


One of the silliest things that I have ever attempted to do was to control every aspect of my life. For the most part, that is boyish-like behavior; trying to control how everything happens, and dictating when and where it occurs. During the thought process, it sounded good, but as the stories played out, the end results always pointed to the same conclusion: God doesn’t expect me to control every part of my life.
What if tomorrow didn’t arrive? All of your plans, hopes and dreams wouldn’t have a street to park on. What if everything that you decided to put off until tomorrow never happened? There would be no reason to save for a rainy day, and you could spare someone the trouble of making promises. What if your last opportunity seemingly expired today? What would you do?
As I have matured into manhood, I have continued to learn how to trust the process God has put in place for me. I can hear the words of the late gospel artist, Keith “Wonder Boy” Johnson, “I Think You Outta Let Go, and Let God Have His Way. Letting go of the easy things is just as important as knowing when to let go of the hard ones, also. While my intentions are good, my control issues haven’t pleased God, as it shows a lack of faith and trust in His plans. Even more, a lack of trust can be perceived as fear, and fear and faith don’t mix.
I’ve been told that I often seem like I do too much. Honestly, I feel like I am not doing enough and I’m a firm believer in knowing that God wouldn’t put anything on me that I couldn’t handle. I sometimes wonder how life would be if I chose to sit idle and accept what it presented to me. I have found that to be very boring. In my opinion, opportunity is a blessing that isn’t afforded to everyone. A challenge to me is an adventure. What is the worst that can happen? If I do nothing, I fail, and if I try I don’t, but instead learn something new about myself. Relinquish your pride and in return acquire life.
As Christians and faithful followers of God, to see Him work in our lives fully and without interruption, we must not interrupt His work. There are some things that I have thought would be around to the end of my time, yet God has removed some, and even replaced some. I believe this is His way of showing me how much He loves me, while also reminding me who is really in control.
The best advice ever given to me happened when someone told me to make my tomorrow happen today. In doing so I have pressed my way through doors with a key that only hope provided. I have also learned the difference between what God blesses me with and what life can burden me with as well. I compare it to knowing when to be confident and when to be quiet, because someone may get it confused with being arrogant.
It is only by God’s grace that we do die while we are wallowing in our sins. He has given us all purpose and specific assignments, yet part of the assignment is being open to divine leadership and trusting what we cannot always see. If we can possess the ability to smile when things are going right in our lives, then I think we also have the ability to make God smile through our obedience. Even when things don’t feel good, with God, there is always a reason to be happy.
Make you tomorrow happen today, but most importantly make it count. Life is but a whisper and we must put ourselves in a position to hear what it is telling us.
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Terry L. Watson
Terry L. Watson Editor/Founder
Greensboro, NC
Three Decades of Care
Hope House at 30 Years
High Point, NC
Thursday Night Poetry
The Best In Black Awards
Chicago, IL
So Kind Inside Kayla Allen
Merry Green continues to pour her heart into her community. Learn more about The 30th Anniversary of The Black Women’s Expo Chicago, IL
He is Huami Magazine’s Cutest Baby. Introducing one beautiful baby. His name is Sebastian Neal
Celebrating its 30th anniversary this year, Hope House has been a steadfast lifeline for families and individuals in Memphis affected by HIV and poverty. Founded in 1995 by the Junior League of Memphis at the height of the HIV/AIDS epidemic, the organization began as a daycare for children living with HIV, many of whom were turned away elsewhere due to discrimination. Over the years, Hope House has expanded to meet the growing needs of the community, offering preschool education, housing and utility assistance, mental health services, and HIV prevention and testing.
In a city that ranks second nationally for new HIV cases, Hope House provides a safe, stigma-free space where clients can access care without fear of being outed or judged. All services are free, from meals and diapers for children to hygiene products and counseling for adults.
Its dedicated staff offers wraparound services for entire families. “Whatever our clients need…this past month our social workers have been busy helping clients register their kids for school and get uniforms and get school supplies,” said Director of Development Allie DeWitt. “They’re really just doing life with our clients and supporting them in any way they can.”
Last year, more than 90% of parents served by Hope House were employed or enrolled in higher education, breaking cycles of poverty by removing barriers to childcare and support.
Reflecting on Hope House’s legacy, DeWitt marveled at “all the women who really fought for this organization and who made it so strong and who believed in a mom’s right to have a safe and secure place for her child to be while she worked or got an education or worked on her mental health. Every child deserves to be loved and hugged and cared for.”
Hope House’s continued impact is only possible with strong community investment, including funding from the Community Foundation. A recent $12,188 Nonprofit Capacity Building grant from the FOREVER Funds supported a much-needed technology and network system upgrade—helping the organization improve its operations and providing much-needed support when nonprofits serving vulnerable populations need it most.
