INFORMA MARCH 2013

A BUSINESS MAGAZINE OF THAI – ITALIAN CHAMBER OF COMMERCE MARCH 2013

Italian Food and Beverage in Thailand Segafredo Zanetti Espresso Italy's Most Desired Coffee

“La Felicità è Donare” International Legal Counsellors Thailand Ltd. 18th Floor, Sathorn City Tower 175 South Sathorn Road Tungmahamek, Sathorn Bangkok 10120, THAILAND Tel. (66 2) 679-6005, Fax. (66 2) 679-6041 www.ilct.co.th e-mail: mallikam@ilct.co.th or law@ilct.co.th

Thai-Italian Chamber of Commerce

President's Message

PRESIDENT Mr. Lino Geretto – LGV Engineering Co., Ltd. Tel: +66 2 255 8717 Fax: +66 2 255 8716 Email: info@lgveng.com VICE PRESIDENTS Mr. Giacomo Mauri – River of East-West Harmony Co., Ltd. Tel: +66 81 814 5160 Email: gmauri11@gmail.com

Lino Geretto President Thai-Italian Chamber of Commerce

Mr. Sawang Pracharktam – Thai Optical Group Plc. Tel: +66 2 440 0506-8 Fax: +66 2 440 0509 Email: sawang@thaiopticalgroup.com HONORARY TREASURER Mr. Chakrit Benedetti - Italasia Electro Co., Ltd. Tel: +66 2 261 7990-9 Fax: +66 2 261 8700 E-mail: italasia19@hotmail.com HONORARY SECRETARY Ms. Tiziana Sucharitkul – Tilleke & Gibbins International Ltd. Tel: +66 2 653 5555 Fax: +66 2 653 5678 Email: tiziana.s@tillekeandgibbins.com DIRECTORS Mr. Federico Cardini – F. Infinity Chalon Co., Ltd. Tel: +66 2 207 8614 Fax: +66 2 207 2626 Email: fc@teakwoodburma.com Mr. Giancarlo De Santis – G.DS Co., Ltd. Tel: +66 2 391 4456-7 Fax: +66 2 391 0524 Email: info@gdscompany.com Fr. Giovanni Contarin – Camillian Hospital Tel: +66 2 185 1444 Fax: +66 2 185 1403 Email: cg_camillian@csloxinfo.com Mr. Luca Vianelli – MDA Consulting SEA Co., Ltd. Tel: +66 2 652 2447 Fax: +66 2 652 2448 Email: lvianelli@mda.it Mr. Pierre Nicou – Eurofood – The Commercial Company of Siam Ltd. Tel: +66 2 261 0245 Fax: +66 2 261 0243 Email: pierre@eurofoodthai.com Mr. Rene Okanovic – Berli Jucker Public Co., Ltd. Tel: +66 2 367 1092 Fax: +66 2 381 4541 E-mail: rene.okanovic@bjc.co.th, rene.okanovic@thaiscandic.com Mr. Renzo Ambrosini – Impero Co., Ltd. Tel: +66 2 664 4491 Fax: +66 2 258 1159 Email: info@giustorestaurant.com Mr. Romeo Romei – Quick Pack Pacific Co., Ltd. Tel: +66 2 367 1092 Fax: +66 2 531 6425 Email: romeo@quickpackpacific.com SECRETARY GENERAL Mr. Giovanni Quaratesi Thai-Italian Chamber of Commerce.

1126/2 Vanit Building II, Room 1601B 16th Floor, New Petchburi Rd., Makkasan, Rajdhevee, Bangkok Tel: +66 2 253 9909, +66 2 255 8695 Fax: +66 2 253 9896 E-mail: secretarygeneral@thaitch.org

The Informa is the magazine of the Thai-Italian Chamber of Commerce, covering all business activities and social news of interest to the members of the Thai-Italian community and others active in the expanding ThaiItalian bilateral relations.

EDITOR: Thai-Italian Chamber of Commerce Tel: +66 2 255 8695 Fax: +66 2 253 9896 E-mail: info@thaitch.org EDITORIAL COMMITTEE: Thai-Italian Chamber of Commerce President: Mr. Lino Geretto Chairman: Mr. Giacomo Mauri Directors: Mr. Chakrit Benedetti Mr. Rene Okanovic Mr. Sawang Pracharktham Secretary General: Mr. Giovanni Quaratesi Italian Embassy Representative: Ms. Somsri Pobpipugtra Italian Trade Commission Representative: Mr. Vincenzo Calì Dante Alighieri Association Representative: Mrs. Jane Puranananda Scand-Media Representative: Mr. Gregers Moller TICC Staff: Ms. Supat Kuanpradit Marketing Executive Ms. Giulia Priero Fellowship Researcher Mr. Marco Del Sie Fellowship Researcher Ms. Tiffany Ma Journalist Mr. Luke Scherschel English Editor PUBLISHER: Scand-Media Corp., Ltd. 211 Soi Prasert-Manukitch, Prasert-Manukitch Road, Chorakaebua, Ladprao, Bangkok 10230 Tel: +66 2 943 7166-8 Fax: +66 2 943 7169 Design: Disraporn Yatprom / Email: disraporn@scandmedia.com ADVERTISING CONTACT: Ms. Supat Kuanpradit Marketing Executive Thai-Italian Chamber of Commerce Tel: +66 2 255 8695 Ext: 103 Fax: +66 2 253 9896 E-mail: pr@thaitch.org www.thaitch.org Mr. Finn Balslev, Marketing Director Scand-Media Corp., Ltd. Tel: +66 2 943 7166 Ext: 116 Fax: +66 2 943 7169 Mobile: +66 81 866 2577 Email: finn@scandmedia.com - www.scandmedia.com

Dear Members,

A

new year has begun, bringing with it many opportunities for TICC and its members and the trade between Italy and Thailand.

This is the first issue of INFORMA for 2013. It is also available on-line and contains more material and information about business opportunities and precious past and present experiences from TICC members involved in Thai-Italian trade.

This month’s issue of INFORMA is being dedicated to Food and Beverage. Our Chamber, thanks to the great work of many of our members and the love of Italian food by Thai people is very often on the first line in promoting and supporting the trade of food and beverage products from Italy to Thailand.

Contrary to the past, we can now find many specialties in Thailand, such as Mozzarella di Bufala, Prosecco, and Prosciutto di Parma. However, there is still a lot to be done, in order to protect the Thai consumers from buying highly priced “Italian sounding products” coming from various countries and in order to make the Thai market more accessible to the incredible variety of genuine Italian delicacies.

In order to support, at a government level, this initiative, the Chamber is an active part of the JFCCT and EABC organizations and promotes projects such as Ospitalità Italiana which identifies restaurants in Thailand offering authentic and genuine Italian cuisine.

But Italy is synonymous not only with good food and beverage and the Chamber’s scope of work is not only to import products into Thailand. Since January 2011, and in cooperation with the Franco Thai Chamber of Commerce and Bioagricoop s.c.r.l., our Chamber has worked on the SCRIPT project, an initiative co-financed by the European Union. This is a great opportunity to increase bilateral trade between Thailand and Italy and to increase the visibility of the Thai Italian Chamber of Commerce in Italy. As part of the project, in January 2013, the Chamber participated in January to the “Pitti Immagine Filati in Florence (Italy) with 5 Thai Silk Companies.

Finally I would like to highlight that the power of the Chamber comes from the commitment made by its members who dedicate time and resources to keep the business community united and to improve business conditions. It is essential that each member joining the Chamber understands deeply the great potential of this organization and contributes actively, not only with resources but also with time and proposals. The benefits to be gained for such member representative and his company will be immediate as well as for all TICC Members and the Italian-Thai community.

I would like to thank members for their support and participation in our various projects and activities. I am certain that the Chamber will be able to put together many more interesting initiatives in 2013 and of course, I look forward to welcoming you all to those events.

Arrivederci.

Lino Geretto President

Contents

10

14

22

23

6

Food & Beverage in Thailand

7

The Italian (Food) Job

8

Thailand’s Modern Retail

Growing Opportunities for Italian Firms

Temperature of Airfreight Cargo for perishable products from Italy to Thailand

10

Segafredo Zanetti Espresso

14

Auricchio: Future Market Opportunities

15

“Aperitivo Italiano”

16

Fiera Milano and Thai-Italian Chamber of Commerce

17

2013 ThaiFex Tastes the Italian Flavour

18

DOP Products

19

European-ASEAN Business Center (EABC)

20

The Embassy of Italy

22

2012 Bridge of Hope

23

TICC Events

24

Member Area

26

TICC Fairs & Upcoming Events

Brand of Excellence, Brand of Quality

Exclusive interview with Mr. Pierre Nicou, EUROFOOD General Manager

A Celebration of Italian Food Culture in Bangkok

Mozzarella di Bufala Campana

EABC Launches the First Annual European Business Confidence Survey Shows Positive Outlook on Thailand and AEC

BUKRUK Street Art Festival: The Thai Europe Connection

5

BUSINESS FOCUS

Food & Beverage in Thailand: Growing Opportunities for Italian Firms The Food and Beverage industry is without doubts one of the most promising and rapidly growing sectors in Thailand.

By Marco Dal Sie

C

ompetition is increasing considerably with new hypermarkets, supermarkets and convenience stores opening every year. Forecasts for the next years are extremely positive with the consumption of food that is expected to raise 36%, reaching 50.86 billion US$ by 2015 and with an increasing number of consumers able to afford higher priced goods.

Being one of the top expatriate destinations worldwide, with a tourism sector growing at a fast pace, more conscious consumers and rising disposable incomes, Thailand offers huge opportunities for international companies operating in the Food & Beverage sector. In 2012, almost 30% of the food and beverage products were imported and future trends can’t be but positive.

Asia represents a big market for Italy despite the restrictions on imports still constitute an obstacle and a challenge for Italian firms operating in the Food & Beverage industry.

Thailand, being a country with an extremely low unemployment level and with the highest expected GDP among ASEAN members (2013 World Bank forecasts), offers huge opportunities for Italian firms willing to expand internationally.

The Italian context is obviously very different from the Thai one and Italian eating habits are still mostly unknown among Thai consumers; however a growing interest in Italian food is spreading with new Italian restaurants opening every year. As a matter of fact, the number of Italian restaurants, only in Bangkok, is equal to 350 and this number is expanding fast.

Moreover it is becoming increasingly easy to purchase Italian products inside shopping malls and supermarkets not only in the capital but all around the country.

