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January 2016 | 1

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17 13 18

2 3

















TLBAA Regions




Canada, New Zealand, Australia

Chairman of the Board: Tom Matott • (303) 500-9465

Secretary/Parliamentarian: Chad Smith • (701) 764-6277

Executive Vice Chairman: Ken Morris • (704) 361-6035

Treasurer: Mark Hubbell • (269) 838-3083

1st Vice Chairman: Tony Mangold • (830) 237-5024

Director: Alex Dees • (805) 300-4617

2nd Vice Chairman: Stephen Head • (979) 549-5270

Director: Chris Herron • (909) 721-7577



At-Large Director

At-Large Director

At-Large Director

Mark Hubbell

Keith DuBose

Jim Rombeck

(269) 838-3083 hubbelllonghorns@aol.com

(979) 277-2161 kwdubose@gmail.com

(785) 562-6665 jl.rombeck@outlook.com

At-Large Director

At-Large Director

At-Large Director

Ken Morris

John Parmley

Tom Matott

(704) 361-6035 khaoslonghorns@gmail.com

(281) 541-1201 john@jspservicesinc.com

(303) 500-9465 tom@rockymountainlonghorns.com

Region 1 - Director

Region 7 - Director

Region 13 - Director

Jeff Jespersen


Chad Smith

Region 2 - Director

Region 8 - Director

Region 14 - Director

Nelson Hearn

Kevin Rooker

Brian Varner

(780) 966-3320 jeffj91@hotmail.com

(484) 638-0228 nel_tam_hearn@yahoo.com

(701) 764-6277 smithlonghorns@hotmail.com

(817) 692-7843 krooker@centurylink.net

(785) 224-1005 longhorncreek@yahoo.com

Region 3 - Director

Region 9 - Director

Region 15 Director

Tom Smith

Russell Fairchild

David Edwards

(616) 293-0977 tom@widespreadranch.com

(254) 485-3434 fairchildranch@yahoo.com

(918) 557-0364 dledwards.texaslonghorncattle@gmail.com

Region 4 - Director

Region 10 - Director

Region 16 - Director

Aaron Adkins

(704) 490-9208 doublealonghorns@gmail.com

Sandi Nordhausen

(512) 750-1350 sandi.nordhausen@gmail.com

Kenny Richardson

Region 5 - Director

Region 11 - Director

Region 17 - Director

Terry King

Stephen Head

(970) 352-3054 krichardson21@aol.com

Alex Dees

(850) 299-6875 tklonghorns@centurylink.net

(979) 549-5270 headshorns@hotmail.com

(805) 300-4617 atdees@aol.com

Region 6 - Director

Region 12 - Director

Region 18 - Director

Kathy Kittler

Tony Mangold

Chris Herron

(501) 690-0771 k.kittler@hotmail.com Charles Schreiner III* 1964-1967 Walter G. Riedel, Jr.* 1967-1969 J.G. Phillips, Jr.* 1969-1971 Walter B. Scott* 1971-1973 James Warren 1973-1975 J.W. Isaacs* 1975-1977 J.T. “Happy” Shahan* 1977-1978 John R. Ball* 1979-1980

2 | September 2018

Bill Anthony* 1981-1982 Dr. L.V. Baker 1982-1984 Dr. W.D. “Bill” Clark 1984-1986 Richard D. Carlson 1986-1988 John T. Baker 1988-1990 Riemer Calhoun, Jr. 1990-1992

(830) 237-5024 tmangold@sbcglobal.net

Glen W. Lewis 1992-1995 Tim Miller* 1995-1998 Sherman Boyles 1998-2003 Bob Moore* 2003-2005 Joel Lemley 2006-2007 Ben Gravett* 2007

Dr. Fritz Moeller* 2007-2009 Maurice Ladnier 2009-2010 Robert Richey 2010 Steven Zunker 2010-2011 Brent Bolen 2011-2012 Bernard Lankford 2012-2013 Todd McKnight 2013-2016


(909) 721-7577 chris@herronconstructioninc.com

TLBAA EDUCATIONAL/RESEARCH ADVISORY COMMITTEE Matt McGuire - (405) 742-4351 semkinlonghorns@mindspring.com Mark Hubbell – (269) 838-3083 hubbelllonghorns@aol.com Dr. David Hillis – (512) 789-6659 doublehelix@att.net Felix Serna – (361) 294-5331 fserna@elcoyote.com John T. Baker – (512) 515-6730 jtb2@earthlink.net Russell Hooks – (409) 381-0616 russellh@longhornroundup.com


January 2018 | 27


16The 3 P’s of Registered Texas Longhorn Marketing Plan - Price-Promote. By Myra Basham


Rebreeding First -Calf Heifers Take care to ensure success with the most expensive asset you have.

SEPTEMBER 2018 Vol. 30 • No. 6


2018 Diann Chase Expo Wrap-up of the show and awards. By Pam Dodson.


Rodger Damrow Colorful Calf Contest

Affiliate Relations Committee Invites you to enter this new contest.


DEPARTMENTS 2 Board Of Directors

6 Editor’s Note

12 Meet Our Members


TLBAA DNA Procedures and Pricing How to submit DNA tests for Parent Verification and AI Certification


Procedures To Nominate Division A Directors


There’s Lots To See And Do At The 2018 TLBAA Horn Showcase See why you don’t want to miss it, even if not measuring this year!


Aging Beef For Tenderness and Flavor


Feeding Beef Cattle: Questions About Vitamins, Minerals and Water National Association of Animal Breeders (NAAB)


Rotation Grazing Management


2018 Sunrise Showmanship Camp: We Don’t Do Average

39 TLBT Page

41 Affiliate News

48 In The Pen

49 In Memoriam

50 Herd Management

By Heather Smith Thomas

By Betty Baker

55 Index/Just For Grins


TLBAA Special Awards Call for Nominations


Nominations Being Accepted for The Texas Longhorn Hall of Fame

56 Calendar

About the Cover: 2018 Diann Chase Expo Grand Champions (top to bottom)

Grand Champion Female, CF Crystal Find, exhibited by Clarice Francis & Judge, Dr. Cheryl Linthicum; Grand Champion Bull, Anchor T Capt Anchor Man, exhibited by Cody Garcia & Judge, Dr. Cheryl Linthicum; Grand Champion Steer, Hi 5’s Pop Rocks, exhibited by John Kofnovec & Judge, Dr. Cheryl Linthicum. For complete coverage of the event turn to pg. 36 or visit www.autobahnyouthtour.com.

The Texas Longhorn Trails (ISSN-10988432, USPS 016469) is published monthly by the Texas Longhorn Breeders Association of America, 221 W. Exchange, Ste. 210, Fort Worth, TX 76164. Periodical Postage Paid at Fort Worth, TX. Subscription rates: $105 per year; foreign per year $180. POSTMASTER: Send address changes to: Texas Longhorn Trails, 221 W. Exchange, Ste. 210, Fort Worth, TX 76164. Phone (817)  625-6241. Fax (817) 625-1388. Advertisers and advertising agencies assume liability for all content of advertisements printed and also assume responsibility for any claims arising from such advertisements made against the publisher. Publisher reserves exclusive rights to accept or reject advertising or editorial material submitted for publication in the Texas Longhorn Trails magazine. Articles and photos from this publication may be reprinted only with permission of the publisher.

4 | September 2018



January 2018 | 27


If you are passionate about Longhorns, then it is only a slight exaggeration to say that every breath you take is another moment you have put thought into how you can sell them, even if it is only to maintain a manageable number. Marketing is simply taking those thoughts and figuring out the steps needed to put them into action. Coordinate those thoughts and actions to dates on a calendar and voila - you have a plan! And, if all goes well, everyone will take notice of your program. Okay, I get that it is not that simple. This month we give you some help looking at the process starting on pg. 16. I think there is a big misconception that as Editor of Trails Magazine I only care about selling advertising in this publication. While that is an essential component to the success of the magazine, my bigger goal is to educate and to assist our membership in succeeding. I hope this piece will give you some new food for thought in some critical areas to consider when creating a market to sell your Longhorns in. I do think that frequent small ads in your breed publication is an affordable component of a good marketing plan. I also feel that it is best when supplemented by a website and local promotion of your Longhorns. Couple that with a willingness to share with others in your community the benefits of Longhorns as livestock and as beef, and you can build awareness of your program quickly. It’s not all about spending a fortune, it is about investing in the best outlets for you to both reach other breeders and to recruit new owners into the fold. There’s lots of opportunities to get out in the public and talk Longhorns this fall. Show season and state and county fairs are in full swing. These are great opportunities to either get your animals out or simply go and talk to people you know are receptive to livestock-themed conversation. There are plenty of sales and futurities coming along as well, including the TLBAA Horn Showcase Sale, Futurity and measuring contest. Take a look at the events calendar on pg. 56 and hit some events near you. Don’t forget to get nominations in for the TLBAA Special Awards and for Texas Longhorn Hall of Fame. These awards are extremely meaningful both to those who are nominated and those chosen to win the honor. Just because you think someone is well known and/or deserving doesn’t mean they will be nominated by “someone else”. Take the time to send in your nominations today! We hope to see you at the Horn Showcase in Lawton, OK, October 4th-6th. If you can’t make it, visit a satellite measuring location near you and see some incredible animals and meet some wonderful people.

DEADLINE: November 2018 Issue:


Myra Basham Myra Basham Editor-in-Chief

September 26th

Editor in Chief: Myra Basham Ext. 104 • myra@tlbaa.org trailseditor@tlbaa.org Advertising: Karen Price • (254) 223-4470 karen@tlbaa.org Graphic Design & Production: Trace Neal • Ext. 103 trace@tlbaa.org Administrative Assistant: Amelia Gritta • Ext. 100 amelia@tlbaa.org

Registrations Rick Fritsche • Ext. 101 rick@tlbaa.org Dana Coomer • Ext. 102 dana@tlbaa.org Special Events Pam Robison • Ext. 106 pam@tlbaa.org Accounting Theresa Jorgenson • Ext. 105 theresa@tlbaa.org

Printed in the U.S.A. Member

Longhorn Chutes 6 | September 2018

(817) 625-6241 • (817) 625-1388 (FAX) P.O. Box 4430 • Fort Worth, TX 76164 trails@tlbaa.org • www.tlbaa.org



January 2018 | 27


TLBAA DNA Testing Procedures and Pricing Pricing and procedures are now approved, and all DNA testing, including Parent Verification (PV) and A.I. Sire Certification will be performed by Neogen®. Results already existing from UC Davis are still valid and may be used for PV (See “Why Bundle?” for more information.)

STEP BY STEP PROCEDURES 1. Order Test SAMPLE SUPPLIES from www.igenity.com. 2. Print and fill out a DNA Request Form from www.tlbaa.org under the forms tab (testing sample supplies must be in-hand before submitting a DNA Request Form). 3. Return DNA Request Form, with the Barcode ID written clearly, and payment to the TLBAA office. The Barcode ID must be correct and match the sample container to the animal being tested. 4. Once the DNA Request Form reaches the TLBAA office, a Work Order Form will be generated by the TLBAA. All test samples must be submitted to Neogen with a work order form. Any samples that arrive at Neogen without this work order form will not be identified. 5. When you receive your Work Order Form and order details, ensure that the Barcode ID and Animal Information matches on your test sample and Work Order Form. DO NOT MAIL TEST SAMPLE TO TLBAA 6. Mail test samples, with the Work Order Form, to NEOGEN 7. You will be notified when results are complete, and the TLBAA animal file will be annotated.

STR (Short Tandem Repeat Analysis)

• Can be used for parent verification • Analyzes 11-14 repeating DNA markers • Used on case-by-case basis • Accepted DNA test • Can be analyzed against other STR DNA tests • Can be bundled with a SNP DNA test

SNP (Single-Nucleotide Polymorphism - “snip”) • Can be used for parent verification • Analyzes 78-110 repeating DNA markers • Used more regularly • Widely accepted DNA test • Can be analyzed against other SNP DNA tests • Can be bundled with a STR DNA test

GGP50K (GeneSeek Genetic Profiler)

• SNP ONLY: Can be used for parent verification • Analyzes 50,000 DNA markers • Utilizes SNP Testing • In Herd EPD’s (Expected Progeny Differences) • Widely accepted DNA test • Can be analyzed against other SNP DNA tests

If you want to complete a Parent Verifiction DNA Test, all 3 animals must be tested by the same process: STR can only be compared to STR and SNP to SNP


PRICE LIST SNP for PV................................................................................ $15 STR for PV................................................................................. $15 BUNDLE (STR & SNP) for PV.................................................$25 GGP50K +IGENITY with PV................................................. $50 – Includes one SNP DNA Test – In Herd EPD capability TEST SAMPLE SUPPLIES (Ordered from Igenity) Blood Cards.......... ($0.50 per card/10 card minimum order) Hair Cards............. ($1.00 per card/10 card minimum order) Tissue Sampling Unit. ($21 for 10-unit pack/Applicator gun $45 each) ADDITIONAL FEES to be expected: $4.00 Fee on ALL Hair Card Tests Shipping and Handling


• Why Bundle STR and SNP? SNP became the preferred method of Genotyping in 2012. A mjority of cattle DNA tested through the TLBAA were tested on the STR method through UC Davis. STR is still reliable and available in most labs, but SNP is the future. Testing progeny with a bundle (STR and SNP) allows Parent Verification to the progeny without the need to retest dams/sires. The progeny would be the first in a pedigree to transition to SNP testing. • What do I do if one of my test samples receives a “fail” from the Neogen Lab? The owner/breeder must order and complete payment for a new DNA test and collect a new test sample. A failing test sample can be caused by contamination (dirt, hair, cleaning agents, ink/ dye, etc.) or improper storage of the test sample.

NOTE: The only REQUIRED PV TESTING is for BULLS born January 1, 2019 or after. 8 | September 2018


Frank Anderson Jr. and III 828 S. Rosemary Dr. • Bryan, TX 77802 (979) 846-8020 • (281) 501-2100 edie.wakefield@gmail.com Beadle Land & Cattle Ray & Bonnie Beadle Los Gatos & Hollister, CA 95032 (408) 834-0110 Ray.Beadle@gapac.com BPT Longhorns Ben & Phyllis Termin Weatherford, TX 817-374-2635 luvmylonghorns@gmail.com Christa Cattle Co. Jason & Louis Christa 2577 FM 1107 • Stockdale, TX 78160 christacattleco@msn.com www.christacattleco.com (210) 232-1818 Dalgood Longhorns Malcolm & Connie Goodman 6260 Inwood Dr. • Houston, TX 77057 (713) 782-8422 dalgood@comcast.net www.dalgoodlonghorns.com Jane’s Land & Cattle Co. John & Jane Thate 418 W. Margaret St. • Fairmont, MN 56031 (507) 235-3467 Kaso, Lisa & Jake Kety Little Ace Cattle Co. P.O. Box 386 • Folsom, LA 70437 (985) 796-3918 ketyfolsom@aol.com McLeod Ranch Michael, Jackie, Mike & Makayla McLeod 355 CR 3031 • Edna, TX 77957 (361) 782-0155 Brennan & Michele Potts Rocking P Longhorns P.O. Box 579 • Emory, TX 75440 (903) 473-2430 Cell: (903) 348-5400 www.rockingplonghorns.com bpotts1@verizon.net Rio Vista Ranch Elmer & Susan Rosenberger 4818 Eck Lane • Austin, TX 78734 (512) 266-3250 • Cell: (512) 422-8336 e-mail: elmer@riovistaranch.com www.riovistaranch.com Triple R Ranch Robert & Kim Richey 21000 Dry Creek Rd. • San Angelo, TX 76901 (325) 942-1198 r3ranch@aol.com www.butlertexaslonghorns.com Westfarms Inc. Dale, Lynette, Leslie & Matt Westmoreland 13529 Hwy 450 • Franklinton, LA 70438 (985) 839-5713 • Cell: (985) 515-3172 e-mail: westfarmsinc@gmail.com This space is available for your ranch listing! Call Karen Price: (254) 223-4470 or Karen@tlbaa.org


Procedures To Nominate Division A Directors Please Note: To be placed on the voting ballot, an active TLBAA member in good standing must receive 5 nominations from active TLBAA members in good standing. If you are interested in becoming a director, please make sure your membership is active and your account is current. TLBAA will be seeking nominations soon for all Division A directors, two At-Large positions and directors to represent Regions 1-6. Nomination forms will be mailed 90 days prior to the TLBAA Annual Membership Meeting in Fort Worth, TX, January 18, 2019. 1. Nomination Ballots will be mailed out to Division A Members October 18, 2018. 2. Nomination Ballots must be returned to the CPA postmarked no later than November 19, 2018. 3. In order for an individual to be placed on the final ballot, they must receive at least 5 nominations from Active or Lifetime members of the TLBAA. 4. The final ballots will be mailed out December 4, 2018. 5. Final ballots must be returned to the CPA postmarked no later than December 28, 2018. 6. Newly elected Directors will be announced January 18, 2019 at the General Membership Meeting during Longhorn Weekend in Fort Worth, TX. The TLBAA By-Laws, Section 2-D, Membership, state: “At least ninety (90) days prior to the annual Membership Meeting, the TLBAA office shall mail to the Active and Lifetime members a request for nomination of individual or individuals for Director in the member’s representational region. Such member nominations shall be received in the Association’s office no later than sixty (60) days prior to the Annual Meeting. In order that any member nominee be eligible to be placed on the election ballot, he must receive write-in nominations from five (5) members who are Active or Lifetime members. Should there be no members nominated by the membership for a particular region, or should a nominee decline to have his name placed on the election ballot, the Board of Directors will appoint an Active or Lifetime member in good standing domiciled within the division to fill the vacant position at the same meeting as the election of TLBAA officers.

