-visual equipment products and continues to render its tradition of placing its patrons first by providing quality service, new products and a great movie experience… Founded in 1965 and is among the largest movie theatre chains in Taiwan with 13 locations. It has been at the forefront of providing its customers with the best movie-watching experience by investing in its people and new cutting-edge audio-visual equipment products, such as Dolby Atmos, D-Box motion seats, Dolby 3D, and VIP recliner seats. Ambassador Theatres operates Taiwan's largest movie auditorium (Grand Ambassador) at its Ximending location with about 800 seats and a screen size of 22 metres by 12 metres. Ambassador Theatres also invests heavily in its loyalty

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program, which currently has over 400,000 members that account for approximately 45% of its total annual admittances. Ambassador Theatres continues its tradition of placing its customers first by providing quality service, new products and a great movie experience. Christie is pleased to announce that Ambassador Theatres, one of the largest movie theatre chains in Taiwan, has chosen its state-of-the-art cinema solutions for two multiplexes located in Taipei and Taichung. Ambassador Theatres' iconic cinema complex in Taipei's bustling Ximending district houses three screens,

including Taiwan's largest movie auditorium (Grand Ambassador) with a capacity of about 800 seats. Ambassador Theatre (Ximending) is also the first cinema in Taiwan to be fully equipped with Christie 4K RGB pure laser cinema projectors featuring Christie Real|Laser illumination technology. In Taichung, Christie 2K digital cinema projectors have been deployed in all 12 auditoriums at Zhongxiao Ambassador Theatres, accommodating 1,152 patrons. All projectors were installed and commissioned by Christie's longstanding partner, Dacoms Technology. "As one of the leading multiplex operators in Taiwan, we are dedicated to offering an exceptional cinema experience to moviegoers," said Joe Chang, president, Ambassador Theatres. "Christie's leading-edge cinema projection systems are the perfect fit for our multiplexes in Taipei and Taichung. Audiences will be impressed with incredibly colourful and detailed, true-to-life images that will greatly enhance their moviegoing experience."


• SPECIAL STORY • In particular, the Grand Ambassador auditorium features a giant screen measuring 22 metres wide and 12 metres high (72 feet by 39 feet) lit by dual Christie CP4440-RGB largeformat projectors that deliver a combined brightness of up to 90,000 lumens for the ultimate cinematic visual experience. Images from the two projectors have been perfectly aligned to display a completely seamless image using Christie Mystique Cinema, an auto-calibrating image alignment software and camera kit that simplifies the calibration process for dual-projection setups. The CP4440-RGB is a DCIcompliant, direct-coupled RGB pure laser cinema projector that excels in image quality, operational lifetime, and onscreen brightness, making it the ideal projection system for Premium Large Format theatres. Equipped with dual-laser optical systems (LOS) and high-speed CineLife+ electronics capable of 4K @ 120Hz HFR playback, the CP4440-RGB is one of the most advanced RGB pure laser cinema projectors on the market.

The Grand Ambassador at Ambassador Theatre (Ximending) is the largest movie auditorium in Taiwan

and quality that Christie is known for in enhancing the cinema experience." Both the CP4440-RGB and CP4415-RGB benefit from Christie's Real|Laser illumination technology, which provides exhibitors with over 50,000 hours of optimal performance. Featuring a patented sealed optical path, Christie Real|Laser provides unmatched long-term stability and reliability. Both models also deliver

more than 95 percent of Rec. 2020 spec without filtering or colour correction, as well as a superior contrast ratio. The rich, intense colours and contrast create astounding visuals for audiences to enjoy while delivering significant operational efficiencies to cinema owners. Ambassador Theatres continues to expand its national presence and has five new locations scheduled to open through 2023.

