A career advice column by a workplace consultant and career coach.
12 CORPORATISM:
Jim Blasingame says small business doesn’t have to be where sales training goes to die.
T2 AT A GLANCE
A look at how Canadian consumers paid more for grocery items month over month.
2 CROSSWORD
Take a coffee break from work and challenge yourself with our crossword.
3 ESSEX ECONOMICS
A series of guest columns by business executives on various trends in the region.
6 PRIME PROPERTY
A look at recent commercial property transfers in the city of Windsor.
7 PRIME PROPERTY
A look at recent commercial property transfers in Essex and Chatham-Kent area.
8 PRIME HOME
A look at recent residential property sales in the city of Windsor.
9 PRIME HOME
A look at residential property sales in Essex County and Chatham-Kent.
11 BUILDING PERMITS
A compilation of construction activity in the Windsor and area market.
urner Road Bible Chapel, the last incarnation of a religious institution found in the red brick building near the corner of Tecumseh and Walker roads, has been sold.
The buyer is well-known restaurateur Van Niforos, owner of the Penalty Box, just around the corner on Walker. The property sold for $1.15 million earlier this spring.
The chapel closed for undisclosed reasons, and a church representative who could speak on the matter could not be found. However, it’s believed a factor in the closing was a decline in membership numbers, a common reason for such closings in recent years. Niforos said the church put the property on the market. The building itself is more than 100 years old. The church had a non-denominational congregation focusing on the New Testament, and also did considerable missionary work.
Continued on page 5
Local restaurateur, Van Niforos, at the site of the Turner Road Bible Chapel, which he bought as an investment. By Ron Stang
AT A GLANCE
JUST THE FACTS:
• In April, prices for food purchased from stores grew at a faster pace, increasing 3.8 percent year over year, compared with a 3.2 percent increase in March.
• Prices for food purchased from stores have been increasing at a faster rate than the all-items Consumer Price Index for three consecutive months.
• The largest contributors to the year-over-year acceleration in April were fresh vegetables (+3.7 percent), fresh or frozen beef (+16.2 percent), coffee and tea (+13.4 percent), sugar and confectionery (+8.6 percent) and other food preparations (+3.2 percent).
• Prices for food purchased from restaurants also rose at a faster rate in April, increasing 3.6 percent year over year, following a 3.2 percent increase in March.
• The imposition of tariffs by the United States, and countermeasure tariffs by the Canadian government, has had varying effects on final consumer prices.
BUSINESS BOOST
“Companies have long paid homage to the consumer, of course, and to the importance of intimate knowledge of and connection with their customers. But most longtime marketers would concede that during the decades of mass media – from the introduction of commercial radio in the early 1920s to the release of the first World Wide Web browser in 1992 – the practice of marketing was focused largely on selling mass products to mass audiences via mass media.
“This inevitably meant that consumers (even business-to-business customers) became, in marketers’ eyes, research constructs – soulless aggregations of demographic data, viewed only through the one-way mirrors of focus-group facilities. Members of a targeted marketing segment – teenagers or working mothers, for instance – could be treated as a single group, often numbering in the millions.
“This approach became so ingrained among marketers that it was essentially unconscious. It made their jobs much easier. However, it also led many marketers to reduce consumers to caricatures – even as marketing leaders routinely, but vainly, admonished them not to do so.
‘The consumer is not an idiot,’ advertising legend David Ogilvy famously wrote 45 years ago. ‘She is your wife.’”
VOLUME 29, ISSUE 2 • JUNE 2025
EDITOR-IN-CHIEF Nadia H. Shousher
ART DIRECTOR David Cowx
CONTRIBUTORS Jim Blasingame, Mike Chase, Dale Dauten, Paul March, Devan Mighton, J.T. O’Donnell, Ron Stang, Joe Symchyshyn
Windsor Business is published monthly by The Page Publishing Corp. and is distributed through Canada Post to every business address in Windsor and Essex County and Chatham-Kent. No part of this publication may be reproduced without prior written permission from the publisher. Copyright The Page Publishing Corp., 2025.
When I began my career as a freelance reporter, I established an ironclad rule I haven’t strayed from since, and that was: I would not put my name on rubbish. I decided I didn’t care how lucrative trash can be, trash is not for me.
