UNIVERSO MARINO MEDIA & NINO FRAGUELA PRESENT
A UNIQUE GLOBAL CHALLENGE ! JOINING THE CITIES OF MIAMI AND HAVANA WITH AN INCREDIBLE NON-STOP TRIATHLON
BECOME A PRIVILEGED PARTNER OF AN OUTSTANDING SPORTING EVENT, BOTH SYMBOLIC AND CHARITABLE, WITH INTERNATIONAL MEDIA COVERAGE
287 MILES NON STOP
A TRIATHLON OF 13 MILES RUNNING, 168 MILES BICYCLING AND 106 MILES SWIMMING ACROSS THE STRAITS OF FLORIDA An exceptional challenge that is already arousing a buzz in the United States, France, Cuba, Argentina, Spain, Venezuela, Australia and Mexico
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SUMMARY
1 | THE PROJECT 2 | WHY THE CROSSING 2017 ? 3 | NINO FRAGUELA 4 | THE TEAM 5 | THE PREPARATION 2015 - 2017 (EVENTS, COMPETITIONS, CHALLENGES) 6 | MEDIA PLAN & PRESS COVERAGE 7 | SPONSORING & PARTNERSHIPS 8 | SPONSORSHIP PROPOSITIONS
P.4 P.5 P.7 P.10 P.15 P.30 P.51 P.58
CONTACT +33 (0)6 08 73 29 95 +33 (0)6 37 81 94 49 contact@thecrossing2017.com www.thecrossing2017.com
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A CROSSING FULL OF DANGER! More than 50 hours non-stop in the waters of the Straits of Florida
1 THE PROJECT… A REAL HUMAN ADVENTURE The Crossing 2017 is the exceptional challenge of Nino Fraguela, a French triathlete of Cuban origin, to connect the cities of Miami and Havana with a spectacular swim.
The athlete will test the limits of physical and mental endurance. That is why Nino will be assisted by a team of around thirty people who are convinced of the success of the challenge, a historic record.
The Crossing 2017 will be in the form of a triathlon. This journey will begin symbolically with 13 miles of running in the Little Havana neighborhood of Miami, followed by 168 miles of biking from Miami to Key West, to finish with a spectacular swim of 106 miles across the Straits of Florida, which separate Key West from Havana.
The members of his team are recognized in the world of sport, science and technology.
This challenge, never before attempted by a man, will take place September-october 2017. Two years of preparation and rigorous training is necessary so that Nino, assisted by his team, can succeed in his dream. The Crossing 2017 is an enormous challenge for Nino and his team. The triathlete will face extreme difficulties, especially the swimming part in the treacherous Straits of Florida: weather conditions, dangerous fauna and the very powerful Gulf Stream, nicknamed “The Great Blue River” in Ernest Hemingway’s novel “The Old Man and the Sea”.
The Crossing, besides being an exceptional challenge, is unique in many ways: • Never previously attempted by a man. Only four women have tried • Never attempted by a triathlete • Never attempted by a non-professional athlete and one without a worldwide title in free-water swimming • Never attempted by a Cuban The philosophy of The Crossing 2017? To be an unprecedented challenge to put the physical and mental limits of a human being to the test.
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2 WHY THE CROSSING 2017 ?
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A few years ago I was on a beach in the Caribbean which I frequented as a child. When I swam up to the coral reef I faced a real nightmare. This reef, once considered as among the most beautiful in the world, was destroyed. In the 200 meters which separated it from the coast there were bottles, cans, garbage bags and lots of other garbage. In 15 years the beach had been transformed into a gigantic trashcan. Never could I have imagined finding this paradise in such a state. On my return to Europe, I realized the urgency to alert the public : Sharks killed just for their fins, dolphins and whales massacred, fishing nets scraping the seabed and catching even the smallest fish, not forgetting global warming of the earth and the oceans with all its impacts.
Devastating effects with their first climate refugees.... As the father of 3 girls I cannot tolerate that we continue like this and sacrifice the future of our children and successive generations. These two concerns, nature and our children, urged me to act to help the people, the associations and the philanthropists who fight every day for the defense of our planet. So I understood that I had to work alongside them and take very strong action to deliver a message and sensitize the world to this situation, in the hope that my daughters and all the children of the world can live one day on this planet in harmony with nature.
Nino Fraguela
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2 WHY THE CROSSING 2017 ? 1 | ACHIEVE AN EXTRAORDINARY AND HISTORIC SPORTING CHALLENGE The Crossing 2017 is a sporting challenge to show the world how far a human being can go, and what are his limits of physical and mental endurance. The Crossing 2017 is also symbolic, joining the United States and Cuba.
2 | RAISE AWARENESS OF THE PROTECTION OF THE OCEANS , NATURE AND THE FUTURE OF OUR CHILDREN The goal is to draw society's attention to the need to protect nature, the marine environment and its wildlife, and to raise awareness of the dangers of global warming. We plan to raise funds to help support two associations, one dedicated to the protection of nature and the other to the protection of children.