In addition, Christie CP4415-RGB pure laser cinema projectors are installed in the other two auditoriums of Ambassador Theatre (Ximending). Providing high-end cinema performance for smaller screens, the CP4415-RGB is a 15,000 lumen, compact, all-in-one DCI-compliant projector that excels in image quality and operational lifetime while providing a low cost of ownership. Han Kim, executive director for APAC, Cinema, Christie, commented, "We are pleased that Ambassador Theatres has chosen our cinema projectors for deployment in flagship multiplexes in Taipei and Taichung. For more than five decades, Ambassador Theatres has been synonymous with offering high-quality cinematic experiences to Taiwanese audiences. Its decision to invest in our innovative projection systems reflects the value

Taichung Zhongxiao Ambassador Theatres has 12 auditoriums fully fitted with Christie cinema projectors

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• INSTALLS •

Regal Cinemas:

Going the Ceylon Way Located in the Slave Island district of Colombo, the Regal Cinema first opened in 1930. Seating was provided in orchestra and balcony levels and was considered to be the main cinema and head office of the Ceylon Theatres chain back in the day. The Sri Lankan movie theatre chain today ensures thrilling cinematic experiences with impactful sound and coverage Ceylon Theatres is a Sri Lankan theatre chain with an 85-year history that currently operates six locations throughout the country. In order to ensure an immersive cinematic

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experience with clear and balanced audio quality for moviegoers, Ceylon Theatres Regal Cinema Dematagoda required state-of-the-art sound systems for all three screens. Dynamic AV Technologies recently outfitted Ceylon Theatres Regal Cinema Dematagoda with a complete HARMAN Professional cinema audio solution to provide immersive sound quality for moviegoers. The latest location is a three-screen facility in Dematagoda which also houses a KFC restaurant and Food City supermarket.

Ceylon Theatres is a Sri Lankan theatre chain with an 85-year history that currently operates six locations throughout the country. The latest location is a three-screen facility in Dematagoda which also houses a KFC restaurant and Food City supermarket. In order to ensure an immersive cinematic experience with clear and balanced audio quality for moviegoers, Ceylon Theatres Regal Cinema Dematagoda required stateof-the-art sound systems for all three screens. Ceylon Theatres hired Dynamic AV Technologies to equip each theatre with a complete HARMAN Professional cinema audio solution including JBL loudspeakers and Crown amplifiers. "Working on a cinema project with HARMAN is easy, as they are extremely supportive in all aspects of


• I N S TA L LS •

design and commissioning," said Mohan Abeyasinghe, Managing Director, Dynamic AV Technologies. "This was the first time that Dynamic AV did the commissioning without the physical presence of the HARMAN team. The support we got from HARMAN was completely virtual due to the lockdown; however, it was as good as them being with us. The client is happy with the installation, as is our team." In two of the theatres, Dynamic AV Technologies installed JBL C221 ScreenArray cinema loudspeakers, augmented JBL 8320 compact cinema surround speakers. In the third room, the team installed JBL C222 ScreenArray cinema loudspeakers, supported by JBL 9300 cinema surround speakers. To enhance the cinematic experience with impactful low-frequency extension, Dynamic AV Technologies outfitted the rooms with JBL 4642AD dual subwoofers. The systems in all theatres are controlled by JBL CPI 2000-CH cinema processors and powered by Crown DSi Series amplifiers.

Dynamic AV Technologies selected the JBL 200 Series ScreenArray speakers because they combine the latest technological advances with a compact footprint and accessible price point, making them ideal for small- to mid-sized cinemas such as Ceylon Theatres Regal Cinema Dematagoda. JBL 200 Series speakers feature patent-pending Dual Dissimilar Arraying and Acoustic Aperture Technology, providing remarkably uniform coverage and smooth, accurate sound reproduction for moviegoers in every seat of the theatre. "It is exciting to see that Regal Cinema has the first installation of JBL C-Series Cinema Speakers in Sri Lanka," said Aditya Todi, Senior Director of Sales & Marketing, HARMAN Professional Solutions, India & SAARC. "We are pleased that JBL and Crown products enhance the cinematic experience that this theatre house provides to its esteemed patrons in Dematagoda." HARMAN Professional Solutions engineers and manufactures audio,

video, lighting and control (AVLC) products for entertainment and enterprise markets, including live performance, audio production, large venue, cinema, retail, corporate, education, government, hospitality, broadcast and more. HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. The software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

