EDITOR’S DESK
Dear Readers,
InthiseditionofTheEntrepreneurialChronicle Magazine,weproudlypresentourcomprehensive coveragecelebrating“LeadingCompanies RedefiningtheIndustrywithSmartTurbine Technology”Throughouthistory,havecontinuously redefinedsuccess,shatteredglassceilings,anddriven industriesforwardwiththeiringenuity,resilience,and unwaveringdetermination.
Inthesepages,wespotlighttrailblazers,innovators,and leaderswhosecontributionshavenotonlytransformed theirrespectivefieldsbuthavealsoinspiredgenerations. Theirstoriesareatestamenttothepowerofvision, tenacity,andunwaveringdedicationintheworldof business.
Fromgroundbreakingentrepreneurschallengingthe statusquotoexecutivesleadingmultinational corporationswithunparalleledgrace,eachprofile encapsulatestheessenceofleadership,perseverance,and theunyieldingspiritthatpropelsprogress.
WearethrilledtobringyouthisspecialeditionofThe EntrepreneurialChronicleMagazinefocusedon “LeadingCompaniesRedefiningtheIndustrywith SmartTurbineTechnology.”Forourcoverstory,we hadtheprivilegeoffeaturingLucEricKrief, Chairman &CEO of NewWorldWind.
LucEricKriefinspiringstoryoflaunchingNewWorld Wind embodiestheentrepreneurialspiritandpassionthat drivesmanyoftheoutstandingleaderstoday.Inour coverstory,LucEricKriefsharesinsightsintohis personaljourney,thechallengesshefacedasayoung Asianmaleentrepreneur,andherbestadviceforaspiring businessleaders.Wegreatlyenjoyedtheopportunityto sitdownwithLucEricKriefandlearnmoreaboutwhat motivateshisasanempoweringbusiness.
AtTheEntrepreneurialChronicle,webelieveitis importanttorecognizewomenwhoarecreatingpositive changeandempoweringotherstoreachtheirhighest potential.Wehopethiseditionwillinformand encourageyouaswehighlightthetremendous contributionsofpioneeringacrosssectors.
Wehopethiseditionservesasasourceofmotivation, empowerment,andrecognitionfortheoutstanding achievementsoftheseremarkableintheglobalbusiness landscape.
TeenaTucker
Teena Tucker Editor-in-Chief
BUSINESS DEVELOPMENT MANAGER MICHAEL CROW
BUSINESS DEVELOPMENT EXECUTIVE MARK FERREIRA
TECHNICAL HEAD NATHALIE RAO
TECHNICAL CONSULTANT JACQUELYN SHORTER
MARKETING MANAGER RUBY CHUPP
DIGITAL MARKETING MANAGER ROLANDO HOWARD
EDITOR IN CHIEF TEENA TUCKER
ART AND DESIGN HEAD HAZEL WILLIAMS
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Luc Eric Krief
Steering Innovation Toward A Sustainable Horizon CO VER ST OR Y
Intheworldofentrepreneurship,theessenceof trueleadershipgoesbeyondjustmanaginga teamorderivingstrategies.It'sabouthavinga visionthatblendsambitionwithadeepresponsibility towardstheworld.Thisbreedofleadersisarare treasure,embodiedbyindividualslikeLucEricKrief, whoselifetellsastoryofprofoundtransformationand purpose.
KriefistheChairmanandCEOofNewWorldWind Histalebeginsnotatthetop,butinthenutsandboltsof engineering,wherehefirstshapedhisdreamsinto reality.RisingswiftlytobecometheCEOofasmall transportationcompany,hedidn'tjustexpandthe business—hemultiplieditsimpact,settingthestagefor histruecalling.
Krief'sleapintotheworldofsmartturbine technologywithhiscompanyNewWorldWind throughtherescueofNewWind(placedinbankrupt). Intheseventures,Kriefdidn'tjustchaseprofits; hepursuedamissiontomeshinnovationwith sustainability,aimingtobettertheplanetandthe livesofthoselivingonit.
