As part of the SimlessPay team, you are invited to help shape our company and how we express ourselves.
And that’s where this book comes in; to provide guidelines that ensure that when we tell our story, it’s consistent.
Remember
Our intent with this guide is not to restrict creativity and innovation: far from it. We believe in the creative spirit, and innovation is one of our core values. What we strive for is a coordinated, consistent, and effective brand presence in everything we create.
SimlessPay
1. 3. 2. Logo Color Typography Pattern 4. 5.
SimlessPay
Our Logo
Our logo captures the distinctive essence of the SimlessPay brand, creatively combining the letters S and P. It also symbolizes a seamless, continuous flow from one point to another through the use of negative space.
It is one of the most important elements of the SimlessPay brand, our primary identifier, and would be used extensively across all touchpoints, from editorials to merch.
Please treat it with care and respect when being utilized.
Logo Mark
Our logo mark serves as a strong ambassador for our brand, being both easily recognizable and adaptable.
Colour Matrix
Our logo can be used in three colour options only, the classic Full coloured variant, Eerie Black, and White.
Safe Zone
To maintain visual integrity when in use, our logo requires clear space (safe zone) which is the space sorrounding it, void or any graphic or visual.
This rule should always be respected when using our brand logo for the best results.
The more space there is, the better.
Logo Placement - Portrait
Our logo placement is dynamic, providing ultimum visibility, it can be placed either at the top/bottom left/right corner or at the center bottom/top on a canvas.
The clear space around the logo must always be adhered to when placing the logo at these positions.
Logo Placement - Landscape
Our logo placement is dynamic, to give ultimum visibility, it can be placed either at the top/bottom left/right corner or at the center bottom/top on a canvas.
The clear space around the logo must always be adhered to when placing the logo at these positions.
Logo Dont’s
Things to avoid that ruin the integrity of our logo in use cases and applications.
Do not use a different colour for our logo that’s not in our colour palette
Do not apply shadows Do not skew/stretch
Makes life easir and seamless
Do not change the arrangement of our logo
Do not reduce the opacity of our logo on official documents
Respect the clear space the logo needs, do ot add any text or image so close to our logo
SimlessPay 1. 3. 2. Logo Color
Typography Pattern 4. 5.
Primary Colour
Our colours are inspired by the vibrantcy and diversity of people from around the world, they reflect our unique aesthetic and beliefs. please adhere to the colour codes at all time.
Blue-Violet
RGB: 132, 60, 252
CMYK: 66, 75, 0, 0
HEX: #843CFC
Arctic Lime
RGB: 204, 255, 45
CMYK: 25, 0, 100, 0
HEX: #CCFF2D
RGB: 24, 24, 25
CMYK: 73, 67, 65, 79
HEX: #181819
Eerie Black
Secondary Colours
Our colours are inspired by the vibrantcy and diversity of people from around the world, they reflect our unique aesthetic and beliefs. please adhere to the colour codes at all time.
RGB: 220, 222, 254
CMYK: 11, 10, 0, 0
HEX: #DCDEFE
RGB: 237, 175, 247
CMYK: 12, 34, 0, 0
HEX: #EDAFF7
RGB: 9, 94, 74
CMYK: 89, 39, 74, 31
HEX: #095E4A
RGB: 242, 62, 71
CMYK: 0, 90, 72, 0
HEX: #F23E47
Lavender
Brilliant Lavender
Bangladesh Green
Red Salsa
Typography
Our brand typography consists of two typefaces; IBM Plex Sans and Anton. These two typefaces help us communicate our messages to our target audience effectively.
Hi,
I am Anton.
Hello, i am IBM Plex
Sans and it’s so nice to meet you.
Typography - IBM Plex Sans
IBM Plex Sans is our primary typeface. Its neutral yet friendly Grotesque style balances design with the engineered details that make Plex distinct. It is to be used extensively on all of the brand’s touchpoints.
Hello, we help money make the world go round.
1234567890
$₦₹₤€¥#№
Typography - Anton
Anton is a reworking of a traditional advertising sans serif typeface. the counters have been opened up a little and the stems optimised for use as a bold display font.
It is to be used primarily for heading and, in some cases; for copy with very few words. This is to ensure readibility and clarity.