Division A Highlighted in Yellow No less than forty-five (45) days prior to the annual meeting of the membership, the TLBAA Office or designated CPA firm shall mail official printed ballots to each qualified Active and Lifetime Member in good standing of that region and division. This ballot shall contain the names of the candidates, if any, who were properly nominated by members. All written ballots must be returned by U.S. mail to the CPA with a postmark not less than twenty-one days prior to the Annual Meeting in order to be validated and counted. All ballots received will be validated and counted by an independent CPA firm or other organization experienced in voting tabulation as designated by the Executive Committee. The nominees receiving the most valid votes shall be elected. All newly elected Directors shall be installed at the Board of Directors meeting prior to the general membership meeting. A tie vote will be broken by the Chairman of the Board drawing one of the names by lot.” Division A TLBAA members, watch for your nomination form in the mail. For a complete set of TLBAA By-Laws, including all sections regarding the election of Directors, visit www.tlbaa.org/tlbaa/official-handbook/

WOULD YOU LIKE TO LET PEOPLE KNOW THAT YOU’D LIKE TO BE NOMINATED FOR YOUR REGION OR AN AT-LARGE POSITION? While Facebook is great, there are still many who do not use it. If you don’t want to deal with labels and mailing things out, consider an ad in Trails Magazine. October Ad reservation due 10/26. Contact Karen Price for pricing: karen@tlbaa.org or 254-223-4470 PLEASE NOTE: TLBAA E-blasts may not be used to send out campaigns for nominations or election. 10 | September 2018



January 2018 | 27

Meet Our Members

Forrest S. Daws Dixie Farms • Waynesboro, MS 1. How did you get started in the Texas Longhorn business? My father, as well as both of my grandfathers, was in the cattle business when I was a child, but various issues forced each of them to close down their operations before I was grown. It was always my dream to get our old family farm going again. After a lot of research and even some prayer, I knew Longhorns were the direction I wanted to take our business. Slowly but surely, we began to revive the farm. We reclaimed pastures, constructed new roads, and put up new fences. As soon as we purchased our first Longhorns, my son and I both just feel in love with the breed. There is no doubt we made the right call. The willingness other breeders have shown to help guide us has been a huge help. It really has been a life long dream come true watching us get to this point. I’m excited to see what the future holds. 2. What are a few highlights of your current Texas Longhorn program?  We started off with two nice cows that were already bred, the first of which had our first calf just this past spring. One of those cows is a beautiful red and white daughter of Julio’s Thunder, while the other is a solid product of El Coyote Ranch. We have since added another nice cow with solid breeding out of Hunts Command Respect, as well as a promising bull calf we are watching as a potential herd sire.     3. What are your future goals for your Texas Longhorn program? Right now our goal is just to grow the business and breed quality Longhorns. My son has worked with me on this, and although he recently graduated high school and moved off to college, he has enjoyed working on the farm and has expressed an interest in staying involved in the business. I really would love to see this prosper as a family business. 



Darlene Aldridge

Lady Butler

Richard & Jeanne Filip Kent & Sandy Harrell


Christopher Herron

Measles 2849

Mike Crawford & Greg Smith Partnership Todd & KeLli McKnight Brian & Carly Varner

YO Samson Josefina 706 Alexandra Dees Terry & Sherri Adcock Devin Graves Lisa Luebbering Oren & Dianna O’Dell

12 | September 2018


2 0 1 8



Lisa Luebbering TLBGCA Millennium Futurity Neil Glasgow


Schumacher Cattle G&G Longhorns Struthoff Ranch Jimmy Jones Hicks Longhorn Terry and Tammy King Rick & Tracey Friedrich Mike Davis Lazy A Blue Ridge Ranch Justin Henry Micheal Owen Lorinda Valentine Plain Dirt Farms Huskerland Longhorns Brett Ranch Helm Cattle Company


There’s Lots To Learn and Do at The 2018 TLBAA Horn Showcase October 4–6, 2018 Comanche County Fairgrounds Lawton, Oklahoma While the Horn Showcase is reknown for being the first, and this year the only, official Texas Longhorn measuring contest, it is so much more! If you’re new to Longhorns or didn’t enter anything this year, come on out anyway. It’s a great chance to see some of the most impressive animals in the industry, as well as meet some really great people who love to talk Longhorns. Seeing how animals stack up against each other is not all about horn length here. The Horn Showcase Futurity ensures that the whole Longhorn matters. Watch as animals are judged against an ideal of what a Longhorn should embody, including factors such as conformation, color and horn. It’s a good way to see what is considered desirable in the Longhorn world in general. While in Lawton, pick up a ballot and vote for the animal present that you think deserves the honor of being the People’s Choice. And be sure to check out the dramatic display of bulls Thursday evening. Bull Alley is a great way to get a first hand look at some of the top AI sires in the industry. Let’s not forget the opportunity to learn about subjects such as marketing, Herd Sire Selection and AI & Embryo Work. You can see times for the seminars at right. All are offered free of charge. Friday night and Saturday offers everyone present a chance to “compete” to take home one of 97 offerings in the TLBAA Bred & Owned Heifer Sale and Horn Showcase Sale. All it takes to win is to be the last person to raise their hand. How easy is that? There will also be some great silent auction items up for grabs at the HSC Banquet Dinner as well as the opportunity to bid on two Trails Magazine covers - one at Friday night’s banquet and one Saturday at the sale. Speaking of the banquet, call in and reserve your tickets today! Seating is limited and it is always a great evening of food and fellowship in a great atmosphere. While in Lawton, there’s local activities to enjoy as well. The Apache Casino offers some great food and fun, and the place where the preservation of the breed got started, the Wichita Mountains Wildlife Refuge is nearby. There’s several museums, including Fort Sill National Historic Landmark and Museum and the Museum of the Great Plains and even some Longhorn burgers if you’re up to a 30 minute road trip to the Meers Store. If there’s no way you can join us in Lawton this year,

EVENT SCHEDULE Wednesday, October 3 9:00 am - 9:00 pm Cattle Check in Thursday, October 4 7:00 am Measuring begins 10:30 am Educational Seminar DNA Procedures - Amelia Gritta, TLBAA 1:00 pm Marketing Seminar Hired Hand Huddle - Molly Clubb 6:00 pm Bull Alley Reception 6:30 pm Bull & Embryo Alley Friday, October 5 8:00 am – 4:00 pm Futurity, starting with young females 10:30 am Educational Seminar 7 Types of Twist – Justin Rombeck How To Select A Herd Sire – Justin Rombeck

12:00 – 12:30 pm Break for lunch 1:30 pm Educational Seminar The Art of AI & Embryo Work – Champion Genetics, James Wilkins

5:00 pm 7:30 pm 8:00 pm

Bred & Owned Heifer Sale Cocktails, Apache Hotel Ballroom HSC Banquet Dinner Apache Hotel Ballroom

Saturday, October 6 8:00 am - 9:30 am Cattle Viewing 9:00 am Brunch 10:00 am 2018 Horn Showcase Sale Cattle load out begins 30 minutes after sale end Sunday, October 7 7:00 am - 12:00 pm Cattle load out Must be removed by noon take a look at the satellite measuring locations available at www.tlbaa.org. There are satellites throughout the U.S. and Canada and many offer the chance to do a ranch tour. It would be a great chance for you to join in the fellowship and see some great Longhorns, even if you weren’t able to participate this year. Just give the host listed a call for details. We’re excited about this year’s event and we hope you will choose to be a part of it, even if not competing. If there is one thing that holds true for the Longhorn industry, Longhorn enthusiasts gather it is a great opportunity for new friendship and learning from each other about the one thing they all love - Texas Longhorn cattle.


September 2018 | 13

26 | September 2018



January 2018 | 27


The 3 P’s


of Registered Texas Longhorn

Marketing Whether your Longhorns are a hobby or a business, every breeder faces the fact that they need to be able to sell Longhorns. The challenge comes when one discovers the enormous amount of variables that can affect the profitability of selling the animals, no matter what method is utilized.

16 | September 2018



By Myra Basham


In recent years Longhorn breeders have experienced the excitement of seeing Texas Longhorns break Guinness Book World Records as well as command some record-setting prices at public auction. It is easy to get caught up in the high-end market prices and start to get frustrated when you are having trouble selling Longhorns of your own. Before losing heart, read on to discover the 3 P’s of being able to create success on whatever level you are on at this point in your program.


There is no need to cringe when you hear the term marketing plan. No matter how basic you keep the plan, it is essential that you think about what your goals are for your Longhorn program and take steps to reach those goals. It’s a common misconception that marketing means advertising dollars spent. It can, and does usually includes that aspect, but it also refers to how, where and when you are going to sell Longhorns. So, in fact, a marketing plan consists of two elements: Selling (marketing) the cattle and Promoting (marketing) your ranch/ breeding program. Certain truths are unavoidable for Longhorn owners with cow-calf operations. The first truth is if you breed the cows their numbers grow quickly. The second truth is that pasture is a limited resource. The third, and often disheartening truth, is that not everyone in your area is familiar with, or as fond of, Longhorns as you. This makes developing a strategy to grow your customer base and sell your cattle even more vital to continuing with your Longhorn operation. The promotion side of your marketing plan can be as simple as utilizing free outlets to promote your Longhorns, or it can involve a detailed calendar of sales, state and county fairs and buying advertising in print and broadcast outlets. (More details can be found in the PROMOTE section) The cattle selling aspect of the plan requires knowing which outlets are feasible and affordable for your to utilize. It is well worth the time to get a calendar out and mark dates of consignment sale and their deadlines, as well as local sale barn dates if they accept Longhorns. If you sell Longhorn beef, then mark the times your processor typically has available slots to accept smaller numbers of cattle as well. Be sure to note the costs of each avenue of selling - consignment fees, commissions, slaughter fees, and travel/hauling expenses. There are many variables for every region of the country when it comes to what are effective ways to sell

Promote Marketing Avenues – Pros & Cons PROS


PRIVATE TREATY — You set price — You receive 100% of price paid — Allows buyers to see whole herd — You’re in control of promotion

— Sales may take time — May require heavy investment in marketing to draw customers to ranch — Requires a personal time commitment

REGISTERED CONSIGNMENT SALE — Large number of — Fees come out of sale interested buyers price — Sale helps with — May require investmarketing efforts ment in advertising — Exposure for your — May sell lower than program to Longhorn expected community — Works best when you — Can bring high price bring your best if two or more — Requires planning bidders interested ahead and waiting for sale revenue BEEF — Must know & follow — Simple when sold on regulations if selling hoof — Selling packaged — Better price for midmeat requires to low-range animals storage, time and — Can be steady, marketing reliable income source — Need to create a local market ROPERS — Good outlet for bull — May be difficult to /steer calves locate a buyer — Good way to move — Prices can vary volume quickly greatly by region LOCAL SALE BARN — Convenient — Quick cash — Way to remove undesireables


— May not accept horns — Could saw off horns — Longhorns may sell below market value

September 2018 | 17

Marketing Longhorns and generate income. If you are in an area All of these questions help you plan on how, when where Longhorns are not common, you may need to and where you will 1) Sell your cattle and 2) Promote allot more of your marketing budget to educating those your program. Looking at the bottom line can also tell around you and develop a local market. you how to effectively price your Longhorns to move Registered consignment sales may be worth the your program forward. (See PRICING section) drive in order to hopefully get better prices for your A basic marketing plan can be as simple as listing higher end animals. They may also require additional how many cattle you need to sell, time and money advertising cost if you hope to drum up interest and a available to invest in selling them, and avenues availbetter price on your animal. able to promote your animals and/or ranch. When you The key thing at this point is to sit down and evalu- lay out a plan be sure to include free venues for promoate your operation, your current and potential custom- tion as well, in order to plan your available time. ers, ways to sell your animals and an effective pricing strategy. This is where you need to contact various outlets for advertising your animals for sale to see which options are available and the cost range. Get the clasPricing is a subject that is probably raised among sified or display ad rates for local media as well as your breeders more than any other. What one can expect to breed magazine/website or other agriculture-related get for a registered Texas Longhorn is not always easy publications. Talk to an ad rep at a media outlet or to to answer. However, if you are going to sell Longhorns, a marketing company you need to have a to see what kind of method to arrive at a package deals they ofvalue to place on them. Factors That Can Affect Longhorn Prices fer on multiple ads or First, look at your 1) Demand for certain “Type� services. You want to herd in comparison to explore your options other Registered Tex2) Location. Location Location. before deciding where as Longhorns. How 3) Environmental factors (drought, flooding, snow) to invest your dollars. does your herd stack 4) Supply vs. demand Evaluate your opup against others in 5) Genetics erating costs to see the marketplace? This 6) Economy (Often bought with disposable income.) what you can afford to is the time to be hon7) Emotions / nostalgia budget for marketing. est with yourself. If it is difficult for you to While marketing is es8) Known vs. unknown breeder evaluate your own ansential to create more imals, bring in an exincome, you do not perienced breeder or a want to over-extend Longhorn consultant. your resources and turn it into a negative. Divide your herd into top end, average and low-end Take a look at your current herd and the coming year. Do you need to thin out cull animals? Are you go- animals. It is important as a first step to realize that not ing to replace your herd sire or stick with A.I. only? Are every animal has the same value when it comes time to you short on pasture? Do you have an outstanding of- sell. Once you know what type of Longhorn you have fering for a consignment sale to generate some higher to sell, look at possible uses someone else may have for sales income? Are you in a building phase and simply them. While it’s easy to see your top-end cows/bulls as need to sell culls and continue to add improvements to registered breeding stock, you may not have given as your herd? much thought to the mid and low end cattle. Just because they may not bring a premium price does not mean they cannot generate good income for you to keep your program going. Possible alternative uses for these cattle include recip cows for embryos, clean up bulls for AI cows, pasture art, crossbreeding programs for commercial cattle, beef, starter/hobby herds, ropers, trophy steers, and brush management. Each of these have value that varies based on location and de-


18 | September 2018


continued on pg. 20


January 2018 | 27

Marketing – continued from pg. 18 mand. If you are serious about making a business out of Longhorns, you need to visit other breeders. View their herds ask sale prices, and come home and compare it to yours. The same can be done with websites. One caution here, beware emotional or uninformed purchases. If you overpay for an animal to start with, it is a much harder blow when you cannot sell that animal for the same price. But, even then, if you have sold several offspring, the price you need to come out even or ahead may be lower. There are two times you need to have your minimum price set firmly in your mind: 1) When you’re selling private treaty and 2) when you’re selling at a consignment auction.

to feed and maintain in your herd as the high end ones. Selling them for less to remove them from the expense column can open the door to bring in animals that will contribute more to the income column in the future. 7) If you market beef, then your lowest end animal is worth what it brings in beef sales. If you can make $4.50 lb. for 250 lbs. of ground beef, and your expenses were $300, then your worst animal becomes worth a minimum of $1,425. That gives a floor to your pricing.

Live bidding can lead to exciting competition and high prices.

Private Treaty Pricing Private treaty sales includes selling to those who contact you directly, whether at the ranch or online. It has no middleman. While private treaty allows you to let your pricing adapt to the buyer, you still need to know in your mind what is the least amount you will let an animal go for. It helps with your budgeting and it prepares you to stick to your ground when someone attempts to low-ball you on price. Confidence in the value of your animals shows and builds confidence in your buyer as well that it is a fair price. This bottom number is different for everyone based on their situation, location and the animal being sold. But here are some basic tips to help in that decision: 1) Do not price inferior cattle the same as the top of your herd. It is expected to have elite animals priced high and lesser animals priced lower. Be honest with your buyers as to the quality range available 2) Try to be consistent in pricing. People talk, especially in this social industry. If you charge one person $800 for mid-range animals and offer the same type cattle for $1,200 to the next buyer, word may get around and cause people to be skeptical of your pricing. Once again, keep pricing relative to quality. 3) If you have animals with inheritable traits that are totally undesirable take them out of production and sell them for beef or through your local sale barn. Some examples for terminal sale would be bad temperament, no milk production, inability to breed or physical defects that can be passed to offspring. 4) Know your available markets and what they usually pay. The roper buyer you have access to may pay more or less than another buyer is a different region. The same is true for all marketing venues. Never assume that what your fellow breeder gets for similar animals one state away will hold true for you. 5) The best way to keep your prices up is to educate the public and promote your program. If you live where there is no existing market for Longhorns, create one. You fell in love with Longhorns, so will others if you introduce them to the breed. 6) Keep in mind that low end animals cost the same 20 | September 2018

The late Vickie Mosser celebrates winning Day’s Feisty Fannie for $59,000 at the 2002 Red McCombs Fiesta Sale. A record price for a Longhorn female at auction at that time.

Consignment Sales - Should I P.O.? Consigning to a registered Longhorn sale often brings high expectations into play. Those consigning their Longhorns choose to do so because they think what they have to offer is in demand and will bring better prices than through other avenues. To PO (Pass Out) an animal means the seller has decided the price is too low and they don’t want to sell it. The seller loses all fees paid to the auction to enter the sale. When considering the cost to consign to a sale, to travel or pay to have the animal hauled, hotel room, and food costs, to PO your animal is a serious decision. So how do you face the situation? If you have an offering with elite genetics and outstanding physical traits, and you know you are certain you can get more than the final bid plus consignment fee, then a PO may make sense. Occasionally you may receive a higher offer before you leave the sale that day after a bidder considers it further. If you brought an animal that no longer fits your program, or one that you have replaced with several offspring, then you may be better off accepting less than you hoped for instead of carrying the animal home and eating the fees. It all depends on your individual situation. If you had a bottom dollar in mind, do not raise that figure because others sell right before yours for a higher amount. Emotions can run high in an auction environment and people disappointed that their animal is not going as well as the previous one can make less than rational decisions.


