Thanksgiving Point Curiosity Club - Booklet

Thanksgiving Point is a 501(c)(3) nonprofit garden, museum, and discovery campus located in Lehi, Utah. Donated in 1995 by Alan and Karen Ashton, Thanksgiving Point is a gathering place and gift to the community.

Our mission is to bring to life the joy of learning and wonders of the natural world through world-class experiences that engage, delight, and inspire. We welcome all to visit, dine, play, and explore together.

OUR VALUES

A LETTER FROM THE CEO

Welcome to the Curiosity Club!

By partnering with Thanksgiving Point, you’re making a real difference in the lives of Utah kids and families.

At our discovery centers, kids ask questions, seek answers, and explore the world around them. Whether they’re examining dinosaur bones, creating animated movies, or standing nose-to-nose with animals, Thanksgiving Point helps kids become more confident, expand their vocabulary, improve emotional resilience, and discover the joy of learning.

Our mission is to bring the joy of learning and wonders of the natural world to life. As a nonprofit, our focus is to do that for the underprivileged kids in Utah. We believe that every kid counts and should have access to hands-on science learning. We do this by building and operating science and learning centers, welcoming kids to those centers, and using them for field trips, after-school programs, and outreach programs to areas with kids in need.

Joining the Curiosity Club not only enriches our community but provides exclusive benefits to our club members:

• Access to our award-winning campus

• Ability to reserve a museum, garden, or discovery center for private events

• Networking and social opportunities with other Curiosity Club members

• Invite to travel with fellow Curiosity Club members on our annual excursion

• World-class cuisine at exclusive Curiosity Club dinners

• Sponsorship opportunities at community events

Most importantly, you’ll help cultivate curiosity for countless children and families. Your generosity makes our community a better place to live, work, and play—and as one of Utah’s major family-focused nonprofits, we are perfectly poised to make the most of your contribution.

Thanks for helping curious kids grow!

McKay Christensen CEO, Thanksgiving Point

EVERY KID COUNTS

Every child deserves the chance to experience the joy of learning, no matter their economic situation.

It’s probably no surprise that children in the highest poverty-stricken schools have significantly less access to science labs and equipment, experience less hands-on learning, have teachers with little or no access to hands-on teaching materials, and experience less STEM literacy. Our focus is to bring hands-on science learning to the lives of economically disadvantaged kids in Utah.

What do we do?

• We believe that every kid counts. With STEM education at the heart of what we do, we provide unique learning opportunities for kids of all ages, both on and off the property.

• Outreach programs bring hands-on learning to every third and eighth grade class in the state.

• Field trips go beyond the classroom and focus on inquiry-based science exploration.

• Summer day camps provide interactive, STEM-based learning during the summer months.

• Early childhood education teaches kids 12 months to 5 years old skills that help develop motor, social, and language skills.

• Girls In STEM helps girls recognize their potential in STEM studies.

• Youth and teen programs give adolescents the chance to learn, grow, and prepare for their futures.

• Educator resources supply teachers with hands-on STEM activities.

Kids with families on SNAP or WIC benefits visit discovery centers for free. Curiosity is essential to all kids – and with your support – science learning can be more accessible than ever.

COMMUNITY PARTNERS

GIVING LEVELS

EXCLUSIVE CURIOSITY CLUB BENEFITS Membership

Curiosity Club Members receive the best access package available. Support world-class education and experiences, host clients, entertain partners, thank employees, network with other executives, and more with a Curiosity Club Membership.

Brand Reach

Thanksgiving Point is one of Utah’s most popular attractions, with over one-third of the state attending each year.

• 1.1 million unique visitors

• 2.8 million visits each year

• Overall visitor Net Promoter Score (NPS) of 75.5

• Advertising and outreach generates over 50 million mentions annually

Thanksgiving Point’s brand reach goes beyond in-person impressions – its brand recognition is among the strongest in the state. This is aided by a robust digital footprint and a highly attractive physical location.

• Thanksgiving Point’s website has over 13 million visits and 8.5 million unique page views each year.

• The I-15 marquee receives 7.9 million impressions each month.

• Thanksgiving Point events, venues, and programs are mentioned in local media continually, connecting with local audiences on a variety of networks.

Priority Access

Curiosity Club members receive priority access to Thanksgiving Point’s Signature Events, holiday party rentals, and private ticketing:

• Signature Events: Upon notice, Curiosity Club members will receive the opportunity to purchase Signature Event tickets prior to Thanksgiving Point Members and the public.