2008

2010

Food Products

Concerning the agri-food sector, while the imports of rice, flour, animals products and vegetables has been pretty stable over the past years, the imports of desserts, chocolate, coffee, tea and spicy from Italy has registered an extremely high growth (imports of coffee, tea and spicy increased from 1.4 million US$ in 2008 to 19.10 million US$ in 2011 while the import of chocolate and desserts reached over 11.4 million US$ in 2012 from approximately 0.9 million US$ in 2009). Animal products still constitute the biggest part of food products imported from Italy with sales that reached over 63.3 million US$ in 2012. Cold cuts in particular are getting more and more appreciated with Parma Ham that is already well-known within the country.

Wine

As for wine, its consumption is becoming more and more popular in Thailand and sales are growing at a fast rate despite wine still represents only 3% of the total volume of alcoholic beverages purchased in the country. However

HL

HL

HL

HL

2011 (jan./sep.)

HL

WORLD

93,417.0

78,343.8

97,764.3

119,861.1

87,125.8

110,702.2

ITALY

27,162.5

19,919.0

24,379.5

28,116.9

21,438.5

21,795.4

1.67

AUSTRALIA

20,192.4

17,299.6

22,830.4

27,009.1

18,875.7

21,661.7

14.76 513.88

S.AFRICA

2009

Imports of Thailand from Italy are increasing at a fast pace with a growth rate equal to 43.93% in 2011; the total value of imports in the period January-November 2012 reached the amount of 2,036.7 million US$ making Italy holding position number 25 in the ranking that lists the major countries exporting to Thailand. Germany, France and the UK precede Italy that in turn comes before the Netherlands and Spain.

2011

2012 11/’12 (jan./sep.) (jan./sep.)

HL HL 27.06

3,381.4

4,668.2

2,539.8

5,552.9

3,130.0

19,214.5

FRANCE

17,918.4

15,559.0

23,393.1

25,380.0

19,388.5

18,553.4

-4.31

CHILE

11,216.7

9,656.0

12.052.7

17,142.5

12,437.5

14,546.2

16.95

U.S.A

4,598.9

5,220.2

4,303.3

7,004.4

5,157.6

7,249.7

40.56

ARGENTINA

1,394.9

1,888.5

2,667.7

2,607.4

1,576.1

1,924.8

22.12

NEW ZEALAND

1,016.3

983.3

1,272.9

1,531.1

1,075.1

1,600.8

48.90

SPAIN

1,293.6

762.5

1,494.0

1,569.5

1,190.1

1,506.1

26.55

GERMANY

1,132.8

640.6

880.7

907.3

713.2

749.0

5.02

6

with a rapidly growing and richer middle class, the interest in wine is increasing considerably and forecasts for the future seem extremely promising.

Wine is perceived as an extremely healthy beverage and drinking wine is becoming trendy among young Thais with wine bars getting fashionable and well liked above all in Bangkok. The sale of wine is not anymore limited to exclusive hotels and restaurants but it is now possible to purchase wine in hypermarkets and supermarkets. Red wine is definitely the preferred one representing over 70% of the market. 120.000 hectoliters of wine were imported in Thailand during 2011 equal to 44, 3 millions US$.

Being one of the biggest wine producers, Italy is holding the first position in the ranking that classifies the biggest exporters of wine in terms of quantity; Italy is followed by Australia and South Africa. The number of hectoliters exported from Italy to Thailand during 2011 reached the value of 28,116.9 with a growth registered during the first nine months of 2012 equal to 1.67%.

Concerning imports in terms of value, France is the first country in the ranking. Italy is holding position number three after Australia, with 3.3 million US$ in 2011; 2012 hasn’t highlighted any considerable change. The different position of Italy in the two rankings suggests that the quality of Italian wine in Thailand is pretty variable despite we can still find a good variety of high quality wines in the country.

Opportunities for the Italian Food & Beverage industry in Thailand are accordingly numerous despite extremely high customs/import taxes represent a huge obstacle for Italian companies. A reduction in tariffs and lightened regulations is definitely needed as trades are still too complex and costly; however positive trends make the Food & Beverage in Thailand a sector in which Italian firms should focus and that can lead to important and noteworthy results.

MARCO DAL SIE is a graduate in International Business at Copenhagen Business School. With an international background and a bachelor degree obtained at Bocconi University in Milan, he loves to travel and he has recently ended his exchange semester at Chulalongkorn University in Bangkok. He is currently working at the Thai-Italian Chamber of Commerce trying to get the most from his culturally enriching time in Asia. He has a deep passion for aviation and would love to work in the Airline Industry in the future.

BUSINESS FOCUS

The Italian (Food) Job Temperature of Airfreight Cargo for perishable products from Italy to Thailand Italy is known for many things, and when it comes to food, it is ranked among the best.

Food is an integral part of the Italian culture and its influence has helped define fine cuisine around the world. In the last 20 years, the Italian food industry has established itself as one of the main suppliers of high quality food products to the South East Asian market. Thailand, in particular, continues to represent one of the most interesting export markets in Asia.

By Sandro Zanello

W

ithin the last decade, statistics have shown an increase in popularity for Italian cuisine in Thailand and a growing consumer demand for fresh and ready to eat Italian food products. In Bangkok alone, there are around 80 genuine and fusion Italian restaurants and around 100 food importers with Italian products listed in their portfolios.

Pasta, which has always occupied a top position in Italian everyday lifestyle, is not the only item driving the popularity of Italian foods in South East Asia. Foods such as Salami, Ham, Cheese, and recently, ready-to-eat products are all becoming very popular. The food industry is the crown jewel of Italy’s export drive, with overseas sales rising by +4.45% in 2010: a year which has proved difficult for the world’s economy. With a turnover of 119 billion Euros, a manufacturing base of 32,400 companies, and a work-force of 400,000 people, the sector has registered more than 20 billion Euros in exports over the last year. The main reason for this success is the ability of Italy’s national producers to capture foreign markets.

The majority of Italian fresh product exports are shipped on direct flights departing from Milano Malpensa and Roma Fiumicino airports to Bangkok. Due to limited space capacity, there are alternative routes to and from European markets through the Middle East transit hubs such as Dubai, Abu Dhabi and Doha.

Although shipping through these hubs result in lower freight rates, certain times throughout the year, consistent and effective cold chain controls during transit ground handling are unable to be provided. Because of these issues, a number of improvement initiatives have been put in place for the new Suvarnabhumi airport in Bangkok. Several of these initiatives are focused on upgrading product packaging,

cold chain handling, and inbound transport techniques. Improvements have also been targeted for special cold chain handling services during ground handling and more effective temperature controls during air transportation.

All fresh food shipped by air from Italy is temperature-sensitive and easily damaged by rough handling or thermal abuse during transit.

Shippers are required to use packaging systems such as cardboard boxes, bags or crates when transporting goods. However, when temperature sensitive goods are shipped with these packaging methods, insulation material is essential. This is to protect the temperature of the goods against unwanted external temperatures.

The added insulation functions as passive cooling and passive packaging, meaning no mechanical or electrical cooling systems need to be implemented. When insulation material is used with the above mentioned packaging methods, careful thought should be taken on

whether insulation will be used for single oneway use or for multiple re-usable applications.

Another aspect to pay close attention to is the type of insulation material used. For example, in order to maintain temperature in packages for longer periods of time or during extreme temperatures, ice packs, gel packs, and even dry ice are usually used.

However, even simple insulation materials such as ice packs have their disadvantages.

Ice packs can cause condensation and undercooling or over-heating of temperature sensitive goods. In which, the cooling systems themselves, in this case, ice packs, need to be insulated separately to prevent under-cooling.

To be safe, please consult with your freight forwarder when contemplating the usage of any type of passive cooling or passive packaging for the distribution of temperature sensitive goods such as food products.

Wine, a sensitive product Many consumers are unaware that wine is a perishable product, a ‘living thing’ that undergoes a delicate, continuous transformation of chemistry and integration of organisms. Wine is just as fragile and easily spoiled as any other fresh product.

It requires specialized handling every step of the way – from production to point of consumption.

The transportation and storage of wine in harsh weather conditions is problematic, especially in South East Asia and sub-tropical East Asia where extreme heat conditions are inevitable. Because of these hot temperature conditions, both shipping and storage facilities have temperature controlled settings.

Smart microchip technologies such as radio frequency identifications (RFID) have also aided shippers in controlling temperature. RFID is used when shipping wine; small tags are attached to cartons to track shipments and note temperatures at which the wine is exposed to.

Savino Del Bene, whose name is homonymous of its founder, was founded in the early 1900s in Florence, Italy. Today, Savino Del Bene is an international Global Logistics provider with a worldwide network, specializing in supply chain management and providing ocean, air and ground transportation services.

Savino Del Bene Group is a global corporation with over 2600 employees, in more than 120 wholly owned offices, 59 subsidiary offices, providing support to over 100 hand selected agents worldwide.

Currently, we have 2 locations in Bangkok, Thailand – An office on Soi Ekamai, Bangkok and an office at Suvarnabhumi Airport. If you are interested in any of our services, please contact us: Ph: 662-714-3700-3 Fax: 662-714-3515 Email: sandro@sdb.co.th Website: www.savinodelbene.com

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BUSINESS FOCUS

Thailand’s Modern Retail Thailand boasts one of the most attractive food and drink markets in the Asia Pacific Region. Its retail food sector is a vital component of the Thai economy with food and beverage expenditures expected to grow about 26 percent by 2015.

By Giulia Priero

T

hailand’s mass retail is considered a growing sector that is constantly expanding with new stores opening every year: the number of retail shops is probably going to increase significantly in the near future because there are still many areas in the country not covered. As consequence, the competition will rise aggressively in order to capture strategic locations as well as to secure market share as much as possible.

This industry is already the 3rd largest sector generating jobs for approximately 6.09 million people (after employment in Agricultural and Manufacturing Sectors) and it employs 16.11 percent of the total workforce in Thailand. This percentage will increase with the rising number of retail stores.

Over the past decade, Thailand’s retail food sector has been one of the fastest-growing in the world: this retail food market has diverse

store layouts ranging from wet markets to hypermarkets. The retail food business can be classified mainly into two groups: traditional and modern. Traditional stores are characteristically family-oriented and mostly owned by Thais. These shops are mostly located in small commercial buildings and local communities.

Thailand’s modern retail food stores, on the other hand, utilize standardized management systems, point of sale displays, state of the art technology and are situated in densely populated and more affluent areas.

Thai consumers going to supermarket is on average once a week. In the last few years, Thais as well as expats and tourists have been buying more in the modern retail formats.

This trend is due to the changes in consumer behavior; dominated by variables like raised purchasing power, discount promotions, market campaigns, flexible options for payments and larger variety of products offered. Thai consumers have received many benefits from the improvement of the retail trade efficiency.

