World of Coffee – Speakers and Topics – Saturday How do you motivate? How do you unlock a person’s potential and clarify their values? Setting goals and adopting action plans. Become an expert in your field. Persist until you succeed. Martin Hildebrandt, Denmark Studied food and beverage management at Copenhagen Hotel School, 2001 World Barista Champion, trainer and consultant for baristas, coffee shops and restaurants. He will finish his neurolinguistic programming master’s education next; working in human resources development. Lecture SB, 1600-1630, Room 3, 25 places FNC: 47 years of Juan Valdez Since 1959, Juan Valdez with his mule has become one of the most recognised figures in the advertising world, while Colombian coffee has earned its place as one of the finest coffees. Nicolas Rueda, FNC European Office Lecture SC, 1645-1715, Room 3, 26 places Adapting North American coffee
house techniques to the European market What is the secret of Speciality Coffee Shops in North America? Barbee will explain how success has been achieved by smart marketing. Ward Barbee, USA Founded Fresh Cup magazine in 1992 from a desk in Bridgetown Coffee’s green bean warehouse in Portland. Along the way, Barbee has been a chef and caterer and founded Nascore, one of the premier coffee and tea shows. In 2005, named Publisher of the Year by SCAA. Conference – Saturday, May 20 Traceability: market demand, methods and labels Lectures in English, platform discussions with English/German interpretation Lecture 3A, Sat. 0930-1000, Room 1, 40 places Laboratory analysis of coffee today
What is required? What is possible? How does the industry use the results? Legal requirements and their interpretation by the authorities. Dr. Otmar Deflorin, Switzerland Chemist of the Canton of Berne, head of the official laboratory which controls industry, retail and gastronomy according to Swiss laws (Swiss law requirements are similar to EU food laws). Lecture 3B, Sat. 1015-1045, Room 1, 40 places Anacafe’s GPS based traceability system An overview of Guatemala’s Geographic Information System which enables green coffee buyers and roasters to identify the farm origin of their coffee. Christian A. Schaps, Guatemala BS degree from California Polytechnic State University; since 1995 has been General Manager of family farms and acts as representative of Mercanta Ltd of England for Guatemala and El Salvador. Has served on
Café Europa • Voice of the Speciality Coffee Association of Europe • No. 25 • 2006 • 55 •