• Holiday party rentals: During the month of November, for the following year, Curiosity Club members will have exclusive priority access to book their company or family parties at Thanksgiving Point.

• Private ticketing services: Curiosity Club members have the right to private ticketing services.

Curiosity Club single-year and multi-year donation benefits, including access and acknowledgment packages, activate when donations are paid in full, then remain active for the following twelve months.

Tier 1 Events

Deadline: 60 days

EVENT PARTNERING

Signature Events

Tulip Festival April - May Ashton Gardens

Dinosaur Island May - August Ashton Gardens

Independence Day July Electric Park

Scarecrow Festival October Ashton Gardens

Luminaria November - December Ashton Gardens

Signature Events

Valentine Dinner Dance February Show Barn

Easter Eggstreme April Show Barn

Tulip Festival 5k April Ashton Gardens

Tier 2 Events

Deadline: 60 days

Dog Walk Wednesdays June - October Ashton Gardens

Fairy Tale Festival June Ashton Gardens

Utah Symphony

June Ashton Gardens

Dino Dash 5K August Ashton Gardens

Labor Day Luau September Ashton Gardens

Garden of Quilts

September Thanksgiving Point

Scarecrow Festival 5k October Ashton Gardens

Día De Muertos October Show Barn

Breakfast with Santa December Show Barn

Traveling Exhibits Quarterly General Property

Signature Events Month(s) Location

Martin Luther King Service Day January Museum of Natural Curiosity

Heroes of the Ice Age January Museum of Ancient Life

Tier 3 Events

Deadline: 30 days

Island Adventure

Geology Rocks!

Dino Day

Lamb & Wool Festival

February Butterfly Biosphere

February Museum of Ancient Life

March Museum of Ancient Life

April Farm Country

Easter Bunny Breakfast April Show Barn

Baby Animal Birthday

May Farm Country

Fairy Tale Tea Party June Garden Room

Pollinator Parade June Butterfly Biosphere

Outdoor Movie Series

July - August Ashton Gardens

Witches Breakfast October Show Barn

EVENT RECOGNITION

Your logo/name: Presenting Supporting Presenting Supporting Presenting Supporting

Thanksgiving Point Website Donor Page

Event Webpage

Recognition on Event Email Communications

Recognition on Event Press Materials (when applicable)

Event Signage

Digital/Print Ticket (when applicable)

Event Recognition on Campus Digital Signage

Mention on Event Social Media Activation opportunities (where applicable)

Included on Event Swag (when applicable)

Themed Areas in Tier 1 Events (when applicable)

Themed Areas in Tier 2 Events (when applicable)

Thanksgiving Point I-15 Marquee

Included on Thanksgiving Point Paid Advertising

Annual Access Package

• 10 Curiosity Club membership cards

• Complimentary annual Curiosity Club excursion for four

• 200 Signature Event tickets

• 200 Explorer Passes

• 8 tickets to each quarterly Curiosity Club dinner

• 4 complimentary Thanksgiving Point room rentals

• 4 “Venue for an Evening” reservations

• 1 foursome to the annual Curiosity Cup golf tournament

Tier 1 Annual Acknowledgment Package

• Presenting sponsor

Cost

The following membership rates apply:

• One-year commitment: $200,000

• Three-year commitment: $180,000 annually

Benefit Value: $63,400 annually

GOLD $100,000

Annual Access Package

• 10 Curiosity Club membership cards

• Complimentary annual Curiosity Club excursion for four

• 100 Signature Event tickets

• 100 Explorer Passes

• 8 tickets to each quarterly Curiosity Club dinner

• 2 complimentary Thanksgiving Point room rentals

• 2 “Venue for an Evening” reservations

• 1 foursome to the annual Curiosity Cup golf tournament

Tier 1 Annual Acknowledgment Package

• Supporting sponsor

Cost

The following membership rates apply:

• One-year commitment: $100,000

• Three-year commitment: $90,000 annually

Benefit Value: $49,100 annually

Annual Access Package

• 6 Curiosity Club membership cards

• Complimentary annual Curiosity Club excursion for two

• 50 Signature Event tickets

• 50 Explorer Passes

• 6 tickets to each quarterly Curiosity Club dinner

• 1 complimentary Thanksgiving Point room rental

• 1 “Venue for an Evening” reservation

• 1 foursome to the annual Curiosity Cup golf tournament

Tier 2 Annual Acknowledgment Package

• Presenting sponsor

• Tier 1 themed area recognition (when applicable)

