Cobblestone Marketing Tool Kit

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Marketing That SELLS

Greatphotos=Moreclicks,more tours,moresales

Contactustoschedulephotos

Organizingphotos:

Dropboxfoldersforeach community

Uploadhomeandvideointo elements

Updateacrosslistingsites, website,etc.

Social Media

Moregreatphotos=moreengagement

YouraudienceLOVESauthentic,organic content

Capturingfun,real-timemomentsallows ustopostconsistently

PostAutomation

ResidentReferralsPhotoOp

JustSoldPhotos

Reels

Events That Sell

TwoWeeksnoticetopromote

Weaddto: Website

App

Flyer

Facebook

GoogleMyBusiness

MHVillage

MyMLS

EmailBlast

TextBlast

LocalCalendars

ZipFlyers

Goal:Drivetraffic,boostengagement, andsupporthomesales.

Tracking Buyer Engagement

Documentallpotentialbuyerswho attendinElements,UseActions

Usesign-insheetsordigitalformsto collectnames,emails,numbers

Ask:“Howdidyouhearaboutus?”

Helpsimprovefutureevent marketing

Utilizing The App

Are you using all of the features?

Are you using the Activity Calendar? Is this the most accurate calendar of events and is this the calendar showing on the website?

Push Notification - Schedule changes, resort announcements

Guest Photo Uploads - User has to give consent

Latest Specials/Events

Are you asking residents/guests to download?

Do you have your marketing materials out? Postcards/Window Clings

Elements

What’sNew:

Smarter,FasterWorkflows:We’re focusedonautomatingprocesses inElementstosavetimeand increaseefficiencyforyourteam.

AI-PoweredHomeDescriptions

CallTranscripts

Autoresponder+Prospect

Questionnaire

Texting

The Change Has Begun

Texting

MakingAIWorkForYou!

Contactingleadsmadeeasy

NewWebsites-Fund/Venture

ImprovedSEO

EnhancedOptimization

UserFriendly

MoreModern

PreferredMethodOfContact

NEW ON THE HORIZON

AI-PoweredInsights:

AIandmachinelearninganalyzedatasetstouncover opportunitiesandtrends.

SmarterSearchTools:

Bigdataenablesmoreintelligentandpersonalizedsearch experiencesforprospects.

AutomationThatWorks:

Streamlinesrepetitivetaskssosalesteamcanfocusonselling

ConstantContactIntegration:

Leadsarenowtaggedwhentheyopenatextoremail—giving youreal-timeengagementtracking.

Hyper-PersonalizedMarketing:

Tailoredmessagingandexperiencesusingdata,plustracking numbersacrossmultiplesources.

RisingMarketCompetition:

Themarketisgettingmorecompetitive—it'stimetostaysharp andproactive.

BoomAhead:

WallStreetJournal:TheSenior-HousingMarketIsAbouttoBoom!

From Seen to Sold: Set Up for Success

HomeInventoryUpdatesEvery24hrs

WeList:MHVillage,Retirenet,MHBO, MyStateMLS,ZillowNewConstruction, MHBay SpecialsUpdatedMonthly ListingAgentpulledfromElementsfor MyStateMLS Googleyourcommunity Reviewlistings

Accuracyiseverythingcurrent Picturessell Prideofownership

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.