Yes, I realize it reads like a poem. I would rather refer to it as an ode to my journalistic integrity, which is not for sale. More’s the pity, as I’d be a lot wealthier if it were …
This latest diatribe against all things unethical in journalism was precipitated, in part, by the sheer number of otherwise well-meaning business owners who want blatantly self-serving promotional editorial coverage. The want I understand. It’s the suggested bribery I don’t.
Choosing what news or development will grace the pristine pages of Windsor Business is based entirely on its originality, news value and relevance to our persnickety readers, who rely on the magazine to better operate their companies. I would not make such a momentous decision for love or money.
The bribe can take many forms, ranging from offering to trade services or goods in exchange for “free editorial,” to holding a potential advertising commitment hostage. Believe me, nothing will get a true journalist’s back up faster than likening the value of an objective news piece to something as mundane as a lifetime supply of paper clips. The recent proliferation of free online articles and E-zines, and those pseudopublishers of print who allow financial considerations above all others when putting finger to keyboard, perpetuate this bad tendency of expecting unjustifiable content. If I’ve heard “But so-and-so will do it!” once, I’ve heard it a thousand times. As if repeating the plea will magically change my answer.
If it’s not real, factual, objective and accurate, it’s not mine. I’m not interested in reducing my craft to what’s expedient, or what will please the one footing the bill. In that case, the payer would own me and my figurative pen, and neither is on the market.
Even in today’s high-tech world of instantaneous dissemination of information, a legitimate journalist has only the credibility and reputation earned through hard work, impartiality and high standards. What can take an entire career to build in this profession can be lost with one misplaced word, or a single incident of perceived conflict of interest.
So while I love to hear about developments in your industry and company, let me be the judge of which of these truly represent news, and which are merely happy occasions. I will give you my ear, I will give you my congratulations. I will even give you some advice on where you can get that free publicity you crave.
But I will not give you my soul. Please don’t ask for it.
Nadia H. Shousher
is
Editor-in-Chief
of Windsor Business, a division of The Page Publishing Corp.
ESSEX ECONOMICS
KATE ZABRISKIE
Solid ways to retain customers
You know that friend who’s always there when you are in need? The one who shows up on time, follows through on promises, and genuinely cares about what’s going on in your life? That’s exactly what your business needs to be for your customers.
Sure, those splashy marketing campaigns and point-collecting apps might turn some heads. But keeping customers? That’s more like maintaining a good friendship – it’s about consistency, trust and showing up when it matters.
Think about it: When was the last time you stuck with a business just because they sent you a birthday coupon? Probably never. But I bet you’ve stayed loyal to places that treat you right, make your life easier, and actually seem to care whether you’re satisfied or not.
What makes no sense: businesses throwing money at attracting new customers while practically ignoring their loyal ones. Your repeat customers are pure gold – they spend more, they tell their friends about you, and they stick with you even when times get tough.
So let’s get real about what actually works. No gimmicks, no fancy strategies – just solid, reliable business practices that build trust and keep people coming back.
Do what you say you’ll do. Trust starts with reliability. When you promise to deliver something by a certain time, follow through. If you say you’ll return a call within an hour, make it happen. Customers remember when commitments are met, and when they aren’t.
Keep it real (even when it hurts). Customers appreciate honesty, even when the news isn’t good. If something goes wrong, don’t hide it. Be upfront, explain the issue and share how you’re fixing it. Transparency builds trust, especially in tough moments.
Speed is your friend. In today’s world of instant everything, slow responses are frustrating. You don’t need to be available 24/7, but responding promptly shows you value your customers’ time.
Follow through like a pro. Great service doesn’t end with the sale. Checking in after a purchase or service demonstrates care and helps uncover potential issues before they become problems.
Listen like you mean it. Before jumping in with a solution, take time to fully understand your customer’s concerns. Active listening builds trust and often reveals insights that lead to better outcomes.
Be predictably excellent. Consistency beats occasional brilliance. Customers want to know what to expect every time they interact with you. Being reliably good builds confidence and loyalty.
Own your mistakes. How you handle mistakes can make or break customer loyalty. Acknowledge the error, apologize sincerely, and explain what steps you’re taking to fix it.
Kate Zabriskie is the president of Business
Christopher Vollmer with Geoffrey Precourt in Always On: Advertising, Marketing and Media in an Era of Consumer Control, McGraw-Hill.
Nigerian flavors come to Windsor
Last month Ratal Foods, a Nigerian cuisine restaurant, opened its doors on 499 University Avenue West. Owner Augustina Kadriri is a graduate of St. Clair College’s hospitality and culinary and event management programs.
