Social Media for Entrepreneurs

MARKETING FOR ENTREPRENEURS Visit Our Website

THE-SOCIALIZERS.com

Social Media Managament Agency

Ghazala Rizvi Ex-Googler (Google Ads and Online Sales for UK and DUBLIN) Director of PhoenixRecreate Pvt. Ltd. a Global Business Consultancy specializing in Start-Up business plans and support.

Novelist and Painter

Social Media Managament Agency

2013

The Socializers is a social media agency founded by ex-Googlers.

We provide full-range social media marketing and advertising to B2B and B2C companies.

WHY YOU NEED SOCIAL MEDIA 4.25bn

Social Media Users

19.6 hrs

1.5 bn

$134bn

The average FB users spend on FB

Insta users, mostly between 25 and 35

Spent on social media ads by businesses 2022

AS AN ENTREPRENEUR YOU ARE PASSIONATE AND RARING TO GO...BUT WHAT ABOUT MARKETING?

You have a great product idea

You have set up your business and figured out your supply chain

All you now need is to find people to buy your product

EASIER SAID THAN DONE...

Too many competitors selling similar product

Too many messages already cluttering your customers An average person sees 4k to 10k ads per DAY An average person NOTICES ONLY < 100 of them

SO WHAT'S THE SOLUTION?

THE KEY

1. Know Your Customers' Persona 2. Know How Social Media Works

3. Match your content strategy with Buyers' Needs

KNOWING YOUR CUSTOMERS Age, gender, location, income group. education

Interests: Hobbies, passions, where they spend their time online

Motivations: What need is driving them?

Behavior: How do they make the purchase decision

Accountability

KNOWING YOUR SOCIAL MEDIA Which to use - Paid Vs Ads?

Questions to ask yourself

How many platforms to use?

How many times and When to post?

DIY or Hire a Professional?

MATCHING YOUR WHAT ARE THEIR CONTENT STRATEGY PAIN POINTS AND WITH CUSTOMERS' NEEDS W Need Heirarchy

Messaging

Where can I Buy at the best value

Best Value, COD, Quick Delivery, replacement policy

I want to look great

Use AI that allows users to virtually try out.

Enhance personal appeal

I want others to admire me

Our product will make you the center of attention

Platform, Timing, Repitition Paid Ads

Paid Ads & organic (all platforms daily) Organic, daily Once or Twice - all

CASE STUDY The Client The client needed to sell T-Shirts, quickly. So, he wanted to hire us to do FB Ads. Get me the sales!

We advised, based on our research that they need to do three things BEFORE starting with Paid Media

1. Understand the Buyer's Needs. 2. Develop a Marketing Strategy to establish the brand's credibility, and 3. Match the customers' needs with Marketing Strategy

Developed a Marketing Strategy to match customer needs

We Selected FB and Insta as the Platforms to Engage Developed a Posting calendar Added people interested in T-shirts, Occult, Marijuana

Connected with groups invited buyers to post their pics with Shaman T-shirts

These were some of the FB posts we used

Then we ran FB Ads

Thank You For Your Attention

Visit Our Website

THE-SOCIALIZERS.com