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Farmers market a fresh,new vibe Since the earthquakes devastated large swathes of the central city’s retail area, the Re:Start Mall in Cashel Mall – now operating as the Container Mall – has provided an attractive alternative retail environment that has proved hugely popular with Christchurch residents and tourists alike. However, it was always a temporary fix, and following the removal of the remaining container shops in January next year, the site will be prepared for the construction of a two-level, approximately 3500sqm building designed to house the new Riverside Farmers Market, plus neighbouring retail buildings. The project is being developed by Peebles Group, with
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construction due to start early February from the suburban mall shopping 2018. environment, the market is expected to boost trade for neighbouring businesses Seen as an important aspect of the as well. revitalisation of the central city, the Riverside Farmers Market will be a It will be open on two late nights a seven-day operation, with stall holders week, encouraging central city workers offering a huge selection of locally to linger in the city for longer, with sourced organic, fresh produce. It will buskers and street performers adding to give local growers the opportunity to the atmosphere. sell directly to a large pool of customers Based on visitor numbers to current in a central location, and with around 30 per cent of the stalls being available on markets in Canterbury, the developers a short-term basis, the market will be an expect up to 10,000 people a day to outlet for seasonal fruits and vegetables. visit the Riverside Farmers Market, and potentially 15,000 a day at weekends. Not only will the Riverside Farmers With very low barriers to entry, the Market introduce a new and different vibe to the CBD, adding vibrancy and colour market will also act as a business while creating a point of difference incubator for small businesses by
providing them with a place to try their food-related businesses out in the market before making substantially higher investments in permanent establishments. As well as providing economic benefits for stall holders and other central city businesses, the market will offer environmental benefits, too. These include natural and organic food production, the minimalisation of packaging and waste, the minimalisation of food miles and consequent reduction in carbon footprint with everything being produced, sold and purchased locally. Story continues on Page 2
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