Want To Improve The Conversion Rate Of Your e commerce Website

Want To Improve The Conversion Rate Of Your E-commerce Website?

E-commerce site/website testing has developed as a critical component of e-Commerce business success.

The requirement is to make sure that all the parts of the website function in harmony and that performance and security problems do not lead to bad press. For this to happen, testing cannot be treated as an afterthought and should ideally be built into the project from the very beginning.

Does Your Site Include Complete Detailed Pricing Information?

When surveyed on their online researching functions, pricing information was the #1 bit of information consumers told they were looking for.

Make sure to include all the pricing info required for a visitor to make the final investment decision. And if your price involves free shipping, be sure to advertise that prominently.

If you ship internationally, with pricing in other currencies as well as detailed shipping information.

Do each of your product pages offer a printer friendly version That holds pricing info, the complete URL of your shopping cart, your full contact info and your permanent address? Keep in mind, many shoppers research online before purchasing. Make it clear for your visitors to return to your site or your store to make their final purchase.

The expectations that crowd has of these eCommerce websites are increasing. Today, ecommerce testing require to not only look excellent but have to also make sure that they are user-friendly, simply navigable and do not take much time to load.

Do each of your e-commerce pages include a clear and detailed description of the item?

Eye tracking and usability studies show that a common web buyer visits an average of 6 websites before making a final investment decision. By adding detailed product information with features, advantages, and certificates, you can capture more buyers who would otherwise navigate away to another site in order to continue their research.

Does your website use a consistent and intuitive template for each of its product pages?

By using a consistent layout for each of your product pages you can simply increase the efficiency of your product pages. Users get confused and frustrated when the "add to cart" button is on the left side of one page, on the right side of another, at the top of one and at the bottom of another.

Does every page of your e-commerce site display all of your contact information?

Many years ago, conventional wisdom said if a user was browsing online, he/she was ready to buy online. Today, however, studies show that up to 55% of shopper’s research online but buy offline. Don't lose your opportunity for an offline sale by failing to add your physical address on your shopping cart pages.

Do Each Of Your Shopping Cart Pages Have One Clear, Concise Call To Action?

Each and Every page within your ecommerce testing must have one clear and supported call to action. The obvious is "buy now" or "add to cart" but you may also require considering adding secondary calls to action such as "compare products", "get more details" or "check stock". All secondary calls to action should be supportive of the main city.