Newsletter: The 1810 Company spring/summer 2023

SCHOCK’s latest Iggy campaign

‘Where is the action?’

That is the question asked by Iggy Pop in SCHOCK’s all-new campaign for 2023, promoting the wide, colourful range on offer by the inventors of the quartz composite sink. Launched in March, the new video sees the Godfather of Punk host a party at SCHOCK’s Home of Colourful, with his Green Team of Bavarian Forest dwellers.

The campaign launched almost a year on from SCHOCK’s acquisition of The 1810 Company, which led to the launch of the SCHOCK UK range in July 2022. Susanne Zeitlhöfler, head of marketing and product management at SCHOCK, said: “The message is that our sinks and kitchen taps are as colourful and individual as the people who use them. We focus on the colourful,

the non-ordinary. You can find us where the action is. The campaign conveys our core values in a way that gets end customers excited about our products – and turns the sink into a lifestyle object. The one-minute commercial is a strong statement in favour of modern design, traditional quality, and sustainability without losing sight of product diversity.”

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Showroom space now open at our Mold office

Following the acquisition of The 1810 Company by SCHOCK GmbH in 2022, a new-look showroom has opened at our headquarters in North Wales.

The new display area at The 1810 Company’s base in Mold is now open to customers, and features products from both 1810’s range, and the new SCHOCK UK range.

This means The 1810 Company now has two UK showrooms dedicated to both product ranges – one in Mold and one in Islington’s Business Design Centre.

Managing Director Gareth Williams is pleased to now have the new

showroom open and ready to welcome customers for visits.

He said: “Our new showroom in Mold is perfectly placed for northern-based dealers to visit and explore both 1810 and SCHOCK product ranges.

“Our flagship showroom in London is an extremely useful resource and we expect the new Mold showroom to be equally as important in building brand awareness for both 1810 and SCHOCK products.”

If you would like to visit the new showroom, please contact us in advance. (01978 660 770 or info@ the1810company.co.uk ).

Get your hands on new literature

New 1810/SCHOCK literature is now available for customers. Please contact your Business Development Manager to request a printed version. Alternatively, digital versions can be downloaded in the Trade Portal on The 1810 Company’s website. For login details, please email info@ the1810company.co.uk

Tap warranty information

A reminder that since the start of 2023, changes to the warranty offered on The 1810 Company taps has been in effect.

A two-year guarantee on all mechanical parts to be free of manufacturing defects in material and workmanship under normal residential usage, is now being offered as standard.

This guarantee can be extended to five years by installing one of our tap particle filters, which can be purchased separately. All tap finishes will continue to carry a fiveyear warranty.

If you require more information about the updated terms of the warranty, please contact your 1810 Business Development Manager or visit www.the1810company. co.uk/warranty-and-care/

Dealer of the Quarter

Square Kitchens & Bathrooms Ltd have been named as the first Brand Ambassador Dealer of the Quarter award winner for 2023.

The Sheffield-based company has won the award, which is given to one customer in the Brand Ambassador Programme every three months, having opened two new showrooms in recent

months. The company is displaying a variety of 1810 and SCHOCK products. Our Business Development Manager for the region, Daniel Smith, is continually working alongside Square Kitchens & Bathrooms Ltd to meet their needs and maintain the strong working relationship between them and The 1810 Company/ SCHOCK.

What’s New?

More colours, more models, more choices. We have expanded our SCHOCK UK range with the addition of several new models.

The introduction of the Kiruna sink includes the N-100, N-100L and N-100XL models, now available in four CRISTADUR® Green Line colours - SCHOCK’s popular range focusing on both sustainability and design.

There is now more to choose from in the Mono, Kallio and

Prepstation ranges, with the new Dusk colour now available for all CRISTADUR® Green Line products in the SCHOCK UK range. Also available is the Kallio M-100 model, and a new Anthracite Accessory Bowl, compatible with all SCHOCK sinks except for round models. To find out more about our product range, pick up a copy of our brochure or visit www. the1810company.co.uk or www.schocksinks.co.uk

K I R U N A

(N-100, N-100L AND N-100XL)

Sinks in the CRISTADUR® Green Line range are now available in SCHOCK’s DUSK finish, in addition to the Day, Night and Twilight options. Selected CRISTADUR® Green Line products from the Mono, Kallio, Kiruna and Prepstation ranges are available from The 1810 Company as a sustainable choice for your kitchen.

The Anthracite Accessory Bowl by SCHOCK is now available from The 1810 Company, adding to the wide range of useful accessories available in the SCHOCK UK range. Contact your Business Development Manager to find out which accessories are compatible with each SCHOCK sink.

Support Bars can be purchased in both Large and Small sizes, and are fitted to provide added peace of mind when installing an undermount sink. Bars are adjustable for every application and details about sizing can be obtained by emailing info@ the1810company.co.uk or calling 01978 660 770.

KALLIO M-100

The Kallio M-100 sink is now part of the SCHOCK UK range, joining the Kallio M-175. Both models are now available from The 1810 Company in Day, Night, Twilight and brand new Dusk CRISTADUR® Green Line colour.

More benefits for 1810 Brand Ambassadors

The 1810 Company/SCHOCK are pleased to announce the relaunch of the Brand Ambassador Programme.

Initially launched in 2020, the BAP entitles customers who sign up to the scheme to exclusive benefits and discounts, to further improve their working partnership with 1810 and SCHOCK.

New and improved features are part of the revised programme, and are in effect now.

