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COMMERCIAL STUDIO PROJECT

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C O M M E R C I A L

Y E A R 2 S E M E S T E R 0 2

My Jellycat project focuses on creating a playful, comforting, and emotionally engaging experience inspired by the brand’s soft toy characters. The design explores how textures, colors, and storytelling can make a space feel warm, friendly, and enjoyable for all ages. Through this project, I learned how to translate brand identity into spatial design, how to use soft forms and gentle palettes effectively, and how to create an atmosphere that feels safe, cute, and inviting I also gained experience in concept development and presenting ideas clearly.

Turn static files into dynamic content formats.

Create a flipbook
COMMERCIAL STUDIO PROJECT by Tham Pei Xin - Issuu