Kadriri chose the location for its proximity to potential patrons from downtown, the College and the University of Windsor. “It’s accessible and it’s open to the downtown,” explains Kadriri.
“Even for those who can’t drive, or who don’t have a means of transportation, can walk here from downtown. I wanted something convenient for everybody.”
Kadriri originally launched at the Windsor Downtown Farmers Market, and saw enough interest to open a restaurant.
Ratal Foods offers a variety of Nigerian dishes on the menu, including jollof rice and chicken, a classic and flavorful West African dish, egusi soup and pounded yam,
a rich and savoury soup, and amala and abula, a boldly flavoured dish.
Kadriri says her target demographic is primarily busy professionals who don’t have time to cook, and appreciate the flexibility of a fresh-cooked meal. She added she has been working on the current location since last August.
She said she has seen growth in the local Nigerian community, and an increase in desire for traditional Nigerian flavours, since coming to Windsor in 2017.
BY RON STANG
Personal fitness coach returns to hometown HEALTH
Amanda Kerr is bringing AK Fitness back to her hometown of Amherstburg. She opened the studio in the small commercial plaza in front of Sobeys on the town’s main street last month.
Kerr actually operated the business over the past two years, by doing home visits in various parts of Essex County. She originally worked in a corporate chain gym,
“but realized early on it just wasn’t for me, it was too sales-ish.”
Kerr distributed flyers and rented space at LaSalle’s Infinite Health Club, while keeping an eye out for her own studio. “Then I found this one and went for it.” The location includes other female-run businesses in the storefronts. Her 800-square-foot unit was renovated and includes various strength training machines.
Professionally, Kerr is a personal trainer and certified nutrition coach.
of everything.
“It’s all about helping women become their best selves,” she said. “I felt because of social media and magazines, women are always told to eat little and diet all the time. But it’s actually quite the opposite. In all my transformations, my clients are hitting a protein goal. With being able to lift weights and eat a good amount of calories, they’re able to transform their bodies.”
Kerr likes that she opened in a growing commercial district. Also, personal female fitness studios are few and far between, and no others exist in Amherstburg.
“It’s the perfect location,” she said.
Have a commercial kitchen? Ventilation upgrades can help. Joint incentives from Enbridge Gas and Save on Energy cover up to 90 percent of costs. Have shipping doors? These
Contractor acquires Chatham building DEVELOPMENT
Apollo General Contracting, a major construction, commercial renovator and logistics firm based in Blenheim, has purchased another building among several it already owns near the Cascades Chatham casino.
The property at 91 Heritage Road was purchased last spring by a numbered company also known as Apollo General for $1.4 million. A Kanata ON-based numbered company was the seller. Attempts to reach Apollo president Alfredo (Fred) Naclerio were unsuccessful.
One of the tenants in the building is a car and truck driving school, Laurentian Driving and Transport Training Centres respectively, both brands that operate nationally. Transport is the largest truck driving school in Canada with 25 locations; Laurentian, a division, has 40 in Ontario. The schools won’t be affected by the purchase.
Cara Hunter, president of both, said Laurentian offers drivers’ education. “Generally, it’s teenagers, so we’re picking them up at their house or at high school,” she said. For truck training they use an off-site location, “where we have a large yard that we can use to practice backing up and things like that.” All classes are taught on the premises.
Hunter said “there’s always a demand” for truck driver learning.
“There’s always a shortage; it doesn’t seem to matter what the economy is doing – whether it’s going up or down or sideways. It’s a great career especially for people who have been displaced from their employment.”
This was particularly true during the recession of 2008-2009.
“Everybody wanted to be a truck driver as a lot of people were displaced from their factory jobs. They received government funding to come and do training,” she said. “The industry does a pretty good job of attracting people who are looking for a second career.”
It’s easy to train for, taking only six weeks to get the AZ license.
“And you can find a job right out of school,” she said.
BY RON STANG
Historic Windsor church sold to local restaurateur as an investment
Continued from page 1
Niforos said he wasn’t sure what he would do with the site.
“It’s a neighborhood property and I really have no plans for it right now,” he said, adding it’s a good investment.
But he is using the additional parking that came with the property for his restaurant, a popular mainstay across from the Chrysler
Windsor Assembly Plant. Niforos said he will “wait and see what the interest is in it” before deciding what he will do with it, although he has no plans to expand his restaurant.
