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The related benefits involve creating more customers, turning more tourists by drawing more appropriate traffic, improving brand recognition, service and product experience, and increasing offline and online sales

But the advantages come only when web sites surface on Google’s first search results list.

However, winning these roles is not always used

as

a

goal

for

advertisers

in

pharmaceuticals and life sciences which seem rather odd.

To believe that scientists will not use the internet to check for data appears naïve to me. Scientists and others employed with scientific agencies, of course, can use journals and other mainstream media focused on analysis and intelligence purposes.

These are trusted channels that have always been used by science professionals. But they’ll often try certain avenues for finding knowledge because of their adventurousness, and search engines like Google will always top the list.

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