HOW TO RUN GOOGLE ADS
STEP-BY-STEP
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CLICK ON “SWITCH TO EXPERT MODE”
• Pick your campaign type -Search (the campaign type we’ll be using for this guide)
• Display, Video, Shopping, App, Discovery, Performance Max, Local )
• Set up the campaign
• Set your ad schedule
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• Specify location & language
• Calculate your daily budget
• Pick your bid strategy
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SET UP YOUR KEYWORDS
MATCH TYPES
Broad match: allows your ad to show for any query that relates to your keyword.
Phrase match: picks up queries that include the same meaning as your keyword.
Exact match: only allows your ad to show when a query has an identical meaning to your query.
• Create your ad
• Add on your ad extensions
• Don’t forget your landing page
• Set your ad live
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FOR WATCHING
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