Cost

The following membership rates apply:

• One-year commitment: $50,000

• Three-year commitment: $45,000 annually

Benefit Value: $26,750 annually

$25,000

Annual Access Package

• 4 Curiosity Club membership cards

• Invitation to annual Curiosity Club excursion for two

• 25 Signature Event tickets

• 25 Explorer Passes

• 4 tickets to each quarterly Curiosity Club dinner

• 1 complimentary Thanksgiving Point room rental

• 1 “Venue for an Evening” reservation

• 1 foursome to the annual Curiosity Cup golf tournament

Tier 2 Annual Acknowledgment Package

• Supporting sponsor

Cost

The following membership rates apply:

• One-year commitment: $25,000

• Three-year commitment: $22,500 annually

Benefit Value: $12,375 annually

BRONZE

$10,000

Annual Access Package

• 2 Curiosity Club membership cards

• Invitation to annual Curiosity Club excursion for two

• 10 Signature Event tickets

• 10 Explorer Passes

• 4 tickets to each quarterly Curiosity Club dinner

• 1 foursome to the annual Curiosity Cup golf tournament

Tier 3 Annual Acknowledgment Package

• Presenting sponsor

• Tier 2 themed area recognition (when applicable)

Cost

The following membership rates apply:

• One-year commitment: $10,000

• Three-year commitment: $9,000 annually

Benefit Value: $5,030 annually

BRONZE

$5,000

Annual Access Package

• 1 Curiosity Club Membership Card

• Invitation to annual Curiosity Club excursion for two

• 5 Signature Event tickets

• 5 Explorer Passes

• 2 tickets to each quarterly Curiosity Club dinner

• 1 foursome to the annual Curiosity Cup golf tournament

Tier 3 Annual Acknowledgment Package

• Supporting sponsor

• Tier 2 themed area recognition (when applicable)

Cost

The following membership rates apply:

• One-year commitment: $5,000

• Three-year commitment: $4,500 annually

Benefit Value: $3,115 annually

EXCLUSIVE NAMING RIGHTS OPPORTUNITIES FOR CURIOSITY CLUB MEMBERS

Mountain America Museum of Ancient Life Donation

NEW - Jurassic Fun Zone

Paleontology Lab

million Lobby

million Jurassic Hall

Cretaceous Hall

Amber Room

Erosion Table

Eocene Hall

Dig Site

Museum of Natural Curiosity Donation

million Urbania Plaza

million Water Works

million Archimedes Playground

Water Tower Plaza Donation

New Events Center (Formerly Show Barn)

million Electric Park

million Rose Room

Availability subject to change. An active Curiosity Club membership and 5-year contract is required for all naming opportunities.

GLOSSARY

Annual Excursion: Experience some of the world’s most engaging and immersive destinations in this multi-day excursion with fellow Curiosity Club Members and Thanksgiving Point Team Members.

Club Dinners: Enjoy a delicious meal at one of our discovery centers with other Curiosity Club Members and Thanksgiving Point Team Members. Club Dinners happen every quarter.

Curiosity Club Membership Card: This is the most exclusive membership offered at Thanksgiving Point. These memberships are only available to Club Members and are a great way to share your love of Thanksgiving Point with business associates, friends, and family.

Benefits include:

• Complimentary admission for up to eight people to five Thanksgiving Point discovery centers with the presentation of the membership card.

• Discount on discovery centers admission for additional guests

• Complimentary or discounted admission to Signature Events like Tulip Festival, Luminaria, Garden of Quilts, and more

• Discounts at gift shops and restaurants at Thanksgiving Point

Explorer Pass: Explorer Passes grant admission to all five discovery centers* for one day.

Room Rental: Host clients, guests, neighbors, friends, or employees at one of our amazing rental spaces. Up to $1,500 credit per room reservation. Advance reservations are required.

Signature Events: Throughout the year, at all discovery centers*, Thanksgiving Point offers exciting events that bring the joy of learning and the wonders of the natural world to life. These include Tulip Festival, Luminaria, Garden of Quilts, Summer Events, and many more.

“Venue for an Evening” Reservation: Host clients, guests, or employees for an evening at one of our discovery centers. Thanksgiving Point will close the discovery centers* early so you and your guests can experience the magic at your leisure. Reservations are from 6 – 10 pm. Advanced reservations are required.

*Ashton Gardens, Butterfly Biosphere, Farm Country, Mountain America Museum of Ancient Life, Museum of Natural Curiosity