What can you do to help avoid the PO situation? Do your homework. Know the market value of your animal. This might be a good time to consult another breeder or a breed consultant to know what you may be able to expect for your consignment. Even if the genetics are gold, the animal has to visually represent quality to sell. Bring them in good physical condition,. Promote the animal before the sale to attract bidders. (See PROMOTE section). For some, the auction venue is a way to sell no matter what the results are. Others have a floor they are not going to go below. Either way, one has to embrace the gambling aspect of live auctions and realize that no price is certain when people are bidding and be prepared to make a sell or not sell decision on the spot. One final thing to consider is the location and crowd attending. An auction in Texas may would be expected to draw more buyers than one in New England, just as a sale that is black-tie has different expectations than a lower budget rural sale that is in a remote location. But make no mistake, animals have sold low at big sales and cash cows ($10,000 +) have been sold at smaller affairs. It all comes down to how many people present want your animal at that moment.

The Bottom Line While everyone wants a solid answer to the pric-

ing question, it is one you have to arrive at relevant to your situation. What is desirable in the Longhorn market can change. Build the program based on what you want your Longhorns to be and stick to it. Don’t let one person’s reaction to your pricing make you change it. Odds are if you are raising cattle you like, there are buyers out there that will like them as well. Those offspring that don’t represent what you are looking for may work perfectly for another breeder’s goals. Watching mainstream beef market prices is not the way to go to evaluate your own pricing. You must get to know the Longhorn industry, it’s available selling avenues and the potential uses for Longhorn cattle. It is a specialty breed and as such, takes a little effort to develop a pricing strategy that works for you. But the effort can be well worth it.


Oh no, here’s come the spiel on advertising! Well, yes, but not in the way you’d expect. The promotion side of marketing cattle comes in many forms, from time being the main investment to budgeting a campaign in the thousands. The most affordable way to promote your cattle, breeding program and ranch is to educate your community/region about what Longhorns have to offer.



September 2018 | 21


LET THE CHILDREN SPEAK If you doubt the power of word of mouth in a community, let me share an example with you. I have never sought out information on alpacas in my area. Yet I know where a ranchette is near me that lets you come visit their alpacas and has a shop of products. Without ever seeking to learn more, I know how cool it is, have noticed it as I drove past it and now have a desire to go and check it out. Why? The reason is simple. My daughter. She has persistently begged to go. Other kids have visited there and told the kids at school about it. Parents hear and see it as a great thing to do with their kids. They love the products. They enjoy seeing the animals. They learn that they are a viable income producing form of livestock that do not require an immense amount of property to own. Some may choose alpacas to get an ag exemption. They could just as easily choose your Longhorns.

Opening your farm up to allow parents to bring children to learn can result in new customers and spread awareness of your Longhorns quickly. In this day and age of Facebook community groups the word about places to take kids to do something new can spread rapidly. It may even serve as an excuse for adults interested in the cattle to come visit. If you have school age children of your own, encourage them to introduce Longhorns through school projects, possibly even initiating a class field trip to experience the Longhorns firsthand. 22 | September 2018

Don’t over think the materials needed to do so. While business cards, brochures and handouts are nice, you can get by with a few printed from your home printer to get started.

Start With Your Community Volunteer to bring a Longhorn to visit a school class, FFA group or 4-H club. If you don’t have a haltered animal you can haul, invite groups to your ranch. Be prepared to educate them on the Texas Longhorn, it’s history, it’s uses and why you enjoy raising them. Approach local civic clubs about discussing the healthiness of Longhorn beef or how they are a viable livestock option. They are always looking for new topics and speakers for monthly meetings. Contact the local paper or magazine, even a radio station, that features agriculture spots or backyard farming-type features. When you are in an area where Longhorns are uncommon, the media loves to have an interesting and unusual topic to feature. In speaking with people at the feed store, grocery store or anywhere you cross paths with others, work the fact that you have Longhorns into the conversation and invite them out to see them. You want to be known as “that Longhorn person” and for people to know you welcome them to come see them. Donate or loan some steers calves to an FFA group to show. It is not only a worthwhile thing to do, but animals produced from your breeding program winning at shows is another plus and may develop a new market for your young stock. Don’t overlook the value of posting flyers you print out at home in making people aware that you have Longhorns. For the cost of a ream of paper ($2.50 $3.00) and a little ink form your printer, tape or pins and a little gas you can invite people to contact you for a ranch visit or list Longhorns for sale with a photo or two. Put tear tabs at the bottom with your name and phone number or e-mail. Find bulletin boards at feed stores, local gas stations, restaurants and stick them up. Once a week swing by to see if there are tabs left and reposition if they’ve been covered up. Leave them up as long as the location allows. I know that personally I have stopped at a gas station in town specifically hoping that someone had still had a flyer up for something I had become interested in after a period of time had passed. Another free outlet that puts your program in the public eye is a Facebook page. Make a public page for your farm or ranch. Post information about Longhorns, about your program and lots of photos, especially calves! There are many Longhorn groups out there that require a personal Facebook page to join. It is worth it. They offer a forum for you to ask questions of other breeders and post photos of your Longhorns. They can always private message you if they are interested in a possible purchase.


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Marketing – continued from pg. 22 Building a Brand Considering all the free marketing tools available, do you even need to invest in marketing tools? Yes! A ranch logo, a business card and basic website show that you are committed to Longhorns as a business. Getting started with these basics can be as cheap or as expensive as you want it to be. If you just want your brand and ranch name on a basic card you can probably let the printer put something together for you and get basic cards done for less than $50. There are free website builders and even free website hosting if you just want a basic page for people to find you on the web. If the task is something you are not prepared to do for yourself, there are companies that are familiar with Ag industry needs that can help you with the logo and website. Make sure your website features photos of your cattle, a price range or individual pricing, and your contact information at a minimum. It would be good to have some general information about the benefits of owning Longhorns and their history as well, to draw further interest. Put some travel money in the budget and go to a show, futurity or sale in your area and talk to fellow breeders. If you’re not ready to participate, have some business cards to hand out and ask them to come visit sometime. If you are ready to participate, ask if vendor or ranch spaces are available. You want people to know who you are and what your program consists of. You could invest in a small brochure or have a slide show of your Longhorns on display. It can be as elaborate or as simple as you choose, as long as you draw people in and at least get a business card in their hand. Local fairs, even if there is not yet a Longhorn show being held, are great spots to seek out display space. Always present yourself and your Longhorns in a positive, professional light. Don’t take Longhorns to sales or shows that are under conditioned or a poor representation of your breeding program. Make sure if you make a public appearance of any type that you have a calm, haltered broke Longhorn to display and do not risk taking an excitable animal and risk leaving a negative image in people’s minds.

Repetition Is Key The goal of advertising is to get someone to call or contact you at some future point. While it is nice when folks call you up and say “Hey I saw your flyer (ad, business card) today” that is usually not the case. Try to remember to ask where they heard about you and don’t be surprised if they say I remembered seeing your (ad, flyer, business card)a while ago and when I decided to look at Longhorns I looked you up. They may even go so far as to say, “I don’t know where I saw it, but I remember seeing your name”. Repetition is what makes advertising successful, whether keeping your flyers on the feed store walls or 24 | September 2018

running ads in your breed publication, people have to see the ad several times before it registers with them. Rachel Cutrer, owner of Ranch House Designs and business/marketing manager for V8 Brahman ranch, recently addressed repetition in her blog and offers the following tips: • Develop a logo and use it on all of your marketing pieces • Use the same brand colors in all your marketing from print ads, to your website, to even the embroidery on your caps and jackets. It gives people a visual identity of your business. • Develop a slogan and include it on all of your marketing pieces. -Keep a consistent overall look, whether it’s a trendy style design, western style, grunge background, simple and clean background, etc. • Consistently run ads in your industry’s magazine. Research shows that it takes about 3-4 times for someone to notice your print ad, and then make a connection with your brand and remember it. One very easy way to achieve repetition in your marketing is by working with the same firm and the same designer every time you have a advertising need. The longer you work with this firm, chances are, they will develop a basic 6th sense about what you like - or don’t like - and can often anticipate what you need even before you do sometimes.

Don’t Expect Your Animals To Sell Themselves If you have acquired highly desirable genetics and want to offer Longhorns at a registered sale or hold out for higher prices private treaty, then you need to invest in making your program known. After working on sale results, catalogs and Trails Magazine for so many years I can honestly say that the only time I’ve seen young heifers bring big dollars is because the bulls and programs they originated from had been consistently advertising in multiple formats. Lets say you know you want to consign a high end heifer to a fall sale in 2019. The only wrong approach is to simply show up with your consignment and expect it to draw lots of bids simply because you paid a lot for the dam and invested in a popular bull’s semen. Be deliberate in your marketing. Here is a sample of a possible plan: 1. Make sure you have a website up that shows your herd with pedigrees and notes about each animal. If you are consigning to a sale, it is best to move that animal to a consignment tab and not list a sale price for it. 2. For the first part of the year run an ad (can even be a small one) in your breed publication putting your ranch name, website and highlighting the genetics you are using. 3. Closer to the sale, say two issues out, increase size of ad and focus on the genetics that your sale lot carries. If it is a bred lot, highlight the genetics in the potential calf as well.


continued on pg. 26


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Marketing – continued from pg. 24 4. Make sure your Facebook has recent photos of all animals related to the sale lot. Remind people of the date and location of the sale and that the animal will be sold there. 5. If the sale catalog offers ads, place one and highlight pedigree animals and the genetics behind the lot. By the time the sale catalog comes out people should be familiar with your ranch name. 6. At the sale, have signs on the animal’s pen showcasing the sire, dam, service sire - anything that shows her value. 7. Talk to people about where you’ve come from and where you’re going with your program so they know she is the result of planning. Let them see how proud and excited you are to be able to offer this female.

Time To Get Started! There are lots of affordable way to get assistance with advertising, websites and even social media from folks familiar with the Longhorn industry. Trails Magazine offers free design services when you purchase ads or e-blasts, and they are more than happy to discuss marketing solutions that will fit your budget. Hired Hand Software is a resource that has built many Longhorn websites and advertisements, and they have developed an interactive Longhorn pedigree system that shows Longhorn pedigrees with photos, which link across their customers’ websites.

Have you noticed a breeder’s marketing efforts? Let them know it caught your attention. Advertising your ranch is not just for those trying to sell high end genetics. If you have Longhorns to sell at any level, people need to know who you are and what you have to offer. At the end of the day, selling several animals regularly at a good price can bring in more money in the long haul than selling one animal every now and then for a great price. That doesn’t mean you underprice top end animals, only that the mid and low range part of your herd has value as well. At a minimum, put it out in Craigslist and the local classifieds that you have Longhorns for sale. The simplest classified that I have ever responded to only stated, “Arabians make best friends. Try one!,” and included a phone number. I saw that ad in a metro newspaper several months before calling, and while getting to know the owners learned they had run that exact same ad for years and got calls from it all the time. Their demand often exceeded supply. I simply missed horses and wanted to go touch one, possibly try one out. Guess what? I bought one that day. I can imagine if I had been missing or wanting cattle at that time and saw a similar ad for Longhorns, the results might have well turned out the same. Advertising does not have to break the bank or be complicated to be effective in drawing customers to you.


26 | September 2018


Longhorn Beef

Aging Beef For Tenderness and Flavor Aging beef is a subject while very basic in concept has a wide range of possibilities and preferences. There is no exact length of aging to fit every taste.


um sealed package following processing and allowed to age in it’s own juices. Unless beef is noted as dryaged, then it is most likely wet-aged. Wet-aging produces the beef most consumers are used to eating. From a taste standpoint the beef has a more acidic and rare taste to it compared to dry aged beef.

Aging is a natural process where enzymes in the animal’s muscles continue to break it down even after death. It makes the meat more tender, and deDRY AGING - A more expenpending on the process, can sive process, it involves storenhance or intensify flavor. ing unwrapped beef in a climate The process is not the same as controlled environment. There is decay and the meat is protected shrinkage and some drying to the through very controlled hanoutside layer as moisture evapodling/storage from bacteria that rates from the beef. The longer the would cause the meat to spoil. beef is aged, the more that is lost to Typically the beef is refrigtrimming of the dry outer layers. erated, but not frozen. In retail Dry aging lends a more roasted markets the process is generally and well done flavor to the beef used for portions that steaks are cut from (Ribeyes, T-Bones, sir- Aging’s purpose is to impart tenderness. When dry- and many proponents of the proaged, there is an added benefit of enhanced flavor. cess say it “concentrates” flavor or loins, etc.). Photo by Darlynn Lydick, Twin Creeks Ranch. gives a much “beefier” taste to the The range of aging time can finished product. vary, but a range of 14-28 days is seen as the most effecThis is the method that Longhorn beef producers tive for tenderness. Aging beyond 30 days, may lead to tend to choose. excessive break down of the meat. In both aging processes, the aging stops once the TWO TYPES OF AGING product is frozen. Frozen beef maintained at proper temperatures will retain the effects on flavor and tenWET AGING - Wet aging is the most common form derness imparted by the aging process. of retail beef industry aging, typical of the beef found on the mass market. It is simply beef sealed in a vacu-

COMMON BEEF PROCESSING TERMS Hanging Weight (Carcass Weight) - Weight after skin, head, non-usuable organs and hooves are removed. Usually around 60% of hanging weight.

Dressing Percent - the percentage of the live animal weight is the carcass hot-carcass weight/live animal weight x 100

Backfat Thickness - measurement of the amount of the subcutaneous fat on a carcass

Marbling - intramuscular fat of the rib-eye; used in determining yield grade

Boxed Beef - fabrication of the beef carcass into wholesale, primal, and subprimal cuts at the plant cuts are trimmed of excess fat and possibly bone, then vacuum packaged

Variety Meats - organs other than carcass meat that is used for human consumption

Carcass - the dressed, slaughtered animal containing two “sides” Cooler Shrink - the weight that is lost during the initial chilling of the carcass, generally moisture loss

Yield Grades - a numerical representation of the approximate amount of the lean meat present in a carcass Rib Eye Area - the area of the longissimus muscle that is exposed when the beef carcass is ribbed between the 12th and 13th rib


September 2018 | 27

JANUARY 19, 2019 • 11 A.M. WILL ROGERS WEST ARENA FORT WORTH, TEXAS presented by Texas Longhorn Breeders Association of America

Consignment Deadline October 19, 2018

Name of TLBAA Member: _____________________________________________________ Membership # _______________ Name of Animal: ____________________________________________________________________ TLBAA # _______________ Email _________________________________________Heifer _____ Consignment fees due at time of consignment

$350 per head + 7% commission

Pair _____ OCV VACCINATED Yes _____ No _____

Pens of 2 or 3 heifers may be offered for consignment fee of $350 for the first animal plus$100 each additional animal. All are subject to 7% commission.

PAYMENT INFORMATION Credit Card: r Visa r Master Card r Discover


r Check Attached

Name on Card:______________________________________________________________ CID#(3-digit code on back) ______________ Card Number _______________________________________________________________ Exp. Date ______________________ PICTURE OF ANIMAL Email to pam@tlbaa.org BREEDING INFORMATION Cow Exposed to ___________________________________________________ From ______________ To ________________

Bull’s Name

Cow Exposed to ___________________________________________________ From ______________ To ________________

Bull’s Name

Calf at Side: Sex _______ Date Calved _____________ Sired by _______________________________________________ COMMENTS ______________________________________________________________________________________________________________ ______________________________________________________________________________________________________________ ______________________________________________________________________________________________________________ ______________________________________________________________________________________________________________ ______________________________________________________________________________________________________________ WAIVER/CONSENT FORM

(This form must be signed and returned in order to complete your consignment.)

The TLBAA Eddie Wood Cowtown Classic (EWCC) assumes no responsibility or liability for any guarantee made by the consignor. All guarantees are strictly between the consignor (seller) and the buyer. EWCC or the Will Rogers Complex is not responsible for the health or safety of any animal consigned to the sale. This includes loss of life, loss by theft or other perils. All consignors must comply with all the rules and regulations. The undersigned hereby agrees to conditions of the sale and agree that all guarantees are between seller and buyer. The undersigned further agrees to indemnify and hold harmless EWCC, sale employees, the Will Rogers Complex, and duly authorized representatives from any and all claims, demands, causes of action or liabilities of any nature which may arise from or are in any way related to The TLBAA Eddie Wood Cowtown Classic. The undersigned agrees that if the buyer is unable to accept delivery because of Interstate health requirements, the consignor, not EWCC or its management, shall be responsible for refund or adjustment.