AswepeelbackthelayersofKrief'scareerand philosophy,wefindaleaderwhoseactionsspeaklouder thanwords,atrailblazerwhonotonlypushesboundaries butredrawsthem,leavingalastingmarkontheindustry andtheworldatlarge.
TheAscension
KriefbecametheCEOofacompanyat30.The
companyspeciliazedintransportationbybusinthe southofParis,withasizeof36workersanddrivers. Whenheleftthiscompany10yearslater,therewere96 workers,andthetotalincomewas5x.Thisexperience gaveKriefthespirittostarthisowncompany
In2004,KriefstartedwiththecreationofNTP (NiceToPeople)andproposedasmallDVDplayer
Kriefbought10othercompaniesforindustrial purposes,boiling,machining,plasticinjection, forming,compositematerials,andhehadmore than110employees.
However,Krieflaterrealizedthatifacompanydoes nothaveatargettocreatesomethinggoodforthe environment,fortheworld,forsociety,allthe workcanbefornothing(socialtargets).Thelast purchaseKriefmade,weretheassetsofNew Wind,acompanythatwasbankruptin2016,and toseehowhewasabletoenhanceaproduct called“Aeroleaf”.
Hefeltthatthemarketforrenewableenergyisnotjusta localmarketbutaglobalone.From2017,NewWorld Windsoldmorethan150solutionsallovertheworld, signedmorethan40partnershipsandispresentinalmost 60differentcountries.
“Thechallengetocreateanewproductwithbenefitsfor peopleandtheplanetissoamazing,Iwanttocontinue onthiswaytoproposebestsolutionsforabetterworld,” Kriefasserts.
Whenaskedabouttheskillsnecessaryforsuccessinthe smartturbinetechnologyspace,Kriefsaid,“Curiosity, emphasiswithmyteam,listentherequestsfromour prospectsandcustomersandeveryday,thinkwecanbe bettertomorrow.”
TheHardestChoices
WeaskedKrieftonarrateaparticularlydifficult decisionhehadtomakeinhiscareer,towhichhe said,“Whenyouareataleadershippositionand responsibleofateam,youalwayshavestrongor harddecisionstotake.Dismissalsorclosingaplant orafactoryarenoteasydecisions,andwhenyou doit,youknowthatyouaregoingtoputpeoplein difficulties.”
“Howdoyoudeterminewhatisthewrongorthebest decision?Howdoyoudecidewhowillbeconcerned?I hadtoclose2factoriesinmycareerbecauseIwas compelledtodoso.TheMarketwasinaslumpand customersarenotsofair.Ididittopreservetheother companies,itwaswhatIhadtodo.Itwascomplicated becauseeachcompanywaslikea“child”forme,andI knewalltheworkers.Butthevolitiontogoaheadwas strongest,”Kriefadded.
TalkingaboutthechallengeshefaceswhilerunningNew WorldWind,Kriefsays,“Themostprominentchallenge isfindingaproductwhichcanrespondtoallusesatthe bestcost.Weknowthatwithclimatechangeand resultingenergyproduction,itwillbeaproblemto satisfyallpeoplearoundtheworld.”
“So,wehavetodevelopsmartgridstoproposesmart solutionswhichcanbeeasilydeployedandproposethe bestperformances.WedidanexperiencewithaSpanish lifebaseinAntarctica.Ireallythinkthiskindof experiencecanbedeployedwherepeoplearefarfrom civilizationandwheretheyneedenergytolive.”
ASolutionCreator
Whenitcomestofindingsolutionstosustaina business,Kriefbelievesthatcompetitionisthebest challenge.Heacknowledgesthefactthatacompany mustbeupdatedwiththelatesttechandtrendsto developandenhanceitsproducts.Andthat'swhy it'snecessarytoknowone'scompetitors.Tobe
thebestinthemarketacompanyneedstoadapt itssolutionstothecustomers'demands.“Competitors arenotaproblembutthebestwaytobethebest,”he adds.
