Visual Communication Unit - Booklet

CONTENT Propaganda Poster. Research

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Bauhaus School of Design. Research

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Vietnamese Chair.

Pictogram Development. Poster Development

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Vietnamese Fashion Designer.

Research on Designer Source of Inspiration. Mood-board

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Vietnamese Cuisine.

Authentic Recipe - Leaflet development

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WARTIME PROPAGANDA POSTER RESEARCH

Propaganda is known as information, used to promote a political cause or point of view. Moreover, it is combined the psychological mechanism of influencing and altering the attitude of a population toward a specific cause, position or political agenda.

WHAT IS PROPAGANDA?

It is not a journalism information, mainly aimed to influence the audiences by presenting the facts to encourage a synthesis, loading message in other to produce emotional rather rational. In the past, propaganda was a neutral descriptive term, which is different from today as a manipulate and jingoistic approach.

VISUAL COMMUNICATION IN ART & DESIGN

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There are three kinds of propaganda, such as white, black and Grey propaganda. White propaganda is the most truthful as it is based on factual elements. In another hand, Black propaganda is come from one source and put out by opposing government. Propaganda which is not come from identifiable source or author and known as legitimate arguments, is Grey ones.

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EXAMPLES OF PROPAGANDA THROUGH DIFFERENT TIME Gaza One Year On, Still In Ruins (2015)

by Sébastien Thibault

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Destroy This Mad Brute – Enlist (1917)

by Harry Ryle Hopps

Unity of Strength Together with shall strangle Hitlerism (1939-1946)

by Central Office of Information VISUAL COMMUNICATION IN ART & DESIGN

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POSTER INFORMATION This poster is a piece of English propaganda from The Second World War. The artwork has thought to have been created in the period of 1939-1946. However, the artist of this is unknown, according to The National Archives, it is belonged to Central Office of Information.

MESSAGE It’s art style also compliments perfectly. The idea of two flats tying up symbolizes the lifeless carrying out such an essential human action when knowing the threat of Hitler.

The splash brush strokes together with simple color scheme help to state the purpose of the poster, and reflect how serious and professional the aim is. Using its simple and brash as the government wished that the act of strangling “Hitlerism” would be. The Government wouldn’t want to panic anyone and make them to be scared when seeing this poster. Therefore, the art style reflects how simple and effortless banding together to face Hitler would be.

DESIGN STYLE This kind of almost childlike art style with a very serious message is easily found in the early stages of design for propaganda poster. One of the main design elements is the way that the page is separated in two by the two blocks of color and it works really well to combine a hard hitting image with a few words that effectively convey a point.

COLOR SCHEME The poster is mainly using light blue, and light yellow aura. The meaning of the light blue are peace, serenity, ethereal, spiritual and infinity. The light yellow aura is associated with joy and freedom. Moreover, yellow colors relate to a sense of awakening and inspiration. The color blue together with aura yellow emphasize the message of this artwork with optimistic future and hope of freedom.

The word "Hitlerism" colors with red and black background predicts strongly the death of Hitler's power if people around the world "together strangle Histlerism".

Furthermore, the red and blue color in the poster's message show the connection of UK and Russia due to the main national flats color.

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TOGETHER WE SHALL STRANGLE HITLERISM

AUDIENCE The target audience for this poster everyone throughout the world (especially in the UK and Russia due to the two flats). It doesn’t seem to focus on one group of people. It is a moral boosting piece designed to encourage confidence in civilians that their country will stand firm and win the war if everyone is hand in hand to fight against the Hitlerism.

VISUAL COMMUNICATION IN ART & DESIGN

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bauhaus School of design

Staatliches Bauhaus commonly known simply as Bauhaus, was an art school in Germany that combined crafts and the fine arts, and was famous for the approach to design that it publicized and taught. It operated from 1919 to 1933. The German term “Bauhaus”— literally “construction house” — was understood as meaning “School of Building”.

The Bauhaus was founded by Walter Gropius in Weimar. In spite of its name and the fact that its founder was an architect, the Bauhaus did not have an architecture department during its first years of existence.