As it steps into its next decade—and in the face of economic uncertainty and increase in demand for services—Hope House remains resolute in its commitment to its mission. “We’re going to stay true to who we are because what we’re doing matters, and the people that we serve matter,” shared DeWitt. “Everybody linking arms together and saying, ‘We’re in this together and we’re going to keep fighting this fight.’”
The Best In Black (BIB) Awards, hosted by The Tri-State Defender, is an endeavor to shine a spotlight upon some of the most outstanding Black businesses, community organizations, entrepreneurs and individuals in the Mid-South. The Best In Black Awards mission is to celebrate Black-owned and operated businesses and serve as a marketing and recognition platform amplifying the selected honorees. This awards program gives citizens an opportunity to nominate and vote for businesses, organizations and individuals. It is also a platform where the Tri-State Defender can promote and celebrate the businesses that support our media platforms.
The Tri-State Defender wants to thank all sponsors for the event and look forward to future engagement.
This year the 2025 Best In Black Awards will be held on Thursday, November 6, at the Central Station Hotel. To learn more about the Best in Black event, download the sponsorship packet or call one of our representatives for more information.
Please call 901-523-1818 for more information.
Information and Photos Provided by
Zoe Johnson
As a born and raised Memphian, Zoe Shalome-Inez Johnson was immersed in the music that names this city from a very young age. She grew up with two musicians for parents and a rapper for an older brother. When her mother discovered she had an ear for music and loved to sing, she started her journey through teaching piano, ear training, and music theory. When it was time for Zoe to go into middle school, she decided to choose orchestra as her elective.
Zoe shares, “I come from a musical family, talented in many instruments. My first instruments were voice and piano. While I was in the 5th grade, I chose elective classes for sixth grade. These were orchestra, band, choir, art, and physical education. I knew I did not want to play an instrument that requires you to use your mouth. So, I began playing the violin in the 6th grade in my orchestra class.” Along with gospel and her parents’ childhood music, Zoe listened to a lot of classical music as a child. She says her favorite composer growing up was Vivaldi. “I loved listening to his work with strings and concertos like “The Four Seasons.”
One of Zoe’s favorite genres of music as a small child was classical, and she particularly loved the masterpiece of Antonio Vivaldi’s Four Seasons. Zoe was in awe of the violin solos and the composition of the string instruments working together, so she chose the violin as her instrument.
“I knew I did not want to play an instrument that requires you to use your mouth. So, I began playing the violin in the 6th grade in my orchestra class.”
Ever since then, that was her journey towards success. By the time of high school graduation in 2018, she had participated in the All-West regional orchestras four times in a row, All-State Tennessee high school symphony orchestra in April of 2018, selected for multiple honor festivals in Memphis and Clarksville, Tennessee, in honors orchestra at Collierville High School all four years, created her own string quartet that played in multiple locations around the city, and recorded her first song with her brother called “Free Indeed” by M.K.J. These are just to name a few. Zoe has now graduated with a Bachelor of Arts as of December 2023 from Austin Peay State University.
Zoe now spends her time teaching private lessons and performing all around Memphis and the surrounding areas. She shares, “I am a private violin and viola teacher. I work at a local music store, and I also work as a freelance musician. Additionally, I am also planning to start my non-profit organization that focuses on teaching free music lessons to the underserved children of Memphis.”
Additionally, she is now blossoming into a field she never knew she did not think she had a gift for: composition. Now known as Avid Violin, Zoe is an original artist. On February 2, 2024, she released her very first song called “Dawn.” She now does arrangements and compositions for solos and string quartets. Zoe has recently become a contracted violist for the North Mississippi Symphony Orchestra based in Tupelo. Her first album was released this year. h
By Terry L. Watson - Photos Provided by LaToya Faustin
LaToya Faustin of Charlotte, NC, has been tasked with leading a very essential organization that’s purposed for women, youth, and marginalized communities.
Born and raised in the Southeastern section of Greensboro, NC, LaToya graduated from James B. Dudley High School, where many of her values and worldview were formed. She would later attend Elon University and graduate with a double major, obtaining Bachelors Degrees in Corporate Communications and in Spanish. Attending Elon University would have a lasting impact on LaToya’s life. She shares, “I have traveled all around the world. I have been to Belize, Australia, China, Cuba, and Haiti; however, the twenty-minute trek from Dudley High School to Elon University has been the biggest culture shock I have ever experienced in my life.”
After graduating from Elon, LaToya joined Teach For America and drove her Toyota Camry to the borders of Texas and Mexico, and taught high school English for three years. “Initially, my goal was to be a Social Justice Attorney, but what I saw while teaching in the Valley, helped to develop my heart for the community. I realized that what was possible within the four walls of the classroom was extremely limited by the community that surrounded it. If we don’t have access to affordable housing, quality healthcare, and good-paying jobs, no matter what we did as teachers in the classrooms, it would not yield the fruit, because there is no pathway,” she explains.
