AP & Math Project

NOV 2020 | MATH & AP PROJECT

bakya A MAGAZINE FOR THE NEW YOUTH

LOCAL COMPANIES Support Local Businesses, and learn how you can help and the effect's that happens to our local workers.

INTERNATIONAL COMPETITORS There are lot's of competitors within the shoe making industry.

Let's know more about the industry.

BIRKENSTOCK A well-known company that creates premium-quality shoes which originated in Germany.

UNAH GAPAZ & THEA ALMIREZ

local companies

Who would have thought that footwears

However, when the Japanese came and

originated from the town of the Philippines

started introducing their rubber slippers as

of Paete, Laguna can outlast imported

a footwear product, bakya industry began

leather footwear; In fact, there is! Bakya

to close their shops and people struggled

or wooden clogs is known for its quality in

in finding a new job. After 20 years,

sturdiness and durability, they are made

bakya industry was back again in

from Laniti and Santol trees. For Filipinos,

business, becoming conspicuous, whereas

bakya was convenient everyday footwear

Americans and tourists began to buy

that can be worn in water or on land.

native footwear as souvenirs.

Bakya is known for its particular design which are carvings of houses, landscapes, flowers, birds, or animals.

In today’s era, bakya survives as a fine cultural remnant of the Filipino past. What used to be worn on an everyday basis has Moreover, during the 1930s when the

become a rarely used fashion accessory.

Filipinos began exporting Bakyas to other

Rather, in today’s era bakya has been

countries it was notably surprising that

modernized; a local company called “Annie

bakya industry prospered.

& Lori” added an extra sole cushion and made a small triangle cut-outs on both sides of the feet that will fit the modern Filipina’s interest.

"Companies that solely focus on competition will die. Those that focus on value creation will thrive."

-Nancy Pearcy

inter national compe titors

It started as a family shoe business date back to Johann Adam Birkenstock, who worked as a cobbler in Langen-Bergheim, Germany in 1774. By 1896 his grandson, Frankfurt-based shoemaker Konrad, had opened two stores and launched the fussbett (footbed), anatomically shaped insoles that support and form to your foot. By 1925 they were being sold across Europe.

It only became a “well-known” brand during the late 1960s and 70s and became “popular” during 2013. Birkenstock’s started to appear in fashion

International competitors for the sandals industry

magazines, and from there they began to get the

include big companies like Birkenstock, Crocs, Reef

attention of fashionista's who would swear by

and other big companies which makes it hard for

whatever brand they saw in the top fashion

local business to compete against to.

magazines. Birkenstock's becoming a fashion must have been in 2013 when Céline sent a model down

But, what made these companies succeed? Let’s

the runway with a pair of fur clad Birkenstock-

take Birkenstock for an example, it wasn’t a

style shoes. While everyone may not have had a

successful business at first and it was even called

1000 dollars on hand for Céline's pair, the

the “ugly sandals”.

Birkenstock became a must have. This helped Birkenstock become known for the public.

bakya Sources: HTTP://TREETRAVELS.WEEBLY.COM/UPLOADS/1/5/ 4/2/15422022/PC_BAKYA_.PDF HTTPS://ABOUTPHILIPPINES.ORG/FILES/BAKYAHISTORY.PDF JUNE FEATURE PAGE. (N.D.). SEASITE - SOUTHEAST ASIAN LANGUAGES AND CULTURES. HTTPS://WWW.SEASITE.NIU.EDU/TAGALOG/CYNT HIA/ONLYINPINAS/BAKYA.HTM

FRASER, K. (2015, MAY 28). HOW DID BIRKENSTOCK'S GET SO POPULAR? FASHIONUNITED. HTTPS://FASHIONUNITED.COM/NEWS/FASHION/H OW-DID-BIRKENSTOCK-S-GET-SOPOPULAR/201505277066

TELLUSDAILY. (2020, AUGUST 14). THE SECRET OF BIRKENSTOCK'S ENDURING SUCCESS. HTTPS://TELLUSDAILY.COM/THE-SECRET-OFBIRKENSTOCKS-ENDURING-SUCCESS/ JENNINGS, H. (2020, AUGUST 14). THE SECRET OF BIRKENSTOCK'S ENDURING SUCCESS. CNN. HTTPS://EDITION.CNN.COM/STYLE/ARTICLE/BIRK ENSTOCKS-HISTORY-COMFORTABLE-SHOESSANDALS/INDEX.HTML