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• INSTALLS •

Cinestar Cinemas:

Raising the Bars Higher in Kosovo The new site in Kosovo is expected to be one of the most prestigious and most beautiful cinema sites with an emphasis on providing the best cinema experience. As the biggest cinema chain in the region operating in Croatia, Bosnia and Herzegovina and Serbia, with its openings next year and including Prishtina, CineStar will have 28 sites in the region with 182 screens and almost 28,000 seats. CineStar, the biggest cinema chain in the region announced that is opening its latest multiplex in Kosovo, as part of the new Prishtina Mall shopping mall, one of the largest destination shopping and entertainment in Southeast Europe. In 2019, CineStar was the winner of the award "International Exhibitor of the Year", an award by International Union of Cinemas (UNIC) that declared Blitz-CineStar the best theatrical exhibitor in Europe in 2019. The "International Exhibitor of the Year" award was presented to BlitzCineStar at CineEurope Convention in Barcelona, as a company that keeps raising the bar and creating continuous growth. As the biggest cinema chain in the region operating in Croatia, Bosnia

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and Herzegovina and Serbia, with its openings next year and including Prishtina, CineStar will have 28 sites in the region with 182 screens and almost 28,000 seats. Jadranka Islamovic, CEO and member of the board stated: "We are very happy about this partnership with Prishtina Mall, and we are announcing a completely new cinematic experience to Kosovo citizens, our well-known five-star cinema standard. CineStar cinemas are known for their beautiful interiors, superior technology, as well as excellent service that we are constantly improving. We are very much looking forward to Kosovo."

CineStar investments present one of the most modern cinemas in the region, equipped by the latest technology, a variety of specially equipped screens and multifunctional space aiming at offering a fully immersive cinema experience as a main destination for the entire family entertainment. The new site in Kosovo is expected to be one of the most prestigious and most beautiful cinema sites with an emphasis on providing the best cinema experience, with investments on innovation CineStar will be one of the leading exhibitors in the region as well as Europe, making Prishtina Mall a unique destination.


• I N S TA L LS •

Humax Cinema:

Japan's Premium Movie Destination The very first cinema complex in Japan where the Sculpted Surround System is installed in every auditorium, now gives audience the access to enjoy high-quality audio from any corner of the theatre. Featuring 10 screens and accommodating up to 1,200 guests, Humax Cinema is one of the most versatile movie complexes in Japan. In addition to showing films, the cinema doubles as a multipurpose venue that hosts jazz performances and other live sound events… Enhancing its theatres to offer guests a one-of-a-kind movie experience, Humax Cinema hired Xebex Inc. to design and install a cutting-edge HARMAN Professional cinema audio solution that delivers incredible sound. Featuring 10 screens and accommodating up to 1,200 guests, Humax Cinema is one of the most versatile movie complexes in Japan. In addition to showing films, the cinema doubles as a multipurpose venue that hosts jazz performances and other live sound events. Elevating its facility to include world-class audio, Humax Cinema wanted to upgrade to a state-of-the-art sound system that delivered pristine acoustics and provided guests an unforgettable experience, especially during movies. Creating a top-notch movie theatre environment, Xebex deployed a premium HARMAN Professional

cinema audio solution that includes JBL's patented Sculpted Surround technology as well as a collection of JBL ScreenArray loudspeakers. "The client wanted to create an immersive theatre space to entertain visitors and provide a remarkable movie experience. This is the first cinema complex in Japan where the Sculpted Surround System is installed in every auditorium. It enables the audience to enjoy high-quality audio from any corner of the theatre," said Ryuichi Ishikawa, Vice President of Xebex Inc. "HARMAN's state-of-theart audio system fully revolutionised the sound experience for cinema lovers, bringing a level of immersion that has never been seen in a movie theatre before." Using a combination of JBL cinema loudspeakers, Xebex equipped the theatres with unparalleled sound. Featuring JBL's renowned ScreenArray design, C222 two-way and 5732 three-way ScreenArray loudspeakers deliver pristine sound, maximum output as well as consistent and optimal coverage. Further adding excellent audio performance, the solution also includes JBL 9300, 9320 and 9350 Cinema Surround Speakers, which combine impressive sound with the flexibility to tailor

