Tomi For Airdrie

Tomi For Aidrie

Brand Guidelines

Guidelines

Brand standards are a set of guidelines for the colors; photography and graphic elements; logo specs; fonts and messaging that comprise your brand. They’re the glue that holds your brand together and help to create and protect your firm’s brand identity.

Logo Colors Typography Digital Other

Header

3 Brand standards are a set of guidelines for the colors; photography and graphic elements; logo specs; fonts and messaging that comprise your brand.

Brand Guidelines

Proposed Logo

Modern and Relatable

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Brand Guidelines

Logo Breakdown

Candidate

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Candidate City

canadian maple leaf

Color

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Color is very important in branding and marketing because it is where first impressions of customers are based. Also, color is the secret in producing a good identity for a company. Colors are more than just a visual aid because colors convey emotions, feelings and experiences.

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Airdrie Blue

Canada Red

Pastel Gold

Smoke Gray

White

Palette

Combining Colors

Not all colors will work together. For instance, using the primary color on black will appear difficult to view. Additionally using black on light gray doesn’t work effectively. In order to avoid too many variations there are only five ways combing the brand colors should be used.

White Text

Black Text

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White Text

White Text

White Text

Primary Type

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Creator URW++

Weights Regular Bold

Nimbus Sans L is a version of Nimbus Sans using Adobe font sources. It was designed in 1987. A subset of Nimbus Sans L were released under the GPL. Although the characters are not exactly the same, Nimbus Sans L has metrics almost identical to Helvetica and Arial.

Bookmania a

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Secondary Type

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Creator Max Miedinger

Weights Regular Regular Italic Bold Bold Italic

Max Miedinger designed Neue Haas Grotesk during 1957-1958 at Haas’sche Schriftgiesserei, Switzerland under Eduard Hoffmann as part of their functionalist Swiss typography movement to combat growing interest for British and German grotteques favored by Swiss functionalists. Later it was revised and released for commercial release as Helvetica by Linotype AG.

Neue Haas Grotesk a

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Differing levels of information should be separated by size and body weights. This helps distinguish and read information quickly and clearly.

Larger sizes are used for headlines and smaller sizes are used for body copy and captions.

Hierarchy

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Aa

Aa

Body

H4

Aa H3

Aa H2

Aa

H1

Color

#333123

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Pantone 123

Tone The tone refers to the way in which the color palette of the images should match the brand colors.

Mood

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Mood

Brand mood are images used to depict the ideal look and feel for the brand. This might be just trying to tap into a specific emotion or theme, later this can get refined into specifics such a colors, typography, types of model photography and textures.

Values

Brand messaging refers to every communication which makes a buyer relate to the brand by influencing them, motivating them and propelling them to buy the product. It’s the message that tells why your brand matters, what is its value proposition, and how it is different from the competitors. The Brand message is the core message around which other marketing ideas are implemented.

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Brand Messaging

Photography

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Spotlight the working class

Stationery

Size 85 x 55mm

Paper Paper Stock #1

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Cards

Lukas Templeton Campaign Director

00.000.0000 info@tomiforairdrie.com www.tomiforairdrie.com

Stationery

Size 85 x 55mm

+1 (587) 327-8263 info@tomiforairdrie.ca tomiforairdrie.ca 616 Windridge Road SW Airdrie, T4B 2P9

Paper Paper Stock #1

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Finishes Blind Emboss

@TomiAdenipekun

The Eleshins I am excited to announce my candidacy for City Councillor in Airdrie. My vision is to tackle key community issues s uch as i mproving infrastructure, a ddressing water concerns, r educing unnecessary taxes, and putting Airdrie first. I am committed to making Airdrie an even better place to live, work, and thrive.

Running a campaign that reflects our shared values requires resources, and I humbly ask for your support. Your contribution, whether financial or otherwise, will help us reach voters and

Please kindly donate through the following ways: Direct Deposit: Bank - BMO A ccount Name - Kenechukwu Agbo Financial Agent A ccount No – Chequing: 06769 1971-802 Institution No - 001 B ranch Transit No - 06769

Letter

Cash:

To our CFO: Kenechukwu Agbo Interac transfer: tomisin4councillor@gmail.com

Check:

Should be addressed to “Kenechukwu Agbo Financial Agent”

Thank you for believing in the future we can create together.

Please note that your donation is not tax deductible.

Warm regards,

Tomi Adenipekun, Your Candidate

Poster

Size A4+

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Poster

Size A4+

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Avatars

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Size Large 101px+

Size Small 0—101px

Below are some examples of color combinations. For further information see the color combination rules outlined in the color section.

Social

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Images should be in the same palette as brand colors and typography should be in keeping with the design standards laid out in the guidelines.

Outdoor Media

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Identity Cards

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Values

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Core values communicate what you believe as a company and how you are working together toward a shared vision. This concept is powerful.

By articulating what you stand for as a brand, you can attract better employees and customers who share your beliefs.

Reliable Honest Bold Warm

Thank You