FEATURE
Créeme: Sona on Sustainability INTERVIEW BY MEGAN BREUKELMAN IMAGES BY BARBORA KMEŤKOVÁ
Sustainable fashion designed Sona Vidiecanova gives Atlas Magazine the scoop on sustainable styles.
TELL US ABOUT YOURSELF. My name is Sona Vidiecanova and I studied fashion design, [with a] Bachelor's degree in the University of Westbohemia in Pilsen, [focusing on] construction and new technologies. Later I decided to study in the capital of Slovakia at the Academy of Fine Arts and Design in Bratislava. When I joined the new school, I started to create sustainable fashion. I created two bigger collections there. One of them is "fashion revolution" (you can see it at Atlas Magazine's Timeless Issue)! This year I graduated from a Master's degree program and my diploma collection is called "Integrity" which is featured now in Atlas too. I used organic dyeing and only used plant resources. The main goal was to show that sustainable fashion is fully wearable and modern.
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WHAT IS CRÉEME? Cŕeeme is our sustainable local brand of women's lingerie and men's T-shirts. We have connected organic with useful, as cotton naturally grows in beige color, and also in businees dress code one is required to wear only beige coloring under the white shirt or blouse. We are focused on design where our customer can easily recycle our clothes after use. We only use organic certified materials and we separate the biological process with the technical one. HOW DID YOU COME TO START CRÉEME? The decision of opening the brand came when I met Katarina at AFAD in Bratislava. We have similar opinions and noticed that there isn’t any local organic lingerie without any artificial baleen bones in the Czech Republic and Slovakia. We also noticed that women are looking for something like this.