Managing Director of The 1810 Company, Gareth Williams, is pleased to be offering the range of new incentives to customers.

He said: “We strongly believe in rewarding our clients, working with them to develop our working relationship and to assist them in driving their businesses forward.

“It is really encouraging that so many retailers have expressed an interest in the Brand Ambassador Programme, and we are looking forward to working closely with them all in the future.”

New features include receiving a free tap particle filter with each 1810 tap purchase, ensuring an extended 5-year guaranteed warranty upon installation of the filter.

Brand Ambassadors also benefit from having no minimum order charges or delivery charges, access to special reduced pricing from 1810’s Bespoke range, and are in with a chance of winning the Dealer of the Quarter award.

To find out more, please contact your 1810/SCHOCK Business Development Manager.

“It is beneficial to be aligned to a strong brand that focuses on quality and great customer services, and to benefit from enhanced offerings, displays and rebates. We like the diversity in choice, size and colour offerings and the spectacular accessories. The 1810 Company is an excellent choice for a business partner.”

Tipperary

“Being associated with a quality brand like 1810 reflects well on us, Dunvara, as a brand as they have a great name and are renowned for quality which in turn, we would like people to think of Dunvara. We love both the sinks and taps as they have a real feel of quality about them. 1810 are brilliant to deal with and are always there when you need them.”

“We would advise anyone who is considering joining the scheme to get started as soon as possible! We have been a part of it for almost 2 years and we have never looked back. The benefits are extensive and 1810 are greatly appreciative of our continued support.”

Milton Keynes

“The 1810 Company is a onestop shop for all of our sink and tap requirements. The service is excellent and the staff are great people to deal with. The contribution towards displays is very welcome, and the quarterly rebate if we hit target is a real financial bonus! We are looking forward to receiving our dual-branded clothing soon. For anyone considering becoming an 1810 Brand Ambassador - go for it!”

Jane Hosey Stadium Studios

Barry Dunn Dunvara Design

Ricky Williamson Richard & Richard’s Design and Installation Specialist Ltd Stockport

Enda Bradley Thornehill Kitchens Antrim

1810 and SCHOCK training sessions

Since the start of 2023, The 1810 Company has been hosting new training events for its customers at both its Mold and London showrooms.

Following the opening of the new 1810/SCHOCK showroom at The 1810 Company’s Mold headquarters, the sessions have been held monthly for small groups of customers.

The aim of the sessions is to expand our customers’ knowledge of products from The 1810 Company and the new SCHOCK UK range.

Welcoming customers to our showrooms allows them to explore the wide range of products on show and benefit from the expert knowledge of our staff in attendance.

Sessions are led by National Sales Manager at The 1810 Company, Neil Cockcroft.

He said: “It has been great to welcome customers to both of our showrooms for our new training day events.

“Customers are able to find out more about our ranges and take away key information which can be implemented in their business.

“They also have the opportunity to explore the wide range of products we have on show from both The 1810 Company’s range and the new SCHOCK UK range.

“We are looking forward to welcoming more of our

customers to future training events.”

Dates for each session are determined a month prior to each training event, and invitations will be sent out by email to all customers.

To find out more information about upcoming training sessions, please call us on 01978 660 770 or email your enquiry to info@ the1810company.co.uk

A day at Chester Races...

One of the many benefits of signing up to The 1810 Company’s Brand Ambassador Programme, is joining us at our regular events.

In May, members of the 1810/ SCHOCK team took a group of Brand Ambassadors for a day out at Chester Races.

Guests met at the newly built Mold Showroom to take a tour of the premises and explore the range of new displays, before being taken to Chester Racecourse to enjoy the event. By signing up to the programme, you will be eligible to join us on our upcoming events.

We hope you’ll be able to join us soon - contact your Business Development Manager to find out more.

Work underway on our new website

Work has begun on a new-look website for The 1810 Company.

The site is in the latter stages of development and customers will be notified by email when the site is up and running.

Our social media pages will also provide any relevant updates and will be used to notify followers when the site goes live.

In the meantime, please visit our current website at www. the1810company.co.uk or www. schocksinks.co.uk to find out more about our product range.

Sales Regions

Daniel Smith daniel@the1810company.co.uk

07875 552268

Daren Gibson d.gibson@the1810company.co.uk

07794 102030

Brian Small brian@the1810company.co.uk

07720 951747

Sales Office sales@the1810company.co.uk

01978 660770

Sam Hodgson sam.h@the1810company.co.uk

07966 052135

Mark Jacobs mark@the1810company.co.uk

07855 988866

Sean O’Malley sean@the1810company.co.uk

07514 665593

Dan Roynon dan@the1810company.co.uk

+44 7739 515900

Contact information

Head Office London Showroom

Units 14-16 Bromfield Industrial Estate, Queens Lane, Mold, CH7 1JR

T. 01978 660 770

E. sales@the1810company.co.uk

Suite 303, Business Design Centre, 52 Upper Street, Islington, London, N1 0QH

T. 07739 516448

E. sales@the1810company.co.uk

www.the1810company.co.uk

www.schocksinks.co.uk

General Enquiries info@the1810company.co.uk

01978 660 770

London

© www.gbmaps.com

Sales sales@the1810company.co.uk

01978 660 770 (Option 1)

After Sales aftersales@the1810company.co.uk

01978 660 770 (Option 2)

Internal Sales Development Team isdt@the1810company.co.uk

01978 660 770 (Option 3)