The development of the modern retail food sector has allowed clients better prices and better service from hypermarkets. Thanks to the difference in business size compared to traditional retail, modern retail trade outlets have the advantage of economy of scale and thus lower costs and lower selling prices.

Thailand’s modern retails: 1. Department store: this sells a wide range of durable goods and products for the consumer's personal and residential needs; at the same time it offers to the consumer a choice of multiple merchandise lines, at variable price points, in different product categories.

2. Mall: a large building or series of connected buildings containing a variety of retail stores.

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3. Discount Store (Supercenter / hypermarket, cash-and-carry): a type of department store, which sells products at prices lower than those asked by traditional retail outlets.

4. Supermarket: a large form of the traditional grocery store, is a self-service shop offering a wide variety of food and household products.

5. Hypermarket: a superstore combining a supermarket and a department store. The result is expansive retail facilities carrying a wide range of products under one roof, including full grocery lines and general merchandise. In theory, hypermarkets allow customers to satisfy all their routine shopping needs in one trip.

6. Convenience store: a small store that stocks a range of everyday items such as groceries, toiletries, alcoholics, soft drinks and tobacco products.

7. Category Killer: this term is used to describe a product, service, brand, or company that has such a distinct sustainable competitive advantage that competing firms find it almost impossible to operate profitably in that industry or local area.

8. Small to medium retail stores: The market seems to be saturated with a variety of formats. The ratio of convenience stores to people in Bangkok is the third-highest among Asian cities, but real GDP per capita in Bangkok is substantially less than those of Asia’s “convenience capitals” Tokyo, Japan and Taipei, Taiwan. Nevertheless, retail operators realize that Thailand’s retail market is sophisticated and still has huge potential for penetration.

BUSINESS FOCUS

Main Operators in Food & Beverage Modern Retail Modern food retailing accounts for approximately 70% of total retail sales as the flow of local shoppers has been diverted from wet markets and grocery stores to hypermarkets and supermarkets. These changes began in the year 2000 when Thailand's retail sector experienced an increase of investments from both local and foreign players. These investments have turned Thailand into the second most dynamic retail food market in Asia after China.

The majority of these investments have come from the leading international retail chains.

Now seven different retail operators hold the majority of the market in Thailand: Central, The Mall, Villa Market, Tesco Lotus, Big C, Siam Makro, 7eleven, Family Mart and Foodland.

Central Food Retail The largest supermarket chain in Thailand, representing the various lifestyles of customers with four different retail formats: Central Food Hall, Tops Market, Tops Super and Tops Daily.

Central Food Retail currently operates 234 branches nationwide with 140 stores in Bangkok and 94 stores located upcountry. Most of Central Food Retai's supermarket are located at Central and Robinson Department Stores, while others are freestanding. Central Food Hall & Tops Market offers more than 10,000 of international products from all around the world including Italy, France, Germany, UK, US, Australia and others major country of world's food destination.

The Mall The Mall Group is one of Thailand's largest mall operators and it has around 8000 employees.

The Mall's brands include "The Mall", The Emporium, Siam Paragon, SkyPORT, EmQuartier, BLÚPORT, Gourmet Market and Home Fresh Market. Gourmet Market and Home Fresh Food offer one of the best choices of imported and local foods in Bangkok.

Villa Market Villa Market is Thailand’s leading natural and organic foods supermarket and has designed all its stores to be a total shopping experience.

Today there are 18 Villa stores spread over Bangkok, plus 3 stores in tourist attraction areas (Pattaya, Hua Hin, Phuket).

Tesco Lotus Throughout 18 years of operation in Thailand, Tesco Lotus has been a leader in retail business, offering more than 35000 items and serving approximately 29 million customers per month.

Its business includes 5 main types of retail stores: Plus mall, Extra, Hypermarket, Tesco market and Express. Tesco has over 1,000 stores, including 24 Supercenters in Bangkok and over 45,000 employees across Thailand.

Big C French Hypermarket Big C Supercenter operates business in the form of "Hypermarket" or "Supercenter". Today, Big C has 1 Big C Jumbo, 16 Big C Extra, 96 Big C for a total of 113 branches, 49 in Bangkok and surroundings and 64 in the provinces. With more than 16,000 employees, Big C offers a clean, comfortable shopping environment with a wide assortment of goods available at reasonable prices.

Siamo Makro Makro currently has 60 stores in Thailand including the new concept store "Makro Foodservice" just open in Phuket with a floor area of 1000 sqm. Customers can shop at Makro with a membership card. In Thailand Makro has about 2,000,000 registered members.

Makro sells food and basic commodities for daily life selected for grocery stores, restaurants and hotels.

7eleven It is the largest chain of 24 hours-open convenient stores in Thailand and currently there are 5,270 branches across the country and it has average daily sales per store per day THB 72,393. These convenient stores provide not only consumer and household products but also various services such as settlement of utilizes (electricity, water, bus ticket etc.).

Family Mart Family Mart, a 24-hour open convenient store originally from Japan, was founded in Thailand in 1992. Its first store was introduced in 1993 at Phra Khanong in Bangkok. Now, twenty years later, the company has around 600 shops in the country.

Foodland Founded 30 years ago, Foodland has gained a good reputation among customers: it offers quality, freshness and a wide range of product selection. This retail operator has 10 stores serving the Bangkok area. They're also famous for being open 365 days a year, 24 hours a day.

GIULIA PRIERO has a bachelor degree in International Business and a master degree in Marketing and Logistic. She is a dynamic and proactive person. She likes to travel and explore different cultures and that’s the reason why she moved to Thailand. She speaks fluent Italian, English, Russian and communicable French, German and Spanish. Collaborating with TICC, she created the 1st database for DOP&IGP Italian products in Thailand.

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COVER STORY

Nick Reitmeier

Segafredo Zanetti Espresso Few would dispute that Segafredo Zanetti Espresso sits in the center of premium coffee. As the leader in Italian coffee, Segafredo Zanetti is now the world’s fastest growing coffee premier brand and the industry’s most coveted brand of quality.

By Tiffany Ma

10

S

egafredo Zanetti’s coffee business originated in Italy, without a doubt, the birthplace of fresh and delicious tasting cups of coffee.

Contrary to belief, the company did not start opening shops in Italy immediately. Their mission was to “extend the taste, the culture and the preparation of the real Italian Espresso to the whole world,” and extend they did. Now operating in over 64 countries with over 650 stores worldwide, Segafredo Zanetti Espresso has become one of the most popular coffee chains serving the best Italian coffee.

The Italian coffee phenomenon is quite remarkable to say the least. It is well a spread knowledge that Italy is famous for coffee, but what most drinkers fail to realize is that Italy does not actually grow coffee itself. Many Italian coffee brands and distributers go to countries such as Africa, Brazil, Costa Rica, and many more to obtain the beans necessary to produce their coffee products. So what makes Segafredo Zanetti Espresso unique?

One main out of the many reasons is that Segafredo Zanetti Espresso is the first and only coffee company operating a turnkey business. They own vast amounts of land in Brazil and Costa Rica where the estates exclusively provide beans to Segafredo, and solely Segafredo. To get an idea of just how large the company owned estates are, we have been told that it would take about two days just to get around the whole area, so usually helicopters are used to get from one end to the other.

By owning coffee plantations, Segafredo is able to control all aspects of their business including the quality of the beans from the very initial stages to the serving of the end product.

Since even raw material is controlled at an early stage, quality is ensured to be consistent and with no fluctuations. Packaging of the beans is even done on the plantations; they are quality sealed and vacuum packed in vaporizing aluminum bags to control the humidity when the beans are shipped. Unlike other coffee companies, Segafredo is not dependent on harvest and world prices. The tight control they have over their business allows the company to always operate at its best and provide their customers with products of the highest quality.

In addition to owning their own coffee plantations, Segafredo also owns their very own machine makers. With over 70 years of machine making experience, the makers produce all machines in Italy and exclusively for Segafredo Zanetti Espresso. This allows the coffee that is made with Segafredo’s home machines to taste exactly like it would if it had been prepared and served in stores. These coffee systems are convenient for those who like to enjoy a good coffee at home. The capsulized coffee machines are easy to use and only take a few seconds. Each capsule has its own separate filter and comes in different types and flavors of coffee. All you have to do is pop it in the machines and add water. The machines are

COVER STORY

Brand of Excellence, Brand of Quality available for sale at Segafredo Zanetti Espresso shops, private boutique shops, and department stores. Prices range from 7,500Baht to 15,000Baht.

Segafredo Zanetti Espresso is operated

by Central Food Retail Company, Ltd. and currently has 13 shops in Thailand; some situated inside of Tops and Central Food Hall locations, while others are free standing. The atmospheres of the coffee shops are very inviting and the designs of the interiors are sleek, modern, and stylish. This is to provide a welcoming environment for a relaxing meal and an excellent freshly brewed cup of coffee.

In addition to premium coffee, Segafredo Zanetti Espresso shops also offer a menu for snacks, light meals, desserts, and alcoholic beverages. The menu offered in the Thailand shops were created by Italians along with input from Central Food Hall Chefs. All food and beverages are freshly made to order and served to customers on the spot.

Extensive research and trend forecasting are also used to tailor the menu to a taste suitable for the Thai demographic. Beverages such as Thai Peach Tea, Passion Fruit Smoothies, and Matcha flavored tea are all unique to Segafredo Zanetti Espresso stores in Thailand.

Furthermore, there are promotions every 45 days, when new concoctions of drinks are introduced to the public.

To maintain the Italian lifestyle, Segafredo incorporated music and alcoholic beverages at some of their locations. Nick Reitmeier, the Vice President of Buying for Central Food Retail Company, Ltd. states that Segafredo’s ambiance is “Sexy and embraces the Italian lifestyle.” He adds, “ A coffee in the morning, a snack in between, and a nice cocktail with a little music at night makes it really sexy to be there.” Segafredo’s growing popularity and increasing customer base reaffirms the excellence of the company.

Segafredo Zanetti’s emphasis on quality and perfection is another aspect that sets them apart from their competitors. When they first launched in Thailand, the company sent all employees to Asia Headquarters in Japan for training. At the training centers, every employee went through a two and half week training course taught by professional Italian coffee experts. Strict food and beverage guidelines such as how to clean machines, program temperature and pressure settings, and prepare dishes were also taught during training.

What is the end result of a meticulously trained barista? Well…the world’s best tasting coffee, brought to you courtesy of Segafredo Zanetti Espresso.