LaToya would eventually leave the classroom and become involved with various non-profit organizations. She returned to school at Elon and acquired her Master’s in Business Administration. Today, she uses her experiences and education to lead as the CEO of She Built This City, a nonprofit organization whose mission is to provide industry-disruptive programming that sparks interest and builds pathways to lucrative careers in the skilled trades for youth, women, and marginalized communities. Their vision is to dismantle barriers and stigmas in traditionally male-dominated industries through innovative, sustainable practices that prepare women for a future of jobs that have yet to be created. In North Carolina, She Built This City has established offices both in Charlotte and in Greensboro, and serves surrounding communities including York,SC, and Cabarrus County, NC.
“Initially, my goal was to be a Social Justice Attorney, but what I saw while teaching in the Valley, helped to develop my heart for the community. I realized that what was possible within the four walls of the classroom was extremely limited by the community that surrounded it.”
She Built This City was founded in 2019 by Demi Knight Clark. She envisioned a world where thousands of ceilings were shattered, and women and men stood equal in all trades. Throughout her career, often finding herself as the “only woman in the room” Demi became a fierce advocate for equal representation at every table, from boardrooms to sports endeavors. With unwavering passion, she leads the charge towards a more inclusive and diverse future, empowering women to thrive in the skilled trades and beyond.
Today, She Built This City has expanded its reach to serve not only women and girls but also marginalized communities. In addition to equipping and empowering women to succeed in areas that have traditionally been inaccessible to them, She Built This City offers Adult Workforce Development Programming, which includes a nine-week, Pre-Apprenticeship Program that prepares participants with the skills and experience necessary to build successful, long-term careers in the construction industry. Graduates can either enter entry-level employment within the construction industry or move on to receive additional training through apprenticeships. They also have a two-year, Facilities Maintenance Technician Apprenticeship Program that provides classroom instruction and on-the-job learning. The curriculum and the day-to-day training schedule are designed by a licensed general contractor and former teacher and delivered by industry professionals from several construction trades areas. Individuals who successfully complete all aspects of our training are placed either with an employer partner, in employment with SBTC, or are encouraged to start their own business. Additionally, She
Built This City provides the youth with exposure to the skills trade, which includes hands-on builds for summer camps and afterschool programs.
As the CEO, LaToya has faced various challenges. She says, “One challenge has been to develop pathways for our clients into a white, male-dominated industry. While trying to get more women into this space, we need to have more conversations around maternity leave and childcare accessibility. Race and diversity are also a challenge, and have been.”
LaToya is very appreciative of how her life has happened. The opportunities to serve and play a pivotal role in improving the lives of so many are some things that she cherishes. She also credits many organizations and individuals who have impacted her life and career, including her alma mater, Dudley High School, and Elon University, Latonya Richmond of Elon, and Jake House, one of her first supervisors with a non-profit. She credits her mother, Lynda Pettiford-Marcus, for being a sound foundation and putting her in good spaces to fight the “good fight”. LaToya also mentions her son, Thaddeus, whom she says is the reason why she goes as hard as she does. “My son is why I question what I do, and why I seek peace in all the other areas of my life. I chose not to bring any storms around him,” she says.
In order to run a successful organization, the leaders must have a sound supporting cast. For She Built This City, LaToya has constantly benefited from such a team, which includes Board Members, Carl Coffey, and Jenine Edwards. When asked what she loves most about what she does, LaToya shares that it’s the opportunity to be in a position to make real change for people and their families. “We see whole families come through our program, including mothers and daughters. The real tangible impact that I am able to make is what keeps me. The frustrations that I face on a daily basis allow me to be a creative thinker in a business space, and I absolutely love it.”
LaToya
Looking ahead, LaToya is positioning She Built This City to take on even bigger and better projects. This involves taking on residential and commercial construction assignments. “We are within the earned revenue space. As an organization, I want us to have our very own ecosystem. This thought aligns with where we currently are. We are currently hiring and training individuals from our workforce development program. We are the General Contractor on our own projects, and are able to give sub-contract opportunities to our graduates who’ve started their own business.”
By Terry L. Watson
Provided by
Telesa S. Wright
Telesa Smith Wright, also known as Lady Tee, is a wife, mom, Yaya, Realtor, Certified Elevation Coach, motivational speaker, and author.
She is married to her best friend and business partner, Benjamin, and together they have a blended family of six amazing children and grandchildren who keep their lives joyful and full.
Currently residing in Memphis, TN, Telesa’s background is as diverse as her passions: She was a teen mom who turned struggle into strength, later becoming a business owner, certified coach, and leader of leaders. Her life’s foundation is faith, family, and the belief that every obstacle can become a stepping stone.
