Foodie App by SnowCorp - Suggested Idea for Development

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FOODIE BY SNOWCORP SUGGESTED IDEA FOR DEVELOPMENT Introduction For this part, I would want to enhance user experience in the apps, more onboarding experience. I really like Foodie filters, it would need no change in the current filters but an upgrade in some of the stick/filters based on my previous trend report, that collect 8 popular trends right now on social media (Instagram and Facebook). Most Foodie filters are about life, as the moto of “Camera for Life�, Foodie is really good in bringing the moto into reality. Foodie textures help the users glowing with brightness in shades. In this idea concept, I am using some ideas from other apps, not a copycat but the way they create their functions would inspire the app design to be simpler, aesthetic and more understandable.

FUNTION

IDEA

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DESCRIPTION EXPLANATION App Intro, logo + name (Foodie), moto of the app The number of each stroke show the appearance order (the hand drawing draft)

The 1 second app intro is important in my opinion. This is the great way to showcase the app which increase overall onboarding experience and increase retention rates. Also, increase the professional design of the app.

It would be less than a second because users do not want to take so much time watching the appearance of the logo.

App Intro

Video of me using PicsArt (example) Vs. Foodie

Intro Screen

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With an intro screen, Foodie can tell users: -

What are our functions that make it more competitive?

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What you can expect in our app?

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Some tools that would be useful for your editing

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Encourage users to try out the app

The intro screen not need to be complicated; it would be simple, easy to understand and communicate with users.

We can divide contents into simple, digestible chunks that display one at a time.

Each intro screen will contain different story, in that, users can engage with the apps and know what they would able to expect from the app.

1.The header should be clear, simple, short, and sweet; distinct typos from heading and subheading

Intro Screen when I use Color Story (example)

2.Image/video would be short, easy to understand.

Ex: (1) The tutorial of using some functions.

(2) Introduce our concepts of Cartoon Filter (3) Introduce the Recipe and how it works

User Screen should contain 3 functions: -

Header

3.CTA Button would be simple, clear and clever. We can use “Next” to move on next slide or “Discover”, “Get Started” to encourage users experience our apps.

This would be a great attractive point for first-user and increase retention rate.

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Image (Video)

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CTA (Call to Action)

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Combine Filters in Category

With the Bars, Integration would make the experience better. Instead of swiping and trying out all the filter, we can combine into categories and make the name for each one.

5 I love the description bar of Foodie that guiding me to different categories that I am looking for and the Favorites function that I can pick my favorite filters.

Combine the filters into one category name (as in Color Story) and keep the Description Bar would make the user experience better.

It is easier for users to figure out which filter they would want to use, Foodie has 4 main categories of: -

Selfie

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Food

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Indoor

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Scenery

This is a great base and we could build up more effects base on these characters.

Videos show my experience when I

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am using ColorStory Filter Bar and Foodie Filter Bar

Snow Corp has many cool apps that maybe users do not know it, as the marketer, I think promoting other apps would cross-benefit all apps. The app doesn’t need to be a huge video, glamorous, just aesthetic photos that eye-catchy and look in good color tone.

In-App Advertisement

Promote SnowCorp App

By this way, we can increase download users for the app (B612, Snow, SODA)

Film Texture creates their own regime from a long time in history and become a trend recently.

Bring out the Blu-Ray collection with more retro hints of modern life with the theme in yellow, brown, orange teal.

Film/BluRayTexture Filter

Before (Up) After (Down)

Foodie already has dust, grain. The collection of Blu-ray/Film is the right time to release.

7 The details of why film, blu-ray has mentioned in Trend Analytics doc.