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TEXAS CREATIVE 201 8 - 201 9


FOR 40 YEARS, TEXAS CREATIVE HAS BEEN A SANCTUARY FOR STRANGE THINKERS. NOW, WE’RE PULLING BACK THE CURTAIN. WITHIN YOU’LL FIND ROGUE IDEAS, PLAYFUL DESIGN, AND WITCHCRAFT (ALLEGEDLY).

WELCOME TO THE FREAK SHOW. WWW.HIRETEXASCREATIVE.COM


1979 Former Fine Arts professor Leonard Ruben (Y&R NY) switches hats to found the University of Texas Creative Portfolio Program.

1986 Ruben leaves in a less admirable fashion. 1991 In preparing work for competition, student David Horridge (McCann, T3) abbreviates “University of Texas Creative Portfolio Program” to “Texas Creative.” Patricia Alvey (VCU Brandcenter) joins the team.

2000 The Texas Creative sequence is restructured into two P1 sections, two P2 sections, and two P3 sections, with Art Direction and Copywriting electives.

1982 “Chief architect” of the TXC program and an amazing developer of talent, Ruben introduces a “schoolhouse method” of creative teaching, running two Portfolio classes in an admirable fashion.

1988 PhD student Deb Morrison (University of Oregon) jumps on post-graduation to build program to a nationally-ranked portfolio school contender. Dallas-based creative Jack Reed joins the team and rises as “P1 legend.”

The program welcomes a wave of new talent including David Horridge, David Petr (The Richards Group, T3), Glenn Griffin (University of Colorado Boulder), Maria Rivera (Della), Kimberly (Paul) Selber (UT Rio Grande Valley), and Sean Thompson (lookthinkmake).


2011 Ryan Romero (Tribal DDB, Publics, Blast Radius) joins the team.

2006 Matt McCutchin (Deutsch, DDB) joins the team. 2005 Thompson takes on direction of Texas Creative, expanding the sequence length and offerings, particularly adding Portfolio 4.

2016 Sean LaBounty (DDB, GSD&M, McCann) joins the team. 2019 Texas Creative celebrates forty years of big ideas, small coffee shop tables, and rising talent eager for the new quest that awaits them.

2017 A new logo is born.

2014 Chad Rea (W+K, Mother) joins the team.


TH E W O R K / H E A DS PACE

AD: RE N A L I CW: BA I L EY SWA R D


You are your own worst enemy. Now be the hero you deserve. ABOVE: Draw your Monster: Shareable Instagram stories


TH E W O R K / S CR IP P S NATIONAL SP ELLING BEE

AD: M A R T HA G I LL CW: PAT R I C K T R A N


Football, baseball, basketball — mere games. Spelling? Now that’s a sport.


TH E W O R K / A M ER ICAN D E N TAL ASSO C IAT ION

AD: ER N E ST C HA N C W: C AR LY N H IN OJOSA

Floss makes sure you hang onto that good first impression by a thread.


TH E WOR K / H A I K U FA NS

A D : R EBECCA CHEN C W: KASEY BROWN

In a world of boring ceiling fans, the Haiku Fans’ Whoosh Mode is a breath of fresh air.


TH E W O R K / O U T DOOR SY

The great outdoors are best enjoyed from the comfort of the great indoors.


A D : C A MI LLE SUDEKUM C W: R UTH KWAN


TH E W O R K / M E GABABE

Combating boob sweat is an everyday battle — suit up.

AD: T I F FA N Y PR ITC HE TT C W: H A R U M I RA N GE L


TH E WOR K / TH E WI NG

Made by women, for women, of women

A D : ASHLEY CARDWELL C W: N ICOLE Z I ELI NSKI


GREGG CLAMPFFER, 72&SUNNY / CD What fuels your creativity?

it has changed over time. it was a deep-seeded desire to not live a cookiecutter life, counting down the days for casual jeans friday. i worried that if i wasn’t overtly creative, i’d end up working in a bank(there is nothing wrong with banks or jobs at banks). coming up with stuff that seemed uniquely me felt like the antidote. until i went through chronic unemployment in new york city. the motivation then was to not be unemployed. that was all a long time ago. now the fuel is still being able to surprise myself. the challenge of coming up with stuff that i think is exciting. Any words of advice to portfolio students? see above point. you don’t need permission to make. you don’t need a client. in my experience, cd’s want to hire someone who has a clear point of view. whether they have experience or not, everyone has the internet. having a sense of self and a developed point of view is important. how can you roll in those media? what are new ways of storytelling? identify places you really want to work. what are they missing? How do you take your coffee? i have been watching you tube and trying to learn to foam oat milk. so kinda watered down at the present.