3 | SEND THE MESSAGE TO ALL THAT, WITH WILL, PASSION AND TEAMWORK, EVERY CHALLENGE IS POSSIBLE If we are able to achieve this challenge, even if it seems impossible, and even if logic and probabilities are against us, then you will be able to achieve all that you undertake. Any dream is achievable and examples can be found of extraordinary challenges over the centuries that have been achieved by men and women. Where are our limits?
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NINO FRAGUELA
A PORTRAIT OF AN EXTRAORDINARY MAN
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3 NINO FRAGUELA Born in 1962 in the Vedado district, only 50 meters from the famous Malecon of Havana, he has been fascinated since his early youth by nature, the sea and marine wildlife. At 5 years of age, due to frequent asthma attacks and pursuant to doctor’s advice, Nino began swimming in the swimming pool of a club in the Cuban capital. At the same time he made his first plunges into the sea and, at 9 years of age, he began free diving. Quickly he began passing the same amount of time at sea as at school, which were separated by only 200 meters. At the age of 12, he moved from swimming to water polo. In 1986 he graduated from the Faculty of Biology of The University of Havana. During his 5 years there, he represented the University in numerous competitions and was a member of Havana’s team in the water polo national championships.
After his studies he began working at the Hotel Colony on an island in the south of Cuba, at the first and foremost International Dive Center of Cuba, where various underwater photograph competitions were organized (4th World Championships of Underwater Photography) due to the excellent state of preservation of the sea bed there, which was a protected and incredible nature reserve. It was during this period, thanks to his scuba and free diving activities, that his deep interest in the sea and its protection was reaffirmed. His character, his strength, his will, his versatility and his perpetual desire to always push ahead were forged by his experiences with nature, other divers and adverse weather conditions. His rebel and nonconformist character leads him to attempt new challenges while always seeking perfection, which is, along with his great love for nature, one of his big virtues. This makes a challenge such as The Crossing 2017 ultimately predictable!
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His arrival in France in 1990 and his ability to integrate there show that he is a man capable of adapting to any situation, whether on the human level or as a sportsman. He lives at present in France and works as a sports coach. During his 55 years on this earth he has never stopped his sporting activities, setting for himself bigger and bigger challenges, and in this vein he began doing triathlons, which became his great passion. He has participated in numerous triathlons and Ironman competitions in Europe and in America and has represented France in several international triathlon competitions such as the Iberoamericain Championships ITU in Havana, the European Championships ETU in Geneva (2015), the World Championships ITU in Chicago (2015) and the European Triathon Championships ETU in Lisbon (2015).
BUT THE MOST IMPORTANT CHALLENGE OF HIS LIFE IS UNDOUBTEDLY THE CROSSING 2017, HIS BIGGEST DREAM AND ONLY PRIORITY FOR TWO YEARS, AND WHAT WE HOPE TO CELEBRATE IN THE FALL OF 2017.
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THE TEAM
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Given the duration and the complexity of the Crossing as well as the preparation time (2 years ), it was important to gather together a group of professionals in the various areas of sports, science, underwater activities, promotion, advertising , etc. to bring all the support necessary for the execution and success of the project.
PROJECT MANAGEMENT
PREPARATION / TRAINING
Nino Fraguela, The Athlete. Responsible overall for The Crossing 2017 and its preparation (France)
Marc Vouillot, Physical and Mental Coach (France)
Eduardo Nieto Misas, Operational Project Manager (Spain) Doris L. Speer, Manager of Legal Affairs and Sponsors / Partners (USA / France) Dominique Milherou, Manager of Communication and Official Photographs (France). ValĂŠrie LiĂŠbart, Public Relations in France (France)
Manuel Rodriguez-Leston, Public Relations in the States (USA)
Ghyslaine Duhamel, Swim Coach (France) Alberto Mojeron, Swim Coach & Water assistance (Spain) SEA TEAM David Galiano Martinez, Dive Specialist (Spain) Andy Cabrera Avila, Responsible for Water Security, world class in free diving (France) Alejandro Bolivar Rodriguez, Water Security (Cuba) Jordy Palou, Water Security [Spain]
Tania Perez, Coordinator of events and traing in Spain (Spain)
MEDICAL
OTHER EXPERTS
Sylvie Caudrillier, Chiropractor (France)
Chief and Assistant Skippers (USA) Jellyfish expert (USA) Meteorologist (USA) Specialist in Marine Currents (USA)
Lenin Hernandez Teuma Docteur & physcial coach (Cuba)
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CORE TEAM Marc Vouillot Physical and Mental Coach Lives in Montpellier, France Marc is an educator, physical and mental coach known in the sports world. He teaches at CREPS (Regional Center for Physical Education) in Bordeaux and Montpellier. Marc is a former coach of the French power lifting team, and a champion in the fight against doping. He has trained many physical trainers and sports coaches in France. Marc is considered to be one of the best trainers in the world. He has written and co-written many works on the topic of physical preparation and training. Marc handles all of Nino’s physical and mental training (muscle strengthening, progressive relaxation, Sophrology, etc.) and monitors him throughout his preparation for the project.