“I think Penalty Box is pretty much taken care of,” he said. He also owns an adjacent house at Turner and Lens Avenue. “So it completed the block. It was a logical step, to be honest.”
Niforos said the Penalty Box is doing well. A few years ago he signed a franchise agreement with the owners of a second Penalty Box at Cabana Road and Howard Avenue.
Niforos was also involved in a plan to renovate an older property on University Avenue West. “It didn’t materialize, and that property has been sold to a group from Toronto,” he said.
Vendor: Named Individuals Purchaser: County To County Equipment Inc.
Selling Price: $723,000
Vendor: Named Individuals
Purchaser: Riow Farms Inc.
SOLD
Address: 186 County Rd. 34 E., Kingsville
Selling Price: $950,000
Vendor: Named Individuals Purchaser: 1882102 Ontario Inc.
SOLD Address: 4 & 6A Nicholas St., Leamington
Selling Price: $1 million
Vendor: 1690170 Ontario Ltd.
Purchaser: Haifa Holdings Inc.
PRIME HOME SALES
Where: 1567 Redwood Ave.
Property Size: 48’ x 84’
# Bedrooms: 3
# Bathrooms: 2
Taxes: $2,358
Listed For: $399,900
Sold For: $410,000
Where: 2081 Riverside W.
Property Size: 72’ x irr.
# Bedrooms: 3
# Bathrooms: 2
Taxes: $4,937
Listed For: $499,900
Sold For: $500,000
Where: 550 Allendale St.
Property Size: 40’ x 72’
# Bedrooms: 3
# Bathrooms: 2
Taxes: $2,216
Listed For: $329,900
Sold For: $336,000
Where: 321 Frank Ave.
Property Size: 49’ x 114’
# Bedrooms: 3
# Bathrooms: 2
Taxes: $2,967
Listed For: $399,900
Sold For: $385,000 SOLD
Where: 2214 Longfellow
Property Size: 46’ x 110’
# Bedrooms: 3 + 2
# Bathrooms: 2
Taxes: $4,126
Listed For: $588,900
Sold For: $565,000
Where 2790 Avondale
Property Size: 75’ x 144’
# Bedrooms: 3
# Bathrooms: 1
Taxes: $4,126
Listed For: $499,900 Sold For: $525,000 SOLD
Where: 1836 Dacotah Dr.
Property Size: 37’ x 92’
# Bedrooms: 5
# Bathrooms: 2
Taxes: $2,866
Listed For: $324,900
Sold For: $363,000 SOLD
Where: 1851 Norman Rd.
Property Size: 46’ x 106’
# Bedrooms: 3 + 1
# Bathrooms: 1
Taxes: $2,479
Listed For: $374,900
Sold For: $415,000
PRIME HOME SALES
SOLD
Where: 235 King St., Amherstburg
Property Size: 45’ x 135’
# Bedrooms: 3
# Bathrooms: 2
Taxes: $2,283
Listed For: $499,999
Sold For: $490,000
SOLD
Where: 533 Queen St., Harrow
Property Size: 50’ x 150’
# Bedrooms: 2
# Bathrooms: 1
Taxes: $1,900
Listed For: $434,900
Sold For: $446,000
SOLD
Where: 1639 Elgin Rd., Ruthven
Property Size: 60’ x irr.
# Bedrooms: 3
SOLD
Where: 16 Kingsbridge Dr., Amherstburg
Property Size: 577’ x 129’
# Bedrooms: 3
# Bathrooms: 2
Taxes: $5,200
Listed For: $649,888
Sold For: $675,000
SOLD
Where: 289 Lake St., Colchester
Property Size: 52’ x 214’
# Bedrooms: 3
# Bathrooms: 1
Taxes: $3,868
Listed For: $489,000
Sold For: $532,000
SOLD
Where: 24031 Prince Albert Rd., Chatham-Kent
Property Size: 106’ x irr.