VANESSA FORTIER, MONO / ECD Underappreciated Creative Tool: Sleep. I’ve pulled many all-nighters, but I’ve learned that when up against a deadline, the REM cycle actually helps solve creative problems and promotes a sense of humor which is vital in our industry. It also salvages relationships. What do you look for in a book? Smart 360 campaigns that change how I think or feel about a product or brand in an interesting, unexpected way. Also, I love seeing a side hustle or a passion outside of advertising that demonstrates your creative skills. Write sketch comedy? Put it in there. Make cool posters for bands playing at a local brewery? Put it in there. Paint portraits on a grain of rice? Put it in there. Any memorable Texas Creative moments? Horror stories? Before my epiphany that puns do not make great headlines, I remember presenting a headline for a Compound W assignment that said: ‘You’ve been toad about warts.’ Something my professor Deborah Morrison called a ‘groaner’.

SCOTT BREWER, GSD&M / SVP & GCD Fresh Resource:

Here’s a curveball: Old movies. I think we’re all becoming a bit too homogeneous following the same insta accounts and being fed the same memes and jokes. Watch an old Peter Sellers movie. Or buy an entire collection of 1980s Mad Magazines and see how they simplified their points down to the simplest and yet most hilariously profound terms. Underappreciated Creative Tool: Silence. What do you look for in a book? Originality. Ideas that make me jealous. Ideas that solve real business problems and aren’t just clever ads. An About Me section that’s interesting and shows confidence and creativity and an ambitious nature. Any memorable Texas Creative moments? Horror stories? Former GSD&M Executive Creative Director Guy Bommarito once fainted while reading an ad I had pinned to the wall in P3. His dehydration had nothing to do with my ad, but it has definitely provided a lifetime of hilarious reminders from my fellow classmates.


TH E W O R K / T IG E R BALM

AD: RE N A L I CW: CO L EM AN D UE S


The paradox of pain relief: your pain can feel pain.


TH E W O R K / O P EN TABLE

Your next adventure won’t cost you any vacation days.


A D : K IA NA FERNANDEZ C W: W E STON BLI OBENES

Interactive OOH


TH E W O R K / L ITTLE S P OON BABY FO OD

AD: A B BY HO G UE CW: M AT T Y B A R K E R


If making baby food was easy, everyone would do it. Get the homemade without the hassle.

ABOVE: Two and a half hour tutorial spot depicting a raw and unfettered look into what it takes to make baby food.


TH E W O R K / K R AFT SINGLE S

AD: EM M A KE LLE Y CW: H E NRY YOUTT

Sales drop. Tensions rise. Cheese melts. The future of American is in our hands.


#SaveTheSingle vs. #KillTheSingle: Two-sided video campaign launches consumer-driven fight over Kraft.


TH E W O R K / L ONE LY P LANE T

AD : RO BY N Y EH CW: NI NA M C D ER MOTT

ABOVE: Guidebooks make vacation about you. Lose the travel partners and find yourself.

RIGHT: Holding down the fort feels better with an extra set of eyes. Or one really big one.


TH E WOR K / NE ST V I DE O DOOR B E L L S

A D : M A R T HA GI LL C W: STO OPH WANG

“Eye Love You” 0:30


Of course, no one could do this alone. Here’s to the places we’d like to show thanks. To Flightpath Coffee, The Bathroom With Its Own Chair to Cry In And to the Taco Bell Cantina on Guadalupe, Yes, I Was Here Earlier Sweet Spiderhouse, The Source of All Wisdom (and Breakdowns) And to the fourth floor of Belo, At Least Hell Has Ample Outlets To Wright Bros. Brew and Brew, The Dehydration Destination, for Chasing Your Shot of Espresso with Another Shot of Espresso To the CMB Studios, Where Everyone’s a Director and All Your Friends Are Actors Finally to Jenn’s Copies, You Know What They Say; Quantity Over Quality


TH E W O R K / H I NGE

AD: C A M I L L E SUD E KUM CW: C AR R I E B OSWE LL


Interactive Wild Postings

Instagram Carousels

Finding the one is a journey. Embrace all the left turns on your way to Mr. Right.


TH E W O R K / G O OD Y

AD: KR I ST I N MC K IN N E Y CW: M AYA S H A D D O C K

Your hair has a mind of its own, one only the right tools can tame.


TH E WOR K / B OSE SL E E P B U DS

A D : STOOPH WANG C W: E YOB YI RGOU

In the ongoing battle for a good night’s sleep, meet your new secret weapon.


TH E W O R K / JE LL-O

AD: MI N GYO LE E CW: W E STON B LIO B E N E S

Logo Redesign


Such a sleek desert belongs in a gallery just as much as your mouth.