BackingthisphilosophyisevidentinhowNewWorld Winddevelopedasolutionfortelecomtowers.“Iam reallyproudabouthowweintegratedthedemandsand howwefoundthesolutionstoreachthecustomer's targets,”Kriefexpressed.
“Energytoliveisimportantbutenergyfor communicationbecomesanewwayoflife.Everybody hasasmartphone,andeverybodywantstostay informed.Oursolutions,suchas“Aeroleafs”,permitto connectpeoplewitheachother.”
AVisionforInnovation
Kriefemphasizestheneedtopossessavision—avision oftheindustry,avisionofthemarket,avisionofthe future.Hebelievesitisimportanttoelevateone'svision andespeciallywhentheyareresponsibleforacompany, onemustexhibitpreparationforthefuture.
WhenKriefboughttheassetsofNewWindtocreate NewWorldWind,heknewwithhisteamwhyNew Windwasnotabletogenerateprofitsorbenefits throughenergyproduction.Withhisteam,Krief imaginedanewwaywiththeirknowledgesand
skills.Heknewthattheycoulddoit.Hepushedthemto findsimpleyetinnovativesolutions.“Theprimary factorisnottohaveanidea,itistopushyourteamto haveideas,”Kriefexplained.
Talkingabouthiscontributionsforbuildingthefutureof hiscompany,Kriefsays,“Wecontinuetoenhanceour products.Weputoutanewshapeof“Aeroleaf”anda newgenerator(1000Wvs300W)inthemarket.We havemanyideasandpossibilitiestobeastrongprovider globallyinthecomingyears.”
“Ibelievethatalonewecandostrongthings,but togetherwecangofar.Iwanttoopenmycapitalwitha partnerwho'sabletodevelopourtechnologyandour positioninthemarket.TheFutureisinfrontofusandit couldbebetterifwethinkbest.”
HOWTO IMPROVE THEROI OF YOUR BUSINESS IN 2024?
AreyoulookingtoimprovetheROIof yourbusinessin2024?Ifso,therearea fewthingsyoucandotomakeit happen.
Letuslearnthesethingsonebyone.
1.MakeUseofTechnology
TheuseoftechnologycanhelpimprovetheROI ofyourbusinessin2024.Withthehelpof technology,youcantrackyourexpensesand profitsmoreaccurately,whichcanhelpyou makebetterdecisionsaboutwheretoallocate yourresources.Additionally,technologycan helpyouconnectwithcustomersandclientsin newandinnovativeways,whichcanhelpyou boostsalesandrevenue.
2.FocusonEfficiency
InordertoimprovetheROIofyourbusinessin2024,you needtofocusonefficiency.Thismeansstreamliningyour processesandmakingsurethatyouremployeesareworking asefficientlyaspossible.Italsomeansmakingsurethat yourresourcesarebeingusedinthemosteffectiveway possible.
3.DiversifyYourBusiness
OneofthebestwaystoimprovetheROIofyourbusiness istodiversifyit.Thismeansexpandingintonewmarkets andofferingnewproductsandservices.Bydiversifying yourbusiness,youcanreachnewcustomersandimprove yourbottomline.
4.CutCosts
AnotherwaytoimprovetheROIofyourbusinessis tocutcosts.Thismeansfindingwaystodomorewith less.Thereareanumberofwaystocutcosts,including reducingwaste,automatingprocesses,andoutsourcing work.
5.OptimizeYourProcesses
AnotherwaytoimprovetheROIofyourbusinessisto optimizeyourprocesses.Thismeansmakingsureyour processesareasefficientaspossible.Thereareanumberof waystooptimizeyourprocesses,includingstreamlining yourworkflow,automatingyourtasks,andreducingyour waste.
6.ImproveYourMarketingEfforts
AnotherwaytoimprovetheROIofyourbusinessisto improveyourmarketingefforts.Thismeansmakingsure yourmarketingcampaignsareeffectiveandefficient.There areanumberofwaystoimproveyourmarketingefforts, includingusingtherightmarketingchannels,targetingthe rightaudience,andusingtherightmarketingtechniques.
