The Most Influential Women Leader To Watch 2024 | The Entrepreneurial Chronicles

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Inaworldwherecommunicationisceaseless,AmberDainesemergesasa

seasonedleader,boastingover26yearsofexperience.Sheisnotmerelya FounderandCrisisCommunicationsExpert;sheisthestorytellerofresilience, thenavigatorofcomplexPRwaters,andthearchitectofhelpingothersbuild, maintain,andrepairtheirreputations.

Amber'sjourneyisatapestrywoventhroughthecorridorsofpower,from navigatingthestormoftheBankingRoyalCommissiontorestructuringASXlisted companiesandnationalassociations.Herstrategicprowesshasbeenhonedacross continents,withingovernmentorganizations,non-profitgroups,andcorporates, makingheraglobalconnectorwithanextensivenetworkspanningAustralia,Asia, theUSA,UK,andEurope.

Beyondcrisismanagement,AmberempowersCEOsandbusinessleaders,shaping PRstrategies,refiningstakeholderrelations,andhoningbusinesscommunications forthepresentandthefuture.

Mastering the Art of Strategic Communication: The Journey of

DAINES

Founder and Crisis Communications Expert, Bespoke Co.

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Amber'sdedicationtostayingaheadinthePR industryisevidentinthelaunchoftwoinnovative productssince2021.Thefirstispodcasttraining, drawingonherexperiencehostingthesuccessful 'PoliticsofEverything'podcast.Theworkshopshelp clientsproducetheirowncontent,providingcontrol overmessagingandcommunication.Thesecond product,settolaunchin2024,isanESG (environmental,social,andcorporategovernance) toolnamed'ESG4PR.'Thisworld-firstinnovation enablessmallercompaniestobenchmarkand measuretheircommunicationsperformanceinESG matters.

PRforEveryIndustry

BespokeCo.operatesacrossvarioussectors, excellinginleveragingideastothemedia,shaping opinionsfordecision-makingopportunities,and ensuringeffectivecommunicationregardlessofthe industry.Amberemphasizesthateffective communicationiscrucialforbrandlongevity, especiallyintoday's24/7mediaworld.

MediaMastery

Amberrecognizestheenduringrelevanceandrarity ofmediarelationsasaskill.Havingtrainednearly 6000leadersacrossdiversesectors,BespokeCo. focusesoneffectivelymanagingmediainterviews, whetherforcrisiscampaignsornewproduct launches.Theagencyensuresclarityonnecessary stepsandalignscommunicationstrategieswiththeir activities.

Technology,Sustainability,andHumanExpertise

Innavigatingtheevolvinglandscapeofmediaand communications,AmberensuresthatBespokeCo. benefitsfromanintergenerationalworkforce,tapping intodiverseexperiencesandideastoemployboth cutting-edgetechnologyandtime-testedinsights. Theagencyemphasizesthesignificanceofhuman insights,analysis,andexpertiseindelivering exceptionalPRservices.

Sustainable Growth Through Collaboration and Continuous Learning

Bespoke Co. prioritizes sustainable growth through a collaborative approach, incorporating client insights and industry best practices while continuously learning and evolving to meet changing market demands.

More Meaningful and Impactful Campaigns with ESG Focus

Amber's future vision for Bespoke Co. revolves around making clients' campaigns more meaningful and impactful, leveraging the right technology and continuously rening approaches to meet evolving client needs. The development of the new ESG tool further exemplies Amber's commitment to effective communication and sustainability in the business landscape.

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