The Little Red Book Agent Recruiting | Edition with Savills

+ 2020

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The Little Red Book

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We’ll let you in on a little secret. It’s fun to go rogue. Here’s a glimpse of The Agency—who we are, where we came from, and where we’re going. + CARE TO JOIN THE REBELLION?

+ TABLE OF CONTENTS

05 ABOUT THE AGENCY

17 THE AGENCY EDUCATES

29 THE AGENCY CREATES

43 OUR SERVICES

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About The Agency NO. 5

01 | MORE OF THE SAME IS NEVER AN OPTION 02 | THE POWER OF COLLABORATION 03 | A TECHNOLOGICAL REVOLUTION

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At Our Core 1

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SO MUCH MORE THAN ANY ONE AGENT

WE’RE AN OPEN BOOK

WE’RE COLLABORATIVE TO THE CORE

POWERFUL STORYTELLING MEETS MASTERFUL DESIGN

The Agency set out to modernize the real estate industry by fostering a spirit of collaboration. We capitalize on one another’s strengths, expertise and resources to empower our agents and offer our clients a true competitive edge.

We’ve mastered our ability to hone in on the precise details of a property, to see a home as an architectural expression of a person, to create a story that is narratively and visually compelling.

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A NETWORK FOR NETWORKING

RED ALL OVER

AWARD-WINNING TECHNOLOGY

A BOUTIQUE BROKERAGE WITH A GLOBAL REACH

The Agency has led the advancement of real estate technology, giving our agents the ability to seamlessly communicate and anticipate market trends. We then place that power at our clients’ fingertips.

The Agency is a lifestyle company committed to connecting global communities. We reach an unmatched following of buyers and brokers without sacrificing our local, boutique approach.

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3

594 S. Mapleton, Holmby Hills, CA

2753 Somass Drive, Victoria, BC

203 Long Bay Beach Drive, Providenciales, Turks & Caicos

1495 Red Fox Road, Park City, UT

480 Mission Bay Blvd. North #1405, San Francisco, CA

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THE AGENCY IS THE INDUSTRY-DISRUPTING LUXURY REAL ESTATE BROKERAGE THAT SINGLE-HANDEDLY CHANGED THE WAY PEOPLE BUY AND SELL REAL ESTATE Headquartered in Beverly Hills, The Agency continues its global expansion with offices located throughout the United States, Mexico, Canada and the Caribbean. More than 600 agents represent clients worldwide in a broad spectrum of classes, including residential, commercial, resort real estate and new development.

For four consecutive years, The Agency has ranked on Inc. 5000’s list of fastest-growing private companies in the country, and our agents consistently rank among the nation’s top real estate professionals.

FOLLOW US @THEAGENCYRE

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MORE OF THE SAME IS NEVER AN OPTION By adapting to the nature of today’s global consumer, The Agency developed an innovative approach to the business of selling real estate. Our clientele is no longer an insular group that sticks close to home and occasionally takes vacations. It’s a constantly traveling, internationally versed, tech-savvy group of people with specific tastes that have changed dramatically over the last several years.

We have a unique understanding of the consumer on a local, national and international level. And we offer something no other firm can—a vast global network, key market expertise, and unparalleled connectivity. Since our inception, we have devised a new way of doing business that has resonated throughout the industry. And we’re just getting started.

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01

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02 THE POWER OF COLLABORATION Strength of character and spirit of collaboration—these are the driving principles behind The Agency. The old model of how real estate companies were set up encourages people to work independently and in competition with one another. How does this benefit the client? How does this benefit the agent? It doesn’t. The Agency set out to foster a culture of partnership in which all clients and listings are represented in a cooperative environment, where agents share their knowledge, spheres of influence and contacts.

Being a part of our boutique brokerage means benefiting from the strength of the whole. It means coming together with fellow real estate professionals who are constantly rethinking industry norms and pushing themselves further through technology, design and service. We share information, from off-market listings to prelaunch property details. Our proprietary technology helps foster collaboration, allowing our agents to instantly reach our entire network within moments. Behind each one of us is the expertise and knowledge of the entire team.

If one of us wins, we all win. And so do our clients.

