Conference
PROMOTION CASE STUDY
BY TESLA CADENA
In my integral role for the 2023 Cybersoft User Conference, I orchestrated the entire event lifecycle My diverse responsibilities ranged from developing engaging social media campaigns and crafting customer emails to managing expenses, overseeing invoicing, and setting up the microsite and event app Simultaneously, I collaborated with sponsors, exhibitors, a videography company, and Cybersoft committees to create a valuable agenda, engaging content, and fun events throughout the experience
Overview
The aim was to enhance customer satisfaction, foster professional development, and showcase industry leadership in school nutrition technology. Cultivating a sense of community through training, networking, and thought leadership, Cybersoft was positioned as a trusted innovator and partner, despite these challenges:
The event hadn't occurred since 2020, potentially leading to lower participation rates as attendees adjusted to the absence of in-person events
Rebranding from EdgeSummit to the Cybersoft User Conference could confuse customers It required clarifying Cybersoft’s identity and event relevance
Attendees faced
and needed to justify time
emphasized
ByteToTheFuture highlightsCybersoft'stechdrivenvisionforschool nutrition,cleverlyblending thedigitalaspectwithfood service
"Byte"servedasacleverplay onwords,evoking associationswith"bite"inthe contextofschoolnutrition andthedigitalaspectof technology
Thefuturisticandplayful spacepromotionalapproach alignedwithCybersoft's missionofprovidingcuttingedgesolutionswhile signalinginnovationand forward-thinking
Cybersoft anticipated a minimum of 250 registrations, primarily from Texas, with expectations of attendees hailing from up to eight states. The results exceeded expectations, leaving the Houston-based company proud of the outcome. There was record-breaking attendance!
Highlights and Results
Robust and Educational Agenda
Featuring six general sessions and a dozen break-out sessions, attendees explored industry trends, best practices, and insights for optimizing Cybersoft's solutions The agenda facilitated 72 appointments, offering personalized discussions Notably, a chef's panel with external speakers sparked engaging conversations and an interactive Q&A session, providing a captivating blend of culinary expertise and technological innovation
Strategic Partner Collaborations
We showcased exhibiting partners, allowing participants to explore integrations, exchange ideas, and lay the groundwork for future collaborations
Tech Infused Engagement
Attendees used an event app for networking, feedback during sessions, streamlined check-ins, and seamless access to continuing education credits
survey results among individual sessions and an overall high satisfaction rate for the event
Personal Takeaways
Valuable experience managing a large-scale event, including logistical planning, expense tracking, and stakeholder coordination
Enhanced problem-solving skills to address challenges while remaining adaptable to changing circumstances and attendee needs
Social Media Examples
FOR FUTURISTIC, SPACE THEMED CUC23