coverage to fit a theater's unique environment. Plus, making the audience feel like they're in the movie, Xebex deployed 4642A dual 18" cinema subwoofers to complement the loudspeakers and deliver detailed, authoritative low end. "At Humax Cinema, we were committed to building a superior movie ecosystem that meets global standards," said Tomoaki Harada, Assistant Manager of Humax Cinema Inc. "We are proud to be the first facility to introduce the Sculpted Surround System in Japan and offer audiences the ultimate theatre experience." "The Sculpted Surround System at Humax Cinema is an important milestone in creating world-class movie experiences for the audiences of Japan," said Ramesh Jayaraman, VP & GM HARMAN Professional Solutions, APAC. "HARMAN thanks our partner Xebex Inc. for creating a diverse theatre experience for the patrons of Humax and setting the benchmark for the future of cinemas everywhere."

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• INSTALLS •

Galaxy Cinema:

Delivering Unmatched Experiences reliable and affordable RGB laser projection system that can take us into the future with confidence. Christie's CP2315-RGB laser cinema projector, with its impeccable image quality, operational lifetime and overall cost, is exactly what we require to deliver a fantastic cinematic experience in our medium and smallersized auditoriums."

Five well-appointed auditoriums with a total capacity of over 700 seats, this flagship multiplex also known as Shenzhen Galaxy Cinema, is designed to showcase the integration of film culture, artistic style and state-of-the-art technology. The flagship property sets a new benchmark for all our cinemas in various aspects, one of which is the deployment of projection technology. Galaxy Cinema, a multiplex chain affiliated to Galaxy Holding Group, has deployed its RGB pure laser projection systems in a new multiscreen cinema located in the heart of Shenzhen city. Known as Shenzhen Galaxy Cinema, this flagship multiplex is designed to showcase the integration of film culture, artistic style and state-of-the-art technology.

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It is housed within Futian COCO Park, a modern shopping mall dubbed the "Lan Kwai Fong of Shenzhen" due to its vibrant entertainment and nightlife akin to the iconic lifestyle destination in Hong Kong. The contemporary multiplex comprises five well-appointed auditoriums with a total capacity of over 700 seats. Four auditoriums are fitted with the Christie CP2315-RGB, an advanced DCI-compliant cinema projector suitable for screens up to 18 meters (58 feet) wide. Featuring CineLife electronics and Christie Real|Laser illumination technology, the CP2315-RGB has an "all-in-one" compact form factor that does not require any external chillers or parts for a seamless installation into any booth. A spokesperson from Galaxy Cinema commented, "We are proud of Shenzhen Galaxy Cinema as it sets a new benchmark for all our cinemas in various aspects, one of which is the deployment of projection technology. We needed a high-performance,

James Li, executive director for China, Cinema, Christie, added, "Galaxy Cinema is a forward-looking exhibitor that has stayed abreast of technology trends and invested in high value products to ensure that its audiences enjoy a truly memorable cinematic experience. We're delighted that they have chosen our cutting-edge RGB pure laser projection systems providing the quality and performance that are superior to any other illumination technology." The Christie CP2315-RGB benefits from a long-lasting, stable light source that provides exhibitors with more than 75,000 hours of optimal performance before dropping to 50% original brightness. Featuring a patented sealed optical path, the CP2315-RGB has a brightness of 15,000 lumens, and delivers more than 95 percent of Rec. 2020 color space without filtering or color correction. The rich, deep and intense colors and contrast create astounding visuals for audiences to enjoy, while delivering significant operational efficiencies to cinema owners.