Owner of Animal/Consignor’s Signature

_______________________________________ Date


Pam Robison, TLBAA Sales & Events - 817-625-6241 - pam@tlbaa.org Keith DuBose, Sale Co-Chairman - 979-277-2161 - kwdubose@gmail.com Russell Fairchild, Sale Co-Chairman -254-485-3434-fairchildranch@yahoo.com


Rebreeding First-Calf Heifers Whether purebred or commercial, reproduction has long been a major limiting factor in beef-cow operations. One of the most common frustrations is the failure to get first-calf heifers rebred, says Tom Geary, with the U.S. Department of Agriculture’s (USDA’s) Agricultural Research Service (ARS) in Miles City, Mont. The first-calf heifer has a few things working against her, he explains. First, she’s not mature, so she has to find enough energy for growth, maintenance and lactation all at once. Plus, she’s often asked to do these things at a time of year when only poor-quality forage is available. Is it any surprise the pregnancy rate in 2and 3-year-olds is frequently the lowest in the herd?

90 days. Genetic selection for increased productivity may worsen the problem if a female’s genetic potential gets out of synch with the production environment. After all, high-performance animals have higher nutritional requirements. Research suggests the key to increasing pregnancy rates, especially among young cows, is to shorten the PPI. This increases the number of opportunities to allow her to conceive in a given breeding season and increases her fertility early in the breeding season. Some producers try to get around the heifer’s longer PPI by breeding heifers three weeks before the rest of the cow herd. The intent is to allow them more time to recover before the next breeding season begins. But, this practice can backfire, and heifers that calve too early in the spring may actually have a longer PPI because they have an even longer wait after calving for green grass, Geary adds. If just-calved heifers don’t get sufficient nutrients, they’ll be even further behind at the next breeding. Postpartum nutrition affects fertility primarily, but deficiencies during that period can also lengthen PPI.


The 2-year-old female is the most expensive and valuable animal in the herd. After all, she hasn’t yet generated any income, but considerable money has been invested in her. In fact, estimates say it costs $950 to develop a replacement heifer and get her to the point of her first calving. So, if a heifer fails as a 2-year-old, that’s a significant financial loss. In most herds, a replacement female won’t actually pay for herself until she’s 5 years old — after weaning her fourth calf. For all these reasons, it’s often logical to invest a little extra in getting her rebred than to start over with another animal, Geary says.

Research suggests other strategies can more successfully shorten a heifer’s PPI, Geary says. One is to ensure heifers have sufficient energy stores before calving. It’s very difficult, if not impossible, to make those up afterward. “In fact, prepartum nutrition, especially during the 50-60 days before calving, is the primary controller of PPI length. She should be in a body condition score (BCS) of 5 to 6 at calving,” Geary says. Also, five different studies suggest feeding ionophores after calving shortens PPI in cows an average of 18 days, if adequate energy is also available. It will increase feed costs by less than 2¢per day. Heifers that calve late as 2-year-olds often fail to rebreed, or they calve later as 3-year-olds. So, having them calve early in the calving season is critical. That means they must be cycling at the beginning of the breeding season.



Many research studies have looked at identifying and addressing the rebreeding troubles of first-calf heifers, he explains. The primary problem stems from differences in the postpartum interval (PPI) between heifers and their older counterparts. Cows need 40-60 days to recover from calving and to overcome the resulting negative energy balance. Once that’s done, a cow will return to regular estrous cycles and be ready to rebreed. But, 2- and 3-year-olds may require as many as 7030 | September 2018

• Weight: The old rule that heifers must be at least 65% of their mature weight at the start of breeding season is still true. What’s different is mature weight, which used to average around 1,000-1,100 pounds (lb.), so heifers needed to weigh 650-700 lb. Now, mature cows weigh 1,250 lb. or more. As a result, heifers must be at least 800 lb. to be at 65% of their mature weight. Selecting replacement heifers from older calves will help get them there. • Synchronization can be a helpful tool for any heifer


development program — even with natural service — to ing a short cycle. The estrus that follows a shot of prosincrease the number of heifers that calve early. Syn- taglandin seven days after GnRH has been shown to be chronization can be as simple as feeding MGA® (me- very fertile. Either hormonal induction can be used 30 lengestrol acetate) in pellets for 14 days, then turning in days after calving. bulls two weeks after the final feeding. • Early weaning: Short-term calf removal effectively • Calving difficulties (dystocia), which are known to induces estrus in postpartum cows, but doesn’t work as increase PPI and delay rebreeding, are more A two-year-old female is the most valuable common among first-calf heifers. That fact has made artificial insemination (AI) for heifand expensive animal in the herd. ers popular. It allows producers to be certain of using only proven calving-ease sires. well in first-calf heifers. However, early weaning holds One study showed that heifers experiencing dystocia more promise for improving reproductive efficiency in were 35%more likely to be culled than herdmates. Future that group than all other methods combined. reproductive failure is most often the cause. The demands of lactation are a critical factor affecting If calving assistance is needed, it must be given early. PPI, especially in first-calf heifers. To affect reproducAfter a heifer has spent 11⁄2 hours in Stage 2 labor (with tion, the calf should be removed, preferably before the hooves visible), every 30-minute delay in getting her beginning of the breeding season. Thus, it may mean help means adding six days to her PPI. weaning calves less than 60 days old. But calves do need • Estrus induction can be done in several ways. One to be at least 30 days old, so it is still important that heifis to expose heifers, ideally from 30 days after calving ers have their first calves early in the calving season. until the start of breeding, to sterile bulls or androgenStudies have shown that even 40-day-old calves can ized cows. A bull pheromone is what makes this tech- outperform suckled calves if fed a highly palatable and nique work; it requires 30 days of exposure and a ratio of high-energy ration. one bull or androgenized cow to 20 heifers. Extra labor, management and expense may be necEstrus can also be induced with hormones used for essary to make a difference in reproductive efficiency synchronization, though neither a normal nor a high for first-calf heifers. But, it can be worth the effort. dose of MGA worked in studies. But, a CIDR® (controlled Getting heifers to conceive and calve early as 3-yearinternal drug release) inserted into the vagina for seven olds may translate into greater lifetime productivity. days releases progesterone. When cows were treated Just remember, Geary points out, it’s a $950 savings in early postpartum with the CIDR, 60% were in estrus each time a 2-year-old gets rebred. within four days. The fertility of the estrus, however, was Editor’s Note: This article was written and produced not tested. by the National Association of Animal Breeders (NAAB) Another hormone, gonadotropin-releasing hor- as a service to U.S. beef producers. For more information mone (GnRH), can be injected to induce estrus. It causes about NAAB, visit the organization’s Web site at www. the release of progesterone for five to seven days, initiat- naab-css.org or call (573) 445-4406.


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Feeding Beef Cattle: Questions About Vitamins, Minerals and Water 1. What are the water requirements of cattle? The water needs of cattle are influenced by a number of factors such as: rate and composition of gain, pregnancy, lactation, physical activity, type of ration, diet salt content, dry matter intake and environmental temperature. An estimate of the daily water intake of various classes of cattle at various times of the year is shown in table 3. However, during summer months most of the water consumption occurs during midday when heat stress is greatest. Water supply capacity during peak demand needs to be considered in addition to total daily requirements.

2. What vitamins need to be added to cattle rations? Although many vitamins are known to be important to cattle, the one that is routinely added to most cowcalf/stocker/feedlot diets is vitamin A (20,000 to 40,000 I.U. daily). In recent years, vitamin E has taken on new significance in cattle diets. For example, supplementing highly stressed calves with 150 to 300 I.U. of vitamin E daily during the receiving period has been beneficial. Vitamin E has also shown a substantial increased shelf life of fresh beef when fed at 500 I.U. per day for the last 100 days before slaughter.

3. What does International Units or I.U. mean? Commonly vitamin A requirements are expressed as I.U. (International Units) or sometimes referred to as USP units. These are the standard units of potency of a biologic, such as a vitamin, as defined by the International Conference for Unification of Formulae.

4. How can I supply vitamin A to cattle? The most common methods of supplying vitamin A include: a. Use of forages known to be high in vitamin A activity (carotene), such as green grass or alfalfa and other legume hays. b. Inclusion of vitamin A in mineral mixes or protein supplements fed daily. c. Through injectable vitamin A.

5. Is vitamin A stored? Cattle are able to store considerable amounts of vitamin A in their livers and, to some extent, other tissues when they receive a liberal supply. Typically, animals with adequate liver stores need to be on a vitamin A deficient diet for several weeks or months before deficiency symptoms are observed.

6. Is the vitamin A content of stored forages stable? No. In properly preserved forage, the vitamin A content is fairly stable for four to six weeks after which 32 | September 2018

there is a gradual decline. By six months, up to half of the vitamin A may be depleted, and after 1 year, most of the vitamin A is gone in hay or silage.

7. What minerals normally have to be added to range cattle rations? Typically, minerals for grazing cattle are broken down into two broad classifications: macro minerals and micro minerals. Macro minerals that are needed for grazing cattle are: • Sodium (salt) • Magnesium • Phosphorus

8. What are the salt requirements of cattle? Typically, cattle need a diet that contains 0.25 to 0.3 percent salt (sodium chloride). Grazing cattle will typically consume sufficient salt if offered free choice in loose or block form.

9. What trace minerals are needed for range cattle? Typical micro minerals that need to be considered with grazing cattle are: • Copper • Iodine • Zinc • Selenium • Cobalt • Manganese

10. What are the calcium and phosphorus requirements of grazing cattle? Typically in situations where cows or stocker cattle are grazing or being fed harvested forages, the calcium requirements (0.2 to 0.4 percent) are met. An exception to this would be cows placed on a high grain diet during periods of drought. In these instances, calcium should be supplemented. In contrast, phosphorus (0.2 to 0.3 percent required) is often deficient in grazing situations. To adjust these daily requirements, the following guidelines should be used: 1. Adjust the phosphorus requirement by 2 grams per 100 pounds change in cow body weight. 2. Adjust these requirements by 0.5 grams per pound of milk change. (Table 4) Examples are based on varying mineral mix prices, the following is the cost/pound of actual phosphorus. (Table 5)

11. The requirements are listed in grams. How do I calculate whether the requirements are met? The first step is to determine the requirements of


Chris Reinhardt, Kansas State University

13. Can I make my own home mixed mineral supplements? In some cases it may be economically advantageous to do your own formulating. There are some excellent commercial mineral mixes on the market, and many companies can help you in formulating a proper mineral mix for your cattle. Simple mixes such as 50 percent trace mineralized salt and 50 percent dicalcium phosphate make a very good mineral for cows. This mix containing 9.5 percent phosphorus, is easy to mix and is very functional for beef cows under many grazing systems. For stockers on native range, a mixture of twothirds trace mineralized salt and onethird dicalcium phosphate is adequate. In doing your own selfmixing it is important that you understand what you are trying to accomplish and that you get a good mix on the mineral prior to feeding. Add 3 to 5 percent dry molasses to prevent caking and increase palatability. Be sure to monitor consumption closely to ensure adequate intake of trace minerals and to avoid over consumption.

14. Are there any minerals available to help prevent grass tetany?

the cattle. The second step is to determine the mineral content in the forage being fed. Transfer this from a percentage, which appears on most forage analysis sheets, to grams as follows: i.e., 20 pounds dry matter intake x 0.2% phosphorus x 454 grams = 18.2 grams. Then compare the daily dietary intake to the requirement. (Note: 454 grams = 1lb.)

12. How do I calculate the best buy in a mineral supplement? First, you need to determine what the key nutrient is in the mineral mix. For example, if your main interest is supplying phosphorus, then the easiest calculation is to determine the cost per unit of phosphorus (typically per pound of phosphorus). This is calculated by taking the cost of the mineral mix per ton times the phosphorus content giving the pounds of phosphorus that a mineral mix supplies. Then divide the cost per ton by the pounds of phosphorus in the mineral mix. Table 5 gives an illustration of how three minerals might be compared.

Lush, immature pastures, especially coolseason grasses and wheat pasture, are magnesium deficient or have forage conditions that cause a magnesium “tieup,� resulting in a health condition referred to as grass tetany. If this is a problem in your area, you should use extra magnesium in the form of magnesium oxide and add this to the mineral mix at the rate of 15 to 20 percent of the total mineral formulation. To prevent grass tetany, cows typically need from 50 to 60 grams of magnesium oxide per day. When magnesium is added to a typical mix, it may be less palatable and it may be necessary to add 6 to 10 percent of a flavoring agent such as molasses or soybean meal to ensure desired animal intake. Commercial mineral supplements are also available that contain 8 to 10 percent magnesium for cows and 4 to 6 percent for stockers.

15. Do cattle have the nutritional wisdom to consume mineral as needed to meet their requirements? Unfortunately, research has consistently shown that the only mineral that cows have the nutritional wisdom to consume at a level that meets their dietary requirements is salt.

Excerpted from Chris Reinhardt, Questions and Answers About Beef Cattle Nutrition, Kansas State University, October 2006


September 2018 | 33

Pasture Management

Rotation Grazing Management Rotational grazing systems are generally the most This is something each individual rancher must look at, efficient way to get the best utilization of pastures and regarding available labor,” says Hall. Pastures and padmaximum beef production per acre, as well as being dock set-ups can also make a difference in what’s most healthier for the land and forage plants, in many infeasible. One thing that works well is to create some stances. When done properly, pasture rotation can prelarge pastures and then be able to subdivide them with vent overgrazing, aid optimal regrowth of the plants, temporary electric fencing. and allow the same piece of ground to be grazed several Having an understanding of the growth phases of times during a growing season. forage, the amount of residual feed that should be left Dr. John Hall, superintendent of the Nancy M. Cumand when the animals need to be moved, is crucial, mings Research, Extension especially with cool season and Education Center (Unigrasses, or they won’t grow versity of Idaho) near Salmon, back very well. “This means Idaho, says rotational grazwe have to be flexible and ing is always a very positive do some things that maybe tool for the stockman, espeweren’t planned. If the irrigacially on irrigated ground. tion system breaks down and “This is a tool you absolutely takes a few days to be fixed, have to use, to get maximum or it doesn’t rain, or whatever, production on that expenwe may have to be willing to sive input,” he says. Irrigated feed hay at a time of year we land is generally high priced don’t want to feed hay, just to to begin with, compared to give those pastures enough rangeland, and the cost of irtime to recover,” explains rigation (in labor, or energy to Hall. The expense of feeding run a pump or pivot) is always a little hay may be less costly Rotation has many variables and it comes down to what a major item. than overgrazing some of works for your operation There are a lot of variables the pastures to the point they in what people think is the proper rotation, regarding won’t grow back adequately, leaving you less forage number of days spent in a paddock. Some feel the best over the long run. results are gained by moving cattle every day. “I think “One of the problems in thinking about rotational a person can often get by moving them once a week. grazing is that we have a tendency to think one size fits

PARASITE ISSUES Whenever cattle are congregated in large numbers on small areas, disease and parasite issues must be dealt with. On irrigated pasture, especially, where a large group of cattle can be utilized to quickly graze a small area and then move on, allowing the grass to regrow, this puts some stress on cattle and also concentrates them. Cattle normally don’t graze forage plants next to their manure pats, and don’t like to eat plants that have been spattered with feces. This is one way they tend to avoid heavy parasitism, since the worm larvae that hatch from eggs passed in manure migrate onto nearby forage plants to be eaten. “When I was in Minnesota we were doing some studies on this. In these intensive rotation systems on irrigated pasture, we have to be a little careful that our timing of when we come back to regraze that pasture does not coincide with the life cycle of the parasite,” says Hall. It takes a certain amount of days for the eggs to hatch and the larvae to mature to the infective stage, where they can be eaten by the cattle and continue their life cycle. 34 | September 2018

“In our Minnesota study we found that we could inadvertently very rapidly increase the internal parasite loads in the cattle if we didn’t watch the timing. But for external parasites, the mob grazing with very lush pastures could actually reduce the numbers of flies that breed in manure,” says Hall. In very intense grazing on lush forage with a high water content, cattle feces are runny and there’s not a significant pat in which the immature stages of the fly can develop. Horn fly larvae (from eggs laid by the fly in fresh manure) need manure in which to pupate, but the very flat, liquid pat dries out quickly and is not an ideal environment for maturation of fly larvae. Thus you may find a reduction in the fly population, but an increase in internal parasites unless you are careful in timing the re-grazing of these paddocks. You might work with your veterinarian for a strategic deworming program, to knock down the parasite levels so there won’t be mature worms laying maximum amounts of eggs to be passed in the feces when cattle will be grazing and regrazing these areas. “We did some work in Virginia, where we didn’t have


By Heather Smith Thomas

all, and that such and such is the best way to do it. But the nice thing about rotational grazing is that there are many pieces to it, and for all different times of the year. Maybe swath grazing will work in your environment, but for someone who has a lot of wildlife coming in to eat the swaths, it may not work. The key to rotational grazing or trying to expand the grazing season is to try something, on a small scale, before you jump in and change your whole system,” he says. Your elevation, climate, types of plants in your pastures, terrain, whether it’s irrigated or dryland, etc. will all be factors. “We talk a lot about electric fence, but there’s been some research done in controlling cattle use of certain areas of rangeland without fences. Traditionally salt placement was used to move cattle around and distribute them where we want them, but now we also use water and supplement tubs. These can be a really good management tool,” he says. On a dry year, especially, when range grasses become short on protein, the cows will readily eat a protein supplement and you can move the location of their grazing with movement of the supplement tubs. This can encourage cows to go places they might not graze otherwise, and can help immensely with grazing distribution. Regarding rotation grazing management in general, his advice is to learn the basics and then try to customize it to your individual ranch, always keeping the need for flexibility in mind. Try something on a small scale to start with, then work your way into it as you discover what works best for you.

irrigated pasture, but on good years (plenty of rainfall) the pastures were very lush, and the season gets warmer earlier than it does here. In our spring calving cows, we did not see a major increase in parasite load until mid to late June. Thus we found a significant benefit to a single strategic deworming in the middle of the summer, for calves. This really knocked the level of parasites down,” says Hall. Depending on the time of year you calve, coccidiosis may also be a concern, if young calves are grazing pastures that are heavily contaminated with cow feces. Young calves are very vulnerable to coccidiosis because they have no prior exposure or resistance. Mature cows rarely develop coccidiosis because they tend to have some immunity due to previous exposure, but generally shed low numbers of oocysts in their feces. This is not a problem for calves unless they ingest a large number of oocysts when eating contaminated feed--and this is most apt to happen when cattle are confined in small areas and the calves are exposed to a lot of cow manure.


