Monday, October 15, 2012

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The University of Oklahoma’s independent student voice since 1916

M O N DAY, O C T O B E R 15 , 2 012

W W W.O U DA I LY.C O M

l&A: Austin City Limits showcases musicians’ talent (Page 3)

2 011 S I LV E R C R O W N W I N N E R

PWNING MIsOGYNY

oUDaily.com: There will be a proposed name change to UOSA on 2012 ballot

Opinion: gamers can fight profuse sexism (Page 4)

ELECTION

NATIONAL MERIT

Campaign ads flood airwaves, archive

Scholars remain steady at OU

Archivists study ads from 1930s to present PAIGHTEN HARKINS campus reporter

During this election season, the political commercial archive on campus already had captured more ads by July than it did throughout the entire 2008 campaign. Although the archivists don’t know how many ads they’ve collected so far this election cycle, they know they surpassed the 2008 total, 3,800 ads in July, said Terri Jordan, curator of the Julian P. Kanter Political Commercial Archive and Political Communication

Center. The university purchased the archives in 1985 from Julian Kanter. They were Kanter’s private collection, which he started in 1956, Jordan said. Kanter went on to become the first curator for the center, Jordan said. When the archives came to OU in 1985, they included about 25,000 ads. The archives featured audio ads from the 1930s and video ads from the 1950s and forward, said Lisa Henry, staff assistant for the center. Jordan said the spike in the number of ads this election season is because there simply have been more ads generated this year and there has

been a lot more money put into this election season. That, in combination with the ease and cost-effectiveness of putting ads on the Internet, has created a significant backlog in the center of at least 1,000 ads that haven’t been cataloged, she said. In addition, there are about 40 boxes of material that were donated to the center that haven’t been opened yet, Henry said. Jordan predicts they will have cataloged and digitized all the new ads by the end of the spring semester. If not, then by the end of the summer semester. Archivists will begin cataloging the

new election material about a week after this election ends just to make sure they’ve gotten all the ads they can from the Internet before they are taken down. Since 1985, when the archives were purchased by OU, more than 100,000 ads have been collected, Jordan said. In the beginning, the archives were filled predominately from donations by private collectors, ad agencies or political campaigns. As politicians began moving ads from just TV and radio to the web, the archivists have changed their strategy to keep up. They now see ADS paGe 2

OU-TEXAs

KinGsLey Burns/tHe daiLy

senior quarterback Landry Jones (12) holds up the the ’Horns down following OU’s 63-21 victory against Texas at the Cotton bowl in Dallas. Jones, who improved to 3-0 against the Longhorns as a starter, became the program’s career wins leader with 33 wins, passing former OU quarterback steve Davis’ record.

Quarterback big winner against Longhorns Jones has more than 13,000 passing yards in college career TOBI NEIDY

sports reporter

With all eyes on the Red River Rivalry matchup Saturday in Dallas, senior quarterback Landry Jones helped orchestrate one of the most dominant wins over archrival Texas since coach Bob Stoops took over the Sooner program. And when the dust settled at the Cotton Bowl following the 63-21 beatdown by the Sooners, the four-year starting quarterback not only was able to celebrate the tremendous accomplishment of besting the program’s archrival for the third-consecutive time, but with the win, Jones (33-9) also earned the right to be called OU’s winningest quarterback. “It’s hitting me right now,” Jones said. “You look back at all the great quarterbacks, all the

great players around this place, and it’s been really fun to be in that company, and God has just blessed me so much to be able to play this game.” The emotions of a 23-year-old football player erupted so quickly because Jones’ journey to the top hasn’t been without adversity. During his freshman season, Jones couldn’t find a way to salvage the much-anticipated 2009 season after former OU quarterback Sam Bradford went down with an injury, forcing Jones to step in and help the Sooner offense recover. Although OU ended up with five losses that year, Jones helped atone for the poor regularseason performance by directing the Sooners to a win over a Stanford team that had future NFL running back Toby Gerhart on the roster. Jones also was the starting quarterback during the two rare home losses in back-to-back seasons, including the 41-38 loss to Texas Tech in 2011 and the 24-19 slip-up to Kansas State

