STRATEGIC PLAN 2025-2028
Prepared by Prepared for
EXECUTIVESUMMARY
BRIANAUSTIN JR
Executive Director
It’s with great pride and optimism that I share Theatre Sarnia’s 2025–2028 Strategic Plan This document reflects countless hours of thoughtful input, collaboration, and vision from our board, staff, and membership. It builds on the momentum of our last plan while setting a bold course for the future.
Our seven strategic priorities Sustainability, Inclusivity, Entertainment, Development, Youth Engagement, Communication, and Expansion reflect who we are, where we’ve come from, and where we want to go. These priorities guide us in strengthening our foundation while continuing to evolve as an inclusive and welcoming creative space for everyone
We are committed to financial stability, ensuring every person feels seen and valued, and providing world-class experiences for audiences and participants alike. We will continue to invest in the growth of our people, our programs, and our spaces offering meaningful opportunities for artists, technicians, volunteers, and especially our youth, who are the future of our organization
This plan allows us to remain responsive to the needs of our community while preparing for long-term success. I’m excited to see how this vision comes to life, and I’m deeply grateful for everyone who has contributed to it Together, we will continue to enrich, educate, and entertain through the performing arts for years to come.
AMANDA WRIGHT
Chair of the Board of Directors
Thea n meets truth a catalyst for c g , p are with you our 2025–2028 Strategic Plan: a bold vision to elevate our theatre as a creative force and a cultural home for all.
This plan represents more than operational goals It’s a commitment to the transformative power of live performance and a belief that theatre, when courageous and inclusive, can shape the world we want to live in.
This plan was built collaboratively with the membership, volunteers, staff, audiences, and community members It reflects the passion and purpose that live in every script, every rehearsal, every light cue As a Board, we are committed to ensuring its success, not just by overseeing it, but by championing it.
We believe in theatre not as a luxury, but as a necessity, a place to gather, to question, to feel, and to be transformed This plan is an invitation to everyone who believes in the enduring magic of live performance. This vision helps us build a theatre that is vibrant, brave, and enduring.
The curtain is rising on a new era Let’s make it unforgettable together
VISION,MISSION &VALUES
VISION
Theatre Sarnia - A role for everyone
MISSION
To involve, educate, entertain and enrich our community through the performing arts
VALUES
We believe:
The people engaged in our organization are our most valuable asset.
The performing arts have the ability to positively impact our quality of life.
Innovative leaders enhance our arts community.
Broadening and developing cultural awareness is essential
Providing a space for the community to experience arts and culture is vital.
STRATEGIC PRIORITIES
Wewillhavepeople leavethetheatre havinghadan amazing experience
Wewillfocuson financialstability andmaintaininga strong,reliablebase ofmembersand volunteers.
Wewillremove barrierssothat everyoneiswelcome andtreatedwith respectandkindness.
Wewillprioritize investmentin opportunitiesforour membershipand enhancementstoour facilities
Wewillprovidediverse andeffective communication streamstoour membership,patrons andstakeholders.
Wewillcreate opportunitiesfor youthinallaspects oftheperforming arts
Wewillmaximize ourspaceandgrow tofacilitateour programming
STRATEGIC GOALS
ACKNOWLEDGEMENTS
Developed by the Board of Directors
Amanda Wright, Chair
Phil Bedard, Vice-Chair
Doug Hakala, Secretary
Joyce Veenstra, Treasurer
Christian Dempsey
Henri Canino
Sheena Passingham-Johnston
Rosaleen O’Mahony
Trevor Taylor
Godfrey Stevens
Rob Larose