September 2018 | 35


2018 Diann Chase Expo With 930 entries shown by 323 exhibitors, the 2018 Diann Chase Longhorn Scholarship Expo was the place to be June 12-17, 2018. The largest show to date, John and Lauri Chase remain committed to the mission and what it means to the youth of this great industry. Sharing in their commitment, is an outstanding team of volunteers that, without them, this great success would not be possible. An expanded schedule allowed for the arrival of cattle beginning Tuesday, June 12th and continuing throughout the day on Wednesday. The office was a buzz of activity as Tarah Moore and Laura Standley got the exhibitors checked in, verified participation in the contests along with distributing packets and t-shirts. Art, Shop Project and Cookie entries were collected by Makenzie Covington for judging at their respective times. Scales, courtesy of Todd Williams and Rusty Morgan of Morgan Livestock Equipment, were set up and the weighing commenced. Shop Projects judging started promptly at 2 p.m., Wednesday, June 13th, in the Brown Lupton room where Kim Vinson, Jim Curry and Joe Miller were busy getting the final projects ready and in place. Metal Judges Jamie Maxwell, Marty Olson and Mike Wilson sorted through the 40 projects to award Grand Champion Metal to Trisha Pittman and Reserve Grand Champion to Isabella Clark. Not to be outdone, Wood Judges Brent Bolen, Richard Schermerhorn and Mike Smith sorted through 57 projects to award the Grand Champion to Matthew Wallace and Reserve Grand Champion to Weston Parks. All six Judges collectively agreed to award Best In Show to Trisha Pittman.

Speech contest winners Larkin Roy, Allison Lowrie, Jacqueline Rand, Sandy Schoeneberg & Alondra Marrufo

36 | September 2018

Rylee Yarborough and Red Star Cash Money

5 p.m. saw the arrival of 125 Little Caesars pizzas, and the barn party was underway. A huge thank you to Rodney & Patti Mahaffey and Diamond J Youth Ranch for sponsoring. Thursday started out with an exhibitor’s meeting in the arena at 8:30. With a busy day of competitions ahead, everyone headed off to get in the zone. Speech, Extemporaneous Essay and Short Course Quiz rooms were all ready and waiting on eager participants. Speech rooms saw Kim Vinson, Beth Tanner, Laura Standley, Lori McCarty, Spring Johnson and Carole Sebastian assisting the 205 orators. With the topics of Forgiveness or Principle, the judges had their work cut out for them. Rising to the challenge were Joe Alcala, Sylvia Alcala, Jesse Borries, Anne Farrer, Jerry Fulwiler, Melanie Hanna, Kristin Jaworski, Lacie Jeffrey, Priscilla Miller, Max Morris, David Reeves and Brandy Taylor. When the scores were tallied, 1st place Junior Division went to Larkin Roy, Intermediate Division to Allison Lowrie, Teen Division to Jacqueline Rand and Senior Division tied with 1st place awarded to Alondra Marrufo and Sandy Shoeneberg. Extemporaneous Essay competitors were given their topic upon entry by volunteers Brittany Cook and Jarrett Kuhn. The theme for this year’s topics were technology based. Judging 228 essays, judges Paige McNamara, Shannon Stoker and Mariah Ziegler gave the 1st place nod to Junior Division winner Anika Varadharajan, Intermediate Division winner Advika Varadharajan, Teen Division winner Sara Jennings and Senior Division winner Isabel Gonzales. Chart toppers in the Quiz competition went to Junior Division McKenna Camp, Intermediate Division Advika Varadharajan, Teen Division Jacob Lowry and Senior Division Shelby Rooker. While the scholastic portion of the day was winding


By Pam Dodson down, Livestock Judging Judge, Stephanie Bradley-Fry- Kavanagh. Wowing the judges with her yummy Snicker er evaluatied the 4 classes of Longhorns put together for Doodle cookie, bragging rights went to JayCee Parsons. her by Beth Tanner. With 266 exhibitors, the Livestock A show in itself, the Diann Chase Expo banquet Judging is the most popular competition at the Expo. opened to a moving invocation by Eugene Weldon. Sorting the classes for the win were Kodi Cogswell – Ju- Chicken Fried Steak was on the menu followed by the nior Division, Avery Roesler – Intermediate Division, ever-popular Ice Cream Bar. Ann Bower than opened Destany Youngblood - Teen Division and Joseph Ger- the business portion of the banquet introducing John lach – Senior Division. Sponsored by long time Youth Tour supporter, our hats off to Texas Longhorn Ranch Supply. Art Judge, Earlene Martin was ranking the 2 categories of Art aptly organized by Donna Schaper. No small feat, with 231 Art projects, Mrs. Martin awarded Best In Show to Kara Kraemer. Dollar Fun Night allowed the exhibitors a chance to have some fun. While the kids were eating hot dogs and nachos and enjoying the photo booth, fortune teller, magician and John Chase & Colt Edwards Laura Harding, John Chase & Skylar Vasil caricature artists, the adults got in on the competition. Fantasy Show String’s second season and Lauri Chase with a very important announcement. was underway with 9 teams building their string from The Chase’s generously added an additional $40,000 the cattle entered in the Expo. rounding up the scholarship money to be awarded to a It’s Friday, and show day is here! Starting us off was cool $450,000. What an announcement! a memorable performance of the Star-Spangled Banner Mr. Chase drew the first $1000 Luck Of The Draw performed by Jill Ramos, Shay Speer & Dylan Matthews Scholarship winner from the hopper, and Trinity Sumand a powerful message delivered by Nina Stephens. mersill was the lucky recipient of that scholarship. The Entering the ring, 28 pee wee exhibitors strut their stuff Lauri Chase Volunteer Of The Year Award was given for Judge, Dr. Cheryl Linthicum from Comfort, TX. by Lauri to Donna Schaper. Winning the $1000 ChamGetting the 264 Showmanship exhibitors lined up pions Scholarship was Chloe Nichols. Laura Harding and ready to enter the ring, Robert Strickland, Todd Wil- presented plaques to the two $2500 Laura Harding Perliams and Crystal Chambliss kept it all rolling. Starting severance Scholarship winners Katie Smith and Skylar with the Junior A class and working through to Senior Vasil. The $5000 Carolyn Hunter Memorial Scholarship C class, Dr. Linthicum expressed was presented to Tud Krier and the how impressed she was with the $10,000 Randy Travis Rise & Shine professionalism of the exhibitors. Scholarship was presented to Colt The winners of the Junior Division Edwards. The final $1000 Luck Of heats are A – Braylin Miller and B The Draw Scholarship was awarded – Cade Nolen with Braylin taking to Henry Oberg. the Ultimate Showman honor. InWith business over, it’s time for termediate Division heat winners some western fun. The opening act are A – Madilyn Moreland and B – for the evening is the award winRylee Yarborough with Rylee taking ning “Country Duo of the Year” the Ultimate Showman honor. Teen Carrie & Debbie Moore. Following Division heat winners are A – ClaMoore & Moore, the Urban Cowboy rice Francis and B – Reagan Powers Reunion Tour took the stage with with the Ultimate Showman honor “Country Music Chart Toppers” Entertainers Mickey Gilley and Johnny Lee going to Clarice. Senior Division Mickey Gilley and Johnny Lee. heat winners are A – Kelsey Bordovsky, B – Harrison Jill, Shay, Dylan and Shay once again started the day Kimble and C – Trisha Pittman with the Ultimate Show- with their memorable Star-Spangled Banner and Invoman honor going to Harrison. cation. Our very capable team of Ring Stewards Britany Already underway was the Cookie Contest judging. Chambliss, Brittany Cook, Josh Courtney, Tud Krier, JarWith over 80 dozen cookies to judge, this was no small rett Kuhn, Becca Vizza & Kalli Winters, along with Chris feat. Judging credits go to Kerry Hammit, Derek West, Schaper, expertly guided the first of 52 classes of females Ret Martin, Jimmie Moore, Jennifer Wilson and Kenneth into the ring.


September 2018 | 37

Shows Junior Champion drive was started. With 30 classes of steers to an impressive class, and Jada evaluate, it was a full day. Up for Time CP, exhibited by Coleman the task was Moofasa, exhibited by Yarborough, proved she could Antonio Lopez, who was named rise to the occasion by standJunior Champion Steer followed ing Junior Champion. Followed by KC Luck Of The Irish, exhibited closely by Sanddollar Liberty by Juwan Kelly to be named ReBell, exhibited by Hayden Herserve Junior Champion Steer. zog, to get the Reserve Junior The raffle ticket sales were Champion nod. closed, and the drawing held. Not to be outdone, IntermeWinner of the panels and gate, diate Females were just as strong donated by Morgan Livestock with Chaparral Gala, exhibited Equipment Sales, was Robert by Gabby Curtis, showing off for Strickland and the smoker, built the Intermediate Champion Feand donated by Ratliff Iron Works, male title. Not going unnoticed was Coby Sweeny. Julia Salsbury and SVR Hershey was TL Minnie Pearl, exhibited The Senior Steer division by Sara Jennings, who took opened to an impressive group home the Reserve Champion Intermediate Female title. of senior steers. It was Hi 5’s Pop Rocks, exhibited by After the break, Senior Females are ready and head- John Kofnovec, who stood Senior Champion Steer with ed in the ring. Putting her best foot forward, CF Crystal TA Guns ‘N Roses standing Reserve Senior Champion Find, exhibited by Clarice Francis, earned Senior Cham- Steer. As the Junior and Senior Champions enter for pion Female with Ivanka 4/12, exhibited by Hadley T the final class of the 2018 Diann Chase Expo, Pam DodMorgan, earned the Reserve Champion Female. All six son, thanked Dr. Cheryl Linthicum and awarded her a females chosen Champions and Reserve Champions in buckle and leather suitcase in appreciation of a job well their division entered the ring. When the dust settled, Dr. done. Dr. Linthicum thanked all the exhibitors, parents Linthicum had chosen CF Crystal Find Grand Champi- and mentors that allowed her the honor of evaluaton Female and Ivanka 4/12 as Reserve Grand Champion ing their outstanding cattle. She also thanked her ring Female. stewards and make ready help for a fantastic job. With During the break between the females and the bulls, a final look at the four Champions brought before her, the scholarship winners for the various scholastic com- Dr. Linthicum can’t deny the power of Hi 5’s Pop Rocks petitions were awarded. Winners came down to the are- and names him Grand Champion Steer with TA Guns ‘N na and pictures were taken. Sweeny FFA was awarded Roses named Reserve Champion Steer. Those keeping up with the Fantasy Show String knew we had a threeHerdsman for their hard work and sportsmanship. Not to be outdone, the bulls are ready to show off. way tie with Teams Tanner/Casella, Stephen & Kim Head With 14 classes to evaluate, Dr. Linthicum set about her and Rodney Mahaffey splitting the jackpot. A show such as the Diann Chase Expo would not be task. Taking the nod, Anchor T Capt Anchor Man, exhibited by Cody Garcia, earned Grand Champion Bull possible without the support of the sponsors: DFW New honors with Winnin’ Kid, exhibited by Sara Jennings, as Car Dealers Association, Ratliff Iron Works, Hired Hand Software, Cowtown Coliseum, Creative Awards, Terra Reserve Grand Champion Bull. Clues to the Virtual Treasure Hunt were read through- Leather, Fort Worth Herd, Sand Dollar Ranch, Greg & out the day by our entertaining announcers, Stephen Beth Tanner, The Source – Show Calf Sale, Texas LongHead and Jeff Salsbury. Super sleuth, Lydia Salsbury, ex- horn Ranch Supply, Morgan Livestock Equipment Sales, pertly mapped the clues that led her to Gates of Lodore, Rodney & Patti Mahaffey and Diamond J Youth Ranch. Along with our calf donors: Oren & Dianna O’Dell, Tom Colorado and the $100. prize. With Jill, Shay, Dylan and Nina once again, the show & Linda Nading, Guthrie Creek Longhorns and Sand Dollar Ranch, and each and every parent, mentor, teacher and volunteer that gave of their time and talent. Pictures of the 2018 Diann Chase Expo are available online through Barron Photografix, thank you Peri Hughes for preserving the event.

Sr Showmanship heat winners Kelsey Bordovsky, Harrison Kimble & Trisha Pittman

38 | September 2018


Visit AutobahnYouthTour.com for complete results, weights and important information about past and future shows. If you would like to learn more about scholarship opportunities available through the Autobahn Youth Tour, please contact Pam Dodson pdodson@abahn. com or 817-390-3130.

Texas Longhorn Breeders of Tomorrow



Happy September everyone! I hope you all are doing fantastic! It is not long until show season starts here locally. I bet our youth are ready and pumped. My fellow officers sure are!   I hope everyone is still staying cool in this summer heat. My cattle and I are ready for some fall weather! Be sure to rinse your show calves so they don’t get too hot. I know Gala and Sable are in too much of show condition to not be rinsed!   Here locally, we have the East Texas State Fair and the West Texas State Fair coming up. I bet you’re all excited! I am ready for two fun weekends with my Longhorn family. There is no one I’d rather be with!   Good luck to everyone at the shows! Stay cool and safe travels. I am ready for the adventures this show season holds!

Gabby Curtis




Todd Williams’ artwork has been shown at the Guggenheim Museum in New York City and other galleries.

TLBT MEMBER SPOTLIGHT: 1.)How old are you? 15 2.)How long have you been showing Longhorns? I have been showing Longhorns for 4 1/2 years. 3.)What is your favorite Longhorn’s name? My favorite Longhorns name is CF Crystal Find. My favorite thing(s) about her is she is the first heifer I bought, the beauty of her coat, and because of our similar personalities. 4.) Which Longhorn show is your favorite? My favorite show is the TLBGCA Spring Show in Brenham. 5.) What do you want to be when you grow up? I want to be a large animal veterinarian. 6.) What do you think is the most important trait in a Longhorn and why? I believe structural soundness is most important because it helps ensure better longevity. 

CLARICE FRANCIS 7.) What is your favorite TV show? My favorite show is Bunk’d on Disney channel. 8.) Who is your role model? My role models are my mom and dad. 9.) What is your favorite thing to compete in at shows? My favorite thing to compete in is showmanship. 10.) What do you do outside of showing Longhorns? Outside of showing, I run cross country and track. 11.) Why did you join the TLBT? I joined the TLBT so that I can have a voice among my peers regarding  the future of the Texas Longhorn breed. 11.) What is your favorite thing about the Longhorn show circuit?  My favorite thing about the Longhorn circuit is the fact that everyone treats me like family.


September 2018| 39


2018 Sunrise Showmanship Camp

“We Don’t Do Average” Submitted by Betty Baker

“We Don’t Do Average” was the theme for Sunrise Showmanship Camp conducted by John T. and Betty Baker of Liberty Hill. Robert Schnuriger, from Kemah, TX, assisted the Bakers’ and was an asset to the overall success of the camp. Campers stayed busy from the time they rose in the morning at 6:00 a.m. until they put their heads on their The counselors and helpers were instrumental in pillows at 11:00 p.m. Mornings involve breaking, halterthe camp’s success and we were extremely pleased ing, and working with calves and afternoons vary from with their performance. Shelby Rooker (Senior girls swimming, water parks, team building activities and counselor), Reese Ryan (Jr. girl’s counselor), Dalton zip lining. Evenings, the campers are back in the pens Deckert (Sr. boys counselor), and Koy Warner (Jr. boy’s working, and, in addition to that, they have the opporcounselor). Helpers were Brenna Casella, Chloe Novak, tunity to get on a bale of hay and speak to their peers Owen Merriman, and Gus Kash. whether it be critiquing others or taking a subject and  Christian Schrader, an outside speaking extemporaneously. Folshowmanship judge, came on lowing the hard work, the dance Friday morning to judge showbegins and one would never surmanship and these were the winmise that any of them were the ners: Hollis Deckert, Anna Reed, least bit tired. The two-stepping Ashylnn Holson,   Jacob Lowrey, and line dancing begins!! Lights and Grant Tinkis. are out at 11:00, but talking must Chosen by popular vote, continue because some of them campers only, Ms. Sunrise was look a bit tired at breakfast the next Livie Sassenberg and Mr. Sunrise morning. was Joseph Gerlock.     Two speakers came to enA consensus of counselors, lighten the campers about how the Bakers’ and Mr. Schurniger they had to do “Better than Avervote on the highest honor given age” to get where they are today. Clara Holson, Livie Sassenberg and Joseph Gerlock at camp known as the Red Rope Both of these young men were Winner. It is awarded to the best overall outstanding former Sunrise campers. Kyle Tanner (doctorate in camper and the winner was Clara Holson!! physical therapy) and Matthew Head (graduate of the 45 campers, good leaders and the camp’s desire to University of Texas) and tops in the sporting world. On be “Better than Average” culminated in a fantastic, sucgraduation day two of the campers spoke on each of cessful Sunrise Showmanship Camp!!! their speeches.