Andy Cabrera Avila Water Safety Lives in Paris, France Andy is French-Cuban, a master professional swimmer who is a world class recordholder in free diving.
Andy accompanies Nino during his French preparatory challenges (with fins and snorkel), and will be in the water at his side for The Crossing 2017. Andy ensures Nino’s security and motivates him for this incredible challenge.
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CORE TEAM Ghyslaine Duhamel Swim Coach Lives in Melun, France
David Galiano Martinez Dive Specialist Lives in Spain
Ghyslaine has been a swimming teacher for almost 40 years. An accomplished athlete, she is an enthusiast of outdoor sports, half marathons, trails, and tennis.
David is a specialist in scuba diving and other underwater activities. He is a dive instructor and skipper of both motorboats and sailboats.
She is one of NIno's coaches for his swim training.
He has conducted expeditions in various regions of the globe (The Caribbean, the Atlantic Ocean and the Indian Pacific). During The Crossing 2017, David will be in the water with Nino to protect him against sharks and schools of jellyfish
Very competent in her area of expertise, she is indispensible to the athlete's preparation.
Sylvie Caudrillier Chiropractor Lives in Melun, France A chiropractor for 25 years, Sylvie has monitored and prepared international level athletes for 9 years (swimmers, tri-athletes, athletes and cyclists). Sylvie became a certified Kinesio Taping Practitioner in 2014, and is about to obtain a university degree for preventive care of athletes. She is passionate about nature. Sylvie will track Nino while he is in the water and attend to him during any critical moments when he might have a physical problem .
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CORE TEAM Dominique Milherou Manager of Communication Lives in Marseille, France Director of communications of Petit Carnet in Marseille since 2012, Dominique was previously a journalist in Paris with the Vivendi group (wining a 2nd place award for the best report of the year of the professional press). He has also served for over 10 years as Multimedia Communication Director in a leading Parisian tourism group, covering 15 brand names. He is also the founder of one of the most followed blogs in Marseille with nearly 30,000 followers: Tourismemarseille.com.. He has been supporting Nino in his communications and projects for 8 years.
Doris L. Speer Manager of Legal Affairs & Sponsors / Partners Lives in Paris, France Doris is a seasoned New York attorney with more than 25 years of experience. She started her career in New York City at the “Wall Street� law firm Shearman & Sterling, handing M&A and corporate finance matters. She came to Paris with the ALSTOM Group in 2004, where she was Deputy General Counsel, Business Transactions with global responsibility for all legal aspects of its M&A activity, and where she earned an Executive MBA at the Paris business school HEC. She will support Nino in all legal aspects of the project, including sponsoring arrangements.
Eduardo Nieto Misas Operational Project Manager Lives in Spain
With a degree in Marine Biology from the University of Havana, Eduardo started his career at the ministry of the Cuban Tourism and participated in research for tourism development and nature conservation. At the same time he joined the Speleological Society of Cuba and became an instructor of high-level diving. He has participated in several national and international exploratory and scientific expeditions. He has also organized events leading to various world records for several free diving champions, such as Pipin Ferreras and Deborah Andollo.
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THE PREPARATION OF NINO FRAGUELA 2015 to 2017
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5 THE PREPARATION OF NINO FRAGUELA
30 HOURS OF TRAINING EACH WEEK, INCLUDING 16-20 HOURS OF SWIMMING A DOZEN INTERNATIONAL COMPETITIONS INCLUDING EUROPEAN AND WORLD CHAMPIONSHIPS WITH THE FRENCH TRIATHLON TEAM MAJOR PREPARATORY CHALLENGES BECOMING MORE AND MORE DIFFICULT A modern and innovative preparation which began in July 2015 for a 24 month period, consisting of 30 hours of training a week, split as follows: • 16 hours of swimming, representing 70% of the total hours • 6 hours of biking, representing 20% of the total hours • 3 hours of running, representing 10% of the total hours • 4 hours of other physical preparation
THE TRAINING FACILITIES 1) The Sports Complex of the City of Melun in the Paris Region which has: • An open Olympic swimming pool of 50 meters • A covered swimming pool of 25 meters • A fitness center • A swimming coach • An athletic coach 2) A training base in Marseille in the Cercle des Nageurs pool and preparation at sea with the following logistical support: • 2 boats • 2 kayaks • 2 divers • 1 coach for open swimming
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5 NINO’S SEVEN PREPARATORY CHALLENGES
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5 THE PREPARATION OF NINO FRAGUELA IN 2015 A « first » for a triathlete The complexity of his double preparation, one for official competitions such as world sprint championships, and one for The Crossing 2017 where the training is based on aerobics (long endurance), has never ever been tested by an athlete.
