CITY REBRANDING - ABUJA
Orish ThankGod Chidimma
GRDE501 – Design Studio-I
CASE STUDIES
Branding approach
Abuja is the capital state of Nigeria, it is a planned city, known for its modern infrastructure and cultural heritage
Case studies 1 -Learning from "I ❤️ NY"
Attracted tourism, economic growth and civic engagement
Is an iconic global brand and is still in recognition after decade
People use it as a template to build their brand
Case studies 2- "I Amsterdam"
Global recognition
Increased tourist visits
Economic growth
SWOT ANALYSIS FOR ABUJA
Strengths
Planned city
Cultural diversity
Security and stability
Green area (Millennium Park, Jabi Lake, and Aso Rock) can serve as tourism opportunities
International meeting place
Weakness
low entertainment and night life unlike Lagos
High cost of living
Low recognition unlike Lagos
Low recognition unlike Lagos
Over dependence on the government limiting private sector growth
Opportunities
Tourism development
International event
Business and tech hub
Threats
Competition from Lagos
Economic uncertainty.
Political instability- limited to protests.
BRAND PERSONA/ARCHETYPE/ MOOD BOARD
Mind map
More than just the government, Abuja should be redefined as cultural and business friendly environment.
Archi type
According to this message the Abuja logo should communicate enjoyment, freedom and power. EXPLORER
Mood board
VISUAL IDENTITY
Sketches/ initial ideas Land mark Aso rock
Logo derivation
National mosque
Modification of logo ideas
Logo: Main version
Variations/clear space rules / Color Palette