Rafter M Show Veterans End Year on High Note Real McCoy (left), owned by Cody Garcia of Rafter M Ranch, won 2018 World Reserve Junior Champion Trophy Steer at the TLBAA World Show. The veteran show steer has won over 60 titles in mostly TLBAA qualifying shows, along with some ITLA, and exhibition shows. Garcia also won Grand Champion Bull with Anchor T Capt. Anchorman at the 2018 Diane Chase Longhorn Expo. Garcia won multiple class champion titles as well, including his two junior steers, Rafter M Total Eclipse and Rafter M Johnny Be Good. Cody is a Sophomore at Texas A&M University, a double Ag major, and his Autobahn scholarships have been a huge blessing in assisting with tuition and expenses. Thank you Chase family for helping our youth achieve a higher education and reaching for their dreams. 40 | September 2018


Affiliate News

AFFILIATE UPDATES The Heart of Texas Texas Longhorn Association is pleased to announce we will be hosting our inaugural “Go For The Purple Show Sale”. The sale will be held on Friday evening November 2nd, 2018, at the Circle T Arena and Resort. It will be held in conjunction with our “Buckles and Banners Fall Show”. We would like to invite you to join us by participating in this new, exciting sale, RUSSELL HOOKS as well as a fun filled weekend. PRESIDENT RUSSELLH@LONGHORNROUNDUP.COM We feel this sale will help our members and exhibitors by giving them a more cost effective way to market their animals. Your consignments will not only be marketed to the participants of the TLBAA show circuit, but also reach others outside the longhorn industry who are looking to acquire calm, halter broke cattle or breeders new to the industry that want to know that the cattle they are purchasing are gentle and friendly to be around. The HOTTLA feels this new venue is a great way for our members to effectively market their cattle. The consignment fee is a very reasonable $175, with NO additional commission fees or penalties for not purchasing at the sale. This sale will be reaching outside the Longhorn Industry to draw in possible new buyers by having the sale broadcast live online through Cattle In Motion. In addition to on site bidding from those in attendance on sale day, Cattle In Motion will be on site broadcasting live video and handling the live real time bidding from online buyers. Cattle In Motion is one of the leading online auction providers in the cattle industry. An online catalog, photos and video for each lot will be posted on Cattle In Motion a few weeks prior to the sale. The goal of the this sale is to help our members market their cattle, help youth exhibitors acquire new show calves and help new buyers purchase gentle, owner friendly cattle. We are excited to be able to offer this unique sale to help our members market their Halter Trained Show Cattle. We do require that you be a member of HOTTLA in order to consign to this sale, but anyone is welcome to purchase an animal. Want to join the HOTTLA ? It’s only $25 and membership applications can be found on our website at heartoftexaslonghornassociation.com From all of us at the HOTTLA, we thank you for your support! We are looking forward to a great event in November with our “Buckles and Banners Show” and “Go For The Purple Show Sale”. For more information you can email sale manager & show chair, Cori Garcia, at Rafter-M-Ranch@hughes.net.


       The Summer Gathering Event for the CTLA took place July 27/28th at the Crossroads Centre Oyen, Alberta. Members arrived Friday afternoon got their jackpot animals settled into pens and then enjoyed a delicious catered supper in the meeting room. DEB LESYK As the evening started, the visiting and storytelling began. It was so PRESIDENT fun just to sit and enjoy old friends and to meet new members who have 306-867-9427 joined the association since our last event in April. The CTLA promotional t-shirts were distributed and Gordon Musgrove started the donation auction where we also sold advertising for the Agribition sale catalogue. Some interesting items and the bidding had everyone involved as well as phone bidders that wanted a chance at the advertising. Saturday we again were served a catered breakfast and we had a brief membership meeting where two new promotional ideas were introduced and thoroughly discussed. We will await further updates on both projects. Ron Walker reported his fall sale will be held at Oyen on November 10th. There will be more information and entry forms being sent out soon. The jackpot started at 11:00 am with 15 yearling heifers in two classes. Judge Darcy Gorgichuk evaluated each heifer and the top two in the Jan-April 30th class were: 1. Tag 52- Owned by Ron Walker of Redcliff, Alberta 2. Tag 50- Owned by Cody Robbins of Delisle, Sask. In the next class-June-December: 1. Tag 65- Owned by Kristine Fossum of Consort, Alberta 2. Tag 64- Owned by Kristine Fossum The final four placings for the yearling heifer jackpot: 1. Tag 65- Kristine Fossum 2. Tag 52- Ron Walker 3. Tag 50- Cody Robbins 4. Tag 64- Kristine Fossum The Champion belt buckle donated by Cody and Kelsey Robbins and the Champion banner donated by HiPro Feeds were presented to Kristine after lunch concluded. The Yearling Bull Jackpot had only four entries but those entries kept the judge busy trying to figure out how to place them as each were quite different and had unique qualities. Jan-April: 1. Tag 21- Owned by JRJ Longhorns of Red Deer, Alberta 2. Tag 20- Owned by Ron Walker



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Affiliate News May-December: 1. Tag 22-Owned by Kristine Fossum 2. Tag 23- Owned by Kristine Fossum The final four placings for the yearling bull jackpot: 1. Tag 21- JRJ Longhorns 2. Tag 22- Kristine Fossum 3. Tag 20- Ron Walke 4. Tag 23-Kristine Fossum The Champion Belt Buckle donated by the Double D Arena and the Champion banner from Hi Pro Feeds were presented to Jack and Deb Johnson. The Photogenic Pairs photo contest had 24 entries and the judge selected his favorite as the day concluded. Clarence Dekens of Clinton, Ontario was the photo contest winner. Thanks to everyone that sent in fantastic pictures for this contest. After the cattle were loaded and the pens were torn down members headed home well fed and having enjoyed a fun summer gathering. Thank you to all that took part and a special thank you to the crew at the Crossroads Centre who provided a great facility and made us feel very welcomed. See you there in November. We held our annual meeting at Maggiano’s Little Italy restaurant on Post Oak Blvd RICK FRIEDRICH in Houston on PRESIDENT July 14th. We RICK@RIVERRANCHLONGHORNS had 90 guest in attendance. Rick Friedrich was awarded a very stately engraved watch for his 5 years of service as our president Stephen Head was nominated and will take the helm be our new President. TLBGCA 2018-2019 Officers: President, Stephen Head; Vice President, Kathy Lewis; Treasurer, Jennifer Francis; 2nd Treasurer, Kevin Kelly; Secretary, Leigh Salsbury Directors: Terms Expiring June 2019 – Ron Hamilton, Kyle Drennan, Tierney Leopard, Felicia Jones. Terms Expiring June 2020 – Steve Azinger, Mindy Yabarra, Helen Bedford, Louis Medina Terms Expiring June 2021 – Steve Azinger, Mindy Yabarra, Susan Young, Cody Himmelreich. Terms Expiring June 2022 – Rick Friedrich, Charlotte Hamilton, Dr. Lou Shields, Marion Woolie


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Affiliate Relations Committee Invites You To Enter The

Rodger Damrow Colorful Calf Contest In the Texas Longhorn industry there are events that look at two out of three aspects of the breed, conformation and horn, but never has there been an event that features the uniqueness of colors so evident in the breed. This year the Affiliate Relations Committee will be offering TLBAA Rodger Damrow members the “Rodger Damrow Colorful Calf Contest” respectfully titled after longtime Nebraska Texas Longhorn Association President, Rodger Damrow, who was very fond of colorful calves. Here’s how the contest will work: • A colorful photo of an active TLBAA member’s most colorful calf born in 2018, will be submitted to the TLBAA office. The picture must be high quality. Preferred format is digital file from a camera, saved and sent at maximum file size. If using a cell phone, please do not use zoom. Get close to the calf. If sending a print to be scanned it must be at least 8 x 10 inches and printed out as a photo (Walmart, CVS, Walgreens, Office Stores). • A $20 entry fee made payable to the TLBAA is to be included with the photo. • Members can enter more than one animal, but each entry must have a TLBAA registration number. • Contest will be open until December 31st, 2018. • Winners will be decided by an independent judge not involved in the contest. • Winners will be announced during the Longhorn weekend in January. • The winning entry will be featured on the front cover of TRAILS. (If possible, think vertical when snapping the photo) The additional finalists will be featured elsewhere in the magazine. Entries must be e-mailed or mailed to the TLBAA office by December 31st. Get involved, check your 2018 calves and pick your entries for this new contest. For questions or concerns, email Tina DuBose (tinadubose10@gmail.com), Deb Lesyk (halters.buckets@yahoo.com), or Myra Basham at the TLBAA office (myra@tlbaa.org). Let’s see if we can have entries from every state and country that has TLBAA members. Make it fun and encourage other members to send entries.


This Could Be Your LAST Trails Magazine! Make sure your membership has been renewed so you don’t miss an issue. Our membership year runs July 1, 2018 - June 30, 2019. Unpaid yearly memberships will drop off the mail list for Trails this month. Renewing is easy, simply call the TLBAA office today! 817-625-6241 If you’re unsure of whether you’ve renewed yet, we’ll gladly check the status of your membership for you!


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Association News

Calling for Nominations for the TLBAA Special Awards The TLBAA special year end awards will be presented during the annual meeting held during Texas Longhorn Weekend in January 2019. All TLBAA active members are encouraged to nominate fellow breeders for these special honors. Nominees will each be verified as active TLBAA members in good standing. Nominations must be in a written format and will include why/how the individual nominated fulfills the criteria of the award. An individual can only be nominated for one award each year. All nominees received and verified will be listed in the November TRAILS, and you the members, will be selecting the overall award winners. Deadline for nomination submissions is September 14, 2018, 5 pm CST. Nominations should be emailed to awards@tlbaa.org. If unable to email, you may fax or mail to the TLBAA office. Think about who you know that deserves to be recognized for a year end award. Remember the deadline for nominations for these awards is September 14, 2018, 5 pm CST. For further information or additional questions please contact Tina DuBose, Affiliate Chairperson. Continue reading for criteria and past winners of these prestigious awards.

The Dave Evans Breeder of the Year Award

A native Texan, Dave Evans entered the Texas Longhorn industry in 1977, establishing the Yellow Pine Ranch at Cuchara, CO. He and his wife, Billicarole, quickly became enthusiastic about the breed and additional ranches were purchased to supplement the original ranch. Evans served on the Board of Directors of both the TLBAA and the Mountain & Plains Texas Longhorn Association. He also served terms as TLBAA Vice-President. He was a founding partner and host of the Colorado National Texas Longhorn Sale, a record-breaking event when it started in 1981, which continued to be one of the industry’s major events for many years. From the start, Evans realized the necessity of using the best bulls available in the breed in order to develop a top herd. His goal was to breed for consistent size as well as correctness and outstanding horns. He purchased Texas Ranger JP in 1980, and then Dixie Rebel and Major Investment. In 1986, Evans acquired CT Spoty Ruler, the bull he considered to be the best he’d ever owned. Before his untimely death, Evans had succeeded in breeding a herd of Texas Longhorns that were well recognized in the breed. It is therefore a significant honor to be a recipient of this award, named in honor of this dedicated Longhorn breeder. This award is given to individuals who have dedicated themselves to the betterment of Texas Longhorn cattle through their breeding program.

Past Recipients of the Dave Evans Award 1982 – Babs & Chico Wright 1983 – Jack Montgomery 1984 – Red McCombs 1985 – Ray Moore 1986 – Al Micallef 1987 – Glen W. Lewis 1988 – Dave Evans 1989 – Jerry & Martha Gillespie 1990 – Bob & Linda Moore 1991 – Dr. Joseph Graham 1992 – Dr. L.V. Baker 1993 – Johnnie Hoffman 1994 – Wayne Rumley, Wes & Carrie Hill 1995 – W.O. & Patti Marquess 1996 – El Coyote Ranch 1997 – John T. Baker 1998 – Shady W Ranch 1999 – Bob Coffee

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2000 – John & Christy Randolph 2001 – Ben Gravett 2002 – Bob Loomis 2003 – John & Diann Chase 2004 – Mike Bowman 2005 – Johnnie Robinson 2006 – Robert and Kim Richey 2007 – Doug Hunt 2008 – Kaso Kety 2009 – Jimmy Jones Dora Thompson 2010 – Brent & Cindy Bolen 2011 – Darlene Aldridge, DVM 2012 – El Coyote Ranch 2013 – Bob Loomis 2015 – Brett & Darcy De Lapp 2016 – Nancy Dunn 2017 - Richard Filip

The Jack Phillips Award

The Jack Phillips Award is named after former TLBAA President Jack Phillips who was a quiet, yet forceful presence in the TLBAA. The awards honors individuals who have worked selflessly for the Longhorn and breeders alike, without recognition. It is hoped that Affiliate Presidents will encourage members to nominate individuals who have fulfilled this criteria but all members of the TLBAA are encouraged to makes nominations.

Past Recipients of the Jack Phillips Award 1994 – John & Silvia Gams 1995 – Kenneth Archer 1996 – Maudeen Marks & Eileen Day 1997 – Noah & Melba Oliver 1998 – R.L. Slater 1999 – Glen Lewis 2000 – Dorie Damuth 2001 – Charley & Doris Snyder 2002 – David Hartshorn 2003 – Ray Moore 2004 – Morgan Cook, Jr. 2005 – Ronnie Cruce 2006 – Albert G. “Pete” Boyce, Jr.

2007 – Trigg & Traci Moore 2008 – Steve & Bodie Quary 2009 – Steven Zunker 2010 – Donnie Taylor 2011 – Elmer Rosenberger 2012 – Kim & Robert Richey 2013 – Dale Hunt & Sherrill Caddel 2014 – Geoff Dawson, Tina Stewart & Charlene Musgrove 2015 – Rodger & Bonnie Damrow 2016 – Joe Sedlacek 2017 - John & christy Randolph

Mel Raley Rising Star Award

Mel Raley will always be remembered as a shining star for the TLBAA because of his ability to share his vast knowledge of the Longhorn breed with new members. This special recognition is awarded to those who have been an active member of the TLBAA for less than five years and through involvement and sustained enthusiasm have made a positive impact on their peers and on the Longhorn breed.

Past Recipients of the Mel Raley Risng Star Award 1999 – Barry & Jeanne Carter Gray 2000 – Gary “Cowboy” & Kendra Kelley 2001 – Joel & Shirley Lemley 2002 – Zech Dameron, III 2003 – Glen & Larry Smith 2004 – Danny & Carole Phillips 2005 – Rebecca Rhodes 2006 – John & Brenda Oliver

2007 – Bruce & Susan Easterly 2008 – Randy Briscoe 2009 – Matt Westmoreland 2010 – Jay & Suzanne Faske 2011 – Danny & Merrilou Russell 2012 – Greg Franks 2013 – Kyle & Whitney Mayden 2016 – James & Paula Wilkins 2017 - John & Lauren Clark

REMEMBER: They cannot win if they are not nominated!


Elmer Parker Lifetime Achievement Award Lifetime Devotion to the Texas Longhorn Breed and Its Breeders Elmer Parker was a longtime employee and manager of the Wichita Mountain Wildlife Refuge Longhorn herd. Parker joined the staff at the Refuge in 1946, learning from the previous Longhorn managers: Earl Drummond, Heck Schrader and Joe Bill Lee. In 1968, he took over the responsibilities of the Longhorns at the Refuge and continued until his retirement in 1981. Thus, the continuity of Longhorn expertise at the Refuge continued for more than half a century. The Parker Brown color designation on Longhorn registrations was named after Elmer Parker – the dark brown, almost black color, with lighter dorsal stripe, was one of his favorite colors. This award honors those members, who have been dedicated to the preservation and promotion of the Longhorn breed, qualities that Parker was known for.

Past Recipients of the Elmer Parker Award 1987 – J.G. “Jack” Phillips 1988 – Dave Evans 1989 – J.W. Isaacs 1990 – Charles Schreiner III 1991 – Eddie Wood 1992 – F.M. “Blackie” Graves 1993 – Dan. O. Coates 1994 – Leonard Stiles 1995 – Johnnie Hoffman 1996 – Walter B. Scott 1997 – Col. Fraser West 1998 – Linda Moore/ Harvey Rasmussen 1999 – Owen McGill 2000 – Charlene Semkin 2001 – Dan W. Coates

2002 – Bob Moore 2003 – Tim Miller 2004 – T.M. Smith 2005 – H.C. Carter 2006 – Sherman Boyles 2007 – Harvey Rassmussen 2008 – Dr. Bob Kropp 2009 – Michael McLeod 2010 – Joe & Lorinda Valentine 2011 – Maurice Ladnier 2012 – Dr. Joyce Kimble 2013 – Kaso Kety 2015 – John Allen 2016 – Wes Watson 2017 – Darol Dickinson

To nominate an individual, complete the form below and return to awards@tlbaa.org. If you are unable to email, you may fax or mail to the TLBAA office: P.O. Box 4430, Fort Worth, Texas 76164 817.625.6241 • 817.625.1388 Fax Form also available at www.tlbaa.org

TLBAA Year-End Awards Nomination Form TLBAA is now accepting nominations to four important annual awards. Each award encompasses different characteristics, values and contributions to the Texas Longhorn industry. Nominations must describe in detail how the nominee fulfills the criteria of the award. Name-only nominations will not be accepted. Nominees must be active TLBAA members in good standing.