on Sept. 22. But all of those negatives can’t compare with the overall wins record Jones tabbed during a victory over Texas. The win also made him the fourth quarterback in OU history to beat the Longhorns in three consecutive games as a starter. “I got here in 2008, and I never would have thought that I would’ve stayed around this place this long,” Jones said. “It’s really special here, and there is so much tradition around this (program).” When most teams would give their right arms for a quarterback who has more than 13,000 career passing yards and 101 touchdown passes, the Sooners have gnawed on Jones’ imperfections and inconsistencies. “I think people don’t understand it takes 11 guys playing cohesively, everybody doing their job,” co-offensive coordinator Josh Heupel said. “When you have the turnover see FOOTBALL paGe 6

REsEARCH

Lab waiting approval from Board of Regents Building new core facility lab to cost $500,000, $219,660 provided by grant PAIGHTEN HARKINS campus reporter

With the Oklahoma Board of Regents approval, a new core facility lab costing $500,000 will be built on the OU’s research campus by the end of the spring semester. Th e n e w l ab, ca l l e d the Protein Product Core Facility, will be made available to all OU researchers

oud-2012-10-15-a-001,002.indd 1

needing to use the lab’s new equipment. The lab specifically will be used to produce proteins and then purify them, said Ann West, chemistry and biochemistry professor. This summer, the National Institutes of Health awarded OU’s molecular biology department a $9.7 million grant to support its research. The new core facility will be

funded partly from money from this grant and partly from other OU sources, West said. The grant will cover $219,660 of the facility. The remaining funds will be provided by the office of the vice resident for research and the chemistry and biochemistry department, according to the proposal on the Regent’s agenda. The grant was awarded to the university so it could increase the “pace, competitiveness and success rate” of

structural biology research in Oklahoma, according to the proposal. The grant is the reason the university is able to build the new facility, said Melany Dickens, assistant vice president for research. The university has been working toward developing a campus resource such as this for the last decade, Dickens said in an email. The grant makes it possible now. The goal of the new facility is to allow researchers to

200 students enroll on average SARAH SMITH

campus reporter

Despite an increase in out-of-pocket expenses, the number of National Merit Scholars coming to OU has remained steady, according to officials. Of the around 1.5 million entrants, around 9,000 National Merit scholarships are awarded each year, according to the National Merit Scholarship Corporation’s 2010-2011 Annual Report. For the past five years, around 200 National Merit Scholars have enrolled at OU on average, said LeeAnn Burns in an email, director of OU’s National Scholars Program. The university expects this number to remain steady, she said, and has allocated funding based on the consistent trend. A National Merit scholarship from OU is guaranteed to any National Merit finalist who names OU as his or her top choice by the corporation’s deadline in April, regardless of whether the student is a resident or non-resident, Burns said. Funding for the National Merit scholarships comes from the Oklahoma State Regents for Higher Education, private funding and OU’s tuition waiver budget, Burns said. The National Mer it S cholarship program promises scholars a 100 percent waiver of their resident or non-resident tuitions, but non-resident scholars actually must still pay a portion of resident tuition, Burns said. The National Mer it scholarship only covers $10,000 of resident tuition for non-resident students, according to OU’s National Scholars Program website.

See more online Visit oudaily.com for the complete story oudaily.com/news

UOSA name change would reflect purpose Opinion: students may have a chance to vote to change uosa’s name to student Government association. they should vote “yes.” (Page 4)

VOL. 98, NO. 42

By The nUMBers Grant breakdown

$9.7M

awarded over five years

$500K

cost of protein production Core Facility Source: Proposal on the Regents agenda

see LAB paGe 3

© 2012 oU Publications Board Free — Additional copies 25¢

insiDe ToDAy Campus......................2 Clas si f ie ds................5 L i f e & a r t s .................. 3 o p inio n.....................4 spor ts........................6 Visit OUDaily.com for more

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