Bauhaus University Weimar (Built 1904–1911, designed by Henry van de Velde)

Bauhaus building in Dessau

The school existed in three German cities: Weimar from 1919 to 1925, Dessau from 1925 to 1932 and Berlin from 1932 to 1933, under three different architect-directors: Walter Gropius from 1919 to 1928, Hannes Meyer from 1928 to 1930 and Ludwig Mies van der Rohe from 1930 until 1933, was closed by its own leadership under pressure from the Nazi regime. Although the school was closed, the staff continued to spread its idealistic precepts as they left Germany and emigrated all over the world.

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The Bauhaus style later became one of the most influential currents in modern design, Modernist architecture and art, design and architectural education. The Bauhaus had a profound influence upon subsequent developments in art, architecture, graphic design, interior design, industrial design, and typography.

FORM FOLLOWS FUNCTION

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GEOMETRY IS KING

TYPOGRAPHY MATTERS

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BAUHAUS DESIGN PRODUCT Bauhaus Cradle

Bauhaus Nesting Tables

Bauhaus Tea Infuser Designed in 1924 by Marianne Brandt, the Bauhaus tea infuser has a built-in strainer, non-drip spout, and heat-resistant handle made of ebony, embracing the school's principals of combining functionality and aesthetic.

Nothing quite says "smart" like five separate tables that fit into the footprint of one. And the use of colors with each table is something that would be revisited by Ray and Charles Eames decades later.

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Bauhaus Door Knob

The Bauhaus Cradle emerged in the early days of the German design school, but the simplicity of this magazine holder, both with regard to the form and colors used, doesn't undermine the inherent playfulness of the design.

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This was the motto of Ludwig Mies van der Rohe, a proponent of minimalism in architecture.

That which is less complicated is often better understood and more appreciated than what is more complicated; simplicity is preferable to complexity; brevity in communication is more effective than verbosity.

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Herbert Bayer 1900 - 1985

In 1959, he designed his "fonetik alfabet", a phonetic alphabet, for English. It was sans-serif and without capital letters. He had special symbols for the endings "-ed, -ory, -ing, and -ion", as well as the digraphs "ch", "sh", and "ng". An underline indicated the doubling of a consonant in traditional orthography.

Herbert Bayer was an Austrian and American graphic designer, painter, photographer, sculptor, art director, environmental and interior designer, and architect, who was widely recognized as the last living member of the Bauhaus and was instrumental in the development of the Atlantic Richfield Company's corporate art collection until his death in 1985.

From 1925 to 1930, Bayer designed a geometric sans-serif Proposal for a Universal Typeface. These designs are now issued in digital form as Bayer Universal. The design also inspired "ITC Bauhaus" and "Architype Bayer", which bears comparison with the stylistically related typeface "Architype Schwitters".

VISUAL COMMUNICATION IN ART & DESIGN

Standing Objects, 1936 In 1936, he designed a brochure for the Deutschland Ausstellung, an exhibition for tourists in Berlin during the 1936 Olympic Games.

In 1937, works of Bayer's were included in the Nazi propaganda exhibition "Degenerate Art", upon which he left Germany.

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In the spirit of reductive minimalism, Bayer developed a crisp visual style and adopted use of all-lowercase, sans serif typefaces for most Bauhaus publications.

Still Life, 1936 10

VIETNAMESE CHAIR PICTOGRAM AND POSTER DEVELOPMENT

A chair is a piece of furniture with a raised surface, commonly used to seat a single person. Chairs are supported most often by four legs and have a back; however, a chair can have three legs or can have a different shape.

Chairs are made of a wide variety of materials, ranging from wood to metal to synthetic material, and they may be padded or upholstered in various colors and fabrics, either just on the seat or on the entire chair.

Chairs are used in a number of rooms in homes (e.g., in living rooms, dining rooms and dens), in schools and offices (with desks), and in various other workplaces.

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CHAIR ANALYSIS

STOOL A stool is one of the earliest forms of seat furniture. It consists of a single seat, for one person, without back or armrests, on a base of either three or four legs.