Telesa is also the co-owner and Managing Broker of Bespoke Realty and the founder of Lady Tee, LLC. Her company’s proudly serves the tri-state area of Mississippi, Tennessee, and Arkansas. Through Bespoke Realty, Telesa provides residential and commercial real estate sales, property management, investment opportunities, and in-house lending connections. “She says, “We specialize in tailoring services to each client—hence our slogan: “Services tailored to you.” Through Lady Tee, LLC, Telesa coaches, mentors, and empowers individuals, especially women and aspiring Realtors, helping them elevate their mindset and achieve their goals. Additionally, she has written books and created programs that inspire growth, healing, and confidence.
Telesa’s journey in real estate began by simply helping her husband with one of his clients. She says, “He was impressed with my skills and kept asking me to come along. His Broker noticed how naturally I connected with the couple and suggested that I get licensed so that I don’t get them sued. That one moment turned into a career, and eventually into the foundation of Bespoke Realty.” What started as helping one family grew into a business serving countless families across the tri-state area.
“Your pain doesn’t disqualify you; it prepares you. Don’t wait until everything looks perfect to begin. Start with what you have, where you are.”
Telesa says what she loves most about her work is creating experiences that change people’s lives. This includes handing over the keys to a family’s first home, helping a woman rediscover her worth through her books and coaching, or mentoring agents to reach levels they never thought possible. “What lights me up is seeing people realize they’re capable of more than they ever imagined. My faith inspires me first and foremost. I also draw strength from my husband and children. My husband. He has been my greatest partner, encourager, and challenger. My children have brought out both the best and the worst in me, but that’s exactly what gave me the drive to be and do better. Beyond that, I’m inspired by women who rise above adversity, leaders who lead with heart, and the clients and agents who trust me with their journeys,” Telesa says.
Telesa shares that throughout her journey in business and in life, she has faced many challenges. These include financial struggles, rejection, being underestimated, and the weight of breaking generational cycles. “I have managed my challenges by leaning on my faith, keeping my vision in front of me, and refusing to quit. When doors closed, I built my own. When I didn’t have the blueprint, I created one.” Such tenacity and determination is what made her who she is, and Telesa offers the same advice to others who may follow in her footsteps. “Your pain doesn’t disqualify you; it prepares you. Don’t wait until everything looks perfect to begin. Start with what you have, where you are. Surround yourself with people who challenge you to grow. Most importantly, just be you—authenticity is your greatest asset.”
As life continues to happen for Telesa, she has plans to take her business and brands to higher heights. She says, “I am building businesses that thrive without me. I want to take Bespoke Realty across the tri-state market and continue to grow Polished & Poised: The L.I.T. Etiquette Experience. Both represent the core of who I am. I am building businesses that empower people and creating programs that build confidence, character, and success.” h
“As someone who has battled sensitive skin myself, I understood her discomfort all too well. When it became clear that the products I trusted weren’t helping and were often making things worse, I knew I had to find a better way.”
By Terry L. Watson - Photos Provided by Kayla Allen
Kayla Allen is an accomplished woman who was raised on the Southside of Chicago, IL. Kayla’s life is shaped by the experiences of her upbringing, coupled with the entrepreneurial drive and creative spirit inherited from her family. Kayla’s father, a former McDonald’s Owner-Operator, instilled in her a strong business acumen, while her mother, an accountant and multifaceted creative, inspired Kayla’s artistic side. As both the youngest on her father’s side and the oldest of her mother’s children, Kayla’s had the unique perspective of experiencing life through multiple lenses of responsibility and resilience.
“Growing up, I had the privilege of watching my father successfully operate multiple McDonald’s franchises across Chicagoland until his retirement in 2017. As a little girl, I often accompanied him to the stores, and later, worked summers in his office. Those early experiences taught me discipline, focus, and the value of hard work—principles I carried into every area of my life, from academics and sports to my own creative pursuits,” Kayla shares.
She attended Lindblom Math & Science Academy, a selective-enrollment high school on the Southside of Chicago. There, she cultivated a love for Art, Engineering, and Mandarin Chinese. She also played tennis, and her passion for both art and technical problem-solving sparked an interest in architecture, something that also allowed Kayla to merge creativity with structure. After high school, Kayla obtained her Bachelor of Science in Architectural Studies from the University of Illinois at Urbana-Champaign. She also became a proud member of Alpha Kappa Alpha Sorority, Inc., Gamma Chapter, and was involved in several other organizations on campus.
After graduating in 2018 from UIL, Kayla explored adjacent fields, becoming a licensed real estate broker in 2021. “Real Estate allowed me to tap into my entrepreneurial spirit by helping others achieve their goals of buying, selling, and investing,” she says. “Deep down, I always knew I wanted to create something of my own; something rooted in passion and purpose.” That vision would come to life with So Kind Inside, her first business.
So Kind Inside® – “Skincare Made with Kindness is a skincare brand built on kindness and a commitment to helping others feel both confident and cared for. “So Kind Inside was created with skin in mind with the ultimate goal of providing kindness for your skin. It’s more than a skincare company; it’s a promise to treat your skin with the gentleness it deserves. We create thoughtfully formulated products using natural, organic, vegan, and cruelty-free ingredients of the highest quality. Our mission is to bring kindness to your skin, especially for those with sensitive, eczema-prone skin. Every product is crafted to nourish, soothe, and protect, while remaining safe and effective for all skin types,” Kayla says.