There is a clear expansion plan for Segafredo Zanetti Espresso in Thailand, and if there isn’t a store near you, there might be one coming soon. According to Nick Reitmeier, if the company finds the right locations, they are looking to open 3 to 5 stores a year in Thailand. For the time being, you can find the locations of their shops by visiting: www. centralfoodretail-segafredo.com.

Segafredo Zanetti also provides their coffee beans to boutique shops, restaurants, and hotels all over Thailand. All vendors supplied with their coffee beans prepare the beverages in Segafredo Zanetti cups – So keep a look out for those black and white cups!

The shops in Thailand keep in touch with their customers through The 1 Card - Spot Rewards Cards. Segafredo Zanetti Espresso offers are made via Spot Rewards Cards to over 5.2 million customers, while The 1 Card holders are also given occasional vouchers for free drinks. Furthermore, Segafredo Zanetti Espresso also offers their very own loyalty program in addition to their stamp cards. Exclusive loyalty membership cards are given to customers who spend a minimum of 200 Baht. Currently, there are over 4,000 members of Segafredo Zanetti

Espresso Thailand. The membership cards allow members to receive a 10% discount on food & beverages, 5% discount on packaged coffee beans, and exclusive sneak previews of new promotions and products. Customers are also given a free drink for every 6 drinks purchased through their store issued stamp cards.

Segafredo Zanetti Espresso has established itself as the leading coffee manufacturer internationally and leading espresso producer in Italy.

Success of their product is proven through fantastic testimonials and the company’s constant determination to share the Italian coffee culture with the world. They strive to outdo themselves by constantly searching for ways to improve their already perfect product. Whether it is introducing a new roast or inventing a more efficient machine—Segafredo Zanetti Espresso never disappoints.

So, if you haven’t found the perfect cup of coffee yet, head down to your local Segafredo Zanetti Espresso shop, “Where everyone is welcome to try the real taste of Italian coffee.”

TIFFANY MA is an adventurous travel enthusiast living in Bangkok, Thailand. She is a right brained explorer and a passionate animal lover with an international soul.

She enjoys trying different cuisines, practicing yoga, experiencing different cultures, and most of all, seeing the world through a lens. Tiffany has background in business law and finance. She will pursue her MBA at ESADE Business School this fall.

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THE PASSION OF MY LIFE Coffee, Italian Cuisine, and Happiness

MY SIGNATURE

The Bistro Amarone and Water Library restaurants are classic Italian destinations, only serving the freshest cuisine and incorporating organic ingredients into every homemade dish. Among some of their most popular dishes, the Beef Carpaccio and Espresso Panna Cotta, are two of their signature dishes that are most commonly recommended with an Italian Espresso. The SFTUBVSBOUT QSFQBSF mOF *UBMJBO FTQSFTTPT using grinded and roasted coffee beans from Segafredo Zanetti.

FYFNQMJmFT USVF BOE SFBM *UBMJBO &TQSFTTP We always pair our espressos with a slice of traditional Tiramisu, creating such a perfect balance between sweet and bitter.�

In addition to the delicious tastes, aromatic TNFMMT BOE CPME nBWPST PG 4FHBGSFEP ;BOFUUJ Espresso, what Saelee loves most about the brand is its excellent aftersales services. “Segafredo Zanetti provides a truly admirable comprehensive service. For example, even though we only purchased the coffee products, they also provided us with a Segafredo coffee During the ThaiFex 2012, Saelee acknowl- machine, equipped with a variety of brewing edges that she was overly impressed with options. Even their maintenance services are Segafredo Zanetti’s high quality product. spectacularly reliable because they conduct She adds, “My father also loves Segafredo constant machine inspections. Furthermore, Zanetti coffee because of its strong and bold the Segafredo team also provided us with nBWPST "U UIF #JTUSP "NBSPOF BOE 8BUFS a training program to reassure that each of Library, his favorite is the ‘Extra Strong’. our customers will be served the best cup The mixture of Arabica and Robusta creates of coffee.� such an intense aroma and the taste really

With love and passion for Italian cuisine, Chidpim Saelee of Bistro Amarone and Water Library restaurants shares her secret to finding the perfect combination between work and everyday relaxation. “An all time favorite Italian dish, a delicious piece of cake, and a strongly aromatic cup of coffee can always turn an ordinary day into an extraordinary one. Above all, you’ll always feel reenergized, more alert, and ready to tackle the day ahead of you.�

INTERVIEW

Auricchio: Future Market Opportunities Exclusive interview with Mr. Pierre Nicou, EUROFOOD General Manager Twenty years ago, Eurofood was one of the first European companies to import Mediterranean food into Thailand. The mission of Eurofood is to offer to local hotels, restaurants, and supermarkets a wide range of quality products suitable for a healthy cuisine.

By Giulia Priero

Mr. Pierre Nicou

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hese products were inspired by the Mediterranean diet and recognized by UNESCO in November 2010. Eurofood in Thailand is the exclusive importer of many Italian, French and Spanish brands, which are leaders in their sectors, such as Divella (Italian Pasta), Alcisa (Italian Cold cuts), Paysan Breton (French Cheese), Espuna (Spanish Cold cuts), Riso Gallo (Italian Rice) and Auricchio (Italian Cheese). Mr. Pierre Nicou, TICC Director and General Manager at Eurofood, has been working for the company since the very beginning and has contributed significantly to its growth and development.

The company started importing pasta in order to supply the first Italian restaurants that opened in Bangkok. After that, the chefs began asking for more ingredients to cook new recipes and satisfy their creativity. It was for this reason that Eurofood started to import ham, cheese, and many other Italian, Spanish and French foodstuffs, explained Mr. Nicou.

In order to respond to chefs’ needs and to cover the rising demand from resorts, hotels and restaurants, the company has recently opened

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4 new distribution centers in Samui, Pattaya, Hua Hin, and Phuket. “In those areas more and more tourists are coming and they are looking for familiar flavors. We give them what they need, so we can say that food industry is linked to tourism industry,” said Mr. Pierre Nicou. Tourism is increasing fast. In 2012 Thailand hosted 20 million tourists and, the Food & Beverage industry is growing even faster.

“Over twenty years, this industry has never dropped down, it has only grown and that’s amazing!” stated Mr. Nicou. “Moreover, in the past five years, the industry has grown thanks to Thai people too: they travel, experience new flavors, and when they come back home, want to find the same products they had abroad.”

In fact nowadays it is possible to find every kind of foreign food in the supermarkets, but the F&B industry in Thailand still is facing some issues such as import barriers. For example in order to import food, operators need to register their products. This process takes time so it is not possible to import new products in a short time. “This control mechanism can be annoying but I understand it is necessary. Otherwise everybody could import products not suitable for health and safety,” stated Mr. Nicou. Eurofood selects only well-known brands that can financially support the long wait for registration because they have a long-term vision. Moreover these brands have a warranty of quality for consumers.

“We are glad to work with well known brands such as Divella, Riso Gallo and Auricchio,” said Mr.Pierre. Most of the brands represented in exclusivity by the company are Italian (around 75% of the revenue). “These companies can guarantee quality standards, continuity, and professionalism. Also, their products carry traditions and values linked to Italian food culture and territory. These are unique characteristics that Italians are promoting globally,” added Mr. Pierre. Auricchio for example is a successful family business with a very strong name in Italy.

The company specializes in Provolone, a tasty stringy cheese, Eurofood accepted the big challenge to develop this unedited kind of food product in the Thai market. The company has the exclusivity of this brand in Thailand and takes care of marketing campaigns and

brand image. “Our represented companies completely trust and support us for the marketing initiatives.

Even if most Thais are not yet used to cheese consumption, some products such as Gorgonzola and Parmigiano Reggiano are already well known and appreciated. Eurofood’s goal is to let Provolone become as popular as its predecessors. “For Auricchio Provolone we would like, as first step, to encourage professionals to use it in their recipes and little by little we will make it available in retail shops so Thais can taste it at home and not only in the best Italian restaurants,” added Mr. Nicou.

Cheese, fish, and salami still have space to grow. Some other food categories such as pasta are already present with over 25 brands on the Thai market. Still, the most exciting challenge that the Thai food industry will face in the next years is the AEC (Free trade agreement in South East Asian Countries): “I think that Thailand, being in the center of Asia, will see many benefits and new opportunities. I don’t foresee any negative consequences. I see only advantages in recruiting specialists, better communication channels and the possibility to reach new markets. “Some have already set their sights on Burma, for us, we still have a lot to do in Thailand. We are sure this market has wide growth potential and it will increase even more after 2015. AEC will be the biggest opportunity for this industry and we are ready to face it eagerly!”

For more than 135 years, Auricchio Provolone is an Italian artisan cheesemaking tradition. Its unique and unmistakable taste comes from the “secret recipe” that Gennaro Auricchio invented way back in 1877. The most important phase of the production, the shaping, is made by hand by expert cheesemakers.

OSPITALITA' ITALIANA

"Aperitivo Italiano" A Celebration of Italian Food Culture in Bangkok On February 20th, the ThaiItalian Chamber of Commerce (TICC) organized the GET TOGHETER APERITIVO ITALIANO opening event of Ospitalita’ Italiana project, 2013 edition: a relaxed networking evening for over 100 participants between Thai and Foreigner food lovers and professional of F&B.

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he venue was the beautiful Wine Bar inside the Italian restaurant La Tavola (Renaissance Hotel), “home” of the Chef Fabio Polidori which prepared a special menu for the night with some of the Italian classic dishes, reinterpreted with a modern twist. Italian Red wine, White and “Spritz” Cocktails were just matching perfectly with the Chef creations.

The event was sponsored by three worldwide known Italian brands, Auricchio (Cheese), San Pellegrino (Water) and Aperol (Spirit), that offered to TICC guests special tastings of their 100% Made in Italy products.

During the evening three of the finest Italian restaurants in Bangkok, awarded by the Ospitalita’ Italiana, received an official diploma from Mr. Lino Geretto, President of the Thai Italian Chamber of Commerce and representatives from the Italian Embassy in Bangkok; Biscotti (Chef Daniele Cason), La Tavola (Chef Fabio Polidori) and Medici (Chef Francesco Lenzi) were the first restaurants receiving this important recognition in Thailand in 2013.

It was also the perfect occasion for Mr. Enrico Canuti (Fiere di Parma) and Mr. Thomas Rosolia (Koelnmesse Italia), organizers of the Italian Pavilion at the upcoming Thaifex 2013 (Bangkok 22 - 26 of May) to share with the guests more information about this unique event. The 2013 edition of the Thaifex, worldclass food-industry showcase, in fact, will see the participation of the biggest Italian delegation ever hosted In Thailand, highlighting the growing interest towards Italian food that is fast spreading in Thailand and Asia.

