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Essential media for raising your profile


10 reasons to partner with 1. 55 years of media Reference, Networking, Relationship

2. Influential media across Eastern, Western, Southern & Northern borders 3. Recognised independent expertise

4. Essential lobbying media to an active audience 5. Reaching African and international opinion leaders and business elites


10 reasons to partner with 6. The ultimate way to address your key priorities: your brand image, your social profile and your target markets 7. The pan African brand in English with greatest market reach 8. A mix of African and international audience 9. The African most trusted source of information 10.The preferred pan African communication vehicle


International Investors Multi-channel distribution Highest-circulated Influential

Expertise

African & International distribution

Targeting African elites

Preferred communication vehicle


1,260,000 a powerful

cross media platform

Brand Consumers


1,260,000 Brand Consumers per month over 3,400,000 Views per month MONTHLY MAGAZINE

450,000

Readers/ Month

450,000

views /month

ONLINE

360,300

TABLET & MOBILE APP.

25,000

Visitors/ Month

Users/ Month

pageviews /month

views /month

1,717,000

200,000

NEWSLETTER

SOCIAL MEDIA

25,000

400,000

300,000

700,000

Subscribers

views/month

Followers

views /month


World ranking

#1 #2 #3 #4 #5 #6 #7 #8 #9 #10 #11 #12 #13

theafricareport.com africaintelligence.com africanbusinessmagazine.com africa-confidential.com newafricanmagazine.com africanbusinessreview.co.za thisisafricaonline.com afrol.com africanreview.com forbesafrica.com afrik-news.com africainvestor.com channelafrica.co.za

Alexa - July 2015

198 790 388 973 433 565 447 763 511 641 558 098 913 559 913 745 971 644 1 137 936 1 586 012 1 636 785 1 837 090

Language

English English English English English English English English English English English English English

Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African Pan African

#1

pan African media website


Established event organizer of the foremost platforms for Africa’s private sector


Expert

editorial content

The only media to have been awarded

Media Of The Year

3

times


The ultimate

business coverage


Exploring Africa’s

Investment frontiers


country focus interviews briefing news politics Industry dossiers lifestyle

rankings

frontlines

agenda Company news

international

business people

Art & Life


Pan African distribution,

global reach


THE AFRICA REPORT # of copies distributed / issue

Highestcirculated

Anglophone pan African magazine

(Thousands, publishers’ statements)


Onboard distribution

9%

West Africa International

25%

20%

North Africa & ME

2%

Southern Africa

24%

East Africa

20%

Africa

stands for

71

%

Bridging Africa

to the world


Airlines & Airport lounges

4

%

12

VIP lists

%

Street Vendors

56

10

%

Newsstands Events

5

%

%

13

%

Subscribers & selected venues

Efficient

multi-channel

distribution

process


Read by people who count


B2B Business To Business

75

%

68

%

56

%

of The Africa Report readers are

upper management and senior officials of The Africa Report readers

make or influence their companies’ investment decisions

Reaching

decision makers & business elites

do not read any other of The Africa Report readers are

international or pan African magazines

Exclusive

medium


B2G Business To Government

72

%

political decision-makers of African

consider The Africa Report

indispensable

88

%

of non African international residents consider The Africa Report

as the essential source of pan African information

Engaging

policy makers & public sector Attracting

investors


B2C Business To Consumers

82

%

99 96

of high-income Africans regularly read The Africa Report

bank

%

of our readers have a

%

of our readers own at least

one

of our readers own at least

one car

of our readers have taken a

plane

94 67

%

%

account

mobile phone

Targeting

high-income consumers

several times overs the past 12 months


32

%

Market share in pan African advertising volume (2013). Advertising leader since 2009.

The preferred pan African

communication vehicle


They trust THE AFRICA REPORT


Optimum Return on Advertising Investment (flat rates, publishers’ statements) Distribution

Adv. Cost Full page

Adv. Cost per 1,000 cp

The Africa Report

60,100

11 000 €

183 €

Forbes Africa

35,000

6 500 €

186 €

Africa Today

42,770

8 500 €

199 €

New African

39,731

10 900 €

274 €

Africa Investor

30,000

9 300 €

310 €

African Review

13,086

5 500 €

420 €

African Business

25,350

10 750 €

424 €

African Banker

14,970

10 750 €

718 €

It’s all about

Return On Investment


55

year

media group of influence

Your contact: 57 bis rue d’Auteuil 75016 Paris – FRANCE Tel: +33 1 46 47 25 44 - +33 1 44 30 19 60 Fax: +33 1 46 47 81 32 Email: advertising@theafricareport.com


THE AFRICA REPORT 2015 / 2016