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A stool is generally distinguished from chairs by their lack of arms and a back. Variants exist with one, two or five legs and these various stools are referred to by some people as “backless chairs”.

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CREATIVE AND RECYCLED CHAIR

Cardboard Recycled Chair

WHY RECYCLE?

Silk Recycled Chair VISUAL COMMUNICATION IN ART & DESIGN

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Skateboard Recycled Stool

Recycling is one of the best ways for you to have a positive impact on the world in which we live.

Recycling is important to both the natural environment and us as waste has a huge negative impact on the natural environment.

It reduces the need for raw materials so that the rainforests can be preserved. Recycling requires much less energy and therefore helps to preserve natural resources.

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RO22

CAFE AND “BANH MI PHO” ADDRESS: 181 DE THAM STREET, PHAM NGU LAO WARD, DISTRICT 1, HCMC. More than just a casual cafe, Ro22 emphasizes the importance of being eco-friendly through sustainable aesthetics and organically unique foods.

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“R” represents for “recycle”, all the furnitures, equipments and decorations are recycled products. “O” for “organic”, RO22 always put customers’ health on the top priority, foods are made from organic and 100% pure ingredients.

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MAGAZINE RECYCLED STOOL The materials of this stool are made from recycled product. Hessian coffee bag is used for sitting consist of cotton and raw coffee inside. The body is come from old magazines collecting at others coffee shop, airport, restaurants, etc. The wooden stand is reused from old chairs or tables. And lastly, the bells is old ox-hide or leather.

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The arrangement of magazines helps to create the natural pattern for this stool.

As the results, the color is unique and identical with light brown, and helps to stabilize for customers to sit on it.

The height: 42 cm The wide: 20 cm for the body.

22 cm for the seat.

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MAGAZINE RECYCLED STOOL PICTOGRAM

DESIGN OPTION 1

VISUAL COMMUNICATION IN ART & DESIGN

DESIGN OPTION 4

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DESIGN OPTION 3

DESIGN OPTION 2

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PICTOGRAM ANALYSIS The main color of this pictogram I use is light brown as the stool I took. All the materials is made by using texture of wood and sack. For the magazines I use layout for pile of paper with 3D’s view.

VISUAL COMMUNICATION IN ART & DESIGN

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DESIGN FINAL PICTOGARM

The crack on this pictogram is shown the material coming from reused and old products. Combining all the elements together, the final pictogram looks like the reality stool with the message of recycling for lifecycle.

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Pictogram poster with Bâuhaus Design Style VO PHUONG THAO - EDEXCEL 6

The concept of this poster is coming from Bauhaus design style. I made with the two main color of Bauhaus: Red and Brown Yellow.

The geometry I use is circle to show the "lifecycle" of recycled products, reuse for a better protected life.

The message of this poster is clear: "Recycle for Lifecycle. Reuse.Reduce" - it encourages the readers to use recycled product - here is the pictogram I made for recycled stool - which will help the Earth become less pollution.

VISUAL COMMUNICATION IN ART & DESIGN

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VIETNAMESE FASHION DESIGNER

RESEARCH ON DESIGNER SOURCE OF INSPIRATION MOOD-BROAD

ADRIAN

ANH TUAN

Date of birth: 1980 National :Vietnam Facebook Fanpage :https://www.facebook.com/adriananhtuan

After graduating Kalawin International Fashion Institute - Esmod Guerre Lavigne in Bangkok, Adrian Anh Tuan worked in many big fashion brand and contacted with famous fashion brands like Versace and Robertto Cavalli.

Adrian Anh Tuan is also a stylist and columnist. He writes about fashion trend which is published monthly in the publication AsiaLife. He was honored as one of 25 young people from 25 countries appeared in the book “La vuelta de los 25”, which is released widely in Europe.

In 2014, Adrian Anh Tuan is one of nine Vietnam fashion designers showcased at Vietnam International Fashion Week with the collection called "Butterfly Effect". He also regularly attend big fashion shows like ELLE Fashion Show, "Dep" Fashion Show, ect.