Other Italian restaurants are waiting for their award by the Ospitalita’ Italiana 2013, not only in Bangkok but also in Pattaya and Phuket. The Thai Italian Chamber is organizing two majors events in Bangkok and Phuket with ALL the awarded chefs, cooking together for their guest. To have more information about these two great showcases of the Italian Food Culture in Thailand just contact us or look on our website www.thaitch.org and Facebook page.

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Ospitalità Italiana Diplomas Lino Geretto, TICC President and Giovanni Quaratesi, TICC Secretary General Lino Geretto, TICC President and Francesco Renzi, Medici Restaurant Chef Andrea Speronello, First Secretary Embassy of Italy and Daniele Cason, Biscotti Chef Vincenzo Calì, Italian Trade Commisioner and Fabio Polidori, La Tavola Chef

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BUSINESS OPPORTUNITY

Thai-Italian Chamber of Commerce and Fiera Milano The Thai – Italian Chamber of Commerce has just signed an agreement with Fiera Milano, starting from the 1st January 2013 in order to promote some selected fairs held in Milan.

Within the Food& Beverage sector TICC is now closely working with two main fairs: TuttoFood and Host.

TuttoFood

Launched in 2007 in response to the demand from sector operators and institutions, TuttoFood is a strictly business-oriented fair with a strong national and international profile. With a steady year-on-year growth, this exhibition is quickly becoming one of the world top food trade fairs.

The fair is held in Milan, a strategic location as most of the leading Italian retail chains are based in this city. Milan moreover it’s also extremely easy to reach for foreign visitors and its infrastructure and facilities make the financial capital of Italy the ideal place for international exhibitions.

Fiera Milano (the fair site) is the number one trade fair operator in Europe and one of the leading operators in the world in terms of number and quality of exhibitions, thanks to the size and functionality of its structures, as well as for the comprehensive offer of trade fairs and conference services.

TuttoFood 2013 offers cutting-edge services putting exhibitors and buyers in touch in an extremely easy way thanks to the EMP, its new, user-friendly online tool.

The Expo Matching Program gives to the participating operators the opportunity to arrange appointments at the fair before the event actually gets underway, they can rely on a diary of meetings pre-arranged using the online platform. A simple way to match supply and demand.

TuttoFood includes many different sections: • Organic Food • Meat and cured meats • Milk and dairy sector • Frozen food • Confectionery sector • Horeca (Hotel/Restaurants/Catering) TuttoFood 2013 is also already working for the EXPO 2015 event, starting the 1st May 2015.

Milan will be the hub for millions of visitors from

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all around the world that will take part in the 2015 edition of the Expo whose theme will be “Feeding the planet, Energy for Life”.

TuttoFood is already organizing many activities linked to the EXPO 2015 and the 2015 TuttoFood edition that will start just 2 days after the official opening of the EXPO.

The Expo

The Expo is not a trade fair, is a non-commercial Universal Exposition hosted and organized every time by a different country which won the candidature and with the presence of pavilions from any countries participating through the diplomatic channels of the hosting nation.

The first Expo was held in London in 1851 and was such a success that other nations were encouraged to organize similar events like the Paris Expo in 1889 for which the Eiffel Tower was designed and built.

Each Expo has a universal theme and is held in an area which has been masterminded as a place of exchange and encounter to promote a unique experience for participants and visitors who discover and experiment the theme. More than displaying major technological novelties, the Expo’s role is oriented towards interpreting the collective challenges to which mankind is asked to respond.

The international organization which regulates the frequency, quality and progress of the event is the Bureau International des Expositions (BIE) set up under an international convention which was signed in Paris in 1928. Currently 157 nations are BIE members.

Host

New products, new ideas, new services, new businesses. These are the four milestones of Host, the International Exhibition of the Hospitality Industry that, besides being the leading market place for the sector, also stands as an unrivalled trend setter for the entire Ho.re.ca world.

Host is just the right place to see market

previews of new products that have involved the kind of research and investment needed to face an increasingly discriminating and demanding market, always on the lookout for new business formulas.

Host is the place where trends are set, where the pulse of the market can truly be taken, where one meets the competition as well as new and loyal clients.

Host has more than 1600 exhibitors, from over 40 countries from all four corners of the globe. The event has registered a growth equal to +17% with respect to the previous edition, with +21% overseas companies and 190 new entries. Visitors are increasing as well with 125,000 professional operators, of which 33,000 foreigners from 153 Countries.

Host is aimed at: • Architects, Designers, Design Consultants and Contractors • Distributors and Dealers • Exporters and Importers • Manufacturers • Hotels and Hotel chains • Company canteens, Hospitals, Cinemas and Museums • Large Scale Retail Trade and Shopping Centers, Butcher’s, Delicatessens and Bakeries • Bars, Confectioner’s and Ice Cream Parlours • Chefs and Restaurants, Pizzerias, Fast-Food and Self Service Restaurants • Wellness Centers, Gyms and Spas The areas covered by this fair are: • Food service equipment • Bread, Pizza, Pasta • Ice cream, Confectionery • Coffee • Bar, Coffee machines • Furniture • Tableware • Tea

BUSINESS OPPORTUNITY

2013 ThaiFex Tastes the Italian Flavour ThaiFex This year two of the main Food&Beverage European fairs are joining their forces to organize the largest Italian delegation in Thailand sine the first presence of Italian food companies and products in the Country. Fiere di Parma, promoter of CIBUS fair (in Parma, Italy) and Koelnmesse promoter of ANUGA Fair (in Cologne, Germany), with the support of Federalimentare, the Italian association of Industries of the agro-food sector, are the organizers of the Italian Pavilion at ThaiFex 2013 in Bangkok.

CIBUS Cibus, International Food Exhibition, is considered one of the key events of the Italian agri-food sector. Organized in Parma every 2 years, the last edition has seen more than 60.000 visitors (8.000 from abroad), 1.000 of whom were top buyers from over 70 countries. The fair targets only food professionals from retail, import-export and Ho.Re.Ca sectors. The next edition is schedule between the 5th and 8th May 2014. CIBUS also organizes several activities in Italy and around the world in preparation of its fairs.

In November 2012, for instance, a 1-day seminar entitled “ASEAN & Asian East: business opportunities for Italian food” was organized in Parma to provide to Italian exporters more knowledge about the Far East markets. During the day a workshop focusing on business opportunities with particular emphasis on the ASEAN region was held. A case-study was also carried out by buyers from retail chains operating in Thailand, Singapore, Taiwan, Indonesia, Malaysia, Vietnam and South Korea.

Moreover during February 2013 CIBUS started the CIBUS Market Check, an innovative project that includes a training-on-the-field for managers of CIBUS exhibiting companies.

CIBUS Market Check has been broken down into 5 steps: RUSSIA Feb ‘13 / THAILAND May ‘13 / BRAZIL Jun ‘13 / USA Jul ‘13 / CHINA Nov ’13. This initiative has the main goal of transferring knowledge of format and shelf management policies applied to Italian products within key-markets, meeting buyers from local retailers and providing useful tools to Italian companies in order to best encounter retailers’ and consumers’ needs. On the 16th and 17th May 2013, CIBUS will organize the CIBUS Global Forum: Food for the Future, The Italian Way, a meeting point for economic and institutional

stakeholders where future scenarios for the food industry will be discussed. The two-day workshop will assess the peculiarities of the most important food patterns from all around the world, addressing the positive outcomes they’re able to generate inside a system in terms of socio-economical and generational benefits.

The Italian food model will be the main focus of this workshop, taking also in consideration the upcoming Expo 2015 in Milan and the revision of the European and International programs 2014-2020.

CIBUS Facts and Figures, Exhibitors: 2,203 exhibitors from 15 countries. Gross exhibition space: 120,000 sqm. Visitors: 63,000 overall visitors. 1,000 selected buyers from more than 70 countries. 1,082 journalists of whom 10% from foreign countries ANUGA Anuga´s trade food fair concept is unique, bringing supply and demand together in 10 specialized trade shows under one roof.

The fair helps sharpen each sector´s profile and generates valuable synergies at the same time focusing on the key trends for the future.

The fair is held in Cologne, Germany every two years.ANUGA Facts and Figures Exhibitors 6.743 from 97 countries. Gross

exhibition space: 284.000 sqm gross. Visitors: 154.516 trade visitors from 185 countries (62 % trade visitors from abroad) THAIFEX Thaifex is the perfect opportunity for companies to meet their targeted audience, to build a network with key buyers and be updated with the industry news. Thaifex represents the premier sourcing platform for food and hospitality trade buyers in the ASEAN region, with an expanded array of the latest products, services and technologies from food and beverage players across the globe. Thaifex - World of Food Asia covers the entire food and beverage industry value chain. It features more than 1,100 exhibitors, placing Thailand as a top meeting place for global players of the food and beverage industry.

The Italian contingent at THAIFEX will be the biggest by far and its main goal will be to bring the taste, quality and style of the Italian food to the ASEAN region. Together with supporting and side events, exhibitors and visitors will both experience new opportunities and leverage for their businesses.

THAIFEX Facts and Figures Exhibitors: 1104. Gross exhibition space: 60,000 sqm.

Visitors: 25,270 from 118 countries

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TICC F&B COMMITTEE

DOP Products:

Mozzarella di Bufala Campana

By Giulia Priero

Product

Everybody knows mozzarella. Appreciated worldwide for its taste, made in many shapes and often badly imitated, mozzarella is used in many famous Italian dishes like pizza and caprese; however not everybody knows what many Italians consider the real queen of the mozzarella family: the Mozzarella di Bufala Campana.

The Mozzarella di Bufala Campana is a stringy cheese produced with buffalo’s milk, characterized by a roundish form and with a weight that varies between 10 and 800 gr.

It has a porcelain white color with a smooth surface and can be found in different shapes including the cherry sized shape; it is definitely the preferred mozzarella in Italy and it is highly appreciated for its truly superb taste and for being more flavorful than the cow’s milk mozzarella.

Recognizing the freshness of the Mozzarella di Bufala DOP is easy: the dough in fact has a slightly elastic consistency after the first 8-10 hours of production and tends to become firm as time passes.

for Agricultural, Food and Forestry for the protection, safeguarding, improvement and promotion of this extraordinary cheese, loved throughout the world.

The Consortium’s main purpose is the production and commercialization of the Mozzarella di Bufala Campana and the defense of the denomination in Italy and abroad. The consortium is also working to encourage continuous improvements in the Mozzarella’s production methods in order to guarantee a high quality product and it also aims at constantly checking the production and commercialization and, in particular, the correct usage of the Denomination of Origin.