According to Kayla, So Kind Inside® is more than skincare— it’s a movement toward nurturing both one’s skin and body from the inside out. “We are passionate about raising awareness of the ingredients that touch our skin and ultimately enter our bodies. Just as plants soak up the sun, our skin thrives when it’s replenished by pure, natural ingredients from the earth, restoring balance and locking in essential moisture,” she says.
Kayla’s Ultimate 360 Collection is designed for the ultimate transformation of her client’s skin. Formulated with natural and organic ingredients and completely free of harsh synthetics and chemicals, each product is made with kindness and crafted to moisturize, restore, and protect the skin’s barrier. The Ultimate 360 Body Butter blankets the skin with a Vegan Body Butter that promotes the ultimate form of natural protection and hydration. It is crafted to transform the condition of the skin and provide the nourishment one’s body and mind crave each and every day. She also offers Ultimate 360 Body Scrub, which can be used for daily exfoliation of dead skin cells and helps to improve the skin’s overall health.
In addition to being a successful entrepreneur, Kayla enjoys the opportunity she has to be a mother to twin daughters. One of them, she says, began to struggle early on with atopic dermatitis (eczema). “As someone who has battled sensitive skin myself, I understood her discomfort all too well. When it became clear that the products I trusted weren’t helping and were often making things worse, I knew I had to find a better way. I tried everything, from big-name brands to niche “natural” products. I searched high and low for something gentle enough to soothe our skin, and what I found instead were shelves full of harsh chemicals, synthetic additives, and ingredients that only further irritated our already delicate skin. I couldn’t believe how few options there were for people with sensitive, reactive, eczema-prone skin. That frustration sparked something in me, and I started doing my own research, diving deep into the world of natural ingredients and traditional remedies. What I discovered changed everything. There were effective alternatives—pure, plant-based ingredients that could heal, hydrate, and protect the skin without doing more harm. Fueled by hope, I began experimenting in my own kitchen and created my first batch of body butter using natural, organic ingredients. Almost immediately, I saw a change. The dry, itchy patches on our skin began to fade. Our skin felt soothed, hydrated, and healthier than it had in years, and for the first time, I felt like I had found something that truly worked. That was the beginning of So Kind Inside.”
Kayla shares that she knew there were many others facing the same challenges, who were also looking for something real, something gentle, something kind for their skin. So, she made it her mission to create skincare that not only worked but was also safe, clean, and thoughtfully formulated for sensitive skin. In 2020, she began researching manufacturers who specialized in natural, organic, and sustainable skincare. “I wanted my products to be more than homemade; I wanted them to be certified, professionally crafted, and of the utmost quality,” she says. In 2021, Kayla partnered with a local manufacturer and spent the next few years working closely with a chemist and product development team. They went through multiple rounds of formulation, fine-tuning every detail until the results aligned with what she envisioned. On May 5, 2023, she officially launched So Kind Inside.
Kayla shares that her inspiration as an entrepreneur comes from her family. She adds, “My mother, a creative at heart, always pushed me to strive for more, to overachieve, and to take advantage of every opportunity that came my way. My father’s entrepreneurial spirit and the profound legacy he built continue to motivate me, and I’m proud of how he broke barriers, persevered through challenges, and shared wisdom that shaped so much of who I am today.” She also credits her children for inspiring her every single day. “Knowing that they are watching me pushes me to be greater, to create, and to show them what’s possible when you pursue your dreams with determination.”
Building her brand has come with a plethora of challenges, and Kayla says that while they have stretched her at times, she has viewed them as stepping stones, allowing them to prepare her for the bigger opportunities and growth that lie ahead. “My challenges have shaped not just my business but me as a person,” she says.
For other aspiring business owners who may follow a similar path to Kayla’s, she offers some advice. “Keep going even when the road gets rough, and remind yourself that building something meaningful is a journey, both personal and professional, and it evolves over time. The first version of anything may not be perfect, and that’s okay. Progress and growth matter far more than perfection. Also, focus on what truly drives your business. It’s easy to be distracted by what others expect or think, but staying true to your vision, your values, and why you started gives you strength when discouragement tries to sneak in. Most importantly, you don’t have to do everything by yourself. Figure out the things you’re strongest at and outsource or lean on people who are strong in other areas. Building a team, even a small one, allows you to stretch further without burning out. Also, do research to find what truly works for you. Especially in skincare (or any specialized field), it’s important to identify the right fit for your budget and resources. You may face rejections or hear “no” often, but there’s almost always a way to make it happen if you stay persistent, resourceful, and creative,” she says.
