Page 1

Pluri Media Platform, Full Cross Media Reach

The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com


Increase BRAND AWARENESS & VALUES Take advantage of the Synergy of a Crossmedia Strategy

 Print values 96% of our print edition's brand value is passed on to our online and digital  editions. Values:   Quality – Prestige – Credibility – Passion

 Online & Digital activation Online & digital provide an even more in‐depth source of information ‐ accessible  any time, anywhere. Values:  Accessibility – Innovative – Matching – In‐depth 

The Africa Report is an award‐wining, innovative, forward‐thinking print & digital magazine, a cross media platform that provides Africa's decision‐makers with the latest news, investigations, analysis and trends from across the continent. The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com


APPS

1,717,000 online pageviews per month 360,300 visitors per month 25,000 Newsletter subscribers Unique open rate 36%

WEB & NEWSLETTER

450,000 regular print edition readers / month 60,000 copies distributed each month

25,000 Tablet & App. users 12,000 Tablet and Mobile App downloads 300,000+ Facebook fans  80,000+ Twitter followers 20,000   on other social networks

SOCIAL NETWORKS

PRINT

Powerful Pluri Media Brand

The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com


Cross Media Platform MAGAZINE

ONLINE

NEWSLETTERS

TABLET & MOBILE APP.

SOCIAL MEDIA

The Africa Report on  Facebook, Twitter,  The Africa Report,  Theafricareport.com LinkedIn  The Africa Report on IOS  leading monthly pan  ranks as the leading pan  A strong presence on  and Android devices. African business magazine.  African media website  engaging social media  Two Apps have been  It is the only media to have  (Alexa online surveys). Its  developed by The Africa  networks. 300,000+  been awarded 'Media of  content consists of news,  Theafricareport.com daily and  Facebook fans &  Report to reflect both the  monthly Newsletters. Leading pan  the Year' three times at the  features and analysis,  80,000+ followers on  website and the  African anglophone news provider.  Diageo Africa Business  with both pieces from  Twitter  magazine. 25,000  Reporting Awards in  the print magazine’s and  10,000 & 23,000 Subscribers  users/month and 15,000  & 20,000 on others  respectively on daily & monthly;  London (2012, 2007,  exclusive web  (to date) downloads (to date) unique open rate of 36% 2006). production.

60,000 copies/ Month 450,000 Readers/month

360,300 Visitors/ Month 1,717,000 pageviews /month

25,000 Subscribers 300,000 views/month

25,000 Users/ Month 200,000 views /month

The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com

400,000 Followers 700,000 views /month


Theafricareport.com: n°1 pan African media website World ranking

#1 #2 #3 #4 #5 #6 #7 #8 #9 #10 #11 #12 #13

theafricareport.com africaintelligence.com africanbusinessmagazine.com africa‐confidential.com newafricanmagazine.com africanbusinessreview.co.za thisisafricaonline.com afrol.com africanreview.com forbesafrica.com afrik‐news.com africainvestor.com channelafrica.co.za

198 790 388 973 433 565 447 763 511 641 558 098 913 559 913 745 971 644 1 137 936 1 586 012 1 636 785 1 837 090

Language

English English English English English English English English English English English English English

Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Alexa - July 2015

The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com


Cross Media Audience MONTHLY MAGAZINE

450,000

Readers/ Month

450,000

views /month

OVER

ONLINE

360,300

TABLET & MOBILE APP.

25,000

Visitors/ Month

Users/ Month

pageviews /month

views /month

1,717,000

200,000

NEWSLETTER

SOCIAL MEDIA

25,000

400,000

Subscribers

300,000 views/month

Followers

700,000

views /month

1,260,000 BRAND CONSUMERS PER MONTH OVER 3,400,000 VIEWS PER MONTH

The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com


Theafricareport.com audience breakdown

Europe

21%

in Africa

360,300 Visitors/ Month 1,717,000 pageviews /month

2% Middle East

North Africa 1%

Americas

50%

18%

15%

Asia Pacific

17% East & Central Africa

West Africa

17% Southern Africa

9%


Cross Media packages 4 in 1 ‐ full Online + Mobile packs ONLINE

NEWSLETTER

TABLET & MOBILE APP.

SOCIAL MEDIA

1 WEEK

1 MONTH

LEADERBOARD

LEADERBOARD

1 week – 50% SOV – 100 K views

1 Month – 50% SOV – 400 K views

CLASSIC BANNER x 6

CLASSIC BANNER x 20

6 mail outs – 70 K views

20 mail outs – 280 K views

INTERSTITIAL+BANNER

INTERSTITIAL+BANNER

Global mobile package – 50 K views

Global mobile package – 200 K views

FACEBOOK + TWITTER

FACEBOOK + TWITTER

1 post Facebook + 1 post Twitter 250 K views

2 posts Facebook + 2 posts Twitter 500 K views

= 2,900 €

= 7,000 €

470,000 views approx.

1,380,000 views approx.