JULY, AUGUST AND SEPTEMBER Per week • 4 swimming sessions in a swimming pool • 3 biking sessions • 2 running sessions
July 10 July 12 July 26 August 8 August 8 August 9
Competition Competition Competition Competition Competition Competition
August 15 August 29 Sept. 15-20 Sept. 15-20 Sept. 29
Training Competition Competition Competition Challenge
Oct. 4 Dec. 22
Competition Training
OCTOBER, NOVEMBER AND DECEMBER Per week • 8 swimming sessions in a swimming pool • 3 biking sessions • 2 running sessions
European Championship, ETU Triathlon Sprint; Geneva (Switz.) European Championship, ETU Olympic Triathlon; Geneva (Switz.) Triathlon; Marseille (France) International Triathlon of London, Super Sprint (UK) International Triathlon of London, Sprint (UK) International Triathlon of London, Olympic (UK) • These 3 triathlons were completed within a space of 19 hours Test of 10 Km in swimming pool (France) Triathlon; Chantilly (France) World Championship of Aquathlon; Chicago (USA) World Championship Triathlon Sprint; Chicago (USA) Challenge of The Frioul: 6 miles of running, 12 miles of biking and 9 miles of swimming of the coast of the Archipelago of Frioul; Marseille (France) French Triathon Championship; Nice (France) 12 hour night swimming test in a pool (22 miles)
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Preparatory Challenge No. 1 / A Tour Around The Frioul, Marseille
9 MILES
Eastern Wind of 19 mph
6 MILES
12 MILES
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5 THE PREPARATION OF NINO FRAGUELA IN 2016 JANUARY TO DECEMBER Per week • 8 swimming sessions • 3 biking sessions • 3 running sessions Training in the pool of the Cercle des Nageurs of Marseille
May 12
Challenge
Challenge of the Archipelago of Calanques, 12 miles of swimming; Marseille (France)
May 26-29
Competition
European Championship ETU Triathlon; Lisbon (Portugal)
June 23
Challenge
Challenge of the Planier Lighthouse, 19 miles of swimming; Marseille (France)
August 6-7
Competition
London Triathlon, 3 courses, winner in his category; London (UK)
Sept. 29
Challenge
Challenge of the Marseille Coastline, 25 miles of swimming, 24 hours triathlon non-stop Marseille (France)
Dec. 30
Challenge
New Year’s Eve Challenge, 34,2 miles of swimming, 35 hours triathlon non-stop (Spain)
Challenge of the Tour of the Archipelago of Calanques, Marseille (France)
European Championship ETU Triathlon Sprint. Lisbon (Portugal)
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4 More Challenges in France, in the sea off Marseille These Challenges are part of the program to progressively prepare for very long endurance. The program is not based on speed training, but on increasing heart and lung activity as well as a mental preparation to progressively achieve a relaxation which can be used to overcome pain.
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MAY 12 MARSEILLE (France)
JUNE 23 MARSEILLE (France)
CHALLENGE OF THE ARCHIPELAGO OF CALANQUES
CHALLENGE OF THE PLANIER LIGHTHOUSE
NON-STOP TRIATHLON 8 miles running 19 miles bicycling 12 miles swimming
NON-STOP TRIATHLON 8 miles running 25 miles bicycling 19 miles swimming
39 MILES
A SUCCESSFUL TEST! 7 hours in the water to test the comfort of the wet suit, and his nutrition and mental capacity
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52 MILES
A FIRST! To and from the Planier Lighthouse, 9+ miles from shore, spending 12 hours in the water against very powerful currents
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PREPARATORY CHALLENGE NO. 2 / CALANQUES ARCHIPELAGO In downtown and off the steep rocky coasts of Marseille, the May 12, 2016 Challenge was more successful than initially planned, with Nino doing an additional 2 miles of running, as well as an additional 6 miles of bicycling.
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PREPARATORY CHALLENGE NO. 3 | LIGHTHOUSE PLANIER After 9 miles of running (instead of the planned 8 miles) in the center of Marseille, 31 miles of bicycling (instead of the 25 miles planned), Nino began his 19 miles of swimming from the Cercle des Nageurs of Marseille to go to and from the mythical Planier Lighthouse against its extremely powerful surface currents.
This challenge was carried out with the special participation of Andy Cabrera Avila, a world record holder in free diving. He helped the Franco-Cuban in the water by swimming 8 hours (with fins) by Nino’s side to support him. A great help !
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PREPARATORY CHALLENGES IN 2016 4
SEPTEMBER 26 MARSEILLE (France)
DECEMBER 30 2016 (Spain)
THE CHALLENGE OF THE MARSEILLE COAST
NEW YEAR’S EVE 2017 CHALLENGE
NON-STOP 24 HOUR TRIATHLON 9 miles running 25 miles swimming 104 miles bicycling
NON-STOP 35 HOURS TRIATHLON 13 miles running 31 miles swimming 161 miles bicycling
138 MILES
205 MILES
A BIG CHALLENGE, SUCCESSFUL ! After 9 miles of running, Nino swam 25 miles for more than 12 hours non-stop (2 hours at night), followed by 104 miles of biking to complete 24 hours of continuous efforts
A HUGE CHALLENGE, SUCCESSFUL ! A dress rehearsal of more than 24 hours in the water, including one complete night, faced with the vagaries of weather and a strong presence of marine wildlife
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PREPARATORY CHALLENGE NO. 4 | MARSEILLE COAST CHALLENGE Nino was successful on September 26, 2016, at the 4th incredible preparatory challenge in Marseille, a triathlon which lasted 24 hours non-stop, including a 25 mile swim! The athlete started at 5am in downtown Marseille for a run of 9 miles, followed by more than 12 hours of swimming, 25 miles along the coast of Marseille from the area of l'Estaque to the Morgiou Creek! Then he went straight to the bicycle, biking 104 miles during the night, with loops from Cassis to l’Estaque, until 5am the next day to complete his non-stop 24 hour Challenge!
