Pluri Media Platform, Full Cross Media Reach
The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com
Increase BRAND AWARENESS & VALUES Take advantage of the Synergy of a Crossmedia Strategy
Print values 96% of our print edition's brand value is passed on to our online and digital editions. Values: Quality – Prestige – Credibility – Passion
Online & Digital activation Online & digital provide an even more in‐depth source of information ‐ accessible any time, anywhere. Values: Accessibility – Innovative – Matching – In‐depth
The Africa Report is an award‐wining, innovative, forward‐thinking print & digital magazine, a cross media platform that provides Africa's decision‐makers with the latest news, investigations, analysis and trends from across the continent. The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com
APPS
1,717,000 online pageviews per month 360,300 visitors per month 25,000 Newsletter subscribers Unique open rate 36%
WEB & NEWSLETTER
450,000 regular print edition readers / month 60,000 copies distributed each month
25,000 Tablet & App. users 12,000 Tablet and Mobile App downloads 300,000+ Facebook fans 80,000+ Twitter followers 20,000 on other social networks
SOCIAL NETWORKS
Powerful Pluri Media Brand
The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com
Cross Media Platform MAGAZINE
ONLINE
NEWSLETTERS
TABLET & MOBILE APP.
SOCIAL MEDIA
The Africa Report on Facebook, Twitter, The Africa Report, Theafricareport.com LinkedIn The Africa Report on IOS leading monthly pan ranks as the leading pan A strong presence on and Android devices. African business magazine. African media website engaging social media Two Apps have been It is the only media to have (Alexa online surveys). Its developed by The Africa networks. 300,000+ been awarded 'Media of content consists of news, Theafricareport.com daily and Facebook fans & Report to reflect both the monthly Newsletters. Leading pan the Year' three times at the features and analysis, 80,000+ followers on website and the African anglophone news provider. Diageo Africa Business with both pieces from Twitter magazine. 25,000 Reporting Awards in the print magazine’s and 10,000 & 23,000 Subscribers users/month and 15,000 & 20,000 on others respectively on daily & monthly; London (2012, 2007, exclusive web (to date) downloads (to date) unique open rate of 36% 2006). production.
60,000 copies/ Month 450,000 Readers/month
360,300 Visitors/ Month 1,717,000 pageviews /month
25,000 Subscribers 300,000 views/month
25,000 Users/ Month 200,000 views /month
The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com
400,000 Followers 700,000 views /month
Theafricareport.com: n°1 pan African media website World ranking
#1 #2 #3 #4 #5 #6 #7 #8 #9 #10 #11 #12 #13
theafricareport.com africaintelligence.com africanbusinessmagazine.com africa‐confidential.com newafricanmagazine.com africanbusinessreview.co.za thisisafricaonline.com afrol.com africanreview.com forbesafrica.com afrik‐news.com africainvestor.com channelafrica.co.za
198 790 388 973 433 565 447 763 511 641 558 098 913 559 913 745 971 644 1 137 936 1 586 012 1 636 785 1 837 090
Language
English English English English English English English English English English English English English
Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Alexa - July 2015
The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com
Cross Media Audience MONTHLY MAGAZINE
450,000
Readers/ Month
450,000
views /month
OVER
ONLINE
360,300
TABLET & MOBILE APP.
25,000
Visitors/ Month
Users/ Month
pageviews /month
views /month
1,717,000
200,000
NEWSLETTER
SOCIAL MEDIA
25,000
400,000
Subscribers
300,000 views/month
Followers
700,000
views /month
1,260,000 BRAND CONSUMERS PER MONTH OVER 3,400,000 VIEWS PER MONTH
The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com
Theafricareport.com audience breakdown
Europe
21%
in Africa
360,300 Visitors/ Month 1,717,000 pageviews /month
2% Middle East
North Africa 1%
Americas
50%
18%
15%
Asia Pacific
17% East & Central Africa
West Africa
17% Southern Africa
9%
Cross Media packages 4 in 1 ‐ full Online + Mobile packs ONLINE
NEWSLETTER
TABLET & MOBILE APP.
SOCIAL MEDIA
1 WEEK
1 MONTH
LEADERBOARD
LEADERBOARD
1 week – 50% SOV – 100 K views
1 Month – 50% SOV – 400 K views
CLASSIC BANNER x 6
CLASSIC BANNER x 20
6 mail outs – 70 K views
20 mail outs – 280 K views
INTERSTITIAL+BANNER
INTERSTITIAL+BANNER
Global mobile package – 50 K views
Global mobile package – 200 K views
FACEBOOK + TWITTER
FACEBOOK + TWITTER
1 post Facebook + 1 post Twitter 250 K views
2 posts Facebook + 2 posts Twitter 500 K views
= 2,900 €
= 7,000 €
470,000 views approx.
1,380,000 views approx.