TH E W O R K / T H E ATLANTIC

In a war waged over facts, humanity is our first casualty.


A D :ABD: RIROBYN TNEY LE YEH CW:C W: J ESSE AUSTI N RUTH KWAN


TH E W O R K / N EW S KIN LIQUID BANDA GE

AD: G ER A L D I NN G UTIE R R E Z & N O R A S HE N TU


Ah, band-aids. Perfectly fit for our cornered, cubic, conventional bodies.


TH E W O R K / G RAMMAR LY

AD : J IH A N KU RI C W: H AY L EY D U P R E E & G R AC E L AM

In a world that’s lived through the web, Grammarly makes sure your words paint a pretty picture of who you are.


TH E WOR K / MOD P ODGE

A D : B RI TNEY LE C W: JESSE AUSTI N

No one expected glue to be the reason everything started to fall apart.


COPYWRITERS J ESSE A UST I N* www.jesseboston.com M A T T Y BA RK E R www.mattyred.wixsite.com/book M A L L O RY BE C K * www.mallorysharlee.myportfolio.com W E ST ON BL I O B E N E S www.westonbliobenes.com C A RRI E BOSW E L L * + www.carrieboswell.net K A SE Y BRO WN www.quesobrownie.com C O L E M A N D U E S * www.colemandues.com J A RED HUSK E Y * www.jaredhuskey.com RUT H K W A N * www.ruth-kwan.com G RA C E L A M * www.grayslam.com C HA RL OT T E L I C H T E N H E L D* www.charlottelichtenheld.com V I C T O RI A L O N G* www.victorialong.squarespace.com N I N A M C D E R MO T T * www.nina-mcdermott.com D OA N N G UYE N* www.doanknguyen.com P O OJ A P A N C H A L * w w w .p o o j ap ancha l. mypor tfolio. com HA RUM I RA NGE L * w w w .harum i rang e l . mypor tfolio. com HA YES REE D www.hayesreed.com M A YA SHA D D O C K www.mayadvert.com BA I L E Y SW A R D* www.baileysward.com P A T RI C K T RA N www.patricktran.net EYOB YI RG O U * www.eyobyirgou.com HE N RY YOUT T + www.henryyoutt.com

*C L ASS O F MAY 2 01 9 +Z I N E T E A M


ART DIRECTORS KELSI E A L V A RA DO * www.kelsiealvarado.myportfolio.com AS HLEY C A RD W E L L * www.ashleycardwell.net ER NE ST C HA N * www.ernestwchan.com REB E C C A C HE N www.beccachen.me HEC T OR D E L E ON * www.soyhectordeleon.com KIAN A F ERN A N DE Z + www.kianafernandez.com REG IN A G A L A N * www.reginagalan.myportfolio.com M AR T HA G I L L *+ www.martha-gill.com G ER A L D I N N G UT I E R R E Z * www.geragtz.myportfolio.com AB IGA L HOG UE www.abigail-hogue.com EMM A K EL L E Y* www.emmalouisekelley.com KAR EN L A I * www.karenklai.com BRITT A N Y L E * www.brittanyle.com PAM E L A L EA L * www.pamelaleal.com JOANN E L E E * www.jojoanne-lee.com M ING YO L E E www.mingyolee.com RENA L I www.renali.myportfolio.com JULIA M A C D O N A L D* www.maryjuliamacdonald.com AUD REY M A RL ET T www.audreymarlett.com KRIS T I N M C K I N N E Y www.kristinmckinney.myportfolio.com M AR I M EI E R* www.marimeier.com M ICH EL A N E W HO U S E * www.michelanewhouse.com TIFFAN Y P RI T C HE T T * www.tifpri.myportfolio.com M AR I A N O RE G EL ADO www.marianoregalado.com L OREN A REYE S* www.spanglishlola.com AD R I A N N A SA N R O MAN* www.adrimsr.com M ING C HE N SHE NT U * www.mingchenshentu.com ER ICK A SUA RE Z * www.erickasuarez.com C AMI L L E SUD E K U M* www.camillesudekum.com NIC O V E RA * www.nicovera.us STOOP H W A N G * www.stoophwang.com ROBYN YE H* www.robynyeh.com


WWW.HI R ETEXAS C R EAT I V E .CO M

Profile for Texas Creative

Texas Creative / 2018-2019  

For 40 years, Texas Creative has been a sanctuary for strange thinkers. Now, we're pulling back the curtain. Within, you'll find rogue ide...

Texas Creative / 2018-2019  

For 40 years, Texas Creative has been a sanctuary for strange thinkers. Now, we're pulling back the curtain. Within, you'll find rogue ide...

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