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PREPARATORY CHALLENGE NO.5 | NEW YEAR’S EVE 2017 CHALLENGE Nino was successful on January 1, 2017, at the 5th incredible preparatory challenge in Salou, Catalonia, a triathlon which lasted 36 hours non-stop, including a 31 mile swim! From 2016 to 2017...an impressive 36-hour non-stop triathlon in South of Catalonia, Spain was completed by Nino Fraguela ! A great challenge that began with 21 km (13 miles) of running between Salou and Tarragona, followed by 50 km (31 miles) of swimming in a 24 hour period from Tarragona to L'Ampolla and finally ended with 260 km (161 miles) of bicycling between L'Ampolla, Calafell and Salou. This challenge began on December 30, 2016 and ended on January 1, 2017. Nino completed this huge challenge in 36 hours and 45 minutes non stop ! The team welcomed in this Challenge for the first time Jordy Palou and Alberto Morejon, the national Cuban swim team coach, the only man to have swum from Bahamas to Cuba. He has also represented Cuba in two open water swimming World Cups.
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PREPARATORY CHALLENGE NO.6 | COSTA DAURADA CHALLENGE 6th Preparatory Challenge, 6th success ... 326 km (50 km more than planned) in only 30 hours including 15 hours spent in the water to complete the 55 km swim.
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THE PREPARATION OF NINO FRAGUELA IN 2017 JANUARY, FEBRUARY, MARCH, APRIL Per week • Alternating among 5, 6, 7 and 8 swimming sessions per week • 3 biking sessions • 2 running sessions
February 26
Competition
Iberoamericain triathlon ITU, Havana , Cuba
April 24
Challenge
Costa Dorada Challenge (326 km with 55 km swim)
June 21
Competition
Open Swim Stars of Paris (winner of his age category)
July 2
Challenge
Preparatory Challenge n°7, 331km, 52 h, triathlon non stop, with 100 km swim
July 22
Competition
London Triathlon ( 2 categories in 19 heures) (winner of his age category)
Sept-oct
Le Challenge
The Crossing 2017: Miami - Havana
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PREPARATORY CHALLENGE N°7 | THE ULTIMATE ONE He did it ! Complete success for this incredible 7th and final preparatory challenge ... a 52-hour nonstop triathlon, yes, 52 hours! 391 km (242 miles) in total including 21 km (13 miles) of running, 270 km (167 miles) biking and 100 km (62 miles) of daytime and night time swimming in the Seine River and in the Melun Olympic Pool near Paris!!!
Nino is now extremely tired, his body held on at this new major test, his head on the other hand hurt him badly...a challenge without any assistance, alone with himself and his mind to exceed his limits and to gain maximum confidence for the final challenge in less than 90 days. He would like to thank all those who encouraged him along the Seine River and in the Melun swimming pool.
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MEDIA PLAN & PRESS COVERAGE
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6 MEDIA PLAN & PRESS COVERAGE GLOBAL MEDIA COVERAGE TO DATE IN 9 COUNTRIES
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MEDIA COVERAGE USA TV UNIVISION ACCION DEPORTIVA EXTRA (ACTION SPORTS EXTRA) Univision is the biggest Spanish-speaking television network in the United States. Its sports program, the equivalent of “l’Equipe du Dimanche” in France on Canal +, has nearly 1 million viewers in the US and in Central and South America and is rebroadcast many times during the week. A special 3 minute report shot in Key West, Florida presented The Crossing 2017. WATCH THE VIDÉO https://youtu.be/_-C4ZtkJ9EQ
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MEDIA COVERAGE USA
TV & WEB TELEMUNDO 51 NEWSCAST Nino was interviewed for the newscast of Telemundo Miami, the regional branch of the second largest Hispanic network in America. http://www.telemundo51.com/videos/Triatleta-cubano-buscar_-r_cord-Guiness_TLMD--Miami-375493841.html
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MEDIA COVERAGE USA PRESS EL GLOBO NEWS
PRESS EL NUEVO HERALD
Newspaper and information media for the Hispanic community of Florida.