7.InvestinTechnology
Anotherwaytoimproveyourbusinessistoinvestin technology Thismeansmakingsureyourbusinesshasthe latestandmosteffectivetechnologytools.Therearea numberofwaystodothis,includinginvestinginsoftware, investinginhardware,andinvestinginInternet infrastructure.
8.TrainYourEmployees
Anotherwaytoimproveyourbusinessistotrainyour employees.Thismeansmakingsureyouremployeeshave theskillsandknowledgetheyneedtodotheirjobs effectively Thereareanumberofwaystodothis,including providingon-the-jobtraining,classroomtraining,and onlinetraining.
Somebusinessesalsooffertheiremployeestheopportunity toattendtrainingseminarsandworkshops.Thiscanhelp employeeslearnnewskillsandstayup-to-dateonthelatest industrytrends.
Thereareanumberofdifferenttypesoftrainingprograms availabletobusinesses.On-the-jobtrainingisoneofthe mostcommontypesoftraining.Thisinvolvesproviding employeeswithhands-ontrainingwhiletheyareworking. Thiscanhelpemployeeslearnnewskillsandbecomemore familiarwiththeirjobduties.
9.Online&ClassroomTraining
Classroomtrainingisanothercommontypeoftraining. Thisinvolvesteachingemployeesinaclassroomsetting. Thiscanbeusefulforteachingemployeesnewskillsorfor providingrefreshercourses.Onlinetrainingisanother option.Thisinvolvesprovidingemployeeswithaccessto onlinetrainingcourses.Thiscanbeaconvenientoptionfor employeeswhowanttolearnnewskills,butwhodon'thave thetimetoattendtraditionalclassroomtraining.
Businessesalsoofferemployeestheopportunitytoattend trainingseminarsandworkshops.Thiscanhelpemployees learnnewskillsandstayup-to-dateonthelatestindustry trends.
10.Conclusion
Employeeswantconvenientandaffordabletrainingoptions thatwillhelpthemimprovetheirskillsandstaycurrentin theirindustry.Businessesshouldofferavarietyoftraining options,includingonlineandclassroomtraining,aswellas seminarsandworkshops.
Successful Entrepreneur TIPSTO BECOMING A
Tobeasuccessfulentrepreneur,havingtheright mindsetandsetofskillsisessential.Hereare sometipstohelpyouonyourjourney
1. Understandyourpersonaldefinitionofsuccess.
Successcanbedefinedinmanyways.Itisessential firsttounderstandyourpersonaldefinitionofsuccess. Whatdoesitmeantoyou?Whatareyourvalues,and whatareyoustrivingforinlife?Onceyouclearly understandwhatsuccessmeanstoyou,youcanbegin totakethenecessarystepstoachieveit.
Manypeopleequatesuccesswithwealthandmaterial possessions,butthatisnotalwaysthecase.Success canbedefinedasachievingyourgoals,nomatter whattheymaybe.Itcouldbebecomingasuccessful businessowner,raisingahealthyandhappyfamily,or travellingtodistantandexoticplaces.Theimportant thingisthatyouarehappywithwhatyouhave achievedandthatitmeetsyourpersonaldefinitionof success.
Don'tbediscouragedifyouarenotcurrentlyliving thelifeyouwant.Itisnevertoolatetochangeyour courseandstriveforsuccess.Thefirststepis identifyingwhatyouneedtodotoachieveyourgoals.
Youmayneedtomakesomechangesinyourlife, suchasalteringyourcurrentlifestyleordevoting moretimetoyourpassions.Themostimportantthing istostaymotivatedandfocusedonyourultimate goal.
So,whatisyourdefinitionofsuccess?Onceyou know,youcanbeginworkingtowardsachievingit. Remember,itisuptoyoutodefineyourownsuccess andmakeithappen.
