BRAND DNA
BRAND STORY
40 tons of toys are thrown away every year in Taiwan.
Most of them only stay with us for less than 6 months, yet they will remain on this earth long after our children and ourselves are gone - because they are made of plastic.
What if there’s a toy that actually preserves those precious moments you have with your little ones, and even grow up with them?
At Dolly, we are committed to creating toys that last. Toys that are made to stay, and to keep our memories alive.
BRAND VALUES
Making dolls that last
We believe being sustainable means preserving all creations on Earth, whether it’s our human inventions or Mother Nature’s masterpieces.
Enjoying quality products doesn’t have to be at the expense of our planet – it’s all about balance.
Dolly achieves this balance by selecting environmental-friendly materials in our doll-making process.
BRAND VALUES
Preserving stories of families
A toy can become a unique heirloom when crafted with a personal touch.
No matter what age group our customers belong to, they can look back on them fondly as a reminder of who they used to be at a particular life stage.
In this sense, their personal stories and values will be passed down through the doll for generations to come.
BRAND VALUES
Building connections between humans and objects
Having a meaningful connection with our belongings changes how we see them.
When toys become adorable companions to the family, we stop seeing them as mere trifles to be discarded once we’re bored but cherished mementos that accompany us through various stages of life.
BRAND ATTRIBUTES
A True Legacy
Create an even more adorable version of your tiny one with our design customization technology. The day they become a parent might come sooner than you realize, but luckily, our dolls will capture their beauty as a child.
BRAND ATTRIBUTES
All Yours to Create
With our rich collections and comprehensive DIY guides, you and your little one can be their fairy godmother. Dress them up in whatever way you like! We craft our outfits exclusively out of secondhand fabric.
Plastic-free, But Just as Durable
Our dolls are made from non-toxic natural rubber that can last up to 25 years but only takes less than a decade to degrade. Safe for your little ones, and much kinder to our beloved planet.
BRAND TONALITY
Expressive Warm
Heartfelt
BRAND IDENTITY
LOGO DESIGN
LOGO VARIATION
Type: #FFFFFF
Background: #993A27
To be used to render the logo on a darker colored background.
Type: #FFFFFF
Background: #3D3B3E
A black-and-white version of the logo.
Type: #7C7C7C
Background: #FFFFFF
To be used to print the logo in black-and-white mode on a white background.
Type: #FFFFFF
Background: #A7886D
To be used to render the logo on a lighter colored background.
BRAND COLORS
Warm, earthy, comfy - these three colours were carefully selected to complement the brand image of Dolly, with nature-loving families being our target audience.
Pantone P 23-4C #C1AE94 Pantone P 33-7C #A7886D Pantone P 47-7C #993A27TYPEFACES
Soft and pleasant to the eyes, with no serifs and minimal contrast in stroke width.
Usage Guidelines
Quicksand DO • Use Medium and Bold on titles and headers
Quicksand Regular
The quick brown fox jumps over the lazy dog
Quicksand Medium
The quick brown fox jumps over the lazy dog
DO NOT • Adjust the kerning
Quicksand Bold
The quick brown fox jumps over the lazy dog
Source Sans Pro
Thin and modern, with no serifs and minimal contrast in stroke width.
TYPEFACES
Source Sans Pro Regular
The quick brown fox jumps over the lazy dog
Usage Guidelines
DO • Use it on subheads
• Use Bold Italic or increase the font size for emphasis and contrast
Source Sans Pro Bold Italic
The quick brown fox jumps over the lazy dog
DO NOT • Underline
WEBSITE DESIGN
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