To seek artwork approval or if you have any questions regarding the application of these guidelines, please contact trunkstrail@thameshospice.org.uk.
Body copy goes here patorum te, teatina turniquam pubit. Cupimor ibemunum ut viriterion virmihicavoc fauctem norunum ine conitil compoerios nonsul ventemorum novessesistu is? Quiderdit ist fura vigitab ulibuliquis.
Body copy goes here patorum te, teatina turniquam pubit. Cupimor ibemunum ut viriterion virmihicavoc fauctem norunum ine conitil compoerios nonsul ventemorum novessesistu is? Quiderdit ist fura vigitab ulibuliquis,
Sub-Subhead goes here
Teatina turniquam pubit. Cupimor ibemunum ut viriterion virmihicavoc fauctem norunum ine conitil compoerios nonsul ventemorum novessesistu is?
• Teatina turniquam pubit.
• Cupimor ibemunum ut
Trunks across the Thames is Thames Hospice’s very first art trail which will see businesses, schools, community groups and artists unite to create a free, fun, family-friendly trail of discovery for the local community to explore and enjoy.
• Viriterion virmihicavoc
• Fauctem norunum ine conitil compoerios nonsul ventemorum novessesistu is?
Thank you so much for being part of this wonderful event and helping us to deliver significant economic, social and cultural benefits to Slough and Windsor whilst raising vital funds for your local Hospice.
Our majestic herd will be marching during the summer of 2026.
22 May 2025
Launch event
Official launch to local community stakeholders, press and partners.
Call out to artists, schools and youth groups to join the programme.
Calling all artists!
January 2026
Preview of sculpture designs for sponsor selection.
February – April 2026
Sculptures decorated
Sculptures allocated and created by local and international artists.
13 July – 19 September 2026
Trunks across the Thames trail live
Elephant sculptures displayed across Slough and Windsor.
March 2026
Sponsor activation workshop
Opportunity to work with us to tailor your sponsorship to meet your objectives.
September 2026
Farewell event
Last chance to see the herd of elephants all together before the big auction.
It’s auction time! As the elephants march to new homes, join us at the auction to proudly bid on your design - or a new favorite - and raise vital funds for Thames Hospice.
For help with marketing, PR and your involvement in the trail, contact The Trunks Trail Team on trunkstrail@thameshospice.org.uk.
In order for us to promote your wonderful support of our art trail including on our website, the event app, and in our news releases please provide the following details. This will ensure we can celebrate your partnership and showcase your commitment to Thames Hospice across all of our Trunks across the Thames materials.
EPS of your logo (no bigger than 2MB)
Company information and supporting quote for listing on the website. Think about why you’re taking part, what this means for you’re brand/ organisation, what your looking forward to. This should be written in third person and a maximum of 200 words.
Social media handles
Please email this information to: trunkstrail@thameshospice.org.uk
As a sponsor, you are entitled to use the Trunks across the Thames title and logo in your PR and advertising activities.
The Trunks across the Thames team must always see a PDF proof of artwork before it goes to print. Where possible partners and sponsors should allow 72-hours for approval. Artwork proofs should be sent as a PDF file to trunkstrail@thameshospice.org.uk
To help speed things up, we’ve already created materials which are ready for you to use to promote your involvement. These include email signatures, posters and web banners. Please feel free to start using these straight away.
As the hero character of our campaign, ‘Hope’ the elephant features prominently in our logo suite, inspired by the organic, curly handwriting of the Thames Hospice logo.
Use of the logos should be in order of hierarchy; for example the full primary version where possible and in all topline communications, and the tertiary logo sparingly.
The wordmark should be used where space is limited. It can also be used standalone where an elephant illustration is already being used on the same page or frame.
To maintain legibility, do not use any logo at less than 20mm/60px in height (or width in the case of the tertiary vertical logo).
In cases where a smaller logo is needed use the small scale wordmark. The minimum size this logo should be used at is 15mm/45px tall wide.
variants and contrast
Our campaign is fun and energetic, using a vibrant and diverse colour palette.