• I N S TA L LS •

Big World Cineplex:

Presenting Cinematic Luxury

It accommodates 10 professional movie houses, including VIP houses and an IMAX house. All movie houses are equipped with a TMS automatic management system and second-generation RealD-3D projection equipment. The IMAX house (Hall 1) installed a state-of-the-art projection system - the Christie 90°4K HFR dual system - in April 2014, the first of its kind in China. All seats in the Cineplex are made of pure wool and were the first seats in a Chinese cinema to use high-end seat material at the time of construction. Christie is pleased to announce that Big World Cineplex has chosen its state-of-the-art RGB laser cinema projection systems for its flagship multiplex located in Wuxi, a prominent historical and cultural city in China's Jiangsu province.

Known as Wuxi Big World Cineplex, the multiscreen cinema is conveniently located in the city's downtown area and is known for its luxuriously furnished auditoriums and plush seats. It is equipped with 10 screens,

out of which nine are powered by Christie's RGB pure laser projection systems including the CP2320-RGB, CP2315-RGB, and the China-specific CP2310-RGB/c that excel in image quality, operational lifetime and overall

Wuxi Big World Cineplex is known for its luxuriously furnished auditoriums of various sizes and plush seats March-May 2022

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• INSTALLS • cost. These projectors have a brightness between 10,000 and 20,000 lumens, feature 2K resolution, an expanded color gamut, and contrast ratios that exceed the DCI specification. A spokesperson from Wuxi Big World Cineplex commented, "Christie is renowned for its innovative projection systems that enhance the cinema experience and deliver value to exhibitors. We are excited to adopt Christie's 2K RGB pure laser projection systems for nine screens in our multiplex to deliver a highly engaging cinematic experience to moviegoers." James Li, executive director for China, Cinema, Christie, added, "We are delighted that Wuxi Big World Cineplex, a longstanding Christie customer, has chosen our RGB pure laser projectors to replace its aging lamp-based systems for nine of its auditoriums in

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March-May 2022

this flagship multiplex. Not only will audiences enjoy stunning onscreen visuals, the projectors also offer the lowest total cost of ownership in their class while delivering quality and performance that are superior to any other illumination technology." The Christie CP2320-RGB and CP2315-RGB benefit from Christie Real|Laser illumination technology, which provides exhibitors with more than 75,000 hours of optimal performance before dropping to 50% original brightness. Featuring a patented sealed optical path, Christie Real|Laser provides unmatched long-term stability and reliability. Both models also deliver more than 95 percent of Rec. 2020 colour space without filtering or colour correction. The rich, deep and intense colours and contrast create astounding visuals for audiences to enjoy, while delivering significant operational efficiencies to cinema owners.

Designed for smaller screens, the Christie CP2310-RGB/c is a highvalue RGB pure laser cinema projector specifically developed for the Chinese market to offer exhibitors an advanced, yet affordable digital cinema option. Equipped with CineLife electronics and a highly efficient laser light source, the CP2310-RGB/c can project up to 10,000 DCI lumens of brightness, achieving greater than 90 percent of the Rec. 2020 colour space, and has a 2000:1 contrast ratio for amazing cinematic experiences. Christie's RGB pure laser projectors featuring Real|Laser illumination technology have been embraced by exhibitors around the world as the perfect replacements for lamp-based projection systems and new installations. In Asia, major cinema chains in Australia, China, Japan, India, Indonesia, Philippines, Korea, Taiwan, Thailand, and Vietnam have deployed these systems in their mainstream auditoriums.


F U T U R E

R E L E A S E S

A glimpse of movies coming soon… Morbius

Ambulance Production Columbia Pictures

Production Universal Pictures

Director Daniel Espinosa

Director Michael Bay

Starring Jared Leto, Michael Keaton

Starring Jake Gyllenhaal, Eiza González

Genre Action, Adventure

Genre Action, Crime

The Contractor

Father Stu Production Paramount Pictures

Production Columbia Pictures

Director Tarik Saleh

Director Rosalind Ross

Starring Chris Pine, Gillian Jacobs

Starring Mark Wahlberg, Mel Gibson

Genre Action, Thriller

Genre Drama

Sonic the Hedgehog 2

Fantastic Beasts: The Secrets of Dumbledore

Production Paramount Pictures

Production Warner Bros.