The most important Hispanic media in the United States
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MEDIA COVERAGE USA PRESS & WEB UNIVERSO MARINO FOLLOWS NINO THROUGHOUT THE PREPARATION Universo Marino has for years been a major media player in the US on everything related to the sea ... scuba diving, boating, sea sports and ecology with the publication of hundreds of articles and videos and with partnerships in many events. The group's President, Manuel Rodriguez Leston, and Vice President, Isabel Rodriguez Leston, chose to support The Crossing 2017 financially and through the media by regularly writing articles and by arranging contacts for The Crossing 2017 with American television and radio stations using their extensive network.
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MEDIA COVERAGE USA RADIO LA PODEROSA BROADCAST NEWS 2 Interviews by Manuel Rodriguez Leston and one by Eddie Calderon for the WWFE La Poderosa radio station, Miami. Founded in 1988, the radio station transmits 24 hours a day throughout Florida, Cuba and the Caribbean.
RADIO CARACOL BROADCAST NEWS Miami radio station covering news and culture.
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MEDIA COVERAGE USA PRESS HOLA LATINOS
More than 100,000 readers each month for this English and Spanish language magazine.
FUTURE MEDIA COVERAGE USA TV CNN & FOX Interviews scheduled in Miami with the 24 hour news channels CNN, FOX NEWS and ABC News Also, several channels including Telemundo and Univision have already indicated their intention to acquire exclusive rights to The Crossing 2017.
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MEDIA COVERAGE CUBA & ARGENTINA PRESS & WEB ON CUBA MAGAZINE
WEB 14YMEDIA.COM
On Cuba, through its website, magazine and 150 journalists, is a major player in the Cuba press.
14YMEDIA is the main independent digital media in Cuba.
WEB TRIATLONERS
PRESS & WEB MAS AIRE
This is an Argentinean website that specializes in triathlons.
MAS AIRE is an Argentinean magazine that specializes in triathlons and running.
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MEDIA COVERAGE ARGENTINA, MEXICO & SPAIN PRESS & WEB NOTICIAS DE LA SEMENA This is an Argentinean website and news magazine.
PRESS & WEB LA VERDAD NEWS
WEB DIARO DEL TRIATLON
La Verdad News is a website and lifestyle and news magazine for the Hispanic American community.
A Spanish website that specializes in triathlons.
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MEDIA COVERAGE SPAIN PRESS & WEB DIARI DE TARRAGONA Web site and daily news in Catalonia
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MEDIA COVERAGE FRANCE TELEVISION France 3 News story broadcast by the television station France 3 on September 19 and 20 in Provence-Alpes and Marseille: https://youtu.be/GZKg52poP5M
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MEDIA COVERAGE FRANCE PRESS 20 MINUTES
WEB YAHOO.FR
Articles on the regional web edition and the national print edition of “20 Minutes”, a daily
Publication on the page Yahoo Originals of the search engine Yahoo News.
PRESS & WEB LA PROVENCE An article and additional publicity in the largest daily paper of the French region of Provence-Alpes-Côte d'Azur.
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MEDIA COVERAGE FRANCE PRESS PLEINE VIE Most important senior magazine in France
PRESS & WEB LA RÉPUBLIQUE DE SEINE ET MARNE Regional daily newspaper
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MEDIA COVERAGE FRANCE PRESS TRAVEL STYLE MAGAZINE
WEB TARPIN BIEN
ONGOING
ONGOING
Partnership with this upscale travel magazine with 5,000 Facebook fans in the upper socioprofessisonnal category.
Followed by the largest Marseille blog and its 75,000 Facebook fans.
WEB TOURISME-MARSEILLE.COM
WEB GUIDE-PISCINE.COM
ONGOING
ONGOING
Followed by one of the most important blogs in Marseille, with 18,000 Facebook fans, 2,600 Twitter fans and 32,000 Google+ fans.
Followed by one of the largest websites dedicated to pool and water sports.
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MEDIA COVERAGE FRANCE WEB FAIRE DU SPORT A MARSEILLE
WEB Z’INFOS 975
ONGOING
This website, the largest dedicated to sports in Marseille, continuously follows The Crossing 2017 via articles on its website and through its social networks.
Z’Infos is the Reunion Island’s biggest news website, with international coverage.
FUTURE MEDIA COVERAGE FRANCE AFP A photo shoot was conducted in May 2016. A dispatch will be broadcast
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Photo taken by l‘Agence France Presse (AFP)
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MEDIA COVERAGE FRANCE
PRESS LA MONTAGNE & LE POPULAIRE Following his training in the Creuse region for the 3 races of the London Triathlon in 2016 & 2017, articles on Nino appeared in Le Populaire and La Montagne (180,000 readers and 2 million visitors per month on the website), two daily regional newspapers of central France.
WEB OLAAA.FR
WEB EVAUX LES BAINS
An article on the French sports website olaaa.fr
An article on the official website of the City Hall of Evaux les Bains, France, where Nino trained during the summer of 2016.