Nutritional aspects

UNESCO has recently included the Mediterranean Diet in the list of human cultural heritage as both a life style and a nutritional model.

The Mediterranean Diet is prevalently based on the consumption of vegetables, together with the consumption of animal products, milk and cheese (on a daily basis). Today, we can claim that the most famous Italian cheese is an integral part of this diet because of its nutritional qualities and its links with its area of origin.

History

The Mozzarella di Bufala Campana DOP takes its name from the Italian verb “mozzare”, the operation, rigorously done by hand, of kneading the dough during the final phase of the production.

This term appeared for the first time in a cooking text written by a cook of the papal court in the 16th century. However, already in the 12th century, the monks of the S. Lorenzo monastery in Capua (Italy) were used to offering a buffalo milk cheese called mozza or provatura to poor people.

European Accreditation PDO

Italy stands out in terms of richness, quality and variety of agricultural products with more than 200 Italian food products certified.

The Mozzarella di Bufala Campana represents the most important PDO brand in Southern Italy and the fourth from a national perspective.

The Mozzarella di Bufala Campana was awarded with the prestigious European accreditation named “Protected Designation of Origin” (PDO or DOP in Italian) in 1966. This award officially recognized the organoleptic qualities of this cheese and was given mainly on the basis of the environmental conditions and the traditional working methods existing in the area of production.

The consortium

The Consorzio di Tutela della Mozzarella di Bufala Campana, created in 1981, is the only organization acknowledged by the Department

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Fresh mozzarella is delicious just as it is or with a bit of salt or pepper and topped off with a good extra virgin olive oil PDO. Excellent it’s also the combination with fresh tomatoes and basil: the famous “caprese”.

Moreover, as you certainly know, Mozzarella di Bufala Campana PDO, tops millions of pizzas all over the globe every single day.

However, the use of mozzarella in Italian cuisine is so extensive that any list would be partial.

Method of production

The Mozzarella di Bufala is traditionally produced solely with the milk of the buffalo.

A whey starter is added to the batch that contains thermophilic bacteria and the milk is left to ripen so the bacteria can multiply. The rennet is then added to coagulate the milk. After coagulation, the curd is cut into large pieces, and left to rest in a process known as healing.

The curd is then cut once more time in large pieces and it is stirred in order to separate the curd from the whey. The whey is then drained from the curd that is placed in a hoop to form a solid mass. The curd mass is left until the pH is at around 5.2–5.5, which is the point when the cheese can be stretched.

The cheese is then stretched and kneaded to reach a delicate consistency; a process that is generally known in Italian as pasta filata.

The production of the Mozzarella di Bufala Campana PDO is rigorously done by the hands of two artisans, one of whom, with his thumb and forefinger, detaches (mozza) pieces of stringy dough from a globular mass of nearly 2-3 kg, supported by the other artisan.

How best to eat it

Like most varieties of fresh mozzarella, buffalo’s mozzarella is usually sold submerged in a whey and brine liquid; if refrigerated, it should be left out half an hour (at least) before eating.

Average nutritional values for 100 g of product Energy: 246,4 Kcal Protein: 16,2 g Carbohydrates: 0,4 g Fats: 20 g Calcium: 245mg (35% RDA - Recommended Daily Amount ) Fonte: www.mozzarelladop.it Mozzarella di Bufala Campana is an easily digested cheese with a limited lactose and cholesterol content. Moreover all those who are concerned about weight loss should know that, with around 250 Kcal per every 100g of product eaten, Mozzarella di Bufala Campana is preferable to many other dairy products. Moreover eating Mozzarella di Bufala Campana means supplying energy for the growth of youngsters and for recovery after sports activities.

Near “European Accreditation PDO”:

Near “The consortium”:

EABC

EABC Launches the First Annual European Business Confidence Survey Shows Positive Outlook on Thailand and AEC T

he European ASEAN Business Centre (EABC) has recently announced the result of the first annual Business Confidence Survey.

This 2012 Business Confidence Survey has been conducted by the European ASEAN Business Centre , in collaboration with a Consortium of 16 European Chambers of Commerce and Associations throughout Thailand and Europe . The survey was designed and administered in order to gather information from business executives on local and international factors. The questions regarded challenges for executives and their outlook on growth.

Targeted respondents of the questionnaire were senior executives of companies within the European business communities, particularly current members of EABC and European bilateral chambers in Thailand.

The overall outlook of the respondents is optimistic. The business environment in Thailand and AEC was seen as the significant opportunities. The majority of respondents plan to expand their business in ASEAN and Thailand. However, this is related to a call for improvement in important areas such as trust in public institutions and political instability, human resource issues, corruption and lack of transparency, and poor logistical infrastructure.

Mr Rolf-Dieter Daniel EABC President and Managing Director, Staedtler (Thailand) Ltd. said “The survey feedback received from 221 respondents provided a very interesting and valuable perspective on current challenges and upcoming opportunities for business operating in Thailand and afar in the international scene.

Majority of the survey participants were top level and senior executives of companies of different sizes operating in various industries.

The results serve as an important insight for EABC to continue our tasks by working with key institutions and counterparts towards strategizing their policies and action plan both in the short and longer terms to improve Thailand’s competitiveness.”

The survey was divided into four areas comprising of questions that allow them to gain information on: demographic information; outlook for growth and profitability in Thailand; external factors considered challenges and opportunities; and their strategies in terms of cost reduction and profitability. Starting on 1 November 2012 and finishing on 18 November 2012, the survey was distributed to over 2000 email addresses via established business networks of the EABC Partners and Associates.

Mr Daniel added that “More importantly the result of the survey shows that half of the respondents who operate in the international scene foresee their presence in Thailand becoming increasingly important. Despite pertinent chal-

In the photo from left: Mr Stephane Passeri , Director, Heritage Consulting Co., Ltd Mr Jan Eriksson, Managing Director, SPICA Co.,Ltd. Dr. Supavud Saicheua, Executive Director / Managing Director (Head of Research Group) Phatra Securities Public Company Limited Mr Rolf-Dieter Daniel EABC President and Managing Director, Staedtler (Thailand) Ltd. Mr John Svengren, Executive Director, the European ASEAN Business Centre lenges in the global economy such as the European crisis and the fear of slow economic performance in the US and China, business executives regarded the business environment in Thailand and AEC as offering significant opportunities. This is consistent with our main objective to work towards improvement of business climate in Thailand and in promoting Thailand as an attractive investment hub in ASEAN for European investors” “Major challenges however remain as that the participants are most concerned with the performance of public institutions and political instability. They also expect that Thailand will tackle the problem of labour shortage and lack of required skills. In addition, corruption and transparency are one of the principal concerns. We therefore would like to emphasise the importance and call for prompt action to efficiently improve the situation. What the respondents in this survey highlight actually carries forward the momentum begun by the EABC European Business Position Paper on Trade/ Investment Issues & Recommendations in support of a Competitive Economy in Thailand.” added Mr Daniel.

EABC was established in late November 2011, in consortium with sixteen business representative organisations and chambers of commerce, both in Thailand and Europe.

EABC has been working hard on various fronts representing the interests of the European business community in Thailand. In the spirit of partnership and cooperation, the EABC works closely with European businesses, the Royal Thai Government, EU institutions and

chambers of commerce as well as counterparts in Thailand, in ASEAN, and in Europe to establish an enabling, result-oriented dialogue to foster closer economic relations between Thailand and Europe, especially on key trade and investment agenda.

Eight of the Working Groups have already been established to facilitate constructive dialogues among interested European businesses towards further improvement on market access and fostering business cooperation between Europe and Thailand. These transversal as well as sectoral Working Groups - chaired by representatives of prominent European enterprises from respective sectors - are: Automotive, Cross Sectoral Issues, Food & Beverages, Healthcare & Pharmaceutical, Information and Communication Technology, Intellectual property Rights (IPR), Insurance, and Transport & Logistics. For this year, EABC will initiate a new working group on environment and renewable energy as well as additional section on AEC and Myanmar.

With strong support from the European Union as well as our Partners and extensive networks both in Thailand and Europe, EABC serves as the platform for business to interact with authorities and counterparts in Thailand.

EABC is committed to working closely with European businesses, the Royal Thai Government, EU Institutions and Chambers of Commerce as well as counterparts in Thailand, in ASEAN, and in Europe.

For more information about EABC, Please visit www.eabc-thaialnd.eu

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THE EMBASSY OF ITALY

BUKRUK Street Art Festival: The Thai Europe Connection Special Interview with the Italian Artist, DEM

By Silvia Fantin – Cultural Office On February 17 began the first edition of BUKRUK Street Art Festival: with more than 400 square meter of exhibition space, provided by the BACC (Bangkok Art and Culture Center), and 1,000 square meters of exterior wall paintings near Ratchatewi and the walkway beside Khlong Saen Saep canal, “BUKRUK/ Thai-Europe connection” and with 11 young artists from Thailand (Alex Face, Mamafaka, Rukkit, Kobby etc.) and 15 from Europe (Saddo – Romania, Ibie – Spain, DEM – Italy, Resto – Belgium etc.) this festival was a blooming symbol of the collaboration between Europe and Thailand in the field of street art. The festival was organized by the Toot Young Gallery, Nemo Studio, BKK Arthouse with the support of the EUNIC cluster, who joined forces to help stage the Bukruk/Thai Europe Connection from February 16 to March 17.

The main idea was a human enterprise between young street artists and illustrators from Europe and Thailand. The selection of the artists was focused on emerging, young artists with a strong personality and who are initiators of projects in their respective countries.

Most selected artists participate actively in the creation of fanzines, objects, exhibitions etc.

Regarding the Italian street art scene, it represented by DEM, a brilliant artist, illustrator and sculptor who has also been guest artist at Goteborg's Oro Gallery, and has taken part in exhibitions such as Street Art, Sweet Art (PAC Milano), Nomadaz (Scion Gallery, Los Angeles) and CCTV (Apostrophe Gallery, Hong Kong).

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Hello Dem, where are you from?

How old are you? How long have you been a street artist?

I'm almost 30 years old and I live in the South of Lombardia along the Po and Adda rivers. I started doing graffiti when I was 12 year-olds, but over the years I felt the need to change my creative language and add something beyond letters. I wanted to create my own allegorical language. So, I started to I re-think and re-invent surreal and mythological figures that had a special meaning for me, painting them on walls as well as on paper.

How would you describe your style?

Where do you take inspiration from?