# Bedrooms: 3
# Bathrooms: 1
Taxes: $2,460
Listed For: $499,900
Sold For: $450,000
# Bathrooms: 1
Taxes: $2,234
Listed For: $339,900
Sold For: $340,000
SOLD
Where: 47 Cameron Dr., Kingsville
Property Size: 121’ x 51’
# Bedrooms: 3 + 1
# Bathrooms: 2
Taxes: $3,000
Listed For: $599,900
Sold For: $610,000
SOLD
Where: 66 Mill St. W., Tilbury
Property Size: 70’ x 150’
# Bedrooms: 3
# Bathrooms: 1
Taxes: $2,500
Listed For: $374,900
Sold For: $440,000
BUILDING PERMITS
THE FOLLOWING REPRESENTS RECENT CONSTRUCTION ACTIVITY IN ESSEX COUNTY AND CHATHAM-KENT:
MUNICIPALITY OF LEAMINGTON COMMERCIAL:
• Individuals are doing alterations to a greenhouse on Mersea Concession 9. Value of construction: $40,000.
• Individuals are renovating commercial offices on Arthur Ave. Value of construction: $500,000.
• Individuals are building an addition to an industrial site on Concession 5. Value of construction: $275,000.
• Individuals are doing renovations to a restaurant on Conces-
sion 2. Value of construction: $20,000.
• Individuals are renovating a commercial building on Concession 3. Value of construction: $440,000.
• Highbury Canco is repairing an industrial warehouse on Mersea Concession 1. Value of construction: $775,400.
MUNICIPALITY OF LEAMINGTON RESIDENTIAL:
• Individuals are building an Continued on page 11
THE WORLD OF WORK
BY JEANINE “J.T.” O’DONNELL
Strategic ways to sell yourself
Jim: Every time I get asked “Tell me about yourself” in an interview, I blank or ramble. I know it’s supposed to be a golden opportunity to sell myself, but I’m clearly doing something wrong. What’s the right way to answer this question?
J.T. O’Donnell: You’re not alone. This is the question that trips up even the most accomplished professionals. There’s a better, more strategic way to answer it that doesn’t involve reciting your
resume or telling your life story. I teach my clients to answer three key questions in their response. This structure helps you tell a compelling story that feels authentic and directly connects you to the job at hand:
Question 1: What’s the problem you love to solve for companies?
This is your anchor. Every company hires to solve a problem, whether it’s driving revenue, improving efficiency, engaging customers or building better teams.
Your job is to identify which problem you’re passionate about solving, and lead with it.
This instantly shows purpose and focus.
Question 2: What are the key skills you enjoy using to solve that problem?
Don’t list every skill on your resume; just focus on the two or three you love using and that make you effective in your work. Example: “I do that by combining customer research and data analytics with creative campaign development. I love diving into the numbers to understand what makes an audience tick, and then using that insight to craft campaigns that really resonate. I’ve found pairing strategy with creativity is where I thrive, and where I get the best outcomes.”
Question 3: Why does this job excite you, based on your answers to the first two questions? This is where you close the loop. Now show them why this specific job is exciting to you. It creates a clear, emotional connection between you and them. Example: “When I saw this position, I got excited because it’s clear your team is focused on expanding digital engagement and building customer loyalty through innovative campaigns. That’s the type of challenge I love tackling.”
This part is key. Interviewers want to know why you’re interested in them. Not just any job, but this job. When you tailor your answer this way, you’re making it easy for them to picture you thriving in the role.
Put it all together. Here’s how it sounds when you combine all three parts into a smooth, two-minute answer: “I love helping companies connect more effectively with their customers. Whether it’s through storytelling, branding, or campaign strategy, I get energized when I can help a business cut through the noise and build authentic engagement that drives results.
“When I saw this position, I got excited because it’s clear your team is focused on expanding digital engagement and building customer loyalty through innovative campaigns. That’s exactly the kind of challenge I’m passionate about. I know I’d bring energy, data-driven insights and a fresh perspective to the work you’re doing here.”
Can you feel how much more compelling – and memorable – that is than a dry summary?
J.T. O’Donnell is the founder and CEO of Work It Daily. Visit workitdaily.com to submit your questions.
Continued from page 10
Accessory Dwelling Unit on Concession 3. Value of construction: $80,000.
• Individuals are building two units of a semi-detached residence on Plan 12. Values of construction: $800,000 each.
• Individuals are doing renovations to a single-family home on Plan 1218. Value of construction: $25,000.
• Individuals are doing renovations to a townhouse unit on Concession BF. Value of con-
struction: $100,000.
• Individuals are building three units of a townhouse dwelling on Plan 12. Values of construction: $1 million each.
• Individuals are building a single-family residence on Plan 1429. Value of construction: $1.5 million.
TOWN OF LASALLE COMMERCIAL:
• A contractor is building pickleball courts on Morton Industrial Dr. Value of construction:
$250,000.
• A contractor is doing an interior fit up for a restaurant on Sandwich West Parkway. Value of construction: $180,000.
• A contractor is doing an interior fit up for a restaurant on Sandwich West Parkway. Value of construction: $350,000.
• Under Armour is doing an interior fit up to a store on Sandwich West Parkway. Value of construction: $1.2 million.
• A contractor is doing site servicing for a restaurant on Sandwich West Parkway. Value of con-
Steven Caruso Sales Manager Michael Campoli Owner
struction: $11.26 million.
TOWN OF ESSEX COMMERCIAL:
• Kiwanis Sunshine Point Camp is building an addition to a bunkhouse on Country Rd. 50 E. Value of construction: $300,000.
TOWN OF ESSEX RESIDENTIAL:
• Individuals are building an Accessory Dwelling Unit on
County Rd. 11. Value of construction: $1.3 million.
• Essex County Home Company Ltd. is building an addition to a residence on St. James St. Value of construction: $290,000.
• Individuals are building a detached Accessory Dwelling Unit to a residence on County Rd. 20. Value of construction: $315,000.
• Individuals are building a detached Accessory Dwelling Unit to a residence on Third Concession. Value of construction: $850,000.
1554 McDougall St, Windsor, ON
Is small business where sales training goes to die?
The cartoon caption read: “Last year I coodint spel selsman, and now I are one.”
It was a long time ago, but I still remember the first time I saw this joke. In those days, I WAS a salesman – on commission – first for a small business, and later for a big one. I learned many valuable lessons at both companies, but perhaps the most dramatic was the difference with which each one sent me into the marketplace.
I was an 18-year old college freshman when I started with the small business, a furniture store, as a deliveryman. Eventually, I was promoted to salesman. Of course, you can’t be a salesman without a business card, and I had one. It was my very first, and I was so proud of it. Right there under my name was the word: “Salesman.”
The first man to hire me to be a salesman taught me a lot. With the veritable encyclopedia of indus-
try, product and pricing knowledge he deposited in my head, I was proud of the way I represented his small business. And armed with all the furniture answers, a genetic “Hail fellow, well met” personality and a lot of hard work, I made him proud with my sales volume.
But when it came to selling, I still didn’t know how much I didn’t know.
My next assignment, still working my way through college,
was selling “big ticket items” for Sears, Roebuck and Co. Like my previous employer, Sears stuffed my head with a wealth of product nuts and bolts. And of course, I received the appropriate company training. But there was one more thing Sears did: they provided my first real professional sales training.
Years later, as a rookie with Xerox, I was introduced to a level of professional sales training that was just short of brainwashing.
And I don’t mean brainwashing in the pejorative sense. We Xeroids were very well trained and intensely prepared. Because more than products and pricing, we were taught how to prospect, how to conduct a call including all the proper probing and objection handling techniques, how to prepare and deliver a proposal, and of course, how and when to close.
When my first business card identified me as a salesman, technically, I was one. But what I didn’t know then was that I wasn’t yet a professional. My small business employer gave me a title, and a start. My big business employers trained me to be a professional.
I’ve thought a lot about the term “professional salesperson,” and coined a simple definition: It is someone who has acquired, and employs, a level of selling skills that allows him or her to be consistently successful by working smarter, not harder.
Lori
The most successful salespeople I know are either (1) those who fit my definition; (2) those who work harder than they have to in order to overcome their training deficiency. After many years in the marketplace, I feel qualified to say the latter category is comprised mostly of those who work their entire careers for small companies.
It’s unfortunate but true that too many small businesses, like my early employer, just don’t provide adequate sales training for their salespeople.
Woody Allen once said that 80 percent of life is just showing up. In selling, the reverse is true: 20 percent of success is showing up, and 80 percent is knowing what to do when you get there. And the only way to know what to do is by being trained to be a professional.
Professional selling is much more science than art, more technique than talking. Doctors, lawyers and architects need training to be successful. Salespeople do, too.
Write this on a rock: Small business doesn’t have to be where sales training goes to die. There are no excuses for not training your sales force to be professionals.
Jim Blasingame is the author of The 3rd Ingredient, the Journey of Analog Ethics into the World of Digital Fear and Greed. Visit jimblasingame.com.
Seguin (Client Service Associate), Mark Abraham (Senior Investment Advisor), Tori Forsey (Client Service