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6 MEDIA PLAN & PRESS COVERAGE A COMPREHENSIVE MEDIA PLAN WITH INTERNATIONAL COVERAGE Our Publicity, Public Relations and Merchandising department will handle contacts with the national and international press for the media coverage of The Crossing 2017, which already has begin to awaken international interest in 9 countries. The media will also cover all the sporting events in which Nino is participating during these two years of preparation. This increasing interest is due to the fact that this is a unique event: The first man, Nino Fraguela, to accomplish a triathlon that will finish with a swim across the Straits of Florida. This advertising department will be staffed by a group of experts in the field with vast experience in communications and with the cooperation of journalists, producers, photographers, cameramen, etc. Everything is planned to guarantee media coverage of The Crossing 2017 before, during and after the challenge.
DOMINIQUE MILHEROU Director of Communication & Press Relations in France for The Crossing 2017
Director of communications of Petit Carnet in Marseille, Dominique was previously a journalist in Paris with the Vivendi Publishing group (wining a 2nd place award for the best report of the year of the professional press). He has also served for over 10 years as Multimedia Communication Director in a leading Parisian tourism group, covering 15 brand names. He is also the founder of one of the most followed blogs in Marseille with nearly 30,000 followers: Tourisme-marseille.com. He has been accompanying Nino in his communications and his projects for 8 years.
06.61.32.71.79 / contact@petit-carnet.com
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WEB COMMUNICATION SOCIAL NETWORKS & WEB There is very active communication about the project in French and English on TC2017 Facebook (4,500+ fans), Nino’s Facebook (3,200 fans) Twitter (800 subscribers), Instagram, Google+, Youtube, Dailymotion, Vimeo and on the website of The Crossing 2017. The press and many athletes in France and abroad, including members of the USA triathlon team are starting to follow social networks. The Crossing 2017 receives frequent highlighting by our partners in communication.
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PRINT COMMUNICATION FLYERS, POSTERS, BANNERS, PRESS KITS, MERCHANDISING FOR THE CROSSING 2017 Production and printing of thousands of flyers and posters in English, French and Spanish, distributed at each event in France and abroad, and displayed by our partners. Creation of a press kit. Logos of sponsors on outfits and accessories to enhance their visibility in The Crossing 2017.
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SPONSORING & PARTNERSHIPS
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7 SPONSORING & PARTNERSHIPS BECOME A PRIVILEGED PARTNER OF AN OUTSTANDING SPORTING EVENT, BOTH SYMBOLIC AND CHARITABLE, WITH INTERNATIONAL MEDIA COVERAGE Even though The Crossing 2017 will take place between the United States and Cuba, the Challenge is being prepared in Europe and mainly in France, where Nino (who is French as well as Cuban) and most of the team lives. Sizable journalistic and media coverage, which has already begun, as well as a broad promotional and advertising campaign by first-rate media, are going to put France in media headlines all over the world. We look for institutions, companies and brand names that could be interested commercially, as well as philanthropically or scientifically, to sponsor or collaborate with our Crossing. We also look for those who would like to participate in donations to non-governmental organizations with which we would like to collaborate for the conservation and protection of our oceans and nature, as well as protection of children.
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7 PARTNERSHIPS OUR PARTNERS CURRENTLY ARE:
TYR SPORT (USA) Swimming / Bicycle / Running Material TYR Sport was created in 1985 by Joseph DiLorenzo, a swimwear manufacturer, and Steve Furniss (1972 Olympic Bronze Medal winner and captain of the 1976 USA Olympic Swim Team). They named their company TYR after the Norse god of courage, law, bravery and war. TYR Sport, Inc. is an American manufacturer of competitive swim and triathlon apparel and gear. The company also focuses on water polo, aquatic fitness, recreational swimming and more. Tyr Sport is the official retailer of the USA Triathlon National Team and British National Swimming Team and will become a sponsor of the Crossing 2017.
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UNIVERSO MARINO (USA) Global organisation, Financial & logistic support Universo Marino has for years been a major media player in the US on everything related to the sea... scuba diving, boating, sea sports and ecology with the publication of hundreds of articles and videos and with partnerships in many events. The group's President, Manuel Rodriguez Leston, and Vice President, Isabel Rodriguez Leston, chose to support The Crossing 2017 financially and through the media by regularly writing articles and by arranging contacts for The Crossing 2017 with American television and radio stations using their extensive network.
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SHARKBANZ (USA) Water Security Sharkbanz are shark deterrents for beachgoers, swimmers, and surfers. Created by surfers and divers and tested by marine biologists on predatory shark species, Sharkbanz use patented magnetic technology to interfere with sharks' sensitive electroreceptors. Sharkbanz do not harm sharks or other sea creatures, use no batteries, require no charging, and are designed to endure the most rigorous water sports. Nino and his team will wear Sharkbanz II to protect them in the very dangerous Straits of Florida.
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POLAR (Finlande) GPS Warches Listening to your body is one thing, understanding what it is telling you is a different story. That is where Polar can help. By measuring your Heart Rate at rest and while you are training Polar products help you to achieve your fitness goals. Whether you are getting active, want to improve your fitness or are looking to maximize your performance, Polar has a product that is right for you. Polar's unique features help you to plan, train and analyze your exercise and is something they have been doing since 1977 when they invented ground breaking solutions for Heart Rate Training. Polar solutions will help Nino during his crossing.