Our hero suite are the greens as they relate closest to Thames Hospice.
This grid demonstrates the best combinations of logo to background colour. All will work on white backgrounds.
Clearance space around the logo is essential for maintaining its visibility and impact. By ensuring there is sufficient space around it, we prevent other design elements from crowding or overshadowing it, preserving its integrity and readability.
The clearance space around the logo is derived from the height of the Trunks across the Thames wordmark. Ensure no other design element encroaches on this space.
Do not stretch or distort the logos.
Do not create new colour versions of the wordmark or logos.
Do not change the layout of the logos.
Do not change the layout of the wordmark.
Do not change the elephant illustrations used in the logos
Do not add a drop shadow or other effects to the logo
Do not outline the logos or wordmarks.
Do not place logos in a holding shape.
Logos should be sized so they look equally balanced. A distance of 0.75 x height of the wordmark (x) end to end should be kept between each one.
Permission must be sought for co-branding contact The Trunks Trail Team: trunkstrail@thameshospice.org.uk.
Our colour palette is based on the Thames Hospice brand but has been enhanced with more vibrancy to better suit the Trunks across the Thames campaign.
Dark grey should be used for body copy only.
Light Green
RGB: 194, 240, 160
CMYK: 30, 0, 49, 0
HEX: #C2F0A0
Thames Hospice Green
RGB: 98,178,47
CMYK: 66, 0, 99, 0
HEX: #62B22F
Dark Green
RGB: 2, 58, 39
CMYK: 93, 47, 83, 61
HEX: #023A27
Dark Grey
RGB: 31, 37, 39
CMYK: 20, 0, 0, 95
HEX: #1F2527
We will be using two font families new to Thames Hospice for this campaign; ‘Gluten’ and ‘Parkin Sans’.
PARKIN SANS
Parkin Sans is a geometric sans serif with bags of quirky character and energy that complements the vibrancy of our campaign.
Easy to read with plenty of breathing space, it is perfectly suited to all levels of copy from headlines to body.
DOWNLOAD HERE
GLUTEN
Gluten is a bubbly and friendly display font. It feels hand-painted and youthful, lending itself well to our art trail campaign.
Used as the basis for our logo, Gluten should be used sparingly and only for high impact cases such as call outs, stats and quotes.
DOWNLOAD HERE
ARIAL
When neither of these fonts are available, please use Arial as the default font choice.
Parkin Sans Bold for standfirsts – the introductory paragraph of a page, printed in larger or bolder type or in capitals, that summarises the content.
Parkin Sans Semibold for subheads.
Parkin Sans Regular for body copy – the text forming the main content of a book, magazine, web page, or any other printed or digital work. of facts and call-outs set in Gluten look GREAT! 100%
Our hero elephant is named Hope to remind us all that if you look closely at the word ‘hospice,’ you will find hope right at its heart.
Here is our tale of Hope. If you’d like to use this to showcase the trail through a different lens, we’d love to hear from you. Get in touch: trunkstrail@thameshospice.org.uk
Once upon a time, a young, light grey elephant named Hope arrived in Windsor, England. With a heart full of curiosity and a spirit of adventure, Hope decided to set out on a journey. Their aim was simple but powerful: to learn about the people and places around them, discovering the world beyond their own.
Hope’s journey began at the foot of Windsor Castle, where they marvelled at the history and beauty surrounding them. As they moved through the town, they met shopkeepers arranging their goods, children playing with delight, and people on their way to work. Hope listened to their stories, some were happy, filled with laughter and warmth, while others carried traces of worry or sadness. Each person had a unique story, and each story touched Hope’s heart.
As they listened, Hope started to change. A faint green hue appeared on their once-grey skin, becoming brighter with each story they heard and each heart they connected with. By the time they reached the River Thames, Hope had met countless people, each with a new tale, each adding a little more colour to their appearance.
Crossing the river and moving towards Slough, Hope continued their journey admiring the creativity and diversity of this vibrant town. They met nurses on their way to care for others, teachers who shared their dreams for their students, and families celebrating birthdays in the park. They listened to them all, and with every story, they grew a little brighter, their skin now a vibrant kaleidoscope of colours, a reflection of the kindness, passion, and hope they found along the way.
Hope’s journey became marked by 30 beautiful elephant statues across Windsor and Slough, each painted by an artist to capture the spirit of the people, the stories, and the joy Hope encountered.
These statues now stand as symbols of unity, friendship, and caring. They remind everyone that Hope lives on in the connections we share, the diversity we celebrate, and the kindness we offer to one another.
For those who follow Hope’s path from Windsor to Slough, the journey is a chance to see the world through their eyes, to remember that each person’s story is valuable, each experience a brushstroke in the colourful canvas of life.
“We say we are a place of hope, a place for living, a place for creating memories.”
Our unique elephant illustrations are the second most distinctive part of our campaign after our logos. We have created a suite of poses that should cover most applications but new ones can be created upon request.
Creating the elephants takes a particular process so if more are needed, please request them from Thames Hospice. This is necessary in order to maintain visual consistency and a high degree of quality control throughout the campaign.
Please do not attempt to create them yourself.
We have developed a wide variety of supporting graphics that help to tell the campaign story alongside the logos and elephant illustrations. These include icons, squiggles and organic shapes.
Currently a suite of 12 different icons that help to illustrate the content and story we are communicating. Just like Hope, these were designed by taking inspiration from the Thames Hospice logo.
Unlike the elephants, each icon has it’s own ‘hero’ colour options, plus green and white outline versions. This is designed to create a sense of consistency across the campaign and prevent things getting too messy.
New icons can be created if needed. Please request them from The Trail Team.
Please do not attempt to create them yourself.
Icons also available as outlines in green and white!
Once again taking inspiration from the Thames Hospice logo, these random little lines are used to provide texture or visual interest in spaces that feel flat.
Predominantly used as part of a pattern, these should be used sparingly.
Our campaign brand is fun, playful, arty and organic - so we avoid hard lines where possible. This carries through to spaces such as call outs, panels and roundels.
We have provided some examples but feel free to create your own that better fit the space and application you are designing for.
We have create a master suite of patterns that should cover all needs:
Squiggles
Icons and squiggles mixed together
Elephants
They all have a full colour, green outline and white outline versions. They can be used at varying degrees of opacity and on different background colours.
Be playful but be careful to not make them the main event; they are there to support not overwhelm the main message or content.
The audiences for Trunks across the Thames are wonderfully diverse - ranging from local families and school children enjoying the trail, to the local businesses supporting us and tourists visiting our vibrant towns. We encourage you to pitch your copy to resonate with this broad community of supporters.
Regardless of the readership, our messaging should always have a clear objective in mind. As a check, everything you write should reflect the values of Trunks across the Thames (shown opposite).
We would love you to shout about your involvement with Trunks across the Thames, letting your staff, customers and stakeholders know you are supporting the project.
We are delighted to be supporting Trunks across the Thames - Thames Hospice’s very first public art trail, coming to our community in summer 2026.
A majestic herd of uniquely designed elephant sculptures will march across our community for nine weeks, transforming the streets, parks, and open spaces of Slough and Windsor into a glorious open-air gallery. This exciting event brings together businesses, schools, community groups, and artists to create a free, fun, family-friendly trail of discovery for everyone to explore and enjoy.
Each magnificent elephant will bring a burst of vibrancy, colour, and creative artistry to our towns. These incredible works of art are designed to celebrate our local culture while igniting a wave of positive change, delivering significant economic, social, and cultural benefits throughout Slough and Windsor.
From the historic sights of Windsor to the bustling heart of Slough, this “unforgettable” trail will highlight iconic landmarks and hidden gems. The adventure will culminate in a fabulous farewell event where the entire bright and beautiful herd will be shown together for the first and last time.
Finally, the elephant sculptures will be auctioned at a special event to raise vital funds for Thames Hospice. This ensures a tremendous legacy of care, helping the Hospice continue providing essential support to local people and their families when they need it most.
For more information, visit www.trunksacrossthethames.org.uk or follow @Trunksacrossthethames #trunksxthames
Did you know? Thames Hospice needs to raise £39,000 each day to care for local families who need our vital support. This care is completely free.
Trunks across the Thames
Proudly serving the community of East Berkshire and South Buckinghamshire since 1987, Thames Hospice provide complex, specialist palliative and end-of-life care for people with a life-limiting condition, aged 16 years and over, as well as vital support for their families.
Treating everyone with kindness, compassion and respect, Thames Hospice provide a safe and caring environment for those facing a life-limiting diagnosis. They are committed to delivering care that is agile and responsive giving their patients and their loved ones choices about the care they receive, providing the best clinical and therapeutic support in their homes and at the Hospice.
Thames Hospice’s services are free of charge to all those in their community who need access to our vital services, but this is only made possible through the charitable support and generosity of the community they serve.
For more information visit www.trunksacrossthethames.org.uk
Wild in Art is the leading producer of spectacular public art events that entertain, enrich, inform and leave a lasting legacy. It brings together businesses and creative sectors with schools and local communities through the creation of uniquely painted sculptures.
Since 2008 Wild in Art has animated cities across the world including Manchester, Sydney, Auckland, Cape Town and São Paulo, and created trails for the London 2012 Olympics, the 2014 Commonwealth Games in Glasgow, Historic Royal Palaces and Penguin Random House.
For more information visit www.wildinart.co.uk @wildinart
Follow use on Facebook @Trunksacrossthethames
Follow us on Instagram @Trunksacrossthethames
Please promote Trunks across the Thames on your social media channels, tagging Thames Hospice where appropriate on Facebook, Instagram (on LinkedIn please tag Thames Hospice) and using the hashtag #trunksxthames.
We will of course be sharing news and stories across social media, wider media and broadcast, and email newsletters throughout the campaignso if you have any content or ideas, please contact us at Trunkstrail@thameshospice.org.uk
Please also share your social media handles with us so we can like and share your content.
By joining the stampede, you’re helping us demystify hospice care - proving that Thames Hospice is a vital cpart of the healthcare system providing focused on providing quality of life to the end of life. Let’s march together to showcase our towns, support our families, and show that our community’s heart is as big as an elephant!
The Trunks across the Thames image library currently contains a small selection of images from various events. It will grow throughout the duration of the event. You can download and use these images in your promotional materials – please credit the images as detailed in the individual files.
Once the event has launched in July, images of all our beautiful elephant sculptures will also be available.
Any people included in your Trunks across the Thames photo opportunities must give permission for the images of them to be used for promotional purposes. A template Image Consent Form is available upon request, if you do not have your own.
If children or young people are included in photo opportunities or interviews, parental permissions must be secured. It will be your responsibility to ensure this is done. Please liaise with the parents/school well in advance of the call to obtain the permissions. Please also forward any photographs taken to Trunkstrail@thameshospice.org.uk so that they can be included in the ‘image library’ for general use. We recommend that you include the photographer’s credit within the file name and that you send large files via wetransfer.com (or similar).
For help with artwork or approvals please contact The Trunks Trail Team: trunkstrail@thameshospice.org.uk .
This section showcases a suite of pre-designed assets available for you to download.
Please ensure you allow 72 hours for artwork approval. Social squares Posters Pull up banners Web banners Email footer graphics
We’re part of something really BIG stomping into Slough and Windsor
trunksacrossthethames.org.uk
@trunksacrossthethames
@trunksacrossthethames
#trunksxthames
trunksacrossthethames.org.uk
@trunksacrossthethames
@trunksacrossthethames
#trunksxthames
