The Agency St. George | Listing Presentation

MEET THE AGENCY

EVERYTHING IS BETTER IN RED LET US SHOW YOU WHY

Unlike traditional brokerages, The Agency fosters a culture of collaboration. Behind each one of our agents is the knowledge and resources of an entire global team. By working together, we can offer our clients better representation and a true competitive edge.

After all, more of the same is never an option.

We use our boutique approach, creative marketing, cutting-edge technology and unforgettable client service experience to place the world at your front door.

A MESSAGE FROM OUR LEADERS

To us, real estate isn’t just business. It’s personal. We can talk about the market conditions, the statistics and the technology all day long. And yes, we have that down to a science. But we want to talk about what really matters.

When it comes down to it, real estate is and always will be a very personal experience. Each property tells a story. It’s a real estate agent’s job to take that story and bring it to life. To the buyer ready to craft the next chapter. Real estate is about people serving people. That connection will never, and should never, disappear. You wouldn’t open your front door to just anyone, would you?

Neither would we.

Welcome

BILLY ROSE Founder & Chief Culture Officer

RAINY HAKE AUSTIN President

PHILIP LANG Founder & Chief Business Officer

MAURICIO UMANSKY Founder & CEO

DAVID WALKER Founder & Chief Strategic Officer

AGENT PRODUCTIVITY

Our agents rise above the rest with the support of The Agency brand

The Agency’s in-house Relocation Department captures leads for our listings from all over the world. They nurture relationships with global companies and brokers to find prospective buyers. And when our clients are relocating, they ensure The Agency brand of turnkey, concierge service wherever life may take you. In short, you now have someone in your corner, in every corner of the world.

YOUR AGENCY

Mission Statement

We are experts in Southern Utah Real Estate delivering the highest level of personalized service, integrity, and professional representation for each of our clients. Our business is focused on clear and consistent communication, world-class marketing, advanced technology, and client-centered negotiations regardless of the price, area or size of the home.

THE AGENCY ST. GEORGE

THE AGENCY ST. GEORGE

David Ellis

MANAGING PARTNER

After more than two decades of owning and representing multiple real estate brands in our market, I recognized the need for a dynamic real estate company in St. George that could keep up with the area’s rapid growth, particularly in the luxury sector. However, I also sought a company that prioritizes client satisfaction above all else.

When I was approached to bring The Agency to St. George, I was immediately drawn to its distinctive vibrancy and energy, setting it apart from traditional brokerage models. I discovered a collaborative and forward-thinking company - where everything is done at the highest level, with the client at the forefront.

In October 2022, we proudly launched The Agency St. George with a clear mission: to provide unparalleled service to our clients and establish ourselves as the leading luxury brokerage in Southern Utah. To achieve this ambitious goal, I have personally handpicked each agent in our office, ensuring that we have assembled a team of exceptional professionals. Our agents are experienced professionals with expertise in our local market, and, most importantly, are individuals who actively contribute to our community and put their clients’ needs above their own.

While many brands claim to have a global presence, The Agency genuinely fosters a global community. I regularly collaborate with managing partners from around the world to ensure that we equip our agents with the best available tools to support their clients. As our founder, Mauricio, asserts, “Luxury isn’t a price point; it’s an experience.” I am thrilled to deliver this exceptional experience here in St. George, Utah.

AT YOUR SERVICE

FOR US, LUXURY ISN’T A PRICE

It’s an experience. And we’ve rekindled the art of white-glove service at every price point.

Anticipating our clients’ needs and going the extra mile is just our standard. Our agents strive to surprise and delight. They handle every detail of the transaction to ensure a smooth, seamless transition.

Yes, it’s possible.

Our strategy is simple: Everyone gets the red carpet treatment.

MARKETING

Every property, from the one-bedroom condo to the sprawling estate deserves its debut. No two properties are alike and each has a story to tell. Our full-service creative division excels in the art of marketing and branding real estate, having positioned some of the world’s most iconic properties. They custom tailor marketing strategies to make each listing compelling and relatable.

Masterful design and powerful storytelling— all in a day’s work.

CONNECTING PEOPLE THROUGH TECHNOLOGY

Real estate can be wild, so why not enjoy the ride?

We use our proprietary technology platform to inspire human connection, ease the transaction process and support our clients every step of the way. We use the data we capture and the people we reach to sell your home efficiently and for top dollar.

It can be that simple.

SELLING YOUR PROPERTY

WHEN IT’S TIME TO SELL Maximize Price by Minimizing Days on Market

Pricing your property competitively is critical. The optimal time to sell is within the first 30 days of listing your property. The longer your property stays on the market, the chances of achieving the desired price diminish.

By implementing competitive pricing strategies and leveraging our extensive marketing exposure for your home, we substantially increase the probability of attaining the highest and most favorable price in today’s market.

Marketing Strategy

Custom-tailored and compelling. Our in-house team of designers, copywriters and digital strategists ensure each listing stands apart from the crowd. They weave stories, visually and stylistically, to make a property a work of art.

Public Relations Reach

Our in-house team makes the headlines black, white and red all over. They leverage our reputation in the media to position The Agency prominently in international and local media. Recipients of numerous PR awards, they consistently garner our agents and listings impressive editorial placements in prominent news publications.