And where do those surreal figures come from?

I draw and create only things that do not exist. I could define my style as cryptic and surreal, sometimes ironic and bizarre. About my inspiration, I used to read and listen to stories about Greek mythology or some books

by Calvino since childhood. My mother used to read them to me. I added to these readings the element of abstraction and my imagination, reshaping them. Also Nature – that for me is comparable to God – is one of my biggest sources of inspiration.

But as time goes by, I started studying many books about anthropology, philosophy (for example by John Zerzan), natural agriculture

by Masanobu Fukuoka, permaculture, etc. I started to study hard because I wanted to fully understand what was behind the figures that I drew and still draw. This is an intense study from which I draw many ideas and inspiration.

THE EMBASSY OF ITALY You are a360 degrees artist... in addition to wall-paintings, you draw with ink, do fairy installations and sculptures. What tools and materials do you use normally? What kind of research is behind the choice of the materials used?

Regarding wall-paintings, I use brushes, quartz paint and a paint roller brush. As per the paintings: every kind of paint, nib-pens, ink and acrylic. In the last years I've started using earth colors and powders.

For my installations, I collect natural stuff that I find along the rivers: wood, dead animals, plumage, eggs of animals, horns, flowers, shells, branches, mosses, etc. I like scraping together objects. My friends also help me in collecting these by giving them to me in the form of presents. I love recycling a lot of materials, too.

Which one are the reasons that brought you for the first time to paint on a wall? Have these motivations changed over the years?

At the beginning, I was painting to invest my time in something I could devote myself to one hundred per cent both mentally and physically.

I felt a strong craving to paint that somehow I had to vent, this was also helpful to protect myself, in a way. That need still remains, but now I especially do it because I believe in one fundamental concept: art should not belong to a small elite but rather be free and available to everyone. I like the idea of a “public-user”, who finds himself in front of a piece of work without meaning to, almost accidentally. The “unexpected aspect", which is typical of street art, is the aspect I like the most and that pushes me for instance to paint on an abandoned wall or to create an installation in the woods.

Street art as a redevelopment tool for a degraded area. What is your opinion on this concept? Have you ever take part to these kinds of projects?

If so, what did you do?

Street art is surely a positive approach for the rehabilitation of degraded area: it adds colour to the community space and it allows citizens to interact with each other, with the art and also with the artists. The final result is to improve people’s awareness about art. But all this is

not enough. The councils should continue with redevelopment projects even after the festival of street art has finished otherwise street art remains only a facade and nothing more.

Yes, I have participated several times to these events, both in Italy and abroad: Quartieri Spagnoli in Naples, Shangai in Livorno, Zaspa in Danzig (Poland) and Dugave in Zagabria (Croatia). It was very interesting and stimulating. For example, the margini project in Shangai's neighborhood - a council housing area built by the communist local party during the 60's - provided screen printing for children, theatrical workshops, concerts with people from the community and also with people coming from other places etc.

What are you working at the moment? Do you have any future projects?

I'm working on several things. I cannot keep still! At the moment I am working on a collective exhibition in Modena and on another one in Switzerland.

It has been almost one year that I have been working on a documentary with director

Claudio Cecconi. It focuses on nature and my art. It explains the change of identity and the internal and external transformations related to nature.

Besides, I am currently collaborating with Silvano Voltina – an actor of the avant-garde theater company Societas Raffaelo Sanzio - in a workshop that will involve children and will take place in Turin. The workshop will be based on body language, graphic arts, some forms of theater and painting related to the physical world. We already did this in the past, at Santarcangelo dei Teatri festival and at the Museum of Science and Technical in Milan.

More info about DEM and his works: demdemonio.org

Bukruk project will hopefully be the start of future collaborations between Europe and Asia.

This physical encounter of all artists will certainly be the start of various projects and exchanges. The impulse derived from this project will continue towards a second edition including South East Asian artist. Also another possible festival could take place in Europe, bringing the Asian artists here. For anyone hoping to catch a glimpse of some cutting edge artwork, visit www.bukruk.com for news and updates.

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BRIDGE OF HOPE

2012 Bridge of Hope Charity Dinner O

n Thursday 13th December 2012 the Thai Italian Chamber of Commerce in collaboration with the Camillian Home, with the patronage of the Embassy of Italy organized the Bridge of Hope Charity Dinner. The main goal was to raise funds for the care of children with HIV/AIDS and other people in serious need of medical care in Thailand. More than 300 guests enjoyed the music and the performances by the Camillian Home children along with the exhibitions of professional singers and other fun activities. We would like to thank once again our sponsors, Aroy Italy, EURO FOOD, and Italasia and of course all the great people that joined us in supporting the Camilian Home.

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TICC EVENTS

PITTI Filati, Florence, Italy During January 23 - 25, Mr. Elia Righetti, TICC Trade and EU Project Manager, led five Thai Silk companies, together with BIOAGRICOOP and THE QUEEN SIRIKIT DEPARTMENT OF SERICULTURE association to one of the most important European fairs in the Textile sector, PITTI Filati, in Florence, Italy. The innovative and, at the same time, traditional products presented by these five Thai companies received a good response from the public and from the international companies attending the event. Italian national TV and magazines also showed interest in the initiative of the EUROPEAN SCRIPT, project that allowed Thai companies to achieve the GOTS organic certification.

“Green Technology” Luncheon On Wednesday, January 23, TICC, MDA Consulting, and FTCC organized a special Joint Chambers Business Luncheon entitled “Southern Europe at the Forefront of Green Technology” at the Centara Grand, Central World. A successful event, with over 40 participants and a great opportunity for TICC members and supporters to hear the latest news on Green Technologies and to meet many operators in this growing sector.

TICC Italian Dinner at Sole Mio Restaurant On January 30, at Sole Mio restaurant in Thong Lor Soi 21, TICC organized a genuine Italian dining experience, a great opportunity to meet Italians living in Bangkok and Italian food lovers in a nice and friendly environment. Over 80 guests experienced an authentic Italian atmosphere, with great food by one of the best Italian Chef in town, great wine and live music from ‘Duo Latino’. TICC wants to thank all the participants for making the evening a memorable one.

"Aperitivo Italiano" Get Together at La Tavola Restaurant On February 20, TICC organized the first event of 2013 linked to the Ospitalita’ Italiana project. The location was the recently awarded Italian restaurant La Tavola, “home” of Chef Fabio Polidori. During the event, TICC presented this important project and also introduce the organizers of the Italian Pavillion at the ThaiFex (May 22-26, 2013), event hosting more than 50 Italian companies. The Official sponsors of Ospitalità Italiana Thailand, San Pellegrino and Auricchio, also offered our guests special tastings of their 100% Made in Italy amazing products.

Get Together with EABC On March 7 the Thai Italian Chamber of Commerce, in cooperation with the EABC (European Asean Business Centre), has organized another successful Get Together event. Mr. Giovanni Quaratesi (Secretary General of TICC) used this opportunity to confirm the support of the Chamber to this project and the special guest John Svengren, EABC Executive Director, offered an overview an all past activities and projects for 2013. Following the presentations, the guests had the opportunity to approach EABC and TICC staff to get more details and to collect the EABC publications for 2013. The location, Bottoms Up, offered also the perfect environment to turn an interesting meeting in an opportunity to relax, network and build new business opportunities.

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MEMBER AREA

Welcome New Members

GULF AGENCY COMPANY (THAILAND) LTD. EASTIN GRAND HOTEL SATHORN BANGKOK (BTS ASSETS CO., LTD) Ms. Suwanich Kanjanakunya, Director of Sales and Catering 33/1 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120 Phone: +66 2 210 8100 Fax: +66 2 210 8155 Email: dosc@eastingrandsathorn.com Website: www.eastingrandsathorn.com Sector: Hotel/Resort/Spa Company Background Eastin Grand Hotel Sathorn Bangkok is the first Eastin Grand under the Eastin Hotels & Residences portfolio. Located at one of the most convenient spots in the capital city, the brand new hotel is designed to serve both business and leisure travelers with comfortable accommodation and full facilities. Directly linked to the hotel, the Surasak BTS sky train station will conveniently connect guests to all business centers, department shopping stores, tourism attractions and entertainment areas within minutes.

Products & Services Eastin Grand Hotel Sathorn Bangkok is situated in a prime location in Bangkok’s main business district as well as being just minutes from the famous Chao Phraya River. Guests can enjoy its own sky bridge directly linking the hotel to the BTS sky train (Surasak station) and conveniently the expressway is only minutes away meaning whether you have an important business meeting or are simply enjoying all Bangkok has to offer traveling around the city becomes so much easier.

Designed in a contemporary classic style but featuring modern elements and the latest in conveniences and services, the hotel features 390 luxuriously appointed rooms with room sizes ranging from 32 – 78 sqm.

Other hotel facilities include an Executive Lounge, family floor, kid’s room, all-day dining restaurant, Italian restaurant, authentic Chinese restaurant, lobby lounge, infinity swimming pool, fitness center and business center. The hotel features 1,200 sqm of meeting facilities with the Surasak Grand Ballroom being able to accommodate up to 600 guests.

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Mr. Mark Dalaney, Managing Director 26/30-31 9th Floor Orakan Building, Soi Chidlom, Ploenchit Raod, Lumpinee, Pathumwan, Bangkok 10330 Phone: +66 0 2650 7400 Fax: +66 0 2650 7401 Email: thailand@gac.com Website: www.gac.com Sector: Logistics Company Background Established in Thailand since 1992, GAC Thailand is an ISO 9001: 2008 certified company providing a unique combination of ocean freight, air freight, third party logistics, and shipping agency services. The GAC brand reflects quality, continuity, innovation and global reach. Its number of staff now exceeds 120 and growing.With head office in Chidlom, Bangkok, the company also operates from strategically locate offices in Amata Nakorn, Laem Chabang and Suvanabhumi Airport to provide seamless services to all customers.

Products & Services Logistics and Shipping Agency Services

RC AND RC CO., LTD - MASTER FRANCHISE OF “CI GUSTA!” THAILAND Mr. Roberto Cardano, Director 90 Soi Sukhumvit 55, Klongton – Nua Wattana Bangkok 10110 Phone: +66 2 714 7763 Fax: +66 2 138 1142 Email: robertocardano@r2cholding.com Sector: Restaurant Company Background RC&RC Company was founded in 2012 with the purpose to produce and sell in Thai market real Italian gelato.

The Company has signed a master franchise agreement with the Italian company “ci gusta!” to introduce Italian gelato not only in Thailand, but also in all South East Asia. ci gusta! Thailand uses only high-quality ingredients, perfectly balanced, produced with Italian technology machinery, ensuring not only excellent taste, but also a hygienically safe product.