Rates & technical requirements

Understand Africa s tomorrow‌today


Display Banners 980 X 90 LEADERBOARD

220 X 500 SKYSCRAPER

• Top of the page position: maximum visibility

• The largest format on the website, strong visibility and impact

• Good creative opportunites

• Relevant for image campaigns and adaptation of print communication

• A High click rate is guaranteed

220 X 250 MAIN BOX

LEADERBOARD 980 x 90

MAINBOX 220x250

• Next to the site editorial contents: engages the internaut

468 X 60 CLASSIC BANNER

BUTTON 220x60

• Ideal for video • Simple and flexible creation

• Large and visible format

• Excellent position and impact possibilities

• Excellent creative possibilities

• Next to the editorial contents: engages the internaut

220 X 60 BUTTON

SKYSCRAPER 220x500

Formats (pixels):

• Next to the site editorial contents: engages the internaut • Low cost

• Next to the editorial contents: engages the internaut

Leaderboard: 980*90 Mainbox: 220*250 - Skuscraper: 220*500 Banner: 468*60 – Button: 220x60

GIF / JPEG / PNG Weight: 50 Ko maximum

MAIN BOX

CLASSIC BANNER 468x60

The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com


TECHNICAL SPECIFICATIONS Formats : GIF / JPEG / FLASH* / PNG Weight: 50 Ko maximum per element *The Flash material must be sent with an alternative version (GIF or JPEG).

INTERSTITIAL

For every element in Flash, remember to include the Clicktag

800 x 500

CLOSE

900x300

The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com

EXPAND BANNERS

PAGE or SITE TAKE OVER

Premium & Rich media


Site take over


Site take over

The Africa Report – Cross Media Platform


Newsletters advertising Daily « Editor’s picks »

BANNER

468x60

Monthly newsletter

BANNER

468x60

MEGA BANNER 468x250

MAINBOX 220x250

ANNOUNCEMENT

MODULE

640x250

150x150

The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com


Tablet & Mobile Apps INTERSTITIAL

Banners Interstitial Regular Banner

BANNER

IPHONE

IPAD

ANDROID Mobile

640x100

768x90

640x100

640x960 ; 640x1096 ;  768x1024 640x920

ANDROID Tablet 640x100 ; 468x60 ;  728x90

720x1280

720x1280

320x50

640x100 ; 320x50

The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com


DISPLAY PACKAGES theafricareport.com FORMATS - 30% SOV minimum - Unlimited impressions LEADERBOARD - 980 x 90

3 DAYS

1 WEEK

1 MONTH

3 MONTHS

1 250 €

1 500 €

4 000 €

8 000 €

MAINBOX - 220 x 250

750 €

900 €

3 000 €

6 000 €

CLASSIC BANNER - 468 x 60

750 €

900 €

3 000 €

6 000 €

BUTTON - 220 x 60

300 €

400 €

1 500 €

3 500 €

SKYSCRAPER - 220 x 500

1 000 €

1 200 €

3 500 €

7 000 €

INTERSTITIAL - 800 x 500

1 500 €

2 000 €

-

-

Home page TAKE OVER - 1663 x 950

1 500 €

2 000 €

-

-

Entire website TAKE OVER - 1663 x 950

1 900 €

2 500 €

-

-

ADVERTORIAL (full HTML page dedicated to your message)

1 500 €

2 000 €

5 000 €

-

 EXPANDABLE FORMATS: add +30% to the above rates.  TECH. SPEC.: All formats have to be provided with a weight of 30 Ko max, 40 Ko for  leaderboards, and 50 Ko max for expandable formats. The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com


DISPLAY PACKAGES Newsletters + TAR Apps.

if format relevant

1 MAIL  OUT

3 MAIL  OUTS

6 MAIL  OUTS

1 MONTH  (25 MAIL  OUTS)

CLASSIC BANNER (top) ‐ 468 x 60

500 €

1 200 €

2 100 €

7 000 €

MEGA BANNER (bottom) ‐ 468 x 250

500 €

1 200 €

2 100 €

7 000 €

ANNOUCEMENT (Monthly only) ‐ 640 X 250

950 €

2 280 €

3 990 €

13 300 €

MAINBOX ‐ 220 x 250

500 €

1 200 €

2 100 €

7 000 €

MODULE (Monthly only) ‐ 150 x 150

250 €

600 €

1 050 €

3 500 €

DAILY or MONTHLY NEWSLETTER

ALL APPS ‐ IOS, Iphone, Ipad  & ANDROID devices TAR APPS PACKAGE Interstitial + banner on all devices

2 DAYS

1 WEEK

1 MONTH

1 500 €

3 000 €

9 000 €

The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com


Essential for

growing your business Your contact: THE AFRICA REPORT 57 bis rue d’Auteuil 75016 Paris – FRANCE Tel: +33 1 46 47 25 44 - +33 1 44 30 19 60 Fax: +33 1 46 47 81 32 Email: advertising@theafricareport.com

Tar crossmedia 2014  

The Africa Report Crossmedia platform Web Internet advertising