SimlessPay Brand Guidelines

BRAND GUIDELINES

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As part of the SimlessPay team, you are invited to help shape our company and how we express ourselves.

And that’s where this book comes in; to provide guidelines that ensure that when we tell our story, it’s consistent.

Remember Our intent with this guide is not to restrict creativity and innovation: far from it. We believe in the creative spirit, and innovation is one of our core values. What we strive for is a coordinated, consistent, and effective brand presence in everything we create.

Table of Contents 1. SimlessPay 2. Logo 3. Colour 4. Typography 5. Pattern

6. Graphic Device 7. Layout 8. Imagery 9. Social Templates

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SimlessPay Logo Color Typography Pattern

SimlessPay

Brand guidelines

Our Logo Our logo captures the distinctive essence of the SimlessPay brand, creatively combining the letters S and P. It also symbolizes a seamless, continuous flow from one point to another through the use of negative space.

It is one of the most important elements of the SimlessPay brand, our primary identifier, and would be used extensively across all touchpoints, from editorials to merch.

Please treat it with care and respect when being utilized.

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SimlessPay

Brand guidelines

Logo Mark Our logo mark serves as a strong ambassador for our brand, being both easily recognizable and adaptable.

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SimlessPay

Brand guidelines

Colour Matrix Our logo can be used in three colour options only, the classic Full coloured variant, Eerie Black, and White.

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SimlessPay

Brand guidelines

Safe Zone To maintain visual integrity when in use, our logo requires clear space (safe zone) which is the space sorrounding it, void or any graphic or visual.

This rule should always be respected when using our brand logo for the best results.

The more space there is, the better.

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SimlessPay

Brand guidelines

Logo Placement - Portrait Our logo placement is dynamic, providing ultimum visibility, it can be placed either at the top/bottom left/right corner or at the center bottom/top on a canvas.

The clear space around the logo must always be adhered to when placing the logo at these positions.

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SimlessPay

Brand guidelines

Logo Placement - Landscape Our logo placement is dynamic, to give ultimum visibility, it can be placed either at the top/bottom left/right corner or at the center bottom/top on a canvas.

The clear space around the logo must always be adhered to when placing the logo at these positions.

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Brand guidelines

SimlessPay

Logo Dont’s Things to avoid that ruin the integrity of our logo in use cases and applications.

Do not use a different colour for our logo that’s not in our colour palette

Do not apply shadows

Do not skew/stretch

Makes life easir and seamless

Do not change the arrangement of our logo

Do not reduce the opacity of our logo on official documents

Respect the clear space the logo needs, do ot add any text or image so close to our logo

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SimlessPay Logo Color Typography Pattern

Brand guidelines

SimlessPay

Primary Colour Our colours are inspired by the vibrantcy and diversity of people from around the world, they reflect our unique aesthetic and beliefs. please adhere to the colour codes at all time.

Blue-Violet

Arctic Lime

Eerie Black

RGB: 132, 60, 252 CMYK: 66, 75, 0, 0 HEX: #843CFC

RGB: 204, 255, 45 CMYK: 25, 0, 100, 0 HEX: #CCFF2D

RGB: 24, 24, 25 CMYK: 73, 67, 65, 79 HEX: #181819

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Brand guidelines

SimlessPay

Secondary Colours Our colours are inspired by the vibrantcy and diversity of people from around the world, they reflect our unique aesthetic and beliefs. please adhere to the colour codes at all time.

Lavender

Brilliant Lavender

Bangladesh Green

Red Salsa

RGB: 220, 222, 254 CMYK: 11, 10, 0, 0 HEX: #DCDEFE

RGB: 237, 175, 247 CMYK: 12, 34, 0, 0 HEX: #EDAFF7

RGB: 9, 94, 74 CMYK: 89, 39, 74, 31 HEX: #095E4A

RGB: 242, 62, 71 CMYK: 0, 90, 72, 0 HEX: #F23E47

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SimlessPay Logo Color Typography Pattern

Brand guidelines

SimlessPay

Typography Our brand typography consists of two typefaces; IBM Plex Sans and Anton.

These two typefaces help us communicate our messages to our target audience effectively.

Hi, I am Anton.

Hello, i am IBM Plex Sans and it’s so nice to meet you.

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Brand guidelines

SimlessPay

Typography - IBM Plex Sans IBM Plex Sans is our primary typeface. Its neutral yet friendly Grotesque style balances design with the engineered details that make Plex distinct.

It is to be used extensively on all of the brand’s touchpoints.

Hello, we help money make the world go round.

1234567890 $₦₹₤€¥#№

IBM Plex Sans 7 weights 14 styles

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Brand guidelines

SimlessPay

Typography - Anton Anton is a reworking of a traditional advertising sans serif typeface. the counters have been opened up a little and the stems optimised for use as a bold display font.

It is to be used primarily for heading and, in some cases; for copy with very few words. This is to ensure readibility and clarity.

Hello, we help money make the world go round.

1234567890 $₦₹₤€¥#№

Anton

1 weight 1 style

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Brand guidelines

SimlessPay

Typography - Hierarchy This expression shows how our typefaces work in use cases referencing the guidelines.