Moving forward, Kayla is focusing on expanding So Kind Inside. She also has plans to launch another collection soon. Kayla also hopes that her products will be recognized by organizations dedicated to sensitive skin, such as the National Eczema Association. That kind of recognition, she says, would be significant as her brand is rooted in caring for and supporting people with sensitive skin. “Ultimately, my dream is to make So Kind Inside widely accessible and to see it evolve beyond skincare into more of a lifestyle brand that inspires people to embrace kindness, wellness, and confidence in every part of their lives,” Kayla says. h
By Terry L. Watson Photos Provided by Jessica Eason
Forever Young Spa: Where Luxury is Your Sanctuary Step into Forever Young Spa, an exquisite haven where pampering meets a warm and inviting atmosphere.
Their team of skilled estheticians and massage therapists is dedicated to providing their clients with an unparalleled experience. Their commitment to excellence ensures that every client leaves looking and feeling their absolute best. With a clear mission to elevate your wellness journey, they aspire to be the premier spa destination in Spartanburg, SC. Even more, their passion for client satisfaction drives everything they do.
Jessica Eason is the visionary for Forever Young Spa. She is a passionate, licensed esthetic instructor and entrepreneur. Her journey began two decades ago when she first fell in love with the art of beauty and wellness. The spa was originally founded by Yung, transitioning to new ownership when Misty Fant, the second owner, recognized Jessica’s exceptional potential in 2019. Under Jessica’s leadership, she transformed Forever Yung Day Spa into her own vision, rebranding it to Forever Young Spa in 2025.
Jessica’s educational background in esthetics and her family support have fueled her drive to succeed. Her commitment to nurturing both her clients and her dedicated staff creates a harmonious environment, making every visit a memorable one.
Located at 1400 Boiling Springs Rd, Spartanburg, South Carolina, Forever Young Spa is your sanctuary for rejuvenation. With operating hours from 9:00 am to 6:00 pm, Monday through Sunday, Forever Young Spa makes it easy for its clients to carve out time for self-care. “Once you experience our services, you’ll find it hard to leave the cozy, calming atmosphere we’ve created,” Jessica says. “What truly sets Forever Young Spa apart is the moment you walk through our doors. You’re greeted with a smile in a serene environment filled with soft spa music and the soothing scent of lavender candles. We take the time to understand your needs, customizing your experience to ensure you feel valued and treated like royalty.”
“There’s something incredibly rewarding about witnessing the transformation that takes place when a client steps through our doors. It’s not just about enhancing their physical appearance; it’s about nurturing their self-esteem and helping them reconnect with their inner beauty.”
Forever Young Spa offers a diverse array of services designed to provide pure bliss. Jessica and her team specialize in customized facials, rejuvenating skin treatments, anti-aging solutions, chemical peels, and relaxing and therapeutic massages. “Our waxing services and wellness options—including hot stone treatments, aromatherapy, cupping, reflexology, and couples massages—ensure a comprehensive approach to self-care. Our commitment to using only the finest professional products means that clients experience remarkable transformations during their visits. We are proud to offer high-quality products for home care, ensuring that the benefits of our treatments extend well beyond the spa,” she says.
Jessica draws inspiration from her clients, her dedicated team, and the transformative power of self-care. Along her journey, she has learned that navigating the complexities of the beauty industry and managing a growing business requires resilience and adaptability. Jessica has adapted by fostering a supportive team culture and continuously seeking to improve her services. Even more, navigating the challenges posed by the COVID-19 shutdown was a pivotal moment for Jessica Eason and Forever Young Spa. Like many businesses, the temporary closure forced her to reassess operations and adapt to a new reality. Jessica focused on developing a robust comeback plan, implementing enhanced safety protocols and reimagining the client experience to ensure comfort and confidence upon reopening. During the off-seasons when business was slow, she embraced creativity by offering seasonal promotions and wellness packages, encouraging clients to invest in self-care even during quieter months. Additionally, as a first-time business owner, Jessica faced the steep learning curve of managing a spa, from understanding financials to refining operational efficiencies. Each challenge became an opportunity for growth, allowing her to build resilience and foster a stronger connection with her clients and staff alike.
Building the brand of Forever Young Spa, Jessica shares has been profoundly guided by her faith in God. “I wholeheartedly believe that every step I take is a part of a greater plan, and this conviction inspires me to strive for excellence in all that I do. My family has been an unwavering source of support, providing love and encouragement during both the triumphs and challenges of entrepreneurship. My partner stands by my side, offering insights and motivation that push me to reach new heights. My partner has been an invaluable source of strength, consistently pushing me to challenge myself and explore new opportunities within the spa industry. Their insightful perspective and practical support have helped me navigate difficult decisions, allowing me to remain grounded and focused on my goals while nurturing our shared vision for a successful future. My best friend has been an incredible pillar of support throughout this journey, always ready to lend an ear or offer sage advice when I need it most. Their unwavering belief in my vision and relentless encouragement have not only motivated me to stay focused but have also reminded me of the importance of friendship and connection in achieving my dreams. Additionally, the friendships I’ve cultivated have created a network of inspiration and strength, reminding me that I am never alone in this journey. All together, these relationships fuel my determination and remind me of the importance of community. With their support and the guidance of my faith, I am empowered to overcome obstacles and pursue my dreams with passion and purpose, ensuring that Forever Young Spa is not just a business, but a reflection of my values and the love I have for those around me.”