THE DEADLINE TO RECEIVE NOMINATIONS IS SEPTEMBER 14, 2018, 5 p.m. CST. The recipients of these awards will be honored as part of the Texas Longhorn Weekend in Fort Worth, Texas. Contact TLBAA at 817-625-6241 for more information.

Your Name: ______________________________________________________________TLBAA Number____________________ Your Contact Number: _______________________________________________________________________________________ Nominee’s Name: _________________________________________________________TLBAA Number____________________ Nominee Contact Number: __________________________________________________________________________________ Which award are they being nominated for? ___________________________________________________________________ How and why does the nominee fulfill the described criteria of the award? (Please limit comments to 450 words)

Use Additional Paper if Needed – If multiple nominations are received for an individual, the comments will be combined into one set of criteria. Please submit photo(s) of nominee with this nomination.


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Texas Longhorn Hall Of Fame

Nominations Being Accepted for Texas Longhorn Hall of Fame The purpose of the Texas Longhorn Hall of Fame is to preserve the great history of the Texas Longhorn cattle breed and to recognize individuals who have had the greatest impact and influence on the breed. Induction into the Texas Longhorn Hall of Fame is the highest honor that can be bestowed upon an individual, whose contributions and commitment have truly shaped the breed. NOMINATION CRITERIA Any TLBAA member in good standing may submit a nomination. Nominee must have been an outstanding contributor over a period of years either as a breeder, competitor or contributor to the Texas Longhorn breed. The nominee should have been or is currently a member of the TLBAA. A nominee may be either living or deceased. NOMINATION PROCESS Nomination of an individual must be submitted using the form provided by TLBAF. Incomplete nominations will not be accepted. Materials which may be included with the nomination form are photographs, newspaper or other publication clippings, multimedia items, URL addresses for online videos, competition records from the TLBAA’s HORNS system or other related organizations, reference letters from those who know or knew the nominee, a personal testament from the individual preparing the nomination, or relevant passages from books containing biographical information on the nominee. If these items are sent in, they will not be returned and will become a part of the archives. Nomination forms and supporting materials must be submitted UNBOUND on traditional letter size paper (8.5”x11”). The nomination process considers individuals addressing the following criteria: a. Accomplishments in the Longhorn industry b. National importance within the Longhorn industry c. Contributions made to the Longhorn industry d. Enduring value or historical significance of accomplishments e. Personal qualities (integrity, character, uniqueness) Upon receiving a nomination, the TLBAF office will send acknowledgement. The acknowledgement of materials does NOT indicate a successful nomination. Nominations will be accepted year round; however, a nomination must be received by a deadline of September 15 of each year in order for the committee to consider for the following year. A nomination of a person may be reviewed by the Hall of Fame Committee each year for a maximum of three years; however, the nomination must be resubmitted each year. Upon the completion of the third year, if a nominee has not been selected for induction, then the nominator must wait two complete calendar years before resubmitting that particular nominee to the Hall of Fame Committee for consideration. The Hall of Fame Committee, by a majority vote will select the inductees and be confirmed by a majority vote of the TLBAF Board. INDUCTION CEREMONY An induction ceremony will take place annually at the Hall of Fame banquet, co-hosted by the TLBAF and the TLBAA. Inductees will receive appropriate recognition and awards at the banquet. Inductee will also be showcased in the Texas Longhorn Hall of Fame section of the TLBAF Museum (once the building is complete).

2018 Texas Longhorn Hall of Fame Inductees: Johnnie Hoffman & Owen McGill

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Nominations may be submitted online at www.tlbaa.org Click TLBAA tab, scroll down and click Texas Longhorn Hall of Fame Nomination Form A physical form can be found in August 2018 Trails Magazine or you can contact myra@tlbaa.org to receive a form via email or regular mail. TEXAS LONGHORN TRAILS

NEWS On the Trail...

Australian Longhorn Breeders hosted by Rafter M Ranch & Moss Longhorns Submitted by Cori Garcia Rick, Cori, and Cody Garcia as well as DL & Mary McCoy of Rafter M Ranch & Josh & Kaitlyn Moss of Moss Longhorns hosted longhorn breeders, John & Megan Hoare from Tasmania Australia. We started discussing this international trip to the States with them almost a year ago as an educational tour to share our passion for longhorns together. We talked about their genetics, traits we select for, nutritional needs, calving seasons, and much more. It was a great educational experience for all of us. John & Megan Hoare both help run the Australian Texas Longhorn Alliance and have helped introduce the Australian pub- John & Megan Hoare (top, center) enjoy lic to longhorns by growing their show cir- some great Texas Style cafe food with cuit and taking their livestock to fairs. We their hosts. discussed how our show circuit functions in the United States and talked about ideas to assist them in increasing interest in their longhorn shows. We exchanged welcome gifts to send them back home in style with some Rafter M Ranch apparel, showed them the mini longhorns we halter are breaking, and they got to meet Cody’s champion trophy steer, Real McCoy. We introduced John to driving a Ford ranch truck. John said they don’t have big trucks like the 2018 Ford F-350 dually & they don’t have readily access to goose neck stock trailers like we have in the U.S. They use what we would call an 18 wheeler for hauling larger quantities of cattle or most ranchers use a smaller bumper pull and tow it using what they call “utes”. A “ute” looks like a modern day El Camino style vehicle. So, we decided to let John drive us home from the cafe in our big ole ranch truck. We talked more about longhorns, ate great Texas cafe style foods at the Koffee Kup in Hico, indulged in some delicious pie which is a rarity for them, took them on a tour of our 3rd generation family ranch, and then toured our friends place at Moss Longhorns. We learned that we were all wearing “thongs” (aka flip flops), and we loved being able to share our love for Longhorns with them. We finished the hot summer day off with a few cold drinks and a nice swim at the main ranch house. It is currently winter time in Tasmania while we are dealing with 100 degree summer days and drought here in Texas. John and Megan Hoare our front door is always open! John is a very good bloke & Megs is a wonderful Sheila. We are definitely looking forward to a trip down under soon. Welcome to our Longhorn family!

Guide to Raising Beef Cattle Updated and Re-Released With 2.2 million copies in print, the Storey’s Guide to Raising series has served as the go-to resource on animal husbandry for 40 years. Now with new, full-color editions that include additional resources and up-to-date information, these books are perfectly positioned to speak to future generations of farmers and homesteaders. Storey’s Guide to Raising Beef Cattle, in its fourth edition, is the premier handbook on beef-cattle farming for any size operation. From essential information on sustainably raising grass-based animals to expert advice on developing a viable business plan, the book, newly trans-

formed with full-color photography, covers every aspect of raising healthy, productive animals. Heather Smith Thomas has written extensively on animal health care, authoring thousands of articles (including many for Trails Magazine) and 24 books on the subject. Her books include Storey’s Guide to Raising Beef Cattle, Essential Guide to Calving, Getting Started with Beef & Dairy Cattle, The Cattle Health Handbook, as well as several on horses. She raises cattle and horses on her family ranch in Salmon, Idaho. Available November 2018: Storey’s Guide to Raising Beef Cattle, 4th Edition 352 pages; 7 x 9¼. Full-color; photographs and illustrations throughout Paper; $24.95 • ISBN: 978-1-63586039-9 Hardcover; $34.95 • ISBN: 978-1-63586-040-5


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We thank these folks for kindly droppin’ in at the TLBAA office. 1. (l-r) Skylar Vasil, Emma Ray & Chamelia Ray - Arlington, TX • 2. Ron Coleman - Bluff Dale, TX • 3. Billy Cook - Keller, TX 4. Kathryn Langley - Cross Roads, TX • 5. John & Megan Hoare - Gunns Plains, Tasmania, Australia • 6. Lola Logan - Ft. Worth, TX 7. Tammy & Cheyenne Shotts - Ria Vista, TX • 8. (l-r) Heather, Cole, Caleb & Matt Wynn - Cedar Hill, MO • 9. Eric Redeker - Blum, TX 10. Tom & Catherine Edwards - Ft. Worth, TX











The next time you visit Fort Worth, Texas, be sure to check out the historic Fort Worth Stockyards District. While you’re here, stop by 221 W. Exchange, Ste. 210. The TLBAA staff always enjoys seeing members!

Photo Courtesy of Brett Krause

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In Memoriam

Stephen “Steve” Wayne Clausen May 13, 1854 – August 13, 2018

Stephen “Steve” Clausen, 64, of Giddings, Texas, passed away unexpectedly the morning of Monday, August 13, 2018 at his home in Giddings. Steve was born on May 13, 1954 in San Antonio, Texas, the son of Vernon and Elinor (Scallorn) Clausen. He was baptized on June 13, 1954 at Mount Olive Lutheran Church in San Antonio by Rev. Walter Ruehrdanz and confirmed on April 7, 1968 at Emmanuel Lutheran Church in Fresno, California by Rev. Gobaur. Steve attended Concordia Lutheran University in Seward, Nebraska where he received his Bachelor’s Degree and then earned his Master Degree from the University of Nebraska at Kearney in 1977. He began his teaching career at Zion Lutheran School in Walburg, Texas (19771980) followed by Our Redeemer Lutheran School in North Platte, Nebraska (1980-1987) and finally served as teacher and principal at St. John Lutheran Church in Lincoln, Texas (1987-1993). Steve began working for B & M Ambulance which later became Lee County EMS. He worked as a licensed paramedic and instructor. He also taught Emergency Medical Courses at Blinn College at their campuses in Brenham and in Schulenburg as well. He married Susan Tramp on November 7, 2009 in Bastrop County. Steve was a member of St. Paul Lutheran Church in Serbin as well as the Lee County First Responders. When he wasn’t working, he enjoyed taking care of his Longhorn cattle at his ranch in Bastrop County, hunting and studying the bible.

He was preceded in death by his mother, Elinor Clausen. Steve is survived by his wife, Susan Clausen of Giddings; three children, Rebecca Ramirez & her husband, Nicolas “Nico” of San Antonio, John Clausen of Houston, and Mallory Brown of Louisiana; four grandchildren, Xavier and Liliana Ramirez both of San Antonio and Maddie and Blake Brown both of Louisiana; his father, Vernon Clausen of San Antonio; his sister, Virginia “Ginny” Morgan & her husband, Steve of Clovis, California; his brother, Marty Clausen & his wife, Lora of Watkinsville, Georgia as well as several other family members, many friends and his Lee County EMS family. Funeral services for Steve were held on Monday, August 20, 2018 at St. Paul Lutheran Church in Serbin, Texas with Rev. John Schmidt officiating. Pallbearers were John Clausen, Nicolas Ramirez, Marty Clausen, Rodney Mersiovsky, Sylvin Mersiovsky, and Craig Oltmann. Memorials may be made to Lutheran World Relief, c/o St. Paul Lutheran Church of Serbin, 1572 County Road 211, Giddings, Texas 78942 or to the charity of one’s choice.

We publish memorials as a free service to our membership and with the permission of the family. Memorials may be emailed to myra@tlbaa.org.


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TLBAA Breed Advisory Committee’s

Herd Management Guide involved in a performance program, at weaning the calves should be weighed, weaning weights adjusted to a 205-day equivalent and weaning ratios calculated. 4. Look closely at your cow herd. Any defects, such as poor udders, etc., should be recorded for culling purposes at weaning time.

1. Continue fly and tick control programs. Anaplasmosis problems can continue until frost, so observe cow herd closely for animals losing body condition and appearing anemic. Commercial supplements containing 150 grams of chloretracycline per 50 pounds of salt are avail1. Prepare for the start able. Continuous feeding of of calving season. Separate the tetracycline medication cow herd into management during the fly season should groups for the calving season provide adequate protection (first-calf heifers, second-calf against the disease. cows, mature cows and open 2. As grass matures, realheifers). Watch body condiize that the protein value detion of the groups closely. creases. The feeding of twoYoung females entering their to-three pounds of a high first calving season require protein supplement (30-40 special nutritional assistance percent crude protein conto ensure they maintain a tent) will stimulate the diges- Photo courtesy of Larry & Linda Ginn reasonable body condition tion of the mature forage; after calving, produce adequate levels of milk for their therefore, the cattle will consume more forage and will offspring and rebreed for the coming year. maintain their body condition as winter approaches. 2. Watch first-calf heifers closely for potential calv3. Start thinking about weaning calves. If you are ing difficulty. 3. Weigh all yearling heifers and bulls, adjusting the weights to a 365-day equivalent and calculate yearling ratios. Utilize the performance calculations as an aid in selection of your replacement heifers, if performance and growth are important selection criteria according to your herd objectives. 4. Before breeding, all replacement heifers should be vaccinated with intramuscular IBR/BVD (modified live virus), seven-way Clostridial bacterin booster, fiveway Leptospirosis, Vibriosis and dewormed with an acceptable internal parasite product. 5. Conduct breeding soundness exams and fertility checks on all bulls prior to the breeding season.

FALL Calving:

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How Can I Get My Child Started Showing Longhorns? STEP 1 Unlike most other forms of showing livestock, showing Registered Texas Longhorns does not require a youth to own the animal that it shows. In order to prepare your child to walk into the show ring, first that child must be a junior member of the TLBAA (see membership form at left). Parents are not required to be members unless they choose to become Longhorn owners and be a part of the whole Longhorn experience.

STEP 2 Find a TLBAA Affiliate in your area. You can find a list of affiliates and their contacts on www.tlbaa.org. You may also look at the schedule of events page in the back of Trails Magazine or the calendar tab on the website to find a show near you to visit and meet Longhorn members.

STEP 3 Many breeders have animals that they would love to allow a youth to show. It may be possible for you to arrange to work with a breeder who shows and see if arrangements can be made for your child to learn from them and get their first show experience working with someone already familiar with the experience. If you already own your own Longhorns, there are camps and workshops you can attend, or maybe some private one-on-one with a Longhorn show person, to show you the ropes of halter breaking and working with your animal. If you are fortunate enough to purchase a halterbroken animal, maybe even one that has already shown, then talk to someone to understand the process of entering and attending a show to be prepared to make your debut.




CLASS 4: 1. J5 FRECKLES, J5 Longhorns, MOLALLA, OR 2. K-T JELLY BEAN, Rocking K Bar T Ranch, EVANS, WA CLASS 5: 1. J5 SECRET, J5 Longhorns, MOLALLA, OR 2. J5 COCO, J5 Longhorns, MOLALLA, OR Free Female Junior Champion: J5 SECRET, J5 Longhorns, MOLALLA, OR Free Female Junior Champion Reserve: J5 FRECKLES, J5 Longhorns, MOLALLA, OR CLASS 9: 1. J5 SPICEY HOT, J5 Longhorns, MOLALLA, OR 2. SRL SCARLETT, Mark & Renee Scott, HINES, OR CLASS 10: 1. SRL COCOA TUFF, Mark & Renee Scott, HINES, OR 2. K-T SWEET PEA, Rocking K Bar T Ranch, EVANS, WA CLASS 11: 1. K-T STRAWBERRY CREAM, Rocking K Bar T Ranch, EVANS, WA Free Female Senior Champion: SRL COCOA TUFF, Mark & Renee Scott, HINES, OR Free Female Senior Champion Reserve: J5 SPICEY HOT, J5 Longhorns, MOLALLA, OR Free Female Grand Champion: SRL COCOA TUFF, Mark & Renee Scott, HINES, OR Free Female Grand Champion Reserve: J5 SECRET, J5 Longhorns, MOLALLA, OR CLASS 16: 1. SRL SPICE GIRL, Mark & Renee Scott, HINES, OR 2. K-T SKITTLES, Rocking K Bar T Ranch, EVANS, WA CLASS 17: 1. K - T RACHEL, Rocking K Bar T Ranch, EVANS, WA 2. J5 BOO BOO, J5 Longhorns, MOLALLA, OR CLASS 19: 1. 7-11 DEMANDS LEGACY, Mark & Renee Scott, HINES, OR 2. ST MOON N STARS, Mark & Renee Scott, HINES, OR Free Mature Female Champion: SRL SPICE GIRL, Mark & Renee Scott, HINES, OR Free Mature Female Champion Reserve: 7-11 DEMANDS LEGACY, Mark & Renee Scott, HINES, OR


CLASS 4: 1. K-T JELLY BEAN, Chance Kearney, EVANS, WA Youth Female Junior Champion: K-T JELLY BEAN, Chance Kearney, EVANS, WA CLASS 9: 1. SRL CINAMON LACE, Braeden Cushing, HINES, OR 2. SRL SCARLETT, Jacie Kelley, Primeville, OR CLASS 10: 1. SRL COCOA TUFF, Kelcie Rae Kelley, Primeville, OR 2. K-T SWEET PEA, Chance Kearney, EVANS, WA CLASS 11: 1. K-T STRAWBERRY CREAM, Chance Kearney, EVANS, WA Youth Female Senior Champion: SRL COCOA TUFF, Kelcie Rae Kelley, Primeville, OR Youth Female Senior Champion Reserve: K-T SWEET PEA, Chance Kearney, EVANS, WA Youth Female Grand Champion: SRL COCOA TUFF, Kelcie Rae Kelley, Primeville, OR Youth Female Grand Champion Reserve: K-T SWEET PEA, Chance Kearney, EVANS, WA CLASS 19: 1. K-T KING OF HEARTS, Chance Kearney, EVANS, WA Youth Bull Grand Champion: K-T KING OF HEARTS, Chance Kearney, EVANS, WA CLASS 26: 1. K-T JACK FROST, Chance Kearney, EVANS, WA Youth Steer Grand Champion: K-T JACK FROST, Chance Kearney, EVANS, WA


The photo below was misidentified in August Trails Magazine. We apologize for the mistake and any confusion it may have caused. Below is the correct information

Take advantage of information in Trails Magazine, www.tlbaa.org, affiliate activities and showmanship camps to broaden your knowledge and gain experience. Try to enter as many shows as you can, even if you don’t think you are doing well. Nothing can be done well without learning and practice.