Clear hierarchy of information ensures ease of use for more functional scenarios in SimlessPay’s brand.

A rule of thumb is to skip one or two weights when pairing two fonts from our typeface together.

HELLO, ITS ME, ANTON AGAIN. I AM HERE TO SHOW YOU HOW I SHOULD BE USED. I am IBM Plex Sans, and I have something to say below.

Being IBM Plex Sans and the brand’s primary typeface, I am quite versatile and in this expression, I can be used extensively pretty much everywhere including body of texts and headlines, but currently in body.

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Brand guidelines

SimlessPay

Typography - Hierarchy This expression shows how our typefaces work in use cases referencing the guidelines.

Clear hierarchy of information ensures ease of use for more functional scenarios in SimlessPay’s brand.

A rule of thumb is to skip one or two weights when pairing two fonts from our typeface together.

THIS IS IBM PLEX SANS AND I AM HEADLINING THIS, I AM SET TO BOLD. I am IBM Plex Sans, and I have something to say below.

Being IBM Plex Sans and the brand’s primary typeface, I am quite versatile and in this expression, I can be used extensively pretty much everywhere including body of texts and headlines, but currently in body.

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Brand guidelines

SimlessPay

Typography - Application This expression shows how our typefaces work in use cases referencing the guidelines.

Clear hierarchy of information ensures ease of use for more functional scenarios in SimlessPay’s brand.

IN FOCUS Learn how ChiChi is able to run her Nigerian business from the UK.

A rule of thumb is to skip one or two weights when pairing two fonts from our typeface together.

SEAMLESS TRANSFERS, INSTANT CO₦V₤RSIONS

88%

WHAT MAKES THE WORLD GO ROUND?

of all global forex trades are in US Dollars (USD), making it the most traded currency in the world.

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SimlessPay Logo Color Typography Pattern

SimlessPay

Brand guidelines

Pattern Our brand’s pattern is one of our brand identifiers and is used across all of our brand touchpoints. It reflects the brand ethos of seamlessness.

Our pattern is inspired by the seamless exhange of currencies from one hand to another.

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Brand guidelines

SimlessPay

Pattern - Usage

88%

Our brand pattern can be used as a secondary brand identifier on all touchpoints which include digital flyers, merch and editorial.

WHAT MAKES THE WORLD GO ROUND?

of all global forex trades are in US Dollars (USD) making it the most traded currency in the world.

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Graphic Device Layout Imagery Social Media Template

SimlessPay

Brand guidelines

Graphic Device Our graphic device is an essential part of our design system, it helps us communicate in a unique way that adds flair to our communications.

It can be used on all touchpoints, and the outline version is used to draw emphasis to important features in our brand communication.

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SimlessPay

Brand guidelines

Graphic Device - Compound Our graphic device is versatile and can be combined or subtracted from other shapes to creas interesting and compund shapes.

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Brand guidelines

SimlessPay

Graphic Device - Application These expressions shows how our graphic device can be used across touchpoints.

SPOTLIGHT How using seamlessPay and made my farm business better

INSTANT MONEY TRANSFER HALF WAY ACROSS THE WORLD

IT’S ALL ABOUT HOW IT MAKES THEM FEEL!

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Graphic Device Layout Imagery Social Media Template

SimlessPay

Brand guidelines

Layout Our brand design layouts for social presence are unique and are influenced by the overall brand aesthetic and visual devices.

Using a grid of 5 X 5 with gutters, we are able to explore dynamic and versatile layouts.

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Brand guidelines

SimlessPay

Layout - Application We explore some layout samples below.

These layouts are applicable to social media flyers, promotional designs, and other marketing collaterals.

IT’S ALL ABOUT HOW IT MAKES THEM FEEL!

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Graphic Device Layout Imagery Social Media Template

SimlessPay

Brand guidelines

Imagery Imagery is also a major part of our identity and reflects a significant aspect of who we are as a brand.

Our imagery should feel natural and human, showcasing strong emotions and feelings.

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SimlessPay

Brand guidelines

Imagery - Logo The SimlessPay logo must be carefully placed on images. Strictly adhere to the clear space and logo positioning guidelines provided in the logo section.

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Brand guidelines

SimlessPay

Imagery Dont’s

IT’S ALL ABOUT HOW IT MAKES THEM FEEL!

For correct use of imagery, here are some guidelines to follow to ensure proper usage.

Never use irrelevant images

Never distort our imagery

Never cover model expressions with graphics

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Graphic Device Layout Imagery Social Media Template

Brand guidelines

SimlessPay

Social Media Templates Our graphic device is versatile and can be combined or subtracted from other shapes to create interesting and complex shapes.

Seamless Money Transfers from UK to Nigeria.

INSTANT MONEY TRANSFER ACROSS GLOBAL BORDERS

Try SimlessPay Today!

SEAMLESS TRANSFERS, INSTANT CO₦V₤RSIONS

SPOTLIGHT: Meet Chinedu, a local farmer in Nigeria.

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THANK YOU