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In 2007, he is co-founder of Fashion company Valenciani. Moreover, Adrian Anh Tuan works at ICE, belongs to IPP Corporation, as Creative Director.

THE SUPERSTAR

In May 29th, 2016, the fashion show named "The Superstar" of designer Adrian Anh Tuan took place extremely exciting and special at the Independence Palace. The concept of " The Superstar" was presented in style of the 80s disco. Sparkle stars, color palette like pink, red, purple had made audience lost in the era of diva of the last century.

The show was divided into 3 parts, each part was a way that designer Adrian Tuan had defined "How's a superstar". Perhaps, in the minds of most of us, superstar is the artists, multi-talented actors outburst under the spotlight. But through this show, superstar can be more meaningful than that.

The show was divided into 3 parts, each part was a way that designer Adrian Tuan had defined "How's a superstar". Perhaps, in the minds of most of us, superstar is the artists, multi-talented actors outburst under the spotlight. But through this show, superstar can be more meaningful than that.

Part I of the show opened with ideas taken from the sea. Marine environmental protection is what Adrian Tuan want to convey. Part II, which was the most expect, titled Real People. Adrian Tuan had redefined the term "superstar" with special models appeared on the catwalk. Part III of the show might be the time Adrian Tuan released his collection "Superstar Because You Are!". The collection opened with star motifs on the design models which was carried the breath of 80s disco.

The "models" are full size, high or low, brought to us a close look to see fashion. Stylist Kelbin Lei has successfully completed the mission of coordinating outfits to flatter different charismatic individual. Second collection with detailed lace, mesh and sparkling beaded creates a visual feast on the catwalk. Part II truly reflected the spirit of the value "ready-to-wear" in the show. It is also appreciated as a strategic move to consolidate "See now buy now" in the world.

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Collection below is in Part II - Real People. The "superstar" is none other is very normal people around us. It could be a mother, a businesswoman, an interior designer, a female blogger...but they all express the message: "When you are confident, that moment you are a Superstar".

THE SUPERSTAR

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REAL PEOPLE

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VIETNAMESE CUISINE AUTHENTIC RECIPE LEAFLET DEVELOPMENT

1 CAN OF COCONUT MILK

LETTUCE AND HERBS

16 LARGE SHRIMPS

1-2 STALK OF GREEN ONION

1 CUP OF GROUND PORK

15 MINUTES

COOK TIME

VISUAL COMMUNICATION IN ART & DESIGN

For the fish sauce: Use the 1:1:2 ratios (1 cup fish sauce, 1 cup sugar, 2 cups water).

For the 2 cups of water: Use 1 and a half cups water and the other half is lemon juice.

With 2 cloves garlic (chopped) amd 2 red chilies pepper.

1/2 CUP HULLED MUNG BEAN

A BAG OF BANH KHOT FLOUR

10 MINUTES

4 PEOPLE

INGREDIENTS

PREPARATION TIME

NUMBER OF SERVING

BY

SAVORY PANCAKES

VIETNAMESE MINI

BÁNH KHỌT

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Step 6: Serve banh khot with lettuce and some herbs. Roll the banh khot with a leaf of lettuce and dip it in the savory fish sauce.

Step 5: When cake is crunchy and easily removes from the pan, use a spoon to remove cakes and sprinkle shrimp powder on top.

Step 4: Heat the banh khot pan and brush with oil. Stir the batter and fill each mini cup to 3/4 high.

Add in some mung bean, ground pork, and shrimp.

Cover for 2 minutes in medium high heat.

Also pan fried the ground pork and sprinkle with some salt and set aside.

Step 3: In a pan, heat 2 tablespoons of oil and add in shrimps.

When shrimps is half cooked, sprinkle some salt, pepper.

Step 2: Cook mung bean until it is soft. When it is cook, use a spatula to mash the bean into paste.

Step 1: In a bowl mix flour, water, coconut milk together. Mix well and add in chopped green onion.

VIETNAMESE MINI SAVORY PANCAKES

HOW TO COOK

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