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A TECHNOLOGICAL REVOLUTION No revolution is complete without industry-disrupting technology.

The Agency has led the advancement of real estate technology, devising the architecture for a fully integrated Client Relationship Management system—AgencyConnect.

This custom-built software allows us to seamlessly communicate amongst each other and with the consumer to anticipate market trends, create buyer profiles, track the impact of our marketing initiatives and internally market and sell an unprecedented amount of off-market listings. The data we capture becomes your proprietary information, keeping you current, competitive and influential in an industry where tech is constantly trying to compete with the human element of our business.

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03

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The Agency Educates NO. 17

04 | THE ONBOARDING PROCESS 05 | ONGOING EDUCATION 06 | THE AGENCY EDUCATES

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NO AGENT IS AN ISLAND You shouldn’t have to work on your own, especially not when it comes to furthering your knowledge and education. Training and educating our agents is what made us who we are. We are selective about who we bring to the team, because every single person is a vital part of the overall vision.

Unlike what you’ll find at traditional brokerages, at The Agency—it’s quality over quantity. That is how we’ve been able to maintain our boutique brokerage feel, even as we’ve continued our global expansion. No matter what your interests or educational needs are, we have the experts in house to guide you and help you reach your highest income potential.

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THE ONBOARDING PROCESS: WELCOME TO THE AGENCY MARKETING Meet your marketing coordinator and learn the ins and outs of The Agency brand. Discover The Agency Marketing Toolkit, our extensive custom marketing capabilities, and our intuitive Marketing Wizard.

TECHNOLOGY Meet your office administrator and learn the fundamentals of AgencyConnect, tools and capabilities to build your listing and client database, and how to instantly match your clients with the perfect listing or buyer for their property using our internal “Haves & Wants� software.

OPERATIONS Every step of the listing and transaction process, from the submission of listing documents to the close of a transaction, can be seamlessly executed through AgencyConnect. Our office administrators and transaction coordinators are here to support you every step of the way.

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05 ONGOING EDUCATION WEEKLY SALES MEETINGS Every Tuesday at 3:30 PST, The Agency holds a sales meeting at our Beverly Hills headquarters that is live streamed, so our agents may join via AgencyConnect. This offers the opportunity to engage with fellow agents around the globe to expand your sphere of clients, knowledge and expertise. Part of the meeting is an open forum where agents may submit questions and discuss personal and professional milestones, market trends and current events.

Weekly sales meetings are also held in each office location for agents to share their latest news, listings and information.

LUNCH & LEARNS The Agency holds regular educational forums on a wide array of topics that may be live streamed and recorded for our agents. Topics include real estate best practices, tips and tools for marketing and advertising, legal processes, internal division spotlights and more.

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06 | OUR REACH The Agency offers a vast international reach, providing immeasurable value to our agents and clients. The Agency has an unmatched global following of prospects, brokers and international tastemakers, who comprise an influential and attentive audience. Millions of people who can be reached on a moment’s notice—what better way to have your home’s messsage heard?

TWITTER, FACEBOOK, INSTAGRAM

1,543,000+ THEAGENCYRE.COM RECEIVES

1.8M+ VISITS PER YEAR

THE AGENCY EDIT REACHES

295K+ QUALIFIED INDIVIDUALS

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SOCIAL MEDIA CONNECTIONS

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A Match Made in Real Estate Heaven

SAVILLS & THE AGENCY The Agency is harnessing the power of a global market through our exclusive partnership with Savills. Our homes get more exposure to qualified buyers, thanks to our neighbor across the pond.

GLOBAL REACH

EXPOSURE IN OVER

60 COUNTRIES

Orange County Corona Del Mar Laguna Beach Coachella Valley Palm Desert Northern California Carmel Alamo Healdsburg Marin San Francisco Arizona Scottsdale

INSTANT CONTACT TO OVER

30K

700

SAVILLS EMPLOYEES

OFFICES

Utah Park City Colorado Aspen Florida Fort Lauderdale Miami THE AGENCY INTERNATIONAL OFFICES Canada Cowichan Victoria Kitchener Toronto The Caribbean Turks & Caicos Mexico Los Cabos Todos Santos La Paz Punta De Mita Puerto Vallarta Riviera Maya