Rates & technical requirements
Understand Africa s tomorrow‌today
Display Banners 980 X 90 LEADERBOARD
220 X 500 SKYSCRAPER
• Top of the page position: maximum visibility
• The largest format on the website, strong visibility and impact
• Good creative opportunites
• Relevant for image campaigns and adaptation of print communication
• A High click rate is guaranteed
220 X 250 MAIN BOX
LEADERBOARD 980 x 90
MAINBOX 220x250
• Next to the site editorial contents: engages the internaut
468 X 60 CLASSIC BANNER
BUTTON 220x60
• Ideal for video • Simple and flexible creation
• Large and visible format
• Excellent position and impact possibilities
• Excellent creative possibilities
• Next to the editorial contents: engages the internaut
220 X 60 BUTTON
SKYSCRAPER 220x500
Formats (pixels):
• Next to the site editorial contents: engages the internaut • Low cost
• Next to the editorial contents: engages the internaut
Leaderboard: 980*90 Mainbox: 220*250 - Skuscraper: 220*500 Banner: 468*60 – Button: 220x60
GIF / JPEG / PNG Weight: 50 Ko maximum
MAIN BOX
CLASSIC BANNER 468x60
The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com
TECHNICAL SPECIFICATIONS Formats : GIF / JPEG / FLASH* / PNG Weight: 50 Ko maximum per element *The Flash material must be sent with an alternative version (GIF or JPEG).
INTERSTITIAL
For every element in Flash, remember to include the Clicktag
800 x 500
CLOSE
900x300
The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com
EXPAND BANNERS
PAGE or SITE TAKE OVER
Premium & Rich media
Site take over
Site take over
The Africa Report – Cross Media Platform
Newsletters advertising Daily « Editor’s picks »
BANNER
468x60
Monthly newsletter
BANNER
468x60
MEGA BANNER 468x250
MAINBOX 220x250
ANNOUNCEMENT
MODULE
640x250
150x150
The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com
Tablet & Mobile Apps INTERSTITIAL
Banners Interstitial Regular Banner
BANNER
IPHONE
IPAD
ANDROID Mobile
640x100
768x90
640x100
640x960 ; 640x1096 ; 768x1024 640x920
ANDROID Tablet 640x100 ; 468x60 ; 728x90
720x1280
720x1280
320x50
640x100 ; 320x50
The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com
DISPLAY PACKAGES theafricareport.com FORMATS - 30% SOV minimum - Unlimited impressions LEADERBOARD - 980 x 90
3 DAYS
1 WEEK
1 MONTH
3 MONTHS
1 250 €
1 500 €
4 000 €
8 000 €
MAINBOX - 220 x 250
750 €
900 €
3 000 €
6 000 €
CLASSIC BANNER - 468 x 60
750 €
900 €
3 000 €
6 000 €
BUTTON - 220 x 60
300 €
400 €
1 500 €
3 500 €
SKYSCRAPER - 220 x 500
1 000 €
1 200 €
3 500 €
7 000 €
INTERSTITIAL - 800 x 500
1 500 €
2 000 €
-
-
Home page TAKE OVER - 1663 x 950
1 500 €
2 000 €
-
-
Entire website TAKE OVER - 1663 x 950
1 900 €
2 500 €
-
-
ADVERTORIAL (full HTML page dedicated to your message)
1 500 €
2 000 €
5 000 €
-
EXPANDABLE FORMATS: add +30% to the above rates. TECH. SPEC.: All formats have to be provided with a weight of 30 Ko max, 40 Ko for leaderboards, and 50 Ko max for expandable formats. The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com
DISPLAY PACKAGES Newsletters + TAR Apps.
if format relevant
1 MAIL OUT
3 MAIL OUTS
6 MAIL OUTS
1 MONTH (25 MAIL OUTS)
CLASSIC BANNER (top) ‐ 468 x 60
500 €
1 200 €
2 100 €
7 000 €
MEGA BANNER (bottom) ‐ 468 x 250
500 €
1 200 €
2 100 €
7 000 €
ANNOUCEMENT (Monthly only) ‐ 640 X 250
950 €
2 280 €
3 990 €
13 300 €
MAINBOX ‐ 220 x 250
500 €
1 200 €
2 100 €
7 000 €
MODULE (Monthly only) ‐ 150 x 150
250 €
600 €
1 050 €
3 500 €
DAILY or MONTHLY NEWSLETTER
ALL APPS ‐ IOS, Iphone, Ipad & ANDROID devices TAR APPS PACKAGE Interstitial + banner on all devices
2 DAYS
1 WEEK
1 MONTH
1 500 €
3 000 €
9 000 €
The Africa Report – Cross Media Platform ‐ +33 1 46 47 25 45 – advertising@theafricareport.com
Essential for
growing your business Your contact: THE AFRICA REPORT 57 bis rue d’Auteuil 75016 Paris – FRANCE Tel: +33 1 46 47 25 44 - +33 1 44 30 19 60 Fax: +33 1 46 47 81 32 Email: advertising@theafricareport.com