Graphic Design Portfolio - Thami

GRAPHIC DESIGN

Hello. Im

THAMSANQA (THAMI) MVELASE

A seasoned graphic designer specializing in creating visually stunning designs for print, digital platforms, and branding campaigns. With a proven track record of collaborating with cross-functional teams and agencies, I excel in crafting innovative concepts and bringing them to life. Let’s connect and explore how I can contribute to your team’s success.

PORTFOLIO PROJECTS

CAMPAIGN OVERVIEW

In January 2023, JD Group Home Brands launched an exciting campaign targeting students and scholars preparing to return to school. Titled “Varsity Must-Haves,” the campaign aimed to offer essential furniture, appliances, and various products tailored to the needs and preferences of this demographic. With a focus on enhancing the living, studying, and relaxation experiences, the campaign aimed to capture the attention of the youthful consumer market.

As the graphic designer for the “Varsity Must-Haves” campaign my role was pivotal in bringing the campaign concept to life and ensuring its visual appeal across various marketing channels. My responsibilities encompassed a range of tasks aimed at creating engaging and cohesive visual assets that resonated with the target audience.

Varsity Must Haves

Here’s an overview of what i did:

Concept Development, Brand Identity Design, Section Theming, Marketing Collateral, Digital Assets

Creation & In-Store Visual Merchandising

VARSITY MUST HAVES

EMAILERS

SOCIAL MEDIA

GDN BANNERS

WEB BANNERS

VARSITY MUST HAVES - COMPETITION

WEB BANNERS

PAMEP: Mini CI Manual

PROJECT OVERVIEW

Brand Media Communications (Agency) entrusted me with the task of creating a comprehensive Mini CI (Corporate Identity) Manual for their client, PAMEP. This manual served as a crucial tool for maintaining consistency and coherence in PAMEP’s branding efforts across various communication channels.

My efforts resulted in the successful establishment of a cohesive visual identity for PAMEP, bolstered by a comprehensive guide for its consistent application. The logo, embodying simplicity and relevance, serves as a powerful symbol of PAMEP’s brand essence. Meanwhile, the Mini CI Manual provides clear and practical directives, fostering alignment and synergy across all brand communications. Through my expertise and attention to detail, I’ve not only strengthened PAMEP’s brand presence but also facilitated seamless collaboration between Brand Media Communications and PAMEP, setting the stage for sustained brand growth and recognition.

Pamep Mini CI Manual

PAMEP: Mini CI Manual

MOBICEL BOX PACKAGING

PACKAGING • 06.2023

PROJECT OVERVIEW

Undertaking a freelance project for Mobicel, a prominent local mobile company, I was entrusted with the exciting task of designing the cell phone box packaging for their latest offerings, the Mobicel R9 Pro and Mobicel Savannah. My role as a graphic designer was instrumental in creating packaging that not only showcased the products but also communicated Mobicel’s brand identity and value proposition effectively.

Beginning with thorough research into Mobicel’s brand ethos, target audience, and market positioning, I embarked on the design process with a clear understanding of the company’s objectives. Leveraging my creativity and expertise, I conceptualized packaging designs that emphasized the sleekness, functionality, and innovation embodied by the R9 Pro and Savannah models. Incorporating Mobicel’s brand colors, typography, and visual elements, I ensured alignment with the company’s established identity while infusing freshness and excitement into the packaging to captivate consumers’ attention.

Mobicel Box Packaging

HERBIEVITE BOX DESIGN

PACKAGING • 10.2023

For Herbievite, a leading pharmaceutical company, I undertook the intricate task of crafting captivating product packaging for four new ranges. My design solutions not only emphasized the essence of each product but also conveyed a sense of trust and reliability, aligning seamlessly with Herbievites commitment to health and well-being. The result was packaging that not only met industry standards but elevated the brands visual identity, leaving a lasting impression on consumers.

05 ZEE FOLA - IMPILO (ALBUM)

PRINT • 03.2022

At the intersection of music and design, I collaborated with Abazi Records to create a compelling visual narrative for Zee Fola‘s album “Impilo”. I was entrusted with the task of designing an album cover, CD artwork, and a promotional pack that encapsulated the essence of Zee Fol’s musical journey. Our creative approach aimed to visually harmonize with the soulful african tunes

UNIQBROWS

SOCIAL MEDIA • 10.2023

At the forefront of digital innovation, I collaborated with UNIQBROWS to conceive and execute a dynamic online campaign strategy. Introducing the “Deal a Day” concept, our campaign spotlighted a curated, exceptional offer each day, five days a week. This strategic approach not only engaged the audience with compelling daily deals but also amplified UNIQBROWS online presence, fostering a sense of anticipation and exclusivity among customers.

07 PMK GLOBAL - TRUCK BRANDING BRANDING • 03.2023

PMK Global Services, a leading logistics company, entrusted me with the task of branding their fleet of trucks. Our collaboration involved a strategic fusion of design expertise and logistical understanding to create a visual identity that seamlessly reflected PMK’s professionalism and reliability on the road.

UBUNTU PERFUMES - BACCA

PACKAGING • 06.2022

PROJECT OVERVIEW

During my tenure at Ubuntu Luxury Goods, a subsidiary of Trillion Cart Investments, I undertook the exciting challenge of designing the new men’s perfume range, “BACCA.” Tasked with encapsulating sophistication, allure, and masculinity in fragrance packaging, my role as a graphic designer was pivotal in creating an aesthetic that resonated with the target demographic while reflecting the brand’s luxury positioning.

DIJONG INSTANT PORRIDGE

PACKAGING • 06.2022

PROJECT OVERVIEW

I embraced the opportunity to design packaging for Dijong Farm’s instant porridge, a subsidary of Trillion Cart Investments. My approach blended creativity and functionality, ensuring that the packaging not only communicated the nutritional essence of the

SIYANGAKHONA - DL TRI-FOLD

PRINT • 10.2023

Beginning with a deep understanding of Siyamgakhona’s brand identity, values, and target audience, i embarked on the design process with a clear objective: to create a tri-fold brochure that conveyed professionalism, empathy, and trustworthiness. Collaborating closely with the marketing team and stakeholders, i conceptualized a layout that strategically organized information about Siyamgakhona’s burial packages, benefits, and testimonials in a visually appealing and digestible format.

11 TC SUBSIDIARY COMPANIES LOGOS LOGO DESIGN • 03.2023

I spearheaded the design of impactful logos for Trillion Carts subsidiary companies, including Rock Detergents, Siyangakhona Burial, Badger Energy Drink, and Ubuntu Fragrance. Across each project, my creative vision and attention to detail were instrumental in shaping distinctive visual identities that resonated with their target audiences and reinforced Trillion Cart Investments commitment to excellence across diverse industries.

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RUSSELLS THEME

CAMPAIGN • FROM 07.2022

PROJECT OVERVIEW

As Lead Designer at Russells, I have orchestrated monthly campaigns and catalogues, infusing creativity and strategy into visual narratives that embodied Russells furniture essence, fostering brand resonance and consumer engagement.

RUSSELLS THEME

CAMPAIGN • 12.2023

RUSSELLS THEME

CAMPAIGN • 12.2023