2. Beliefinyourselfandyourabilitytosucceed.
Nomatterwhatanyonetellsyou,believeinyourself. Youhavetheabilitytoachieveanythingyousetyour mindto.Remember,themostsuccessfulpeoplehave failedthemosttimes.Sodon'tbeafraidtofail–it's theonlywaytolearnandgrow.Justkeeppushing forward,andyou'lleventuallyreachyourgoals.
3. Haveaclearandattainablegoal.
Whenitcomestogoalsetting,it'sessentialtobe realistic.Yourgoalsshouldbeclearandattainable. Otherwise,you'llquicklylosemotivation.For example,ifyourgoalistorunamarathoninsix months,butyou'veneverrunbefore,that'sprobably
notanattainablegoal.Instead,aimtoruna5kinsix months.
Havingaclearandattainablegoalisthefirststepto achievingsuccess.Whenyouhaveaspecifictargetto aimfor,you'remorelikelytoputintheeffortneededto reachit.So,takesometimetositdownandfigureout whatyouwanttoachieve.Berealistic,butalsopush yourselftoreachjustalittlebithigherthanyouthink youcan.
4. Setascheduleandsticktoit.
Oneofthemostimportantthingsyoucandoforyour writingistosetascheduleandsticktoit.Whether youdecidetowriteforacertainamountoftimeeach dayorweekoronlywritewhenyoufeelinspired,it's essentialtosetsomeboundariesforyourselfandstick tothem.Thiswillhelpyoutostayproductiveand avoidfeelingoverwhelmed.
5. networkwithotherentrepreneurs.
Whenstartingabusiness,it'simportanttogetout thereandnetworkwithotherentrepreneurs.Thisisa greatwaytogetadvice,learnfromtheirmistakes,and makeconnectionsthatcouldhelpyourbusinessdown theroad.Thereareplentyofeventsandgroupsfor entrepreneurstogetinvolvedin,sogooutandfind them!
6. Learnfromyourfailures.
Failuresareaninevitablepartoflife.However, whatyoudowiththosefailuresdeterminesyour success.Learningfromyourfailuresisoneofthe mostimportantthingsyoucandotoimproveyour life.
Whenyoufail,don'tgetdownonyourself.Instead, learnfromyourmistakeandfigureoutwhatyoucan dotoavoidmakingthesamemistakeagain.Ask yourselfwhatyoucouldhavedonedifferentlyand whatyoucandotoimproveyourchancesofsuccess nexttime.
Failureisalsoanexcellentopportunitytolearn moreaboutyourself.Whatareyourweaknesses? Whatmakesyousick?Whatmotivatesyou?When
youknowyourselfbetter,youcanworktoimprove yourweaknessesandbecomeamorewell-rounded person.
Sodon'tbeafraidtofail.Failuresareanaturalpartof thelearningprocess.Justmakesureyoulearnfrom yourfailuresandusethemtomakeyourselfabetter person.
7. Perseverethroughtoughtimes.
Nomatterhowtoughthingsmayseemattimes,itis vitaltopersevere.Thisisespeciallytruewhenit comestoourmentalhealth.Itisnotuncommonto experiencedifficultemotionssuchassadness,anxiety, oranger.However,itisessentialtorememberthat theseemotionsarenormal,andeveryoneexperiences thematsomepoint.
Itisimportanttorememberthatourmentalhealthis somethingthatweneedtotakecareof.Justlikewe wouldtakecareofourphysicalhealth,wemusttake careofourmentalhealth.Thismeansweneedtobe proactiveinourmentalhealthandaddressanyissues wemaybeexperiencing.
Ifweareexperiencingdifficultemotions,wemust reachoutforhelp.Manyresourcesareavailabletous, includingfriends,family,andprofessionals.Itis importanttorememberthatwearenotaloneandthat helpisavailable.
Whenthingsgettough,itisessentialtorememberto persevere.Wecangetthroughanythingifweputour mindstoit.
Followthesetips,andyouwillbeonyourwayto becomingasuccessfulentrepreneur.Remember alwaystostaypositiveandtakeactiontowardsyour goals.
