with the Americans once again confirming that they have more petrol running through their veins than the Europeans: 62% compared to 49%. Equally divided, at 54%, is the appeal of discovering places and roads by driving a classic car, even if just 28% of Europeans – which is no small thing! are interested in competing in a real rally compared to the daredevil Americans, 42% of which were ready to set off. The Concours d’Elegance are less attractive and relatively known. Just 17% of those questions expressed an interest. The female stereotype of what a classic car is turns out to be quite interesting: the Americans have few doubts, the
classic car they would most like to possess is an American one (65%). From outside America, Italian and German cars prevail with 11% each, but they are a very distant second. For Europeans, the classic car is primarily English (27%) with Aston Martin, Rolls Royce, Jaguar and Bentley, which together triumph over their German and Italian rivals. The answers are however widely distributed and are affected by the fact that, while American respondents are somewhat familiar with classic car events (32%), Europeans are slightly more distant from them.
In conclusion, even if more detailed analyses show differences between the various European countries with French (23%) and Dutch (32%) women expressing the least interest in the car, and Italian (65%), German (45 %), British and Swiss (42 and 41%) women the most, in addition to the very solid 58% of Americans, we can now say with absolute certainty that women represent an extraordinarily vibrant energy which, if properly understood and appreciated, could go a long way towards strengthening the positive attitude regarding the universe of the automobile and its history. Women, eternal gods.
She knows what she wants. -199-