Director Jeff Fowler

Director David Yates

Starring Ben Schwartz, Idris Elba

Starring Mads Mikkelsen, Jude Law

Genre Comedy, Adventure

Genre Action Adventure

March-May 2022

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F U T U R E

Doctor Strange in the Multiverse of Madness

The Bad Guys Production Universal Pictures

Production Marvel Studios

Director Pierre Perifel

Director Sam Raimi

Starring Sam Rockwell, Marc Maron

Starring Benedict C, Elizabeth Olsen

Genre Animation, Comedy

Genre Action, Fantasy

The Northman

Firestarter Production Regency Ent.

Production Universal Pictures

Director Robert Eggers

Director Keith Thomas

Starring Alexander S, Nicole Kidman

Starring Zac Efron, Gloria Reuben

Genre Action, Adventure

Genre Drama, Horror

The Unbearable Weight of Massive Talent

March-May 2022

The Twin

Production Lionsgate

Production Don Films

Director Tom Gormican

Director Taneli Mustonen

Starring Nicolas Cage, Pedro Pascal

Starring Teresa Palmer, Steven Cree

Genre Action, Comedy

Genre Horror

Memory

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R E L E A S E S

Downton Abbey: A New Era Production Welle Ent.

Production BBC Films

Director Martin Campbell

Director Simon Curtis

Starring Liam Neeson, Monica Bellucci

Starring Tuppence Middleton, Maggie Smith

Genre Action, Thriller

Genre Drama, Romance


F U T U R E Top Gun: Maverick

R E L E A S E S Lightyear

Production Paramount Pictures

Production Pixar Animation

Director Joseph Kosinski

Director Angus MacLane

Starring Tom Cruise, Jennifer Connelly

Starring Taika Waititi, Chris Evans

Genre Action, Drama

Genre Animation, Action

Chip ‘n Dale: Rescue Rangers

Eraser: Reborn Movie

Production Walt Disney Studios

Production Warner Bros.

Director Akiva Schaffer

Director John Pogue

Starring John Mulaney, Andy Samberg

Starring Dominic Sherwood, Jacky Lai,

Genre Adventure, Comedy

Genre Action

Watcher

Elvis Production IFC Midnight

Production Warner Bros.

Director Chloe Okuno

Director Baz Luhrmann

Starring Maika Monroe, Karl Glusman

Starring Tom Hanks, Austin Butler

Genre Drama, Horror

Genre Biography, Drama

Jurassic World Dominion

The Black Phone

Production Universal Pictures

Production Universal Pictures

Director Colin Trevorrow

Director Scott Derrickson

Starring Dichen Lachman, Bryce D Howard

Starring Ethan Hawke, Jeremy Davies

Genre Action, Sci-Fi

Genre Horror

March-May 2022

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F U T U R E Runway 34

R E L E A S E S Jersey

Production Ajay Devgn films

Production Allu Entertainment

Director Ajay Devgn

Director Gowtam Tinnanauri

Starring Ajay Devgn, Amitabh Bachchan

Starring Shahid Kapoor, Mrunal Thakur

Genre Action, Thriller

Genre Drama, Family

Heropanti 2

Beast Production Nadiadwala

Production Sun Pictures

Director Ahmed Khan

Director Nelson Dilipkumar

Starring Tiger Shroff, Tara Sutaria

Starring Thalapathy Vijay, Pooja Hegde

Genre Action, Romance

Genre Action, Comedy

K.G.F - Chapter 2

Vikram

Production Excel Entertainment

Production RKFI

Director Prashanth Neel

Director Lokesh Kanagaraj

Starring Yash, Sanjay Dutt, Raveena Tandon

Starring Kamal Haasan, Fahadh Faasil, Vijay Sethupathi

Genre Action

Sarkaru Vaari Paata

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March-May 2022

Genre Action, Thriller

Acharya

Production Mythri Movie Makers

Production Konidela Production

Director Parasuram

Director Koratala Siva

Starring Mahesh Babu, Keerthy Suresh

Starring Ram Charan, Pooja Hegde

Genre Action, Drama

Genre Action, Thriller