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IN RUFF WE TRUST
OU assistant head coach Ruffin McNeill gives the team a pep talk before the Red River Rivalry game in Dallas Oct. 14.
Lincoln Riley’s first hire brings energy and experience to Sooners KELLI STACY • @AKELLISTACY
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uffin McNeill stood with his hands planted on his hips, face stoic, as Kansas State drove inside the Sooners’ 40-yard-line, down 35-28. The Wildcats’ student section, directly behind the Oklahoma sideline, roared to life. McNeill remained expressionless, his calm demeanor a testament to his belief that if he prepared his line well enough during the week they would perform to his expectations without him yelling at them during the game. He had to stand there and trust his players – and trust himself. “If you’re barking on game day, it’s a problem because that means you haven’t prepared them the right way,” defensive ends coach Calvin Thibodeaux said. “Typically on game day he’s calm, and he’s their biggest fan. He does an awesome job with that.” Trust is something McNeill has built his career on, and it’s a large component in his coaching philosophy today. When others have trusted him, he’s risen to the occasion, and by trusting his players, he’s hoping they’ll do the same. OKLAHOMA Thibodeaux drove to the airport last June to pick McNeill up. The two had already met when Thibodeaux was in high school and McNeill was trying to convince him to commit to Texas Tech. They weren’t in the car long after their reunion when Thibodeaux thought, “Man, I really like this guy.” That sentiment is now shared by the entire Sooners team. Oklahoma coach Lincoln Riley hired McNeill just one week after being named head coach. The hire wasn’t a shock, as the two have worked with each other for years and have a close relationship. As a first-year head coach, Riley wanted to bring in someone he trusted, and McNeill was the
perfect fit: energetic and tough. “He’s very positive, very uplifting, and that’s good for us,” defensive coordinator Mike Stoops said. “That’s good for our team. He’s always in a good frame of mind. No matter what the situation is he’s always upbeat and very positive.” Oklahoma’s staff quickly accepted McNeill into the fold, and the players have placed their faith in him. His tough exterior at practice gives way to a kind, caring interior that players can relate to. It’s something Thibodeaux saw on that home visit years ago, and it’s something McNeill still possesses today. “ I t ’s a w e s o m e . H e l o v e s them, and they love him back,” Thibodeaux said. “They do that because they know that he’s genuine, and any time a guy’s personable and you can go and approach him about anything, any facet of life, and get an answer, that’s somebody that everybody’s going to gravitate to.” At practice, McNeill is intense. His loud booming voice can be heard above the rest. Monday through Friday, he pushes them to be their best. His expectations are high and they’ve yielded results. The defensive line has been the strongest unit on defense by far this season. Oklahoma has held three opponents to fewer than 100 rushing yards and only allowed two to rush for more than 200. McNeill keeps his energy level high all week, but when it comes down to game day, he has faith he’s prepared his line to perform. He trusts the process, and the team trusts him. “You’ll never get him to lose his composure,” senior corner Jordan Thomas said. “He’s one of those guys that’s going to be calm, but obviously once he needs to get to his guys and just relate to them he will.” And if things aren’t going as planned on game day
— the preparation isn’t showing — McNeill will use one of his many sayings: “Fido.” Forget it and drive on. EAST CAROLINA Damon Magazu opened the door of his Charlotte, North Carolina, home and extended his hand toward McNeill. Instead of shaking Magazu’s hand, McNeill pulled him in for a big hug. Just like with every other person McNeill has met, he left an immediate impression on the defensive back. “The impression was just a wow factor,” Magazu said. “This guy is real. He tells you the truth, tells you how it is. He’s just the most downto-earth person I’ve ever met.”
“He’s very positive, very uplifting, and that’s good for us. That’s good for our team. He’s always in a good frame of mind. No matter what the situation is he’s always upbeat and very positive.” MIKE STOOPS, DEFENSIVE COORDINATOR
During his years at ECU, McNeill cultivated a family atmosphere. He had an open door policy, eager to listen and guide his players in all aspects of their lives. Former Pirates quarterback Shane Carden was a frequent visitor in McNeill’s office, stopping in during breaks from film to ask about McNeill’s family or ask how his day was going. “He created such a great environment and family oriented team,” Carden said. “That team was so close. It was full of guys that really cared about each other and you felt the coaches cared about you. It was a brotherhood. We were truly a family there. Even as a
redshirt freshman, I felt like I was part of it.” McNeill was hired at his alma mater in 2010, going 42-34 with four bowl appearances before being fired in 2015. He brought a new era of success to East Carolina, recording the second best season in program history in 2013 with 10 wins. With the help of Riley, his offense was in the top five in passing, first downs and total offense in 2014. The success never got to McNeill, though. His focus remained on establishing trust with his players and creating a family out of the team. “What you see is what you get,” Magazu said. “He cares about the players, but he also cares about their families. If you go to him he won’t judge you. He just wants you to be the best person you can be first and then the best player you can be.” McNeill created an environment he and the players could take pride in. Along with that came a certain way of presenting yourself, and as such, another saying was born: “P.I.P.” Pirates in public. TEXAS TECH In 2000, then-Texas Tech coach Mike Leach was on the hunt for a coach. He and McNeill had met at a coaching convention years prior, and Leach remembered the passion McNeill never seemed to be without. It was exactly what he needed. “I felt like we needed more energy on our defense, and I wanted a real energetic guy,” Leach said. “Someone who could talk directly with the kids and get on them and get them to play.” He hired McNeill, and over the next 10 seasons, the energetic coach moved from linebackers to special teams to defensive line and eventually defensive coordinator. In 2008, his first season as
defensive coordinator, McNeill helped the Red Raiders upset a No. 1 Texas team led by Colt McCoy, holding them to 101 yards below their season average. Lubbock, Texas would end up being a pivotal place for McNeill and Riley both, as it’s where they first met. Riley walked on at Texas Tech in 2002, and they’ve been nearly inseparable since. The Muleshoe, Texas, native’s playing career didn’t last long, but he stayed on with Tech as a graduate assistant, eventually working his way up to a full-time position. Texas Tech is where McNeill and Riley developed the trust they have in each other now. In 2009, Leach was fired for allegedly mistreating a player with a concussion. The Red Raiders were headed to the 2010 Valero Alamo Bowl, and McNeill was given the nod to step into the interim head coaching position. It was then that McNeill gave Riley his first vote of confidence, naming him interim offensive coordinator. “It meant a lot that he had that confidence. Despite being shocked by it, I was really excited to do it,” Riley said. “I had got to do it some in practice, and I got a little taste of it behind the scenes, so I knew I wanted to do it.” From coaching alongside him in the Alamo Bowl to McNeill giving Riley his first offensive coordinator job at ECU, the veteran coach has been present for a majority of Riley’s successes. Now, Riley had the chance to reverse the roles and bring McNeill in as his assistant head coach and defensive lines coach at OU, returning the trust McNeill had in him during the Alamo Bowl. “I never dreamed it would be in that situation,” Riley said. “It was great that he had confidence in me and turned me loose.” Kelli Stacy
kelliastacy@ou.edu
RUFFIN MCNEILL’S PATH TO OU 1976
First year playing at ECU
1985
First college coaching job at Clemson
2000
Hired at Texas Tech
2008
Named defensive coordinator at Texas Tech
2010
Named head coach at ECU
2015
Hired at Virginia
2017
Hired at OU