IN THE PRESS

Media Hits That Translate to Sales Activity

IN THE PRESS

The power of the media is in the palm of our hands. Our in-house, bi-coastal Public Relations team keeps everyone talking about The Agency and our properties. They hold long-standing relationships with some of the world’s most influential journalists, influencers, and tastemakers. They ensure we’re always part of the conversation.

OVER 2,000

Press Placements Annually

of articles in The Wall Street Journal, The New York Times, Los Angeles Times, Architectural Digest, Robb Report, Mansion Global, San Francisco Chronicle, and more

Editorial Coverage that Equates to Hundreds of Millions in Advertising Dollars

Los Angeles, New York & Miami-Based Team

HOME STAGING

Setting the Stage

If you’re going to a job interview, you’re probably going to try to look your best. Well, the same goes for your home. Making a great impression in photos and on tours through thoughtful design and a clean, minimal ambiance give buyers a glimpse into the home’s possibilities.

VISUALS

Photography

Our method: Tell a story and make it memorable. Whether digital or print advertising, our campaigns provide maximum exposure and ensure our listings stand out from the crowd. Fitting in was never our style.

Videography

Targeted, thoughtful, strategic. We use powerful analytics and data science to guide our digital campaigns and ensure we reach the right buyers at the right time. Today’s buyers are the most knowledgeable and tech-savvy in history. Your brokerage and your agent should be too.

Print Collateral

Say goodbye to the one-size-fits-all marketing standard. A full suite of print materials allows each property’s individual character and personality to shine. We create tangible touchpoints that leave a lasting impact long after a prospect’s first interaction with a property.

Advertising

Our method: Tell a story and make it memorable. Whether digital or print advertising, our campaigns provide maximum exposure and ensure our listings stand out from the crowd. Fitting in was never our style.

Digital Campaigns

Targeted, thoughtful, strategic. We use powerful analytics and data science to guide our digital campaigns and ensure we reach the right buyers at the right time. Today’s buyers are the most knowledgeable and tech-savvy in history. Your brokerage and your agent should be too.

Being one of the world’s most-followed residential brokerages certainly has its perks. Our agents leverage our strategy to promote their properties and engage with buyers worldwide. It’s a small world after all.

Social Media Prominence Growth Strategy

Quality over quantity always. Weekend warriors need not apply. We choose our agents and partners carefully. We seek out like-minded rebels and collaborators, choosing character and culture over suits and ties.

(Ask us about The Agency’s Rule #1.)

OUR FOLLOWING

One of the World’s Most-Followed Residential Brokerages on Social Media SOCIAL MEDIA

Social media has evolved into a driving force of global real estate sales. It’s no longer just about posting photos of a listing. It’s about creating unique content that engages with all audiences across all platforms.

440K+

Instagram Followers of @TheAgencyRE

68,000

Average Global Impressions per Post

Our dedicated social media strategists study trends and algorithms to enhance content performance and drive our digital strategy.

Our secrets are your secrets.

51%

Increase in Direct-Referral Traction Instagram Year Over Year

Followed by Verifed, High-Profile Clientele including C-Suite Executives, Athletes, Celebrities & Influencers

BUYER TARGETING

ENGAGING WITH BUYERS

Global Marketing

Real estate marketing is all about the digital footprint. That happens to be our specialty. TheAgencyRE.com has over 4.3M website views per year. Savvy buyers from all over the world can easily shop our listings and connect with our team from the comfort of their computer. The world at your fingertips.

Lead Generation

We don’t wait for buyers to come to us. We go to them. A primary focus of our technology is to capture and vet prospective buyers for our listings. We identify leads from multiple sources and use data-driven insight to determine who is qualified to buy and when.

Wealth Mapping

It’s all about who we know. The Agency’s wealth intelligence software discovers buyers based on a property’s attributes. Our agents can search by location, hobbies, interests, business alliances—virtually anything it takes to target prime clientele. It then provides multiple ways to connect with those buyers. Tech with a human connection. The way of the future.

Real estate marketing is all about the digital footprint. That happens to be our specialty. TheAgencyRE.com has over 4.3M website views per year. Savvy buyers from all over the world can easily shop our listings and connect with our team from the comfort of their computer. The world at your fingertips.

Effortlessly global, just as we promised.

REFERRAL NETWORK

Relocation Department

The Agency’s in-house Relocation Department captures leads for our listings from all over the world. They nurture relationships with global companies and brokers to find prospective buyers. And when our clients are relocating, they ensure The Agency brand of turnkey, concierge service wherever life may take you. In short, you now have someone in your corner, in every corner of the world.

Collaborative Culture

Your agent isn’t going it alone. We take care of our agents, so they can take care of you. Your personal, local guide is backed by a global team of experts. A whole team in your corner. One for all and all for one.

Philanthropy

When we give, you give. Our agents come together in every market to advocate for their communities. They support a wide range of charitable organizations to make a difference on a local and global scale. The Agency’s official charity partner Giveback Homes is committed to creating social change by building homes for families around the world. By working with one of our agents, you immediately become part of our community and philanthropic mission.

OUR AGENTS

In the Community

Our agents, live, work, and thrive in our community. From volunteering to supporting local events and small business, our agents are involved in every aspect of our community.