STEP 5 During all the steps above and beyond, have fun! Enjoy making new friends and watching your child build character, learn life lessons and develop skills that will help them throughout the rest of their life! Aim for the trophies but focus on the rewards of the journey.

Haltered Bull Junior Champion Reserve - Winnin’ Kid Owned by Kathy Palladini


September 2018 | 51









52 | September 2018















September 2018 | 53

Classifieds Cattle For Sale




THATE Cattle Company

Your source for big-horned cattle in the North— utilizing the right bloodlines to produce the horn. Fairmont, Minnesota


Cattle For Sale


BEAVER CREEK LONGHORNS - Est. 1995. Conformation, color, disposition, pedigree and HORNS.  Reasonable prices.  Carole Muchmore, Ponca City, OK.  580 765-9961 (calls only) or email cmuchmor@ poncacity.net. www.beavercreeklonghorns.com 13 Longhorns for Sale - 1 two and a half year old registered bull with papers. 9 cows (some registered, but no papers) 1 steer, bull calf and one heifer. For more information call 832-374-2305 or Rockingjcv@gmail.com

This Fall Will Be Filled With Excitement at Both Flying D Locations!

At the ranch, excellent show prospects are ready to begin prepping for the new show season. Great selection! Meanwhile, be assured the same big, gentle trophy steers, bulls, cows and heifers will be available at both ranches.

For information or to schedule a tour at either of our ranch locations, please call: Dorie Damuth - Flying D Longhorn Ranch 40206 Community Rd. • Magnolia, TX 77354 281-356-8167 • fax: 281-356-2751 dorie27@sbcglobal.net • www.damuthflyingdranch.com Scott Damuth, Legal Counsel • Shery Damuth, Vineyard Consultant sdamuth@damuthlaw.com • Gun Barrel City, TX Law office: 903-887-0088 • Fax: 903-887-2925 Scott Cell: 214-546-3681 • Shery Cell: 940-393-0991

Dr. Lee and Linda Ragains

918-855-0704 • Sallisaw, OK

www.lonewolfranch.net Trade & Barter TRADE YOUR LONGHORNS – We’ll take your bulls and steers in trade for cows, heifers, pairs, herd sires or semen from breed’s top quality bulls. Stonewall Valley Ranch, Fredericksburg, TX. Days 512-454-0476 / Weekends 830-644-2380.


FMB Land & Cattle LLC Custom Hauling...Shows....Sales 8ft wide Trailer for Longhorn Care Ron Bailey 254.534.1886 Rodney Brown 682.220.8501

Contact Myra today to learn about the options available on the classified page and for pricing. 817-625-6241 x 104 or email myra@tlbaa.org

Do you receive our weekly E-Trails newsletter? No? Then simply go to www.tlbaa.org to sign up today. The E-Trails list is NOT the same as having an email address in HORNS for your membership information. We can only send advertising eblasts and E-Trails to those who have signed up agreeing to receive them. Sign up today! Having trouble with the sign up? Just call Myra at 817.625.6241 x 104 54 | September 2018


Advertising Index —A—


AA Longhorns..............................................52

King, Terry & Tammy...................................52

A & S Land & Cattle.....................................53

Kourtis Family Farms LLC...........................53

American Livestock.................................... 50


Anderson, Frank Jr. and III...........................9

Lightning Longhorns..................................53

Arch Acres.....................................................52

Little Ace Cattle Co...................................... 9

Astera Meadows..........................................53

Lodge Creek Longhorns............................52


Lone Wolf Ranch.........................................53

Bar H Ranch..................................................52

Longhorn Sale Pen......................................18

Beadle Land & Cattle............................. 9, 52 Big Valley Longhorns..................................52 BPT Longhorns..............................................9 Broken Spur Ranch.....................................52 Buckhorn Cattle Co....................................53 Bull Creek Ranch......................................... 11 Butler Listings.................................................9 —C— Caballo Bravo Longhorns..........................52 CedarView Ranch........................................52 Champion Genetics................................... 49 Christa Cattle Co...........................................9 —D— Dalgood Longhorns......................................9

McLeod Ranch...............................................9 MonTex Partnership....................................25 — N— Northbrook Cattle Company....................53 — P— Pineywoods Sale......................................... 21 —R— R 3 Hilltop Ranch........................................ 48 Rio Vista Ranch..............................................9 Rockin Hil Longhorns.................................52 Rockin I Longhorns.....................................53

Diamond Q Longhorns..............................53

Rocky Mountain Longhorns.....................52

Diann Chase Scholarship Expo............... FC

Rolling D Ranch...........................................52

Dickinson Cattle Co...................................BC

Running Arrow Longhorns....................... 48

DK Longhorn Ranch...................................52


Double A Longhorns..................................52

Safari B Ranch..............................................53


Sand Dollar Ranch.......................................43

Eddie Wood Cowtown Classic Sale.... 28-29

Sand Hills Ranch..........................................52

El Coyote Ranch............................................ 1

Singing Coyote Ranch...............................53


Spidle Ranch...................................................5

Four Color Press......................................... 49

SS Longhorns...............................................53

Flying Diamond Ranch...............................52

Star Creek Ranch.................................. 23, 53


Struthoff Ranch........................................7, 53

G&G East Coast Longhorn Classic............ 3



Thate Cattle Co.............................................9

Helm Cattle Co............................................53

TLBAA Horn Showcase........................14-15

Hickman Longhorns...................................53

Triple R Ranch (TX)........................................9

Hired Hand Software..................................26

Triple S Bar Ranch.......................................53 TS Adcock Longhorns................................53

Husky Branding Irons................................. 31 J.T. Wehring Family Ranch........................53

Send your photo with caption to: Texas Longhorn Trails, Attn. Myra, • P.O. Box 6030 • Fort Worth, Texas 76164 or myra@tlbaa.org (Email entries should include address.) Photo may be used in a future issue due to number of responses

— M—

Rocking P Longhorns...................................9



Send us your photo with a funny caption included!

Lucas Ranch.................................................52

DCCI Equipment.........................................43

Hubbell Longhorns.....................................19


—V —

“Hey, ya’ll look! I found where they keep the hay!”” Thanks to Cliff & Elizabeth Schroeder, Whitesboro, TX, for the submission.

—W — Walker, Ron...................................................53 Westfarms Inc................................................9 WI Longhorns & Leather............................53 Wichita Fence Company........................... 31

UPCOMING ISSUES: October: Longhorn Beef November: Longhorn Chutes December: TLBAA Horn Showcase

Varner Farms, LLC.......................................52


September 2018 | 55

SAVE THE DATE SEPTEMBER 2018 SEPTEMBER 1 • Butler Breeder’s Invitational Sale, Lockhart, TX. Kaso Kety 985674-6492 or Michael McLeod 361-771-5355. SEPTEMBER 1 • Sanders County Longhorn Show, Sanders County Fair, Plains, MO. Entry Deadline August 10th. Send entries to 1677 Brooks Rd N, Evans, WA, 99126. Contact Shannon Kearney at 509-684-2963 or rockingkbartranch@ hughes.net. Qualifying free, Trophy Steers, & Youth. SEPTEMBER 2-3 • Colorado State Fair, Colorado State Fair Grounds, Pueblo, CO. Entry Deadline August 1st. Contact Kenny Richardson at 970-352-3054 or krichardson21@aol.com. Qualifying Haltered, Free, & Youth. SEPTEMBER 7-8 • Struthoff Ranch “Deep in the Heart of Texas” Longhorn Consignment Sale, Lynn Struthoff 210-473-7768 or Joel Lemley 325-668-3552 SEPTEMBER 8 • Spokane Interstate Fair Longhorn Show, Spokane Interstate Fair, Spokane Valley, WA. Entry Deadline August 15th. Send entries to 1677 Brooks Rd N, Evans, WA, 99126. Contact Shannon Kearney at 509-684-2963 or rockingkbartranch@hughes.net. Qualifying Haltered, Free, Trophy Steers, & Youth. SEPTEMBER 7-9 • West Texas Fair & Rodeo, Taylor County Expo Center, Abilene, TX. Deadline August 22nd. Online entries send to www.taylorcountyexpocenter. com. Contact Catherine Morris at morriscatran@taylortel.net or 325-829-9219. Qualifying Haltered, Free, Trophy Steers, Youth, & Points Only. SEPTEMBER 9 • NWLA Spokane Fair Longhorn Show, Spokane Interstate Fair, Spokane, WA. Contact Shannon Kearney at giddyup76@hughes.net or 509-684-2963. Qualifying Haltered, Free, Trophy Steers, & Youth. SEPTEMBER 14-15 • Elite Futurity, Chisholm Trail Expo Center, Enid, OK. Contact L.D. McIntyre 308-750-8384, Kevin Bryant 580-254-1864 or Joe Dowling 979-271-0277. www.elitefuturity.com SEPTEMBER 14-15 • Ft. Worth Stockyards Longhorn Auction, Fort Worth, TX. Lorinda Valentine panthercreekranch@att.com 270-996-7046 or Lori McCarty hvauction@gmail.com 817-991-8825. hudsonvalentineauctions.com SEPTEMBER 15-16 • Texas Longhorn Breeders of New Mexico 20th Annual Longhorn Show, New Mexico Fairgrounds, Albuquerque, NM. Entry deadline August 1st. Send youth entries to Terry Whalen at www.exponm.com or tjs. longhorns@gmail.com . Contact Dustin Brewer, dustinandcandi@gmail.com or 505-660-3061. Qualifying Haltered, Free, Trophy Steers, & Youth. SEPTEMBER 22 • Pineywoods Marketing Longhorn Sale, West Auction Barn, West, TX. Contacts: Keith DuBose (979) 277-2161 or kwdubose@gmail.com; Russell Fairchild (254) 485-3434 or fairchildranch@yahoo.com; Joel Lemley (325) 668-3552 or jlem@camalott.com SEPTEMBER 23 • Central Washington Fair Longhorn Show, Central Washington Fair, Yakima, WA. Entry Deadline September 1st. Submit entries to www.fairfun. com or to North Rockies Longhorn Association. Contact Shannon Kearney at 509-684-2963 or rockingkbartranch@hughes.net. Qualifying Haltered, Free, Trophy Steers, & Youth. SEPTEMBER 27-29 • Tulsa State Fair, OK Ford Dealers Arena, Tulsa Fairgrounds, Tulsa, OK. Entry Deadline September 1st. Submit entries to www.tulsastatefair. com (online only). Contact David Edwards at 918-557-0364 or dledwards. texaslonghorncattle@gmail.com. Qualifying Haltered, Free, Trophy Steers, & Youth. SEPTEMBER 28-29 • East Coast Longhorrn Futurity and Sale, Culpepper, VA. Bear Davidson (540) 687-0050/beardavidson@ymail.com or Dan Huntington (715) 853-7608/gac@greshamauto.net SEPTEMBER 29-30 • East Texas State Fair, Tyler, TX. Entry Deadline Aug. 27th. John & Brenda Oliver 972-268-0083 or joliver210@yahoo.com. Qualifying Haltered, Free & Youth, Trophy Steers

OCTOBER 2018 OCTOBER 4-6 • TLBAA Horn Showcase, Lawton, OK. Pam Robison (817)

625-6241 x106 or pam@tlbaa.org. • October 4 - Measuring, Seminars, Bull Alley • October 5 - Futurity, Seminars, Bred & Owned Heifer Sale, Awards Banquet • October 6- TLBAA Horn Showcase Sale OCTOBER 17 • The “Nile” Stock Show & Rodeo, Billings, MT. Entry Deadline Sept. 5th. Contact Toby Johnson at 307-674-4691. Qualifying Haltered, Free, & Youth. OCTOBER 19-21 • Llano Western Weekend, Llano, TX. Entry Deadline Oct. 9. Sandi Nordhausen 512-750-1350 / sandi.nordhausen@gmail.com or Bubba Bollier 325-247-6249 / bollier7572@yahoo.com. Qualifying Haltered, Free, & Youth. Trophy Steers, Miniatures.

56 | September 2018


Coming Events

OCTOBER 26-28 • Ark-La-Tex Annual Fall Show, George H. Henderson Jr. Exposition Center, Lufkin ,TX. Entry Deadline Oct. 8th. Contact Jessica Wade, 903-948-5194 or dubosejessica@yahoo.com. Qualifying Haltered, Free, Youth, and Miniatures.


NOVEMBER 2-4 • Heart of Texas Fall Show & Sale, Circle T Resort & Arena, Hamilton, TX. Entry deadline October 12th. Contact Cori Garcia at rafter-mranch@hughes.net or 479-381-8331. Qualifying Haltered, & Youth. Trophy Steers. Miniatures. Go For The Purple Show Sale, Nov. 2 at 5 pm. For more info go to www.heartoftexaslonghorns.com NOVEMBER 10 • Texas Longhorn Fall Select Production, Consignment & Ranch Horse Sale, Crossroads Centre, Oyen, AB. Ron Walker, 403-548-6684, Cell 403528-0200, walkersu7texaslonghorns@gmail.com, www.walkerslonghorns.com NOVEMBER 10-11 • State Fair of Louisiana, Fairgrounds, Shreveport, LA. Entry deadline TBA. Contact Jessica Wade at 903-948-5194 or dubosejessica@yahoo. com. Qualifying Haltered, Free, Youth, and Trophy Steers. NOVEMBER 16-18 • Kaufman Police Association Longhorn Show, Henderson County Fairgrounds, Athens, TX. Entry Deadline Novemeber 2, 2018. Joel Norris (972) 533-4945 or joel1983@embarqmail.com. Qualifying Haltered, Free, Youth, and Trophy Steers. Miniatures.

DECEMBER 2018 DECEMBER 7-9 • Edna Winterfest Weekend & Futurity, Breckenridge Event Center, Edna, TX. Merrilou Russell 361-781-4221 or crose@cactusroselonghorns. com. Qualifying Haltered, Free, and Youth. Trophy Steers. Miniatures.

JANUARY 2019 JANUARY 18-22 • TLBAA Longhorn Weekend, Fort Worth, TX. Pam Robison (817) 625-6241 x 106 or pam@tlbaa.org. www.tlbaa.org • January 18 - TLBAA General Membership Meeting, TLBAA Board Meeting & Election of Officers, TLBF Hall of Fame & TLBAA Year-End Awards Banquet • January 19 - Eddie Wood Cowtown Classic Sale • January 20 - TLBT Meeting • January 21 - Fort Worth Stock Show Youth Show • January 22 - Fort Worth Stock Show Open Longhorn Show

FEBRUARY 2019 FEBRUARY 15-17 • San Angelo Stock Show, San Angelo Fairgrounds, San Angelo, TX. Entry Deeadline January 10, 2019. Dennis Urbantke (325) 656-9321 or dennis @ thlonghorns.com. Qualifying Haltered & Youth, Youth Points Only, Trophy Steers.

MARCH 2019

MARCH 8-10 • Sulphur Spring “Premium” Spring Show, Hopkins County Civic Center, Sulpjur Springs, TX. John & Brenda Oliver, 972-268-0083, joliver210@ yahoo.com or brenda@olivermfg.com. Qualifying Haltered, Free & Youth, Youth Points Only, Trophy Steers. MARCH 22-24 • OTLA Spring Shoot-Out, Payne County Expo Center, Stillwater, OK. Entry Deadline March 8, 2019. Submit entries to Mary Fowler, 345328 E. 1070 Rd., Meeker, OK 74855.. Contact David Edwards at 918-557-0364 or dledwards. texaslonghorncattle@gmail.com. Qualifying Haltered, Free, Trophy Steers, & Youth. MARCH 28-31 • Texoma Spring Classic,Red River Sale Barn, Overbrook, OK. Sale hosts: Bob & Pam Loomis, Dale Hunt & Sherrill Caddell, and Chris & Christina Clark. Contact: Dale Hunt 402-214-4851 or Chase Vasut 512-917-8654.

APRIL 2019 APRIL 12-14 • Heart Of Texas Dash For Cash Spring Show, Circle T Resort & Arena, Hamilton, TX. Entry Deadline March 29th. Send entries to Cori Garcia 12439 County Rd. 209, Hico, TX, 76457. Contact Cori Garcia at rafter-m-ranch@ hughes.net or 479-381-8331. Qualifying Haltered, Trophy Steers, Youth & Miniatures. APRIL 27 • Midwest Longhorn Sale, Winfield Livestock Auction, Winfield, KS. Joel Lemley 325-668-3552 or jlem@camalott.com

MAY 2019 MAY 24-27 • Blue Grass Classic Sale & Futurity, Lexington, Kentucky. Bruce McCarty Promotions, www.brucemccarty.com

SEPTEMBER 2019 SEPTEMBER 20-21 • Fort Worth Stockyards Longhorn Auction, Fort Worth, TX. Contact Lorinda Valentine, panthercreekranch@att.net or 270-996-7046.



January 2018 | 27


January 2018 | 27

Profile for Texas Longhorn Trails Magazine

September 2018 Trails Magazine  

The Official Publication of the Texas Longhorn Breeders Association of America

September 2018 Trails Magazine  

The Official Publication of the Texas Longhorn Breeders Association of America