Tuesday, October 4, 2011

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OU defense working overtime to prepare for Texas tandem (page 6) The University of Oklahoma’s independent student voice since 1916

T U E S DAY, O C T O B E R 4 , 2 011

W W W.O U DA I LY.C O M

2 010 G OL D C ROW N W I N N E R

acaDeMics

Transfer students flocking to OU

‘Boomer’ emblem brings in the green

Credit equivalency can be a headache for newer Sooners ANGELA TO

Campus Reporter

B L AY KLE E B U C H A N A N • CA M PU S RE P O R T E R

B

oomer Sooner is more than just a chant for OU fans. It’s part of a multi-million-dollar enterprise.

Licensing, the process regulating the use of OU trademarked material on merchandise, contributes to OU’s selfsustaining athletic department by contributing part of the $7 million athletics gives back to the university. Licensing director Renata Hayes said licensing is important to monitor how OU’s trademarks are being used. The purpose of licensing is to make sure items produced are consistent and in line with the university’s style guide. Another reason to license is to make money because producers are willing to pay to use OU logos. The Oklahoma Department of Intercollegiate Athletics’ annual report showed athletics generated a gross revenue of about $93.7 million, of which $3.7 million was from licensing. The revenue is then pooled and distributed, Hayes said. Last year, about $7 million of the total athletic revenue was given back to the university. The licensing process requires any person or organization printing merchandise see LICENSE paGe 2 auBrie HiLL/tHe daiLy

seMinar

Sooners learn new approaches to studying All students can benefit from tips JALISA GREEN Staff Reporter

Student Learning Center director Mark Walvoord guided a Student Success Series seminar on appropriate study styles Monday in Adams Center. Walvoord recommended making connections with lectures, forming concept maps and comparing notes. “Being able to visually put together the components in lecture with your own notes, helps with the long-term memory of the information you need for an exam or writing an essay,” Walvoord said. Participants were asked to put together categories of subjects and discuss study strategies. For instance, a

GO AND DO student success series seminar WHEN: 2 to 3 p.m. Wednesday WHERE: Housing Learning Center in Adams Center INFO: Test-taking strategies

student in science or math classes wouldn’t make flashcards but would work alone, see tutors or make personal visual diagrams to understand the material. This differs from art classes, where simply going to Google or discussion groups may be the best way to understand the material. Walvoord said studying or learning is an experiment to find what works best for each

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MUlTiMeDia leadership spotlight: UPB Meet the leaders behind the Union Programming Board. (OUDaily.com)

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student. Some find it easy to study with background noise, time their study sessions or avoid distractions. Walvoord said taking the material and making it relevant to daily life is a concept students can use. “The things I will take from this as an instructor in talking to freshmen are the different strategies that really help relate the material to you. You are your best teacher,” Walvoord said. The Student Success Series is mainly aimed at freshmen, but multidisciplinary studies senior Kelsi Miller found herself confirming the styles she already uses. “Definitely go to the seminar,” Miller said. “Even if you think you are studying the JaLisa Green/tHe daiLy right way, you find something new or confirm what Student Learning Center director Mark Walvoord writes key points of effective studying during Monday’s Student Success Series seminar. you already do.”

Franks cleared to play in time for OU-Texas

Oklahoma senator plans to request $500 billion in cuts to ‘super committee.’ (Page 3)

student to display work this weekend Visual arts junior received money to create sculpture for Tulsa festival. (Page 5)

sPOrTs aP’s no. 3 ranking not the worst for OU Wait until the season’s end to freak out. (Page 6)

KinGsLey Burns/tHe daiLy

Sophomore wide receiver Trey Franks (2) runs upfield against Tulsa on Sept. 3. Franks was suspended after the Florida State game, but he was reinstated Monday for Saturday’s showdown. (Page 6)

see TRANSFER paGe 2

neWs Brief PRICE COLLEGE

Entrepreneurship escalates to No. 10

life & arTs

Since 2000, the number of fall and summer transfer students had been declining slowly. But that was before 2011. More than 1,600 transfer students enrolled for fall and summer 2011, said Michael Hoggatt, associate director of prospective student services of transfer students, in an email. Fall 2010’s new transfer enrollment for fall was 1,126 and 118 for the summer — a 1,244 total and 356-student difference from this year ’s numbers, according to OU’s Institutional Research and Reporting statistics. In fall 2000, the number of new transfer students for fall and summer combined was 1,829 students. The majority of these new students come to OU from community colleges, Hoggatt said. Many factors determine students’ decision to transfer. “Some transfer because the major they would like to pursue is not offered at their current institution. Others transfer simply because they would like to earn a degree from the University of Oklahoma,” Hoggatt said in an email. “I believe most students transfer to OU because of the quality of the degrees offered and the support they receive from faculty and staff.” Transfer student Dallas Franklin, advertising junior, decided a new major meant she needed a new institution. Franklin majored in journalism at Northeastern State University in Tahlequah before she decided to transfer to OU. Franklin said she transferred because she wanted to switch to advertising; Franklin said she believed OU had a better advertising program than her former university. Most of Franklin’s credits transferred except for one. Because the credits for that particular class did not transfer, Franklin had to repeat the class. H o w e v e r, a f t e r s h e

The OU Price College of Business now has the 10thbest entrepreneurship program in the country, according to a recent report by Entrepreneur magazine and The Princeton Review. To evaluate schools, the magazine looked at course requirements, faculty and student ratios, accomplishments of graduates and extracurricular business activities, according to the magazine’s website. In 2010, OU ranked No. 15 in the country, according to the magazine. The University

of Houston ranked first in 2010 and 2011. “What has happened ... in the past decade is that what happens in the classroom is no longer enough,” said Jim Wheeler, director and cofounder of OU’s entrepreneurship program, in a press release. Wheeler said OU’s entrepreneurship program supplements classroom lessons with real-world experiences, such as trips to Austin and San Francisco to meet actual professionals, as well as study abroad tours in Italy and China. The college also offers pitch competitions to students. Kathleen Evans, Senior Campus Reporter


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Tuesday, October 4, 2011 by OU Daily - Issuu