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POWER BREAK (FRANCE) Financial support Power Break is a French brand offering a whole new innovative concept. A complete automatic distribution solution for fitness and sport centers... with the creation of fresh protein drinks on demand (nondoping drinks, made in France), protein snacks & energy drinks, sports accessories & care products. Power Break is contributing financially to The Crossing 2017 organization.
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SWIM SECURE (UK) Water Security Swim SecureÂŽ products are designed for open water swimmers to BE SAFER. BE SEEN as well as providing waterproof storage during your swim. Swim SecureÂŽ products are used by competent swimmers to increase visibility in the open water. They are suitable for use by open water swimmers, triathletes, recreational swimmers...
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AMEO (GERMANY) snorkels Breathe inside the water as freely and relaxed as never before. The POWERBREATHER is an innovative sports tool, allowing you to experience swimming and snorkel diving at a whole new level. No matter how long or vigorously you swim: For the first time, this device – in comparison to conventional snorkels – always feeds itself with 100% fresh air without water entering. The complex and in the long run stressing breathing technique of crawling becomes redundant; neck and head rest stress-free on the water while you inhale and exhale deeply in a very relaxed manner. Due to its patented technology and its excellent design,
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CLUB NATACIO TARRACO (SPAIN) Logistic support The Tarraco Swimming Club was founded on October 23, 1963 and is installed in the upper part of the city of Tarragona, in one of the historical places, in the area of the Roman walls that faces the Passeig Torroja.. Club Natació Tàrraco is an outstanding sports entity in the city of Tarragona, which has about 3,200 members, 200 of which federated in swimming and water polo. The Club welcomes Nino during his training sessions in Spain.
Localanque (France) Boat rental service & skipper Localanque is a boat rental service with Skipper offering one of the largest selection of boats in Marseille, Provence, South of France. You can discover the harbor of Marseille or the Calanques, on different predefined routes, or according to your choice, à la carte. A team led by skipper Yannick Long, a true local personality, passionate and charming. Localanque was our major partner during our four first preparatory challenges. .
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8 SPONSORSHIP PROPOSITIONS FINANCIAL SUPPORT ACCORDING TO YOUR PARTICIPATION YOUR BRAND WILL BE PRESENT DURING THE CROSSING 2017 ON:
YOUR NAME WILL APPEAR DURING THE PREPARATION, FROM NOW UNTIL THE EVENT:
• THE RUNNING PORTION
• Public appearances of the athlete and his team • Press Conferences, TV interviews, radio and print media • Web site thecrossing2017.com
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All the clothes and the accessories of the athlete as well as the runners who will accompany him
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The escort cars in the front and the rear
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All the clothes of 35 people on his team
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Inflatable arch at the departure and arrival areas
• THE BIKING PORTION o
The bike and its accessories, helmets, shoes, glasses, and Nino’s clothes, as well as those of the 3 cyclists who will ride by his side, will carry your brand’s colors
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The escort cars in the front and the rear
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Inflatable arch at the departure and arrival areas
• Social Networks : Facebook, Instagram, YouTube, Twiter, Vimeo etc. • Written publicity during competitions, trainings and challenges (posters, flyers, banners ) • Corner stands and banners at the finish line of the various events • Merchandising: T-shirts, sweats, polo shirts, shorts, jogging outfits, parkas, caps, hats, bags, mugs, etc. • Supply of photos and videos of the training sessions, challenges and competitions, and during The Crossing 2017 by a specialized audiovisual team (underwater images, on-board cameras etc.)
• THE SWIMMING PORTION o
On the boats, the nearby Zodiac and 3 kayaks surrounding him as well as their on-board accessories
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On the wetsuits, caps, glasses and accessories of the athlete as well as the team accompanying him in the sea
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The body of the athlete (tattoos)
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8 SPONSORSHIP PROPOSITIONS POSSIBLE FINANCIAL AND PRODUCT CONTRIBUTIONS In addition to un allocated financial contributions, The Crossing is also soliciting contributions specifically designated for a particular expense. For example, we are currently offering sponsorships for: • • • • • • • • • • •
Boat rental (carrying the team who accompanies Nino): $6000 Gas for the boat: $800 Plane tickets to Miami for Paris-based team: 6000 € Hotel for team in Miami: $840 Transportation of team in Miami / Key West: $400 Catering for Nino and the team during the Crossing: $1300 Manufacture of a cage in which Nino will swim at night (shark protection): $2500 Kayaks who will accompany Nino in the water: $2400 4 Electronic anti-shark devices for the kayaks: $2600 4 anti-jellyfish serums: $1000 Other material (TBD, at your option)
Doris Speer at +33 6 74 94 76 66 or dorislspeer@gmail.com
You can also collaborate with us to become an Official Supplier with your products or services.. Please contact our team to find the best way to enhance your brand during this historic Crossing.
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BECOME OUR PRIVILEGED PARTNER FOR THE SUCCESS OF THIS HISTORIC CROSSING
www.thecrossing2017.com