TesmecMag
01#2013
JOURNAL OF MARKETING INFORMATION
Ms. Marta Ursella Marketing Assistant, describes the role of Social Networks for the Tesmec Group in the web 2.0 era.
FOLLOW TESMEC ON THE WEB!
“Tesmec increases its presence in Social Networks” The Tesmec Group is increasing its presence in the real world, and in the virtual world, thanks to social networks and web sites. In the web 2.0 era, social media channels are an essential and powerful way to increase a company’s trustworthiness and brand awareness. This web strategy allows us to meet new people and businesses in our own community and across the world: Tesmec’s business activity follows this trend to advertise and promote Tesmec products and technologies. Individuals and businesses can become “friends” or “fans” of the Tesmec profile, and can keep track of events, such as exhibitions and convention, and other essential information the business would like to share. Tesmec pages reflect the atmosphere of its business. The website and social networks pages are constantly updated,
in sync with news about the group and products; thus having immediate global resonance. Tesmec is able to reach out directly to its customers all over the World through social media: the result is going to be a great amount of credibility and loyalty. Thanks to social networks, we expect customer reviews and feedback that can help us improve our products and services. Here below are the main advantages: • Increase our brand credibility: social media channels make it easier and more flexible for us to start relationships with new customers. • Generate a highly powerful traffic for the official website. • Real-time update of our profile and stronger relationship with our customers.