Products & Services The production is articulated over 2 lines: - Fresh and creamy gelato prepared according to the traditional Italian taste - Low-fat Italian frozen yoghurt

RCD DESIGNCENTER CO., LTD. RB POWER AND SAILING CO., LTD. Mr. Raoul Bianchetti, Manager Director

Mr. Kitti Roemcharerndee, Managing Director

225/3 Moo. 9 Najomtien, Sattahip, Chonburi, Thailand 20250 Phone: +66 8 709 327 Fax: +66 8 709 227 Email: info@powerandsailing.com Website: www.powerandsailing.com, www. power-sailing.com Sector: Manufacturers

289 Soi Sukhumvit 55( Thong Lo ) Rd. North Klongton, Vadhana, Bangkok, 10110 Phone: +66 2 185 3116 Fax: +66 2 712 6924-25 Email: niconti@rcdkitchen.com Website: www.rcdkitchen.com Sector: Furniture & Interior Design

Company Background Supplier of UNOCAL Thailand, since 1998.

Export in 20 countries. Only maxy yachts builder in Thailand with water front facility and own marina.

Company Background Established in 1971 on Petchaburi Rd, National Furniture was founded with the goal of producing high quality hand-made furniture using teak wood and other tropical materials.

Through the next two decades, the company built a reputation for excellence, providing some of Thailand’s most important buildings with furniture installations, including Chulalongkorn University, The Ministry of Science, Siriraj Hospital and many more.

In 1999, the company changed its focus to kitchen furniture and interior fittings under the new name of RCD Kitchen, and hasn’t

Products & Services Power & sailing boats from 26” – 120” range. Manufacturing design, engineering, maintenance spare parts, accessories.

MEMBER AREA

looked back since. With its large production facilities, including a state-of-the-art 30,400 sqm. factory at Rom Klao with more than 200 employees, RCD Kitchen is able to cater for the largest range of customers, from highend home owners to luxury condominiums and real estate companies.

In 2009, National Furniture Co., Ltd. achieved the coveted International Organization for Standardization (ISO) 9001 certification requirements. The certification officially recognises RCD Kitchen’s adherence to quality in every aspect of the business, from its commitment to continuous quality improvement to focus on customer satisfaction.

In 2007 RCD Kitchen opened RCD Design Center, an impressive 3 floors showroom in Soi Thong lor 55 giving to the company a major visibility for public and domestic customers, with his 1.400 sqm area in which are showed all range of kitchens, customized furniture, lighting and imported masterpieces from well renowned italian brands, such as Arketipo, Lago, Cattelan, Fiam, Bonaldo, Kristalia, Luceplan, Ingo Maurer, Kundalini and many more.

RCD Design Center mission is to build and retail quality furniture, from big developer to domestic and high end customers who believe in quality of life and design.

Products & Services High quality kitchen furniture, project developments, decorative lighting and imported quality Italian furniture.

Facts & Figures Year Established: 1971 Total Employees: more than 200

THE SOCIAL LAWYERS CO., LTD. Dr. Carlo Filippo Ciambrelli, President 63/14 South Pattaya Rd., Moo 10, Nongpreu, Banglamung, Chonburi 20150 Phone: 090 129 6101 – 038 427904/5 Fax: 038 424 535 Email: thesociallawyerscompany@gmail.com www.the-social-lawyers-company.com Sector: Legal Practice Company Background A socially committed international multi-lingual law firm offering help and protection in relation to all aspects of the law with particular emphasis on the assistance of foreign nationals in Thailand. The president, Dr. Carlo Filippo Ciambrelli, bilingual English-Italian, fluent in Thai and French, is an expert of both Thai and international law, appointed by the Thai National Court of Justice as official interpreter.

Products & Services All kind of legal services including criminal and civil cases, contracts, company registration & closure, real estate registration, divorces, children custody, adoptions and fosterage, court legal interpreter.

Our aim is to quickly resolve all problems with minimum cost and maximum efficiency.

Facts & Figures Year Established: 2012 Registered Capital: 2 Million Baht Total Employees: 6

- Serviced Office Space - we are now providing temporary office space to support the one stop shop experience we are offering to our clients.

Facts & Figures Year Established: 2007 Registered Capital: 4 Million Baht Annual Turnover: 60 Million Baht Total Employees: 40

UBS AG BANGKOK REPRESENTATIVE OFFICE Mr. Alberto Martinelli, Managing Director TMF (THAILAND) LTD. Mr. Paolo Tavolato, Managing Director Unit 1604-6, 16th Floor, Capital Tower, All Seasons Place 87/1 Wireless Road, Lumpini, Pathumwan, Bangkok 10330 Thailand Phone: +66 2 613 4900 Fax: +66 2 613 4999 Email: thailand@tmf-group.com Website: www.tmf-group.com Sector Consulting Company Background The worldwide provider of global Accounting, Legal and HR & Payroll services with more than 5,000 qualified professionals working in more than 100 offices in over 75 countries. We offer the most comprehen¬sive range of global accounting and compliance outsourcing services in the marketplace. We are experts in efficiently establishing and supporting corporate entities, whether operational or holding and finance institutions anywhere you require in the world.

Products & Services - Accounting and Reporting Services - a complete range of Tax filing, Management Accounting Statutory Reporting Services, including the preparation and consolidations of reporting in any major standard (GAAP, IFRS).

- Legal Administrative Services - full company establishment and management services in any jurisdiction in the world and ongoing Corporate Secretarial Support, Process Agent, Registered Office and Registered Agent Services. The company is also able to offer Local Directors and Shareholder Structures where required. VISA and Work permits.

- HR and Payroll Administrative Services - ensuring global HR policies, contracts and benefit schemes are comprehensively implemented and Payroll payments are made securely.

93/1 Withayu Road, 2nd Floor, Wireless Road, Lumpini, Patumwan Bangkok 10330 Phone: +66 2-651 57 00, +66 2 613 6299 Fax: +66 2 256 74 88 Email: chantana.vichaikul@ubs.com, giorgio.rigotti@ubs.com Website: www.ubs.com Sector Consulting Company Background Headquartered in Zurich and Basel, UBS is a global firm providing financial services to private, corporate and institutional clients. We are present in all major financial centers and have offices in over 50 countries.

In Thailand, we offer investment banking services. Explore our site to learn more about what we offer in Thailand.

UBS AG also has a representative office in Bangkok. It closely monitors developments in the Thailand market, conducts general marketing activities and acts as a point of contact for UBS AG in Thailand.

Products & Services Financial services to private, corporate and institutional clients, global wealth management, global asset management, and investment banking.

Facts & Figures Year Established: 1862 (Switzerland), 1993 (Thai Representative Office) Market Capitalisation: CHF 54.7bio (Market Cap) Invested Assets: CHF 1,593bio Total Employees: 63,500 (Worldwide)

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TICC FAIRS & UPCOMING EVENTS

International Trade Fairs in Italy Exhibitions In Italy

Detail

Date

Venue/Website

COSMOPROF Fair

Cosmetic Products

8 – 11 March 2013

Bologna (Italy) www.cosmoprof.com

19 – 22 May 2013

Fiera Milano www.tuttofood.it

Fiera Milano

5 – 8 September 2013

Fiera Milano www.macef.it

Fiera Milano

18 – 22 October 2013

Fiera Milano www.host.fieramilano.it

TuttoFood MACEF Host

In 2013, take your golden opportunity to display and trade your products and services in the TICC supported fairs: 3 Tuttofood (19-22 May 2013) 3 MACEF (5-8 Sep 2013) 3 Host (18-22 October 2013) For more information and Special conditions for BUYERS and EXHIBITORS through TICC, please contact Elia Righetti Trade and EU Project Manager at trade@thaitch.org or 02 255 8695 Ext. 104

International Trade Fairs in Thailand (April – July 2013) Exhibitions In Thailand

Detail

Date

Venue/Website

Trade: 19 – 21 April.

Public: 22 – 23 April.

BITEC, Bangkok, Thailand www.bigandbih.com

Trade: 22 – 24 May. Public: 25 – 26 May

IMPACT, Bangkok, Thailand www.thailandfoodfair.com

Made in Thailand 2013 (MIT 2013) -

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Challenger 1, IMPACT, Bangkok www.madeinthailandfair.com

Thailand Health and Beauty Show (Thai HBS 2013)

Trade: 25 – 26 July Public: 27 – 28 July

BITEC, Bangkok, Thailand www.hbsfair.com

Bangkok International Gift Fair & Bangkok International Houseware Fair 2013 (BIG & BIH-April 2013) THAIFEX-World of Food Asia 2013 (THAIFEX 2013)

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Upcoming Events March – June 2013 Date

Event

Location

Worldwide Symposium on Geographical Indications by WIPO

Centara Grand, Central World

The Grand Ospitalita’ Italiana Awards in Phuket

Hilton Phuket Arcadia Resort & Spa, Phuket

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Joint Chambers Breakfast Talk “Understanding and Controlling Employee Turnover in Thailand: how to motivate your employees?”

Sheraton Grande Sukhumvit

7

Annual Corporate Bowling Tournament 2013 | FTCC, TICC and GTCC

Esplanade Blu-o Ratchada

22 – 26

ThaiFex

IMPACT, Muang Thong Thani

TBA

The Grand Ospitalita’ Italiana Awards in Bangkok

Bangkok

Italian National Day Reception by the Embassy of Italy

TBA

March 27 – 29 April 25 May

June 2

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Inspiring independent learners to fulfil their individual potential Developing Critical Thinking

Encouraging Inquiry

A

t Bangkok Patana we provide the essential rigour of a British curriculum incorporating best practice from other programmes to reflect our international setting.

Our aim is to develop young people who are highly skilled, individual learners.

Promoting Investigation

A

t key points within the Primary School we benchmark ourselves against UK schools using National Curriculum Tests. In 2012 99% of our Year 6 students achieved their agerelated expectation, or above, in English and Mathematics, compared to 81% in the UK.

Building Empathy

W

e also understand the importance of lessons learned outside the classroom.

Extensive opportunities for children to flourish and develop their personal interests are provided through our extensive extra-curricular activities programme.

To find out how our child-centred approach to learning and outstanding teaching staff can help your child fulfil their potential from 2 1/2 to 18 years of age, please contact us at admissions@patana.ac.th

www.patana.ac.th |+66 (0) 2398 0200 | 643 LaSalle Road (Sukhumvit 105), Bangna, Bangkok

Bangkok Patana is an IB World School accredited by CIS and NEASC