That Wig Shop
Online Wig Market Thriving with Best Outlets Pushing Wide Range of Trending Collections
and Price Cushions
The number of customers buying wigs is increasing drastically, and they are in all age groups, from youth to senior citizens. The craze for wigs has many reasons, including hair loss, aspiration for healthy appearance, best fashion, and good looks.
The exploding wig market has expanded the chain of physical stores as well as wig stores online. Of late, there has been a discernible swing to online wig shopping, mainly driven by the cushion of shopping from the comfort of home, a global inventory that is in sync with the latest trends.
Drivers of the wig market
The raging growth in the number of customers for online wig buying is reinforced by the success of online boutique wig vendor That Wig Shop. According to market research, the wig and hairpiece market in the US is crossing $700 million, per IBIS World.
Market observers analyzing the trend are upbeat about the growing market of online wigs, as wigs have emerged as a less permanent fashion tool to change looks.
Wigs have become an indispensable part of the wardrobe with a variety of colors, shapes, and styles, such as bobs, long hair, shorts, or feathered.
The end-user demography is very diverse too. They include fashionistas, celebrities, actresses, Hasidic wives, chemo patients, women battling thinning hair, or busy women with no time for hair salons, etc.
Social media impact
The influence of social media like Instagram and the admiration for celebs who appear in stunning looks with varied hairdos and in a plethora of wigs also fuel the women's audience to experiment with wigs.
Case in point is the jumping demand for faux-hair driven by celebrities like Nicky Minaj, Lady Gaga, and Katy Perry with their colorful hairstyles. Also, the way Jennifer Lopez, Beyonce, and Kim Kardashian flaunt wigs in varying hues excites the admirers.
The booming demand for wigs is a bonanza for wig stores both offline and online. The above-mentioned wig store online, That Wig Shop, has been adding more brands and wigs for various niches of users. Now wigs and hairpieces can also be bought from hair salons and branded wig stores.
Choose from variety
In online wig shopping, customers love the great variety in the offerings. They can choose from natural-looking wigs to a rainbow of wild colors.
The main choice is between human-hair vs. synthetic wigs. Real human hair wigs are the gold standard of the wig market, despite the hefty price tag. They offer multifarious properties like washability, ease of styling and colouring like own hair, and the flexibility to expand using extensions.