Hello, we help money make the world go round.
SimlessPay
Typography - Hierarchy
HELLO, ITS ME, ANTON AGAIN.
This expression shows how our typefaces work in use cases referencing the guidelines.
Clear hierarchy of information ensures ease of use for more functional scenarios in SimlessPay’s brand.
A rule of thumb is to skip one or two weights when pairing two fonts from our typeface together.
I
AM HERE TO SHOW YOU HOW I SHOULD BE USED.
I am IBM Plex Sans, and I have something to say below.
Being IBM Plex Sans and the brand’s primary typeface, I am quite versatile and in this expression, I can be used extensively pretty much everywhere including body of texts and headlines, but currently in body.
Typography - Hierarchy
This expression shows how our typefaces work in use cases referencing the guidelines.
Clear hierarchy of information ensures ease of use for more functional scenarios in SimlessPay’s brand.
A rule of thumb is to skip one or two weights when pairing two fonts from our typeface together.
THIS IS IBM PLEX SANS AND I AM HEADLINING THIS, I AM SET TO BOLD.
I am IBM Plex Sans, and I have something to say below.
Being IBM Plex Sans and the brand’s primary typeface, I am quite versatile and in this expression, I can be used extensively pretty much everywhere including body of texts and headlines, but currently in body.
Typography - Application
This expression shows how our typefaces work in use cases referencing the guidelines.
Clear hierarchy of information ensures ease of use for more functional scenarios in SimlessPay’s brand.
A rule of thumb is to skip one or two weights when pairing two fonts from our typeface together.
IN FOCUS
Learn how ChiChi is able to run her Nigerian business from the UK.
WHAT MAKES THE WORLD GO ROUND?
of all global forex trades are in US Dollars (USD), making it the most traded currency in the world.
1. 3. 2. Logo Color
SimlessPay
Typography Pattern 4. 5.
Pattern
Our brand’s pattern is one of our brand identifiers and is used across all of our brand touchpoints. It reflects the brand ethos of seamlessness.
Our pattern is inspired by the seamless exhange of currencies from one hand to another.
Pattern - Usage
Our brand pattern can be used as a secondary brand identifier on all touchpoints which include digital flyers, merch and editorial.
WHAT MAKES THE WORLD GO ROUND?
of all global forex trades are in US Dollars (USD) making it the most traded currency in the world.
Graphic Device
Our graphic device is an essential part of our design system, it helps us communicate in a unique way that adds flair to our communications. It can be used on all touchpoints, and the outline version is used to draw emphasis to important features in our brand communication.
Graphic Device - Compound
Our graphic device is versatile and can be combined or subtracted from other shapes to creas interesting and compund shapes.
Graphic Device - Application
These expressions shows how our graphic device can be used across touchpoints.
SPOTLIGHT
How using seamlessPay and made my farm business better
INSTANT MONEY TRANSFER HALF WAY ACROSS THE WORLD
IT’S ALL ABOUT HOW IT MAKES THEM FEEL!
Layout
Our brand design layouts for social presence are unique and are influenced by the overall brand aesthetic and visual devices.
Using a grid of 5 X 5 with gutters, we are able to explore dynamic and versatile layouts.
Layout - Application
We explore some layout samples below. These layouts are applicable to social media flyers, promotional designs, and other marketing collaterals.
IT’S ALL ABOUT HOW IT MAKES THEM FEEL!
Graphic Device
Imagery
Imagery is also a major part of our identity and reflects a significant aspect of who we are as a brand.
Our imagery should feel natural and human, showcasing strong emotions and feelings.
SimlessPay
Imagery - Logo
The SimlessPay logo must be carefully placed on images. Strictly adhere to the clear space and logo positioning guidelines provided in the logo section.
Imagery Dont’s
For correct use of imagery, here are some guidelines to follow to ensure proper usage.
IT’S ALL ABOUT HOW IT MAKES THEM FEEL!
Never use irrelevant images Never distort our imagery Never cover model expressions with graphics
Social Media Templates
Our graphic device is versatile and can be combined or subtracted from other shapes to create interesting and complex shapes.
Seamless Money Transfers from UK to Nigeria. Try SimlessPay Today!