SAVILLS INTERNATIONAL OFFICES Middle East Israel Qatar Bahrain UAE Africa Botswana Kenya Namibia Seychelles South Africa Zambia Zimbabwe Europe Austria Belgium Croatia Channel Islands Czech Republic Denmark Finland Germany Greece Ireland Italy Monaco Netherlands

Norway Poland Portugal Russia Serbia Spain Sweden Switzerland United Kingdom Asia Pacific Australia Cambodia China Hong Kong India Indonesia Japan New Zealand Philippines Singapore South Korea Taiwan Thailand Vietnam

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THE AGENCY U.S. OFFICES Greater Los Angeles Beverly Hills Brentwood Calabasas DTLA Hermosa Beach Malibu Pacific Palisades Pasadena Sherman Oaks Venice

THE POWER OF OVER

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The Agency Creates NO. 29

07 | MARKETING THE AGENCY 08 | CREATING A DIGITAL FOOTPRINT 09 | PUBLIC RELATIONS 10 | MARKETING OUR AGENTS & LISTINGS

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The Agency’s in-house creative team excels in the art of branding and marketing real estate, having collaborated on some of the most influential projects in the world. The Agency Creates (TAC) has branded billions of dollars in real estate, from Los Angeles to Los Cabos, San Francisco to Miami. TAC tailors its strategies to meet the needs of each individual property, creating powerful brands that strike the perfect balance between beauty and substance.

The TAC team is made up of designers, copywriters, public relations experts and project managers who work under one roof in a highly collaborative environment.

Masterful design meets powerful storytelling.

All in a day’s work.

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Masterful Design, Powerful Storytelling

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07 MARKETING THE AGENCY TAC created an iconic brand to position The Agency as a disruptive real estate brokerage, intent on modernizing and advancing the industry. The Agency single-handedly changed the way people buy and sell real estate by adapting to the nature of the global consumer.

It was adaptability that was the driving force behind TAC’s brand vision for The Agency.

TAC transformed how properties were presented to the world, adapting the traditional listing presentation into a coveted “red box” unveiling, which has quickly become a trademark of The Agency.

As the company evolved from daring start-up to internationally recognized, high-tech brokerage and lifestyle company, TAC adapted the brand to grow and mature, creating a marketing playbook that would guide The Agency in each new luxury market it entered and become a model for the future of the real estate industry.

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08 CREATING A DIGITAL FOOTPRINT TAC led the charge in establishing The Agency’s powerful owned media network, including social media, website and email marketing, offering an invaluable asset to our agents and their clients.

SOCIAL MEDIA TAC specializes in social media strategy, featuring our listings and agents on The Agency channels. But more importantly, our strategy becomes your strategy.

TAC created the agency social media playbook to help all of our agents enhance their own social media presence, hone their voice and build their business.

WEBSITE TAC led the creation of TheAgencyRE.com, which was envisioned to put the firm’s technology, power and knowledge into the hands of our clients. The website nabbed the award for Best Design by REAL Trends in their 2018 Real Estate Website Rankings.

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09 PUBLIC RELATIONS TAC’s Public Relations division played an integral part in making The Agency a commanding force in the industry by harnessing the power of the media to ensure maximum exposure for the firm.

The Public Relations team leverages relationships with traditional and new media outlets to create stories about the company, its agents and properties that people want to be a part of and aspire to attain. It’s public relations made personal.

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10 MARKETING OUR AGENTS & LISTINGS TAC created The Agency Marketing Toolkit, a fully encompassing marketing playbook offered to each and every agent on our team.

The toolkit was designed to promote our agents, their listings and the brokerage as a whole.

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CUSTOM LISTING MARKETING No two homes are alike, and each has a story to tell. The TAC team offers custom marketing plans, treating each property as its very own brand. And our method for unveiling a property to the world is unmatched in the industry. Custom marketing may include pre-launch photo shoots, video production, narrative creation, unforgettable events and press opportunities expertly managed by our internal Public Relations team. TAC also creates targeted digital campaigns highly focused to reach qualified prospects, including email marketing, website display ads and targeted social media ads to ensure marketing campaigns command attention and reach every corner of the globe.

CUSTOM COLLATERAL TAC’s print collateral design goes well beyond the standard brochure and flyer, breaking away from the one-size-fits-all mentality of the industry. The Agency prides itself on selling a lifestyle, providing marketing collateral that does the same.

Each property needs its own character and personality. From bath towels to branded slippers, from coffee table books to caviar, TAC may be engaged to create tangible touchpoints—marketing collateral that leaves a lasting impact, long after a prospect’s first interaction with a property.

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CUSTOM ADVERTISING Real estate advertising has never been known for its subtlety.

But just like real estate itself, bigger isn’t necessarily better, and louder certainly doesn’t mean more impactful. TAC prides itself on striking the perfect balance between style and substance.

And it doesn’t just design ads for The Agency, it places The Agency’s entire advertising toolkit at your fingertips. From templated ads for all of the publications in your market to custom print campaigns, TAC’s vision reflects not only The Agency brand, but the branding of each property to ensure listings stand out in the crowd.

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Our Services NO. 43

11 | COMMERCIAL ADVISORY 12 | THE AGENCY DEVELOPMENT GROUP 13 | RESEARCH & PLANNING 14 | CLOSED ESCROW

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COMMERCIAL ADVISORY The Agency offers many ways to build your professional services and client reach, one of them being The Agency Commercial Advisory. This full-service commercial brokerage platform specializes in investment sales, landlord and tenant leasing representation, and strategic asset positioning. Whether it’s a client’s first commercial property lease or the disposition of a diversified portfolio, Commercial Advisory has the knowledge and vision to see each transaction through successfully.

Our accomplished team has the distinct advantage of years of commercial brokerage experience across all major asset classes. Our platform surpasses traditional brokerage services through a synthesis of deep local knowledge, backed by an emerging global presence.

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The Residences at The Sawyer, Sacramento, CA

Estancia, Santa Barbara, CA

Mandarina, Riviera Nayarit, Mexico

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THE AGENCY DEVELOPMENT GROUP Among our in-house divisions is The Agency Development Group, offering a fully integrated approach to the representation of new, luxury development clients worldwide. The team is comprised of 30 leading real estate industry experts in development, sales and marketing, with the engine in-house to lead everything from land acquisition to sales operation management. The Agency Development Group has built a multi-billion-dollar portfolio, selling some of the most iconic and influential real estate properties in the world.

You may ask what this has to do with your business? Well, that’s entirely up to you. You have the chance to benefit from developer client introductions and referrals, learn key differences in pitching new development deals versus resale single-family homes, gain key insights about pricing methods from the Executive Director of Research, and more. The Agency Development Group offers yet another team of experts at your disposal; another opportunity to build your business in ways you may not have considered before.

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13 RESEARCH & PLANNING The Agency Development Group’s research and planning team provides insight and interpretation on real estate market fundamentals, dynamics and trends. This in-house service arms you with the best information possible to help you make sound decisions for your clients while showing them the reasoning behind your approach.

The team offers comprehensive analysis of each market, creating customized quarterly and annual reports with analysis on the luxury single-family, condominium and rental markets.

You could call it the method behind the madness.

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630 Nimes Road, Bel Air, CA

911 Tione Road, Bel Air, CA

8927 St. Ives Drive, Sunset Strip, CA

The Walt Disney Estate, Sunset Strip, CA

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CLOSED ESCROW The Agency works with Closed Escrow, which acts as a neutral third party to protect the interests of buyers, sellers, agents, lenders and all involved in a sales transaction. As the escrow holder, Closed Escrow holds the legal documents and funds on behalf of the sellers and buyers, disburses the funds according to escrow instructions and maintains accountability of monies owed throughout the process.

With nothing to gain or lose from the sale, Closed Escrow delivers the highest level of professional service to The Agency’s clients, serving their best interests from start to finish. Closed Escrow remains in constant communication with all parties, providing key updates on the status of documents and ensuring the sale remains on track to close in a timely, efficient manner. After all, our clients peace of mind is our peace of mind.

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Your Move

The Agency offers everything you’ll need to serve your clients, including residential, creative, development, resort and commercial real estate services. In other words, it’s all in our wheelhouse.

Now, the only thing missing is you.