When asked what she loves most about what she does, Jessica says it’s the profound impact she has on her clients’ well-being, both inside and out. She says, “There’s something incredibly rewarding about witnessing the transformation that takes place when a client steps through our doors. It’s not just about enhancing their physical appearance; it’s about nurturing their self-esteem and helping them reconnect with their inner beauty. Each facial, massage, and treatment is an opportunity to create a space where clients can unwind, feel valued, and embrace their uniqueness. I cherish the moments when they leave our spa with a renewed sense of confidence and radiance, knowing that I’ve played a part in their journey to self-love. Helping clients discover their own beauty, both in the mirror and in their hearts, is what fuels my passion for this industry and inspires me to strive for excellence every day.”
For those looking to follow in her footsteps, Jessica advises, “Stay true to your passion and always prioritize your clients’ needs. Build a team that shares your vision and values, and don’t be afraid to adapt and grow.” She believes that genuine care and commitment to quality will set any business apart.”
Looking to the future, Jessica envisions expanding Forever Young Spa’s offerings and continuing to elevate the client experience. With plans for innovative treatments and wellness programs, she remains committed to making Forever Young Spa the ultimate destination for relaxation and rejuvenation. “At Forever Young Spa, we offer more than just services; we provide an escape from the everyday hustle. Immerse yourself in relaxation and experience true delight. When it comes to the best spa services in the Upstate, Forever Young Spa is the place to be,” Jessica concludes.
Huami Magazine On The Road
30th Anniversary Black Women’s Expo
Chicago, IL August 2nd, 2025
By Terry L. Watson - Photos Provided by Dana Dumas
Dana Dumas is the founder, head chef, and CEO of SugarJam The Southern Kitchen, SugarJam Cookies, LLC, and SJ Concepts, LLC.
Dana hails from New York City and moved to Arizona in 2002. She is a degreed educator with an extensive corporate background from the toy industry to fashion, NASCAR, and travel. However, in 2011, as a new mother of fraternal twin boys, Dumas began the SugarJam brand when she combined her corporate business background and love of baking into SugarJam Cookies, LLC. Dana quickly grew her customer base with a modern twist on a cookie of the past, a jam-filled sugar cookie sandwich. She expanded her baked good offerings and was featured in several craft fairs, festivals, arts shows, and more across the Valley.
In 2014, Dana opened her first brick-and-mortar shop, SugarJam Bakeshop and Bistro, located in Scottsdale Airpark, which served light breakfast, lunch, and baked goods. That same year, she launched a vintage-style bakery trailer that emerged into the food truck scene. With business booming, Dana expanded her offerings to include weekend brunch at the Bistro that drew in even more business, which also led her into catering. This growth allowed her to understand her business and realize what she truly wanted.
Dana’s present-day concept, SugarJam The Southern Kitchen, officially opened in January of 2021 in a different location within the Scottsdale Airpark. SugarJam The Southern Kitchen is a Southern-inspired restaurant based in North Scottsdale with a full bar and bakery that offers crafted brunch and weekday lunch.
With SugarJam The Southern Kitchen, Dana Dumas has created a unique brunch experience designed for all to enjoy. The brunch restaurant features Southern-inspired breakfast, lunch, baked goods, and cocktails. The food, vibe, and décor will make you feel as if you have been transported into the modern South with a twist of New York City.
“My grandparents, who are no longer with me, but their spirit presides over me every day. I am a woman of faith, and without God, none of what I do could be possible.”
“In order to thrive, one must be true to their own cause; you must believe in what you do and be respectful to all who have helped along your journey.”
SugarJam has quickly become known for its “Brunch N’ Vibes” weekend experience. Every Friday through Sunday, guests can come enjoy some delicious Southern brunch, craft cocktails and mimosas, sweet treats, and SugarJam’s resident DJ playing all the greatest hits. The word about SugarJam and its Brunch N’ Vibes experience has spread through local media, print publications, and has garnered large growth on social media platforms. The restaurant has travelers from around the country and local guests who book reservations 30–60 days out to experience its weekend “Brunch N’ Vibes”.
Under the leadership direction of Dana, SugarJam The Southern Kitchen was recognized in 2024 by Ebony Magazine as one of the Top 45 Restaurants in the US; she is also a 2024 Titan100 CEO; 2023 & 2024 named #1 Brunch in Arizona; 2023’s Top 100 restaurants in Arizona by Phoenix New Times and 2024 NAACP Woman of The Year (Maricopa Branch, AZ).
Dana is affirming her power as an African American Woman business owner who employs all ethnic groups and ensures that equal opportunities are open to everyone, including members of the LGBTQ+ community. She is also paving the way for women in her company to have leadership roles, with 98% of her management team being women. Dana has experienced tremendous growth in the last 13 years, and that is reflected in her focus on an inclusive environment, giving opportunities to marginalized people.
In the bias of the male-dominated restaurant industry, Dana has witnessed this industry not giving accolades to all the women who blaze the way in the shadows of the men who are in the forefront. In most cases, you do not see African American women in leadership or ownership roles, especially with high revenue numbers. African American women make up less than five percent of representation in the restaurant and hospitality industry.
Dana herself is a pioneer, laying the groundwork and shattering ceilings as the first African American woman business owner in the Scottsdale Airpark with her first and second restaurant concepts. Dana has worked tirelessly from the small beginnings of annual gross revenues of $60,000 to now well over $2.845 and is still growing. Dana looks forward to launching her newest restaurant innovation with Soul Fire Tacos, LLC this year.
Dana is leading the way for African American women in the restaurant and hospitality industry. She hopes her success positively impacts the direction within the restaurant industry to improve representation for women and men of color. While it takes time to navigate the business world and truly understand what the focus of business is all about, Dumas continues to encourage others to fight for their passions. Her proven entrepreneurial mindset has inspired several of her employees to launch their own catering, cake, and bakery businesses.
Dana is a dedicated, passionate, and hardworking business owner who is continuously exploring new ways to evolve SugarJam The Southern Kitchen. She strives to create an inclusive dining experience that welcomes diners of all demographics to enjoy Southern-inspired cuisine in Arizona. Dana also created a family-oriented culture with her staff and customers, forming a supportive work environment that encompasses the true Southern charm.
While building her business from the ground up, she has always supported other local and national, minority businesses in the process. When she first began in 2011, Dumas teamed up with local jam vendors from the different craft fairs, expanding her jam-filled sugar cookie sandwich offerings. From April 2022 to May 2024, Dumas partnered with several business owners to feature their products and merchandise within SugarJam’s gift shop, “The Market by SugarJam”. These products were sometimes one-of-a-kind and ranged from candles, t-shirts, bags, kitchen accessories and more.
In addition to creating a successful and beloved Southern-flair brunch restaurant, Dana helped to show a range of diversity for cultural cuisine in North Scottsdale. SugarJam The Southern Kitchen is one of the premier Southern Brunch restaurants in Arizona.
At the start of SugarJam Cookies, LLC, Dana was the first and only employee as an at-home baker. As her brand grew, Dumas was able to bring in additional bakers and staff throughout the years. With SugarJam The Southern Kitchen, Dana now employs over 40 full-and-part-time employees. She has successfully contributed to job growth in the metro-Phoenix community, providing equal opportunity of employment to marginalized people of color and gender. Though growing a business is not for the faint of heart! You must have passion, a plan, dedication and a way to fund your business. Funding is always the biggest hurdle as a Minority owned business even when you are doing well! SugarJam is not backed by Venture Capital, Private Equity nor Crowdfunding! SugarJam has been funded by Dana and is turning all profits back into the business. Using personal savings and investments to aid initial funding and helping with growth along the way hasn’t been the easiest, but it has paid off with Dana’s tireless dedication to her business. As growth started to take shape, some business bank loans were finally secured to aid in scaling the business to what it is today.
Outside of SugarJam The Southern Kitchen, Dana works to support several local charities through donations of baked goods and monetary meals, as well as volunteering her time. She has provided Thanksgiving meals for at risk students and their families at Ombudsman High School (a division of Chance Light Education), passed out cookies and pies to the homeless in downtown Phoenix, and shared inspirational insight for new entrepreneurs through the Urban League. Dumas also donated to The Foster Alliance, Dirty Dogg Saloon – AZ Charities (Veterans and Local Animal Rescue), ElevateMeD scholarship fund, and UMOM New Day. In addition, she has partnered and provided donations to Black Students Union at the Phoenix Coding Academy, Children’s Miracle Network and has donated over 1,000 pounds of food to Arizonans in need through MealConnect.
The key things that drive Dana as an entrepreneur and restaurateur, she says, are her family. “My grandparents, who are no longer with me, but their spirit presides over me every day. I am a woman of faith, and without God, none of what I do could be possible. I have a passion for innovation and creating newness in a space that I am not represented within a demographic where I have decided to establish roots. I want my guests to experience black culture and understand we are people of profound excellence, and the narrative is a positive one. I also like to empower my women-led staff with optimal knowledge that leads to their autonomy for an enriched career, and not just a job. I don’t put on heirs; being my authentic self is who I am. In order to thrive, one must be true to their own cause; you must believe in what you do and be respectful to all who have helped along your journey.” h