CRAFTS, PRACTICAL ART & HOBBIES
An invitation to explore Svenskt Tenn’s world of magical interiors. Janet Colletti has been writing for the Swedish furniture and design industry for 20 years and has developed expertise in the people, objects and history that make it unique. Helene Boström has worked as an editor, concept developer and book consultant on numerous visual books and catalogues.
45 illustrations 35.5 x 28.0 cm 56pp paperback ISBN 978 0 500 293294 February £12.95
Swedish Modern Estrid Ericson, Josef Frank & Svenskt Tenn A Colouring Book of Magical Interiors Janet Colletti • Edited by Helene Boström Swedish Modern is a playful introduction to the philosophy and heritage of the Swedish interior design and furniture company Svenskt Tenn, founded in 1924 by Estrid Ericson and joined ten years later by designer and architect Josef Frank. Contrary to the rigid modernism that dominated in their day, theirs was a soft and tolerant style, full of variety, fantasy, humour – and elegance. Line drawings to be coloured in by the reader are integrated with fullpage colour reproductions of Josef Frank’s fantastical prints and furniture pieces, the designer’s own sketches, archival photographs and Estrid Ericson’s imaginative room and table settings. Through a creative and engaging series of compositions and short texts, the reader will not only get an insight into the creative process and design philosophy of Estrid Ericson and Josef Frank, but will also see how their legacy is still at the heart of Svenskt Tenn today. Swedish Modern will delight design enthusiasts, designers, colouring-book fans and everyone else with an interest in the history of design, modern Swedish design, Svenskt Tenn